Chapter 1 Event Management Trends in Asia · Event analysis 3. Marketing and P.R. 4. Visitor...
Transcript of Chapter 1 Event Management Trends in Asia · Event analysis 3. Marketing and P.R. 4. Visitor...
Chapter 1 Event Management Trends
in Asia
How Asia’s growing presence and recognition in global tourism, trade and investment have been accompanied by the emergence of expanding event industry.
Growing trends like the development of Integrated Resorts, and elctroniccomectivity.
Trending to Greend in event Management.
Asia countries host local and International.
Asia culture, ritual and history
Events and Event Management.
Events. Essentially an assembly or. Reunion of
people for private or public celebration, ritual or
remembrance. Political campaigns and Business.
They and used as a marking tool to create greater or
instant awareness.
Event Management Multidisciplinary phenomenon
involve with marketing, catering, finance, security and
risk management, logistic and hunman resource
management.
Event Type Purpose
Sports - Competition between participants on land,
air or water
- Amateur or professional participation
- High involvement of event stakeholders
such as participants, spectators, media and
the government
Cultural -Various festivals based on religion, culture
and traditions
- Held at multiple setting such as museums
heritage sites, temples and churches, town
and village squares, and open grasslands
Arts - Concert and performances used to
showcase local or international paintings,
crafts, drawings, sculptures, dance, music,
song and costumes
- Celebration event such as award
ceremonies with a particular focus on the
arts
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Event Type Purpose
Political - Event hosted by national and state
governments
- Displays of military forces
MICE - The acronym MICE stand for meetings,
incentive travel, conventions and
exhibitions
Recreational - Fun sporting event or outings
- Social activities and games
Special - Product launches
- Opening and closing ceremonies, and
award ceremonies
- Beauty pageants
- Fund-raising and charity events
Private - Birthday, weddings, anniversaries, parties
and various other social gatherings
- State funerals and events created around
days of national mourning and
remembrance
SPORTS EVENTS
Mega Events of the Olympics, FIFA world Cup
Sporting events popular in the West also
receive support and a large following in Asia.
Foot ball, Athletics, basketball, cricket, baseball
snooker and pool, F.1
Popularity of English Premier League in Asia.
Also involve with Animal sport such as Hong
Kong, Singapore, Macau(jocky clubs)
CULTURAL EVENTS.
Participant’s motives at cultural events could be to seek
meaning and understanding of culture elements such as
dance, music, costumes, enactments and language.
Festival can be good Examples of sustainable tourism practice,
incorporating events into cultural, ritual, perhaps running for
many years.
Asia festival – ritual, portray a celebration of local, ancient
cultures, traditions, identity and way of life for touris to also
participate in.
Increass the appeal of the festival.
Asian festivals can run for a few das – few weeks
Follow the lunar calendar and local religious beliefs, ancient
customs and traditions, pastrules, historical, food.
ARTS EVENTS
Arts events are centred celebration and display.
Arts Event present opportunities for the audience to see, interact and purchase Arts and Crafts.
Arts Events can be through painting, soulptures, story and poctrytelling, film, theatre, music and dance
Arts Events can create a unique distintionfor the city or destination attribute in the mareting and promotion strategy.
POLITICAL EVENTS.
Political events canbe local events or
cooridinated international visits to
destination.
The local communities may get involved
in vallies and demonstrations.
With monarchy in serveral Asian
countries.
With military at times playing a role in
Asian politic.
MICE EVENTS.
MICE event fall mostly with in business
traval.
Incentive traval is a strategy to reward
staff leisure traveler and company.
Incentive trave need to be projected such
as in order to act as something that staff
can Aim for.
One of the world’s largest MICE event as
the 2010 World EXPO.
RECREATIONAL EVENTS.
Recreational events include sports days,
fun events host by schools colleges.
Association or companies take an
afternoon for picnics.
Mahjong is played at Chinese celebration.
World series of Mahjong was held at the
Wynn cansino us $1 million priza.
SPECIAL EVENT
Uniqueness of theme with in the common
calendar of yearly events.
In the context, special event can attract
further media attention as well as support
from sponsors, government.
Opening and Closing ceremonies can be
linked to sporting, art or cultural events.
Extraragant, larg amount of resource
commitiment But high awareness.
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New product launching show or party is a popular strategy as car, fashion, drinks, airline
Asian film Awards are presented by the Hong Kong International Film Festival Society.
Beauty pageants as Miss world 2007 at China Hainan Island (Miss China winning).
Full Moon Parties as Thailand.
Full moon parties involve DJ music, live entertainment, dancing on beach fronts which highly attractive events for young tourists and Locals.
Fund – raising and charity events which mix events such as sports, concerts, show, fairs, donations for charity.
PRIVATE EVENTS
Organized by family.
Wedding
Funeral events
The Asian Setting
Asia’s Diversity
Event management in Urban and Rural
Setting.
The Western Influence.
The Asian heart.
Event Management and the Tourism
Industry in Asia Events are used as tactics in destination
marketing, promotion and develop in the tourism Industry.
TO enchance the image and attractiveness of a destination or city.
Western influences have brought the newer event concepts of concerts, races, tournament, conventions and show to Asia destination .Local residents, domestic, foreign tourists, have there fore become automatically linked to events.
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China beqan to open to tourism in the 1980s
Lead to open border and 2000 – 2005, the
raise in tourism in most Asian
countries.(table)
Hong Kong, Singapore, Malaysia have limitied
natural resources but having ability to
motivate tourists than others. (conrinient
locations, political stability)
Destination 2000 2005 % Growth Rate
South Asia
Bangladesh 198,998 207,662 4.4
India 2,669,563 3,914,845 46.6
Maldives 467,154 395,320 - 15.4
Nepal 451,065 375,398 - 16.8
Pakistan 543,361 798,260 46.9
Sri Lanka 436,536 549,308 25.8
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Destination 2000 2005 % Growth Rate
Southeast Asia
Cambodia 264,649 1,421,615 437.2
Indonesia 5,067,217 5,000,101 - 1.3
Lao PDR 737,208 1,095,315 48.6
Malaysia 10,221,582 16,431,055 60.7
Myanmar 206,243 232,218 12.6
Philippines¹ 1,992,169 2,675,631 34.3
Singapore 7,685,638 8,943,029 16.4
Thailand² 9,578,826 11,567,341 20.8
Vietnam 2,140,100 3,467,757 62.0
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Destination 2000 2005 % Growth
Rate
Northeast Asia
China(PRC) 83,404,895 120,404,905 44.4
Chinese Taipei 2,624,037 3,378,118 28.7
Hong Kong. SAR 13,210,672 23,359,417 76.8
Japan 4,757,149 6,727,926 41.4
Korea (ROK) 5,264,757 6,021,764 14.4
Macau SAR 9,162,212 18,711,187 104.2
Mongolia 158,205 Not available
World 686.8 million 806.2 million 17.4
SUSTAINABLE TOURISM
PRACTICESThe planning and Management of events should be is keeping with responsible sustainable tourism practices.
Tourism events can be divide into 4 categories.
Events deliberately intiated and developed for tourism or hospitality.
Events that are intentionally developed to include visitors
Events that unintentionally become popular with visitors
Events that exclude visitors
A Destination for Trade Shows
and International Conventions Asia is now a major global participant in
economic and trade development.- (stageingof events)
Asian events continue to expand through the advancement of new technologies/ transportation/ networks/ communication channels/ open government/ trade opportunities.
The core objective behide tredes shows as the exchenge goods, ideas and know how lead to boost the Asian event industry.
Asian, becoming an Event
Destination
The west is moved away from traditional industries such as manufacturing and mining to Asia as China, Vietnam, India a lead to destinations for IT and Technology.
Asian is more tourism sustainable and build communities, integrating their culture in to tourist activities and events.
There are more infrastructure to support events, sport stadiums lakes and the renovation of heritage district for festivals.
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Trade and Travel to Asian Countries have often had to face internal Challenges. These in turn have, and can still be, limiting factors for event development:
1. Visa restrictions
2. Civil unrest and war, political instability, domestic disturbances.
3. Economic crisis.
4. Health scares and personal hygiene.
5. Conservation.
6. Infrasturcture.
7. Policy and legislation.
8. Lack of event knowledge.
Integrated Resort Development in Asia
An IR is a purpose – built entertainment complex that provides fully integrated business and leisure tourism products and service in one location
Include accommodation, convention and exhibition, casinos, dining establishment, shows, retail and entertainment.
Genting in Malaysia (see Focus Feature)
Venetian Macao – Resort – Hotel, 555,000 sq. feet of casino space/ 15,000 seat arena and 1.2 million sq. feet of MICE space.
Marina Bay Sands and Resorts World at Singapore.
Electronic Conectivity in Event
Management Speed, introducing and Expanding electronic
connectivity can provide better communication during an Event
In creasing availability in Asia of wireless, 3G technology, use of PCs and mobile phone the e-event can reach many of those involve the event
These can range from participants, sponsors, media persons, and the community to the suppliers and contractors at the event.
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There are a variety of benefits to implementing
electronic use in event management.
1. Intranet
2. Event analysis
3. Marketing and P.R.
4. Visitor services
5. Community involvement
Going Green in Event
Management Events can be high users of of energy and
resources, producing large amounts of
waste from setup to the shutdown.
The Global trend of environment
protection and conservation is slowly
filtering in to event management.