Channel Research BY DILRAJ SINGH

MTV – Who are they? MTV is an American cable and satellite television channel which is owned by

Viacom Media Networks (a division of Viacom) and headquartered in New York City.

Started on August 1, 1981, the channel originally showed music videos as presented by television personalities known as "video jockeys" (VJs). In its early years, MTV's main target demographic was audience was young adults, but today it is mostly towards teenagers, high school students and college students.

The first music video shown on MTV was The Buggles' "Video Killed the Radio Star", originally only available to people in New Jersey. This was followed by the video for Pat Benatar's "You Better Run". Sporadically, the screen would go black when an employee at MTV inserted a tape into a VCR

MTV do not only show music videos as now they show things like reality TV shows as well as documentaries to try and increase channel views.

A lot of big American artist like to have their music played on MTV such as Drake and Kanye West as it is mass exposure for them and their music to go on and sell an impressively amount of copies.

MTV predominantly only play American artists songs however if a overseas artist is making big movements in the US they will play the song, for example Adele.

Examples of videos they may show

Bruno Mars – 24k Magic

Adele - Hello Future ft Drake – Used to this

Kanye West – Bound 2

Dj Khaled – Do you mind