Changing Physical Activity Behaviour

Unit 3Area of Study 1

Chapter 2

Physical Activity Behaviour Change

This lesson will help us to understand the strategies designed to impact on mediators of physical activity, with the ultimate goal of increasing or maintaining physical activity behaviour.

Physical Activity Promotion

Individual Level Population Level

Print and web-based media Environmental change

Counselling Policy

Processes of change Mass Media

Promotional strategies are classified into two categories, different strategies are used depending on the change being targeted.

Individual approaches to physical activity promotion

Print and web-based mediaLearning Activity: – Students have 10 minutes– In their books students are to write about a promotional

item they have seen or have heard of. It can be printed or web-based. (what was it promoting, who was the target audience)

– What are 2 positives and 2 negatives of web-based promotion?

– Write a list of places where people can access printed promotional material

Individual approaches to physical activity promotion.. continued..

• Counselling - GP or telephone counselling

Strategies used in counselling:1) Assessing motivational readiness2) Matching process of change with motivational readiness3) Identifying opportunities to be active4) Contracting5) Enlisting social support6) Reminder systems7) Gradual programming8) Tailoring

Learning Activity: Complete the questionnaire

and questions (Pg 46-48, Figure 2.3) in the textbook.

Population-based approaches to physical activity promotion

Environmental strategiesLearning Activity: In groups think about your

school or local area, identify environmental factors that have been created/modified to encourage physical activity (write or draw your answers on the butcher paper)

- As a class discuss environmental changes that could be made to the school to encourage physical activity.

Population-based approaches to physical activity promotion..continued

Policy• Policies can affect people’s PA levels (eg. No

running) what are some others in your school?• Orgainisational Policies

e.g. Sunsmart – no hat no playMass Media• T.V, radio, advertising, billboards, posters,

magazines, newspapers, www