Changing behaviour to reduce energy demand
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Transcript of Changing behaviour to reduce energy demand
Ian Brown
How can we influence individual behaviour to avoid energy gains being swallowed by increased consumption? Fair Tracing and product information systems
How can we reduce behaviour that unavoidably consumes non-renewable resources? e-Curator and remote scientific collaboration toolsDJC MacKay (2009)
Sustainable Energy – without the hot air, Cambridge: UIT, p.109
Start Producers Consumers Design Producers Dissemination
Oct/Nov 07 Visit to Chile
Oct 06 Feb/Mar 07 Visit to India
Nov 07 – Apr 08
Work with English
consumers
Nov 08 Visit to India
II
Sept 08 Visit to Chile
II
Dec 07 – Aug 08
Interface design,
envisioning the system
Sept 09
Case studies: • Chilean Fairtrade wine • Indian shade-grown coffee
Ian Brown, Dorothea Kleine, Apurba Kundu, Ann LightStudents: A. Chopra, C. Wallenta, J. Mitchener, P. Lu, A. Haider, V. Shah, J. Haq, I. Antipov
- FIELDBOOK- (EXCEL)- (Google Earth)
GRAPESVineyard,
plot
Vineyardoffices
Reception + weighingof grapes
Oenologistprocesssing and ,
mixing wine
QualityControl
(Chemistry)
Bottling and packaging
- FIELDBOOKS- (EXCEL)
- KUPAI[First classification
into A, B, C grapes]
- EXCEL-
PRINT/FOLDER
- KUPAI
- EXCEL-
PRINT/FOLDER
Dispatch
- EXCEL-
PRINT/FOLDER
HarbourHarbour
Importer
SupermarketConsumer
- BARCODE- LOTE-Code
- Chemical analysis *- Quantity/ grape variety
- Social Work- Social Fund
Administration- With
beneficiaries- WORD- EXCEL
*
- Social Work- Social Fund
Administration- With
beneficiaries
- Management of the cooperative
- BOOKS- (EXCEL)
- FLEX WIN(management/ accounting)
Kleine, based on Retamales 2007
Seeds, Extension, Replanting, Conservation, Soil, IrrigationSeeds, Extension, Replanting, Conservation, Soil, Irrigation
Small FarmSmall Farm
EstateEstate
Large PlantationsLarge Plantations
Coffee CherryCoffee Cherry
Dry ProcessDry Process
Wet ProcessWet Process
Parchment Coffee or Dry Cherry
Parchment Coffee or Dry Cherry
Washed Parchment
Unwashed Dry
Washed Parchment
Unwashed Dry
Green BeanGreen Bean
Duties, Taxes, Insurance, FreightDuties, Taxes, Insurance, Freight
Curing Plant
Mill
Hulling
Curing Plant
Mill
Hulling
Domestic Dealer, Co-operative, Trader, Agent for TNCs
Domestic Dealer, Co-operative, Trader, Agent for TNCs
ExporterExporter
ImporterImporter
RoasterRoaster
Processing Company
Processing Company
Coffee House
Coffee House
TNCsTNCs
OtherOther
Roast Ground or Instant Coffee
Roast Ground or Instant Coffee
Distributor/Wholesaler/Own OutletDistributor/Wholesaler/Own Outlet
ConsumerConsumer
RetailerRetailer
CafeCafe Other Service Outlets
Other Service Outlets
Mapping by Ashima Chopra
What features would you like from a mobile phone application providing information Fair Trade products?
Which of the following social networking sites are you a member of?
What do you find to be the most important aspects of a Facebook Application?
Work with: James Mitchener, Adel Haider, Vishal Shah, Junaid Haq, Ivan Antipov
Demo’d at: IEEE/ACM International Conference on Information Technology and Development (ICTD) 2009
Shifting norms through providing aggregate data to social groups (Spears’ SIDE model, Cialdini’s normative messages)
Mechanisms for public commitment, frequent feedback and personalisation
Relating energy-saving behaviour to other individual goals e.g. exercise, saving money (Froehlich et al., UbiGreen)
Affective messaging
Ian Brown, Sally MacDonald, Stuart Robson, Graeme WereStaff/students: Y.-H. Ong, M. Hess, F.S. Millar
F. Millar, G. Were, I. Brown, M. Hess, S. MacDonald and S. Robson (2010) 3D colour scans for object assessment. Literary and Linguistic Computing.
F. Millar, G. Were, I. Brown, M. Hess, S. MacDonald and S. Robson (2010) 3D colour scans for object assessment. Literary and Linguistic Computing.
Privacy Value Networks (EPSRC): How do users understand privacy across a range of contexts and timeframes?
Towards a Future Internet (EC): what are the key social, economic, psychological and technological drivers of the future network?
Federated Secure Sensor Network Lab (EPSRC): can we build a secure city-wide sensor net that enforces privacy guarantees?
Fair Tracing mapped two complete product information chains and experimented with presenting information. How to maximise its persuasive impact? Carbon Trust, EPSRC, FP7
e-Curator developed tools to reduce need for travel to examine physical objects. How do such tools change scientists’ behaviour? Google, national collections, ESRC/JISC
PVN, TAFI & FRESNEL continue