Positive deviance model

&

The leader’s new role

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Step 3

Make it

safe to learn

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People attached to a status quo

Positive Deviants: Newly enhanced influence challenges the status of others=>Fears of being exposed or subjected to retaliation

Authority figures: threatened by a process requires learning than having all answers

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The prospect of the alternative reality appears only when

1. People feel safe enough

2. The community is sufficiently invested in finding solutions

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• Example in Indonesia:

HUMAN

A NGO has observed the trend among the poor East Japan families of “exporting” young village to urban centers.

TRAFFICKING

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Stage 2

NGO convened low–profile workshop for

villagers

Workshop leaders talked about how PD

help communities find solutions for

challenges

The group became less guarded and volunteer raised

issues of girls “going out”

The villagers broach problems by the girls’

poverty-stricken parents

The participants visited the family resisting to

send girls away

The “high risk” girls are identified and the local

readers enforced the law

Volunteers counsels families of girls planning

to leave and help PD families in term of

economic

Example (cont)Stage 1

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4-steps process: organizational CAT Scan• One day workshop –external facilitator• Consist of 50-100 stakeholders critical to organizational change• Candor is important

The convening executive emphasizes

the important of confronting problems

and learning of failures.

Members read blind and blunt quotes from

another about the problems

The group are divided into subgroups

Each subgroup delves into identified issues and reports

with analysis in 1-2 hours

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Make the problem

concrete

Step 4:

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1. Unwritten social codes for avoiding being “put on the spot”2. Often be discouraged to speak concretely=> These abstractions may obscure insight

Signal

distortion

may

happen

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Good understanding of reality eliminates the vague assumption and focus attention on what really workingDealing with uncomfortable truth

requires stating it concretely

Why do we

need to

make the

problem

concrete?

How to be

concrete

?

Being specific and dramatizing a pivotal issue in a compelling way.

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Examples:

• The group of prostitutes who insisted that they always made their partner to use condom

• Asks the groups to apply a condom to a banana

Positive deviants

workshop to

curtail the

spreads of HIV/Aids

in Myanmar

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Step 5:

LEVERAGE

SOCIAL

PROOF

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BELIVINGYour company's secret change agent 13

Step 6:

compound

the

immune

defense

response

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Newton was right

“ Every action has an equaland opposite reaction”

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You’ve got NEW ROLE!!!

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In the Positive Deviance approach

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momentumscore-keepingmechanisms

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CFO

CFO

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“Learn from people

Plan with people

Begin with what they have

Build on what they know

Of the best leaders

When the task is accomplished

The people all remark

We have done it ourselves”

The Taoist Sage Lao-tzu

THANK YOU

FOR

LISTENING!

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