Chamber of Commerce Social Media Presentation

Social MediaSocial Media

What It Is and Why You Need What It Is and Why You Need to be a Part of Itto be a Part of It

Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 22

About the speaker:About the speaker:Dan Phelan, Commercial Lines Account Executive

Dan is responsible for helping his clients with claims, coverage issues, and loss control. He was one of the first members of Construction Risk Advisors team to earn the professional designation of CRIS (Construction Risk Insurance Specialist). Joining Construction Risk Advisors after four years in the ski industry, he is also a Certified Workers’ Comp Advisor (CWCA), and earned a CLCS (Commercial Lines Coverage Specialist) at the Hartford School of Insurance. Dan is the author of a blog about construction, insurance, marketing, and whatever else is on his mind when he gets bored.


“Social media is the use of technology combined with social interaction to create or co-create value.”

–John Jantsch


““These conversations are going to occur These conversations are going to occur whether you like it or not…you can learn whether you like it or not…you can learn from that, and you can be a better from that, and you can be a better company by listening and being involved company by listening and being involved in that conversation.”in that conversation.”

-Michael Dell-Michael Dell


Social Media PlatformsSocial Media Platforms


Why Should My Business be Why Should My Business be Involved?Involved?

All of your All of your competitorscompetitors will be in this space will be in this space All of your All of your prospectsprospects will be in this space will be in this space All of your All of your vendorsvendors will be in this space will be in this space All of your All of your clientsclients will be in this space will be in this space

It’s Free. Get here first.It’s Free. Get here first.


Bare MinimumBare Minimum

Register the URL (dot coms are best)Register the URL (dot coms are best) Facebook FanpageFacebook Fanpage TwitterTwitter Blog-Wordpress/Blogger/TypePadBlog-Wordpress/Blogger/TypePad

Google/GmailGoogle/Gmail

Google ReaderGoogle Reader Google DocsGoogle Docs Google MapsGoogle Maps Google CalendarGoogle Calendar GchatGchat Google BuzzGoogle Buzz 11stst Look at New Google Technology Look at New Google Technology Smartphone AppsSmartphone Apps



Which Platforms Should My Which Platforms Should My Company Use??Company Use??

Company Website

Facebook

Twitter

LinkedIn

Blog

YouTube


Thought Leadership and the Thought Leadership and the immediate spread of IDEASimmediate spread of IDEAS

Connect & ShareConnect & Share



Real Time,Location Based SearchReal Time,Location Based Search


SEOSEOSearch Engine OptimizationSearch Engine Optimization

Link to as many other reputable Link to as many other reputable sources as possiblesources as possible

Publish SOMETHING dailyPublish SOMETHING daily KeywordsKeywords

Goal: Goal:

GET FOUND!GET FOUND!


FacebookFacebook

11stst Most Trafficked Site in the WORLD Most Trafficked Site in the WORLD

500,000,000 500,000,000 users in 180 users in 180 CountriesCountries

FIVE FIVE HUNDRED HUNDRED MILLIONMILLION


If Facebook was a country, it would be the 3rd most populated in the world, right after China and India

Users spend 700 Billion Users spend 700 Billion (700,000,000,000) minutes a (700,000,000,000) minutes a

month on the sitemonth on the site



More than More than 500 million active users500 million active users 50% of our active users log on to Facebook in any given 50% of our active users log on to Facebook in any given

day day More than 35 million users update their status each day More than 35 million users update their status each day More than More than 3 billion photos uploaded3 billion photos uploaded to the site to the site each each

month month More than More than 5 billion pieces of content5 billion pieces of content (web links, news (web links, news

stories, blog posts, notes, photo albums, etc.) stories, blog posts, notes, photo albums, etc.) shared shared each week each week

More than 3.5 million events created each month More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 3 million active Pages on Facebook More than 1.5 million local businesses have active More than 1.5 million local businesses have active

Pages on FacebookPages on Facebook More than 20 million people become fans of Pages each More than 20 million people become fans of Pages each

day day Pages have created more than 5.3 billion fans Pages have created more than 5.3 billion fans


Politics, Religion, and AppsPolitics, Religion, and Apps

Talk about them on your own time.Talk about them on your own time.


Facebook FanpageFacebook Fanpage

Fan Distribution for Facebook Fan Distribution for Facebook PagesPages



LinkedInLinkedIn

Professional NetworkingProfessional Networking Not “Facebook for Adults”Not “Facebook for Adults” The New Resume (Online and Off)The New Resume (Online and Off) Industry Specific GroupsIndustry Specific Groups


Linkedin AnswersLinkedin Answers

Free Free Professional Professional AdviceAdvice

Network Network BuildingBuilding

Thought Thought LeadershipLeadership

TestimonialsTestimonials

Better to give, than receiveBetter to give, than receive Be genuine.Be genuine.



TwitterTwitter

Microblogging site consisting of posts Microblogging site consisting of posts 140 characters or less in length140 characters or less in length

Understand your audience, and give Understand your audience, and give them the content they wantthem the content they want

Use it to Use it to listenlisten to what your to what your customers and clients are saying customers and clients are saying about your brand in real time and about your brand in real time and respond in real timerespond in real time

ContentContent&&

LinksLinks (tinyurl.com) (tinyurl.com)



What to “Tweet” aboutWhat to “Tweet” about

Interesting articles about your Interesting articles about your business or industry that aren’t self-business or industry that aren’t self-servingserving

Links to articles, videos, or pictures Links to articles, videos, or pictures that would interest your ‘followers’that would interest your ‘followers’

Remarkable content regardless of Remarkable content regardless of how it relates to your business or how it relates to your business or industryindustry

Following and FollowersFollowing and Followers

Search.twitter.comSearch.twitter.com Find people to follow via the Find people to follow via the

followers of thought leaders in your followers of thought leaders in your industry or nicheindustry or niche

Follow people based on interest, not Follow people based on interest, not out of courtesy. out of courtesy.


Twitter Twitter LingoLingo

DMDM=Direct Message (email)=Direct Message (email) RTRT=ReTweet (repost someone else’s =ReTweet (repost someone else’s

tweet)tweet) @reply @reply (comment or reply for the (comment or reply for the

original poster to see)original poster to see) # hashtag# hashtag to relate your post to a to relate your post to a

specific topic (#idol)specific topic (#idol)


BLOGSBLOGS& &

BLOGGINGBLOGGING


Research FirstResearch First

Run a “Google Blogsearch” for your Run a “Google Blogsearch” for your industryindustry

Find other blogs that have the look Find other blogs that have the look and feel that you want for yoursand feel that you want for yours



BloggingBlogging

Web+Log=Blog Web+Log=Blog Write content that you’d read if Write content that you’d read if

someone else wrote itsomeone else wrote it Stay on topicStay on topic Write one about things you enjoy to Write one about things you enjoy to

get your feet wet and learn how it get your feet wet and learn how it worksworks


Where do I start?Where do I start?

WordpressWordpress BloggerBlogger TypePadTypePad Talk to your webmaster or IT person Talk to your webmaster or IT person

about adding blogging software to about adding blogging software to your webpage (SEO!)your webpage (SEO!)

What to Blog AboutWhat to Blog About

Questions clients/prospects have Questions clients/prospects have asked youasked you

Top 10 Lists: (top 10 reasons, top 10 Top 10 Lists: (top 10 reasons, top 10 ways, top 10 best…)ways, top 10 best…)

Write about your industry more than Write about your industry more than your productyour product


Post ConsistentlyPost Consistently

Stick to a reasonable scheduleStick to a reasonable schedule Marathon, not a sprintMarathon, not a sprint PatiencePatience



Internal Social Media NetworksInternal Social Media Networks

Yammer.comYammer.com Ning.comNing.com Facebook FanpageFacebook Fanpage Twitter ListTwitter List

Require a loginRequire a login Keep it professionalKeep it professional

Encourage buy in from the top Encourage buy in from the top


Social Media PoliciesSocial Media Policies

Employees are Employees are LIABLELIABLE for what they for what they publish (Libel, Slander, Plagiarism)publish (Libel, Slander, Plagiarism)

Check facts Check facts BEFOREBEFORE publishing publishing

Employees must note that they are Employees must note that they are employed by your company and their employed by your company and their views are entirely their ownviews are entirely their own


The Internet never forgets.The Internet never forgets.

Don’t Feed the TrollsDon’t Feed the Trolls


Who To Learn More From?Who To Learn More From?

www.Hubspot.comwww.Hubspot.com www.sethgodin.typepad.comwww.sethgodin.typepad.com www.chrisbrogan.comwww.chrisbrogan.com www.mashable.comwww.mashable.com



Q&AQ&Adphelan.com

facebook.com/DanPPhelan

linkedin.com/in/danphelan

twitter.com/dphelan

Chamber of Commerce Social Media Presentation

Technology

Transcript of Chamber of Commerce Social Media Presentation