Chamber February 14 (Page 1) · Yellow B l a c k M a g e n t a C y a n Yel low B l a c k M a g e n...

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March 2014

CHAIRMAN’S CIRCLE

Business Comments

Platinum:KUIC 95.3 The Reporter Newspaper Genentech (A Member of the Roche Group)

Gold:A.G. Spanos CompaniesFirst Northern BankFord Lincoln FairfieldGaw Van Male, Attorneys at LawMcDonald’s RestaurantsSutter Health (SSMC/SRMF)Wells Fargo BanksWestern Health Advantage

Silver:Cornerstone Assisted LivingHampton Inn & SuitesPotrero Hills LandfillRay Morgan Co.Solano Irrigation DistrictStandard Pacific HomesVacaville MagazineVITUS WineWal-MartWal-Mart Neighborhood Market (Alamo)Wal-Mart Neighborhood Market(Nut Tree Road)

Bronze:AAA Northern CaliforniaAaron’s AutomotiveAd Special T’sBay Area Electronic Medical BillingCache Creek Casino ResortCancer Treatment Center of VacavilleColdwell Banker Kappel Gateway RealtyCompassionate Care DentalCostco WholesaleCourtside Cottages of VacavilleDickey’s Barbecue PitJanssenM&G Duravent, Inc.Mariani Packing Co., Inc.Mary’s Pizza ShackMercedes of FairfieldMomentum Auto GroupPacific Gas & ElectricPhillippi EngineeringPretty PottiesRAS Solano Radiation Oncology CenterRaley’sState Compensation Insurance FundSuihkonen CPA’s & ConsultantsTheatre DeVilleToyota VacavilleTranspacVacaville Premium Outlets

CalChamber Urges Action on Immigration Reform

Prospects for immigrationreform brightened lastweek when the HouseRepublican conference

released its standards for reformon January 28, then dimmedthis week, according to newsreports that some Republicanswere advocating waiting untilnext year.

The January 28 standardscall for a fix to the nation’simmigration system andacknowledge that failure to fixit will hurt the economy andjeopardize national security.Reform Needed This Year

While debate on this issuewill be vigorous, the California

Chamber of Commerce contin-ues to push for comprehensiveimmigration reform this year.

Representatives KevinMcCarthy (R-Bakersfield),Darrell Issa (R-Vista), JeffDenham (R-Atwater) and DavidValadao (R-Hanford) are to beapplauded for their efforts onthis issue.

They are providing animportant voice in the immigra-tion reform discussion becauseimmigration reform is critical toCalifornia—perhaps more sothan for any other state.Without an improved Californiaeconomy, the nation’s economywill continue to lag.

Solution Needed“California’s economy needs

a solution to the problem,” saysCalChamber President and CEOAllan Zaremberg.“In order forus to be competitive in a globalmarketplace, California needsmore visas for skilled technol-ogy workers or these jobs willgo elsewhere. In addition, ouragricultural industry needs arobust temporary worker pro-gram. California’s economicgrowth is stifled by the uncer-tain status of 2.6 million resi-dents here who do not havelegal status, half of whom havebeen in California for over 10 years.”

CalChamber encouragesHouse Republicans to fight fora solution to this broken sys-tem.We need a long-term solu-tion that will help us build astrong and prosperous futurefor our state and our nation.

The Vacaville Chamber ofCommerce AnnualDinner is one of theChambers’ 3 major

fundraisers that support themission of the Chamber.Thisyear the Annual Dinner is goingLuau style and will be takingplace at the Yin Ranch! At thisgreat event the Chamber willbe recognizing our incomingand outgoing Chairperson ofthe Board as well as incoming

and outgoing Directors.We willalso be honoring our Businessof the Year and our Ambassadorof the Year. Come for anevening of great food, wine and awards!

Sponsorship opportunitiesare available. Please contact theChamber for benefits associatedwith each event sponsorshiplevel.The Chamber is in needof Live Auction items and SilentAuction Items. Donating to the

auction is a great way to getyour business noticed by allattendees.

All funds raised from theAnnual Dinner are used to fur-ther the Chambers’ efforts inenhancing business opportuni-ties and meeting the needs ofour members.We would like tothank you in advance for con-sidering a donation towards ourevent.We rely on your assis-tance in our efforts to promote

a pro-business climate andstrengthen our local economy.

For further information onthe Vacaville Chamber ofCommerce Annual Dinner email:[email protected] orcall (707) 448-6424.

Vacaville Chamber hosting Luau at Yin RanchFriday, May 2nd 6 p.m. to 9 p.m.

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Thursday, February 27, 2014 - 7Vacaville Chamber of Commerce • Business Comments2 - Thursday, February 27, 2014 Vacaville Chamber of Commerce • Business Comments

The purpose of Cornerstone is to filla need in our community.We pro-vide resort style, state-of the artaccommodations in a warm, fun,

and worry-free environment. We fosterphysical and social engagement through animpressive list of amenities and through acomprehensive menu of activities

Community RelationsDirector Julie Sabbaghand I recently returnedfrom the 2014 Western

Association of ChamberExecutives (W.A.C.E.) conference.This annual conference is a won-derful educational and profes-sional development opportunityfor many Chamber executives andstaff from around the Westernstates.This opportunity providedus the tools to connect us withleaders, and resources aimed atbuilding and growing the VacavilleChamber.We received invaluableinformation at this year’s confer-ence which will be implementedinto new and innovative ideas onbringing additional value to ourmembership.

The W.A.C.E. Conference isdesigned by our fellow Chamber ofCommerce colleagues who under-stand what Chamber staff goesthrough every day.The daily issuesthat we face, giving us the tools totake back to our Chamber andimplement the minute we returnto our office.At this conferenceJulie and I were able to attend dif-ferent seminars where we felt itwould best benefit Chamber opera-tions and our members.

This conference was truly ourone-stop ticket to useful and criti-cal information serving to buildand grow our Chamber.Whatwould our community be likewithout its Vacaville Chamber ofCommerce? Would it leave anindelible hole? We want that

answer to be aresounding,“Yes!”TheVacavilleChamber wantsto be known forour outspoken-ness on behalfof business, forthe invaluabletools we pro-

vide ourmembers tohelp themsucceed, and

for our innovativeness in thinkingand action.We want to be thatChamber who offers our membersbenefits that adds value to theirbusiness and lives! Not merely abasket of products and services.

During the conference theW.A.C.E. announced the membersof its first-ever Emerging LeadersAdvisory Council. Julie was one ofonly 17 chamber CEOs and staffprofessionals named to serve onthis new council.This Councilwas formed to identify & recog-nize future leaders (all under 40)in W.A.C.E. and the chamber ofcommerce industry. Members ofthe Council will be asked to pro-vide program feedback and ideasfor the good of W.A.C.E. and willserve as advisors to the associa-tion’s Board and President.TheChamber’s Board of Directors andmyself could not be more proudfor Julie on her new appointment!

Candidate Forum’s to be sched-uled soon, stay tuned!

By Mark CreffieldPresident/CEO

W.A.C.E. Annual Conference Produces Great Ideas for Chamber as well as a very special appointment!

NEW / REJOINED MEMBERS FOR JANUARY 2014Cornerstone Assisted Living - Silver SponsorContact: Jason Reyes40 Orange Tree CircleVacaville, CA 95687(707) 999-5029www.mycornerstoneliving.com

Stumbaugh Realty AdvisorsContact: Brian Strumbaugh770 Mason Street, Suite 115 Vacaville, CA 95688 (707) 451-1900www.stumbaughrealty.com

End 68 Hours of Hunger (Vacaville Chapter)Alexandra Sommerfeldt 2384 Hanson DriveFairfield, CA 94533 (707) 235-4036www.end68hoursofhunger.org

Photography by Alex(530) 220-3228www.photographybyalex.net

CarMax2955 Auto Mall ParkwayFairfield, CA 94533 (707) 430-0359www.carmax.com

It Works - Rinda Paiz(916) 320-2654www.wrapfatnow.com

Vacaville’s New EDIP

In January, the Vacaville CityCouncil voted to adopt a neweconomic development initia-tive, the Economic

Development Incentive Program(EDIP), which will incentivizenew business investment in town.If you were unable to attend theVacaville Chamber of CommerceBusiness Issues EducationalForum with City Manager LauraKuhn, or would like a refresher, Iwant to go over the programbasics here this month.

As you may know,Vacaville hashistorically had a strong tax andjob base, but with the recessionand resulting lower property val-ues, the city lost some of this rev-enue.The EDIP is intended tostimulate private sector invest-ment in Vacaville by growing these critical compo-nents once again.

Companies interested in theRetail Incentive Program mustmeet certain requirements to usethe EDIP. For example, the city

will not offer incentives to busi-nesses that want to move fromone location to another withinVacaville, nor will they awardbusinesses that want to relocatefrom another city to Vacaville.Recipient businesses must alsoprovide direct public benefits.

Direct public benefits can beconsidered in a number of ways.One is whether the business is aregional draw or unique business,which means consumers or otherbusinesses within a 30 mile radiusare willing to travel 30 minutes ormore to reach the business loca-tion. New regional research, devel-opment or technology centerswould also be considered unique,as the program is meant to attractnew investment by retailers andother businesses that are not cur-rently serving the area.

Other public benefits includethe amount of net new sales orother significant amounts of othertaxes the city would receive overa fixed period of time.The num-

ber of high-pay-ing jobs thebusiness wouldcreate, and itslevel of capitalinvestment arealso considera-tions. High pay-ing jobs aredefined as anannual grosssalary meetingor exceeding60 percent of

the current median householdincome for the city. Median house-hold income as of 2010, the yearwith the latest data,was $73,309.

There are also financial crite-ria.To be considered an eligibleapplicant, a business must providefive years’ worth of actual annualsales for its two closest locations.The business cannot be a vehicledealer or a big box retailer relo-cating from another locationwithin the same market area, and

must generate a minimum of $10 million in annual sales.Companies generating a minimumof $10 million would be eligibleto receive a 25 percent rebate onsales tax collected by the city.Thepercentage increases by five per-cent for every five million dollarsin sales, until $30 million (a $10million increase from the priorlevel) at which the rebate per-centage is capped at 40 percent.

The city is also offering anOffice and Industrial IncentiveProgram and a TemporaryResidential Housing IncentiveProgram as part of the EDIP,which I won’t go into at this time.To find out more about these pro-grams, please visit the City ofVacaville’s economic developmentpage located at www.cityofvacav-ille.com.Your Vacaville Chamberis also here as a resource, support-ing businesses large and small andworking to make Vacaville thechoice for business.

By Katheryn TubertyChair of the Board

Katheryn TubertyChairperson – Farmers Insurance

Tracy MitchellChair Elect –

TradeMark AdvertisingDilenna Harris

Immediate Past Chair –Kaiser Permanente

Debbie EgidioTreasurer – DTS Egidio

Dallas JacksonVice Chair Clients/Members –

Jackson Medical SupplyLouie DeBartolo

Vice Chair Education –DeBartolo & Co Fine Jewelers

Joanie EricksonVice Chair Business Issues –

Solano Collation for Better Health

Dan SharpSharp Public Affairs LLC

Mike FortneyPlacer Title

Pat HannonJanssen Corporation

Barry NelsonTravis Credit Union

Scott PardiniRecology Vacaville Solano

Scott ReynoldsGaw Van MaleSally SchulzThe Reporter

Mark CreffieldPresident/CEO

[email protected] Sabbagh

Community Relations [email protected]

Tonya M. DretzkaMembership Development Director

[email protected] McKillop

Leadership Today DirectorDarlene Chikeles

Bookkeeper

STAFF & CONTRACTORS

2013-14 OFFICERS

DIRECTORS

EXECUTIVE BOARD

tation of the statute.The complexity of theact, combined with subjective judgmentsrequired by SB 383, will result in severalunintended consequences, in addition tofrivolous litigation.

Although the high cost of keeping metic-ulous records of how, when and where con-sumer information is collected is a significantissue, the most problematic aspect is thechilling effect the act will have on efforts tocombat fraud and identity theft.

The bill allows the collection of only infor-mation a company requires to combat fraud,

and it mandates destruction of the informa-tion when it is no longer necessary to com-bat fraud without defining that standard.

Given the risk of catastrophic litigation,SB 383 significantly complicates the incen-tives of companies to monitor for and pre-vent fraud and identity theft.

The bill is currently at the AssemblyDesk awaiting its first Assembly policy com-mittee assignment.

Continued from page 6

NEW MEMBER BIOCornerstone Assisted Living

www.thereporter.com

Sales Director - Sally Schulz | ProjectCoordinator -Shauna Manina

Published by The Reporter

Ihave been anAmbassador for 10 years, vowing Iwould take every

opportunity to reap thebenefits which were pro-vided. I have joined asthree separate businesses.Food Safety Specialists wasthe first and during thistime I also volunteered atthe office.

My second business isDish It Up Catering, whichwas literally launched frombeing a Chamber member.It is a testament to thewonders of membership; I will share withwhomever.The catering is going strongand can be experienced at local and com-munity functions and events.

Lastly; my husband (Peter), son (Josh)and I purchased Diggers Deli in July

2013. It has been aVacaville institution andwe are proud to continuethe tradition. I am a classi-cally trained chef and inthe restaurant business for35 years.Thusly; we incor-porate many homemaderecipes, healthier options,Dish It Up favorites andgluten free options.Wewelcome all to ourDiggers Family.

Throughout eachendeavor and especiallywith the Deli; we havereceived much support

from Mark, his staff and the membership.We love to see the familiar faces, alongwith the new, walk through our doors.The Vacaville Chamber has always openedits door to me and now in return, weopen our door to you.

AMBASSADOR OF THE MONTHGigi Warshawsky

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MarchMarch 06 – Business-After-Hours Mixer hosted by Aaction Rents & Equipment,

28 Union Way, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5:30 p.m. – 7:00 p.m.

March 13 – Ambassador Committee meeting held at the Hampton Inn & Suites,800 Mason Street, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . .8:00 a.m. – 9:00 a.m.

March 14 – Business Issues Educational Forum held at Travis Credit Union in the Community Room,1 Travis Way, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9:00 a.m. – 10:00 a.m.

March 18 – Wake-Up Vacaville hosted by Gateway Professional Insurance Services,1990 Alamo Drive, Suite 1, Vacaville, . . . . . . . . . . . . . . . . . . . .8:00 a.m. – 9:00 a.m.

March 26 – Lunch Break 2 Educate held at the Vacaville Chamber,300 Main Street, Suite A, . . . . . . . . . . . .12:00 p.m. – 1:00 p.m. $15 includes lunch

AprilApril 10 - Ambassador Committee meeting held at the Hampton Inn & Suites,

800 Mason Street, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . . . .8:00 a.m. – 9:00 a.m.

April 10 – Vacaville Chamber & Fairfield-Suisun Chamber joint Mixer hosted by Ford of Fairfield,3050 Auto Mall Court in Fairfield, . . . . . . . . . . . . . . . . . . . . . . . .5:30 p.m. – 6:00 p.m.

April 11 - Business Issues Educational Forum held at Travis Credit Union in the Community Room,1 Travis Way, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9:00 a.m. – 10:00 a.m.

April 15 – Wake-Up Vacaville hosted by The Academy of 21st Century Learning,1671 E. Monte Vista Avenue, Suite N-106, Vacaville, . . . . . . . . . .8:00 a.m. – 9:00 a.m.

MEETINGS & EVENTS FOR MARCH & APRIL 2014 CHAMBER WAKE-UP VACAVILLE, MIXER,EVENTS AND RIBBON CUTTINGS

WAKE-UP HOSTED BY CHEVY’S FRESH MEX,200 NUT TREE PARKWAY, VACAVILLE

A California Chamber of Commerce-opposed bill that reduces and stiflesinnovation, making it more difficult topurchase digital goods and servicesonline, leading to endless litigation, andhampering efforts to reduce fraud andidentity theft, passed the Senate lastweek.

SB 383 (Jackson; D-Santa Barbara)imposes enormous burdens on onlineretailers of digital products because itwould require companies to bifurcatetheir digital product offerings into twocategories depending on the amount ofinformation shared by the consumer.

Creates Customer ConfusionThe bill also creates a lot of con-

sumer confusion and dissatisfaction.Under SB 383, individuals who do notopt-in and provide certain informationfrequently will receive an inferior prod-uct/service/subscription, since it will notbe possible to share a product acrossplatforms, send software update notifica-tions, provide replacement downloads,grant upgrade pricing, or provide onlinesupport, without the appropriate data.

It is quite foreseeable that many con-sumers, post purchase, will be unhappywith a decision to not opt-in, but theterms of SB 383 will make it very difficultfor a retailer to resolve those concerns.

Many of the world’s most innovativetechnology companies rely on account-based business models to offer their digi-tal goods and services to customers, andmany of these companies are based in

California.These account-based modelssimplify a consumer’s experience by sav-ing information from previous transac-tions so that past activity is readily at thecustomer’s fingertips, repetitive informa-tion doesn’t need to constantly bereviewed, and consumers can find prod-ucts simply and quickly.The SB 383approach would practically eliminateaccount-based transactions.

Bill Is UnworkableSB 383 is also unworkable in that it

would essentially require websites to setup a separate transaction page forCalifornia customers.

In fact, at the beginning of any poten-tial purchase of a downloadable product,online retailers would have to ask for acustomer’s home state and then createseveral “California only” pages.

Dividing the online shopping experi-ence in such a way will likely confusecustomers further, lead to fewer transac-tions and have a negative economicimpact on the state.

In today’s global world of online com-merce, a California-only requirementmakes no sense and will hurt manyCalifornia-based Internet businesses.

More Class Action LawsuitsSB 383 also strengthens the specter

of class-action litigation in multiple ways.The Song-Beverly Act has a

$250/$1,000 per occurrence civilpenalty, which in the modern, onlineworld could quickly reach enormoussums of money for a simple misinterpre-

Senate Passes Bill LimitedFraud Protection Efforts

Continued on page 7

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Tourism in Our City

Anyone living in Vacaville,California knows what a gemthis city is. Ideally situated inthe scenic rolling hills

between Sacramento and San Francisco,charmed by historic downtown neigh-borhoods but with the convenience of21st century amenities,Vacaville has itall. From world-class shopping to one-of-a-kind dining, outdoor recreation to thevisual and performing arts,Vacaville hasall the makings of a popular tourist des-tination.That is where Visit Vacavillecomes in.

Here at Visit Vacaville, we promoteand market the city of Vacaville as adestination for visitors from all over.We have recently changed our namefrom Vacaville Conference and VisitorsCenter to better suit our growingaudience.We still provide the same

services, but hope to better attractboth business and pleasure visitorsthrough meeting services, event mar-keting, hotel reservations, and evenrestaurant suggestions.The diversity ofVisit Vacaville is not only a greatresource for tourists, but for localresidents as well.

Our website www.visitvacaville.comhas proven to be a useful tool to dis-cover all there is to do and see inVacaville. Listed are restaurants, avail-able shopping, parks, and more thatare categorized by interests to makeyour search as easy as possible. Besure to sign up for our weekly email tostay informed on all the upcomingVacaville events for the next weekand beyond.

Where we have seen most growthrecently, however, is our social media

efforts. In the last year, we have rapidlyexpanded our social platforms toinclude an official Facebook page,Twitter page @visitvacaville, Instagram,Google+, and Foursquare account.Each of these social platforms isdesigned to get information aboutVacaville's local events, activities, andnews out as quickly and efficiently aspossible. Our blog www.visitvacav-ille.wordpress.com contains over 30articles that include hard-hitting topicssuch as Top 5 Historic Gems or 5 BestHappy Hours in Vacaville. It has been areally helpful resource for future trav-elers and local residents.

How many visitors do you thinkthere are in Vacaville each day? 50? 75?Actually, the City of Vacaville has justover 1,000 hotel rooms. If each hotelis at only 50% occupancy and each

one of those rooms has only oneoccupant (and we know not everyonesleeps alone) that means that each daythere are at least 500 visitors inour city.

Visit Vacaville is responsible forbringing visitors to Vacaville throughmarketing and sales efforts and assist-ing local groups with their meetinglocation needs. The bureau is fundedthrough a 2% assessment paid by hotelguests in Vacaville and is governed bya Board of Directors consisting ofVacaville hoteliers, attractions, andothers impacted by tourism in our city.

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MarchMarch 06 – Business-After-Hours Mixer hosted by Aaction Rents & Equipment,

28 Union Way, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5:30 p.m. – 7:00 p.m.

March 13 – Ambassador Committee meeting held at the Hampton Inn & Suites,800 Mason Street, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . .8:00 a.m. – 9:00 a.m.

March 14 – Business Issues Educational Forum held at Travis Credit Union in the Community Room,1 Travis Way, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9:00 a.m. – 10:00 a.m.

March 18 – Wake-Up Vacaville hosted by Gateway Professional Insurance Services,1990 Alamo Drive, Suite 1, Vacaville, . . . . . . . . . . . . . . . . . . . .8:00 a.m. – 9:00 a.m.

March 26 – Lunch Break 2 Educate held at the Vacaville Chamber,300 Main Street, Suite A, . . . . . . . . . . . .12:00 p.m. – 1:00 p.m. $15 includes lunch

AprilApril 10 - Ambassador Committee meeting held at the Hampton Inn & Suites,

800 Mason Street, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . . . .8:00 a.m. – 9:00 a.m.

April 10 – Vacaville Chamber & Fairfield-Suisun Chamber joint Mixer hosted by Ford of Fairfield,3050 Auto Mall Court in Fairfield, . . . . . . . . . . . . . . . . . . . . . . . .5:30 p.m. – 6:00 p.m.

April 11 - Business Issues Educational Forum held at Travis Credit Union in the Community Room,1 Travis Way, Vacaville, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9:00 a.m. – 10:00 a.m.

April 15 – Wake-Up Vacaville hosted by The Academy of 21st Century Learning,1671 E. Monte Vista Avenue, Suite N-106, Vacaville, . . . . . . . . . .8:00 a.m. – 9:00 a.m.

MEETINGS & EVENTS FOR MARCH & APRIL 2014 CHAMBER WAKE-UP VACAVILLE, MIXER,EVENTS AND RIBBON CUTTINGS

WAKE-UP HOSTED BY CHEVY’S FRESH MEX,200 NUT TREE PARKWAY, VACAVILLE

A California Chamber of Commerce-opposed bill that reduces and stiflesinnovation, making it more difficult topurchase digital goods and servicesonline, leading to endless litigation, andhampering efforts to reduce fraud andidentity theft, passed the Senate lastweek.

SB 383 (Jackson; D-Santa Barbara)imposes enormous burdens on onlineretailers of digital products because itwould require companies to bifurcatetheir digital product offerings into twocategories depending on the amount ofinformation shared by the consumer.

Creates Customer ConfusionThe bill also creates a lot of con-

sumer confusion and dissatisfaction.Under SB 383, individuals who do notopt-in and provide certain informationfrequently will receive an inferior prod-uct/service/subscription, since it will notbe possible to share a product acrossplatforms, send software update notifica-tions, provide replacement downloads,grant upgrade pricing, or provide onlinesupport, without the appropriate data.

It is quite foreseeable that many con-sumers, post purchase, will be unhappywith a decision to not opt-in, but theterms of SB 383 will make it very difficultfor a retailer to resolve those concerns.

Many of the world’s most innovativetechnology companies rely on account-based business models to offer their digi-tal goods and services to customers, andmany of these companies are based in

California.These account-based modelssimplify a consumer’s experience by sav-ing information from previous transac-tions so that past activity is readily at thecustomer’s fingertips, repetitive informa-tion doesn’t need to constantly bereviewed, and consumers can find prod-ucts simply and quickly.The SB 383approach would practically eliminateaccount-based transactions.

Bill Is UnworkableSB 383 is also unworkable in that it

would essentially require websites to setup a separate transaction page forCalifornia customers.

In fact, at the beginning of any poten-tial purchase of a downloadable product,online retailers would have to ask for acustomer’s home state and then createseveral “California only” pages.

Dividing the online shopping experi-ence in such a way will likely confusecustomers further, lead to fewer transac-tions and have a negative economicimpact on the state.

In today’s global world of online com-merce, a California-only requirementmakes no sense and will hurt manyCalifornia-based Internet businesses.

More Class Action LawsuitsSB 383 also strengthens the specter

of class-action litigation in multiple ways.The Song-Beverly Act has a

$250/$1,000 per occurrence civilpenalty, which in the modern, onlineworld could quickly reach enormoussums of money for a simple misinterpre-

Senate Passes Bill LimitedFraud Protection Efforts

Continued on page 7

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The purpose of Cornerstone is to filla need in our community.We pro-vide resort style, state-of the artaccommodations in a warm, fun,

and worry-free environment. We fosterphysical and social engagement through animpressive list of amenities and through acomprehensive menu of activities

Community RelationsDirector Julie Sabbaghand I recently returnedfrom the 2014 Western

Association of ChamberExecutives (W.A.C.E.) conference.This annual conference is a won-derful educational and profes-sional development opportunityfor many Chamber executives andstaff from around the Westernstates.This opportunity providedus the tools to connect us withleaders, and resources aimed atbuilding and growing the VacavilleChamber.We received invaluableinformation at this year’s confer-ence which will be implementedinto new and innovative ideas onbringing additional value to ourmembership.

The W.A.C.E. Conference isdesigned by our fellow Chamber ofCommerce colleagues who under-stand what Chamber staff goesthrough every day.The daily issuesthat we face, giving us the tools totake back to our Chamber andimplement the minute we returnto our office.At this conferenceJulie and I were able to attend dif-ferent seminars where we felt itwould best benefit Chamber opera-tions and our members.

This conference was truly ourone-stop ticket to useful and criti-cal information serving to buildand grow our Chamber.Whatwould our community be likewithout its Vacaville Chamber ofCommerce? Would it leave anindelible hole? We want that

answer to be aresounding,“Yes!”TheVacavilleChamber wantsto be known forour outspoken-ness on behalfof business, forthe invaluabletools we pro-

vide ourmembers tohelp themsucceed, and

for our innovativeness in thinkingand action.We want to be thatChamber who offers our membersbenefits that adds value to theirbusiness and lives! Not merely abasket of products and services.

During the conference theW.A.C.E. announced the membersof its first-ever Emerging LeadersAdvisory Council. Julie was one ofonly 17 chamber CEOs and staffprofessionals named to serve onthis new council.This Councilwas formed to identify & recog-nize future leaders (all under 40)in W.A.C.E. and the chamber ofcommerce industry. Members ofthe Council will be asked to pro-vide program feedback and ideasfor the good of W.A.C.E. and willserve as advisors to the associa-tion’s Board and President.TheChamber’s Board of Directors andmyself could not be more proudfor Julie on her new appointment!

Candidate Forum’s to be sched-uled soon, stay tuned!

By Mark CreffieldPresident/CEO

W.A.C.E. Annual Conference Produces Great Ideas for Chamber as well as a very special appointment!

NEW / REJOINED MEMBERS FOR JANUARY 2014Cornerstone Assisted Living - Silver SponsorContact: Jason Reyes40 Orange Tree CircleVacaville, CA 95687(707) 999-5029www.mycornerstoneliving.com

Stumbaugh Realty AdvisorsContact: Brian Strumbaugh770 Mason Street, Suite 115 Vacaville, CA 95688 (707) 451-1900www.stumbaughrealty.com

End 68 Hours of Hunger (Vacaville Chapter)Alexandra Sommerfeldt 2384 Hanson DriveFairfield, CA 94533 (707) 235-4036www.end68hoursofhunger.org

Photography by Alex(530) 220-3228www.photographybyalex.net

CarMax2955 Auto Mall ParkwayFairfield, CA 94533 (707) 430-0359www.carmax.com

It Works - Rinda Paiz(916) 320-2654www.wrapfatnow.com

Vacaville’s New EDIP

In January, the Vacaville CityCouncil voted to adopt a neweconomic development initia-tive, the Economic

Development Incentive Program(EDIP), which will incentivizenew business investment in town.If you were unable to attend theVacaville Chamber of CommerceBusiness Issues EducationalForum with City Manager LauraKuhn, or would like a refresher, Iwant to go over the programbasics here this month.

As you may know,Vacaville hashistorically had a strong tax andjob base, but with the recessionand resulting lower property val-ues, the city lost some of this rev-enue.The EDIP is intended tostimulate private sector invest-ment in Vacaville by growing these critical compo-nents once again.

Companies interested in theRetail Incentive Program mustmeet certain requirements to usethe EDIP. For example, the city

will not offer incentives to busi-nesses that want to move fromone location to another withinVacaville, nor will they awardbusinesses that want to relocatefrom another city to Vacaville.Recipient businesses must alsoprovide direct public benefits.

Direct public benefits can beconsidered in a number of ways.One is whether the business is aregional draw or unique business,which means consumers or otherbusinesses within a 30 mile radiusare willing to travel 30 minutes ormore to reach the business loca-tion. New regional research, devel-opment or technology centerswould also be considered unique,as the program is meant to attractnew investment by retailers andother businesses that are not cur-rently serving the area.

Other public benefits includethe amount of net new sales orother significant amounts of othertaxes the city would receive overa fixed period of time.The num-

ber of high-pay-ing jobs thebusiness wouldcreate, and itslevel of capitalinvestment arealso considera-tions. High pay-ing jobs aredefined as anannual grosssalary meetingor exceeding60 percent of

the current median householdincome for the city. Median house-hold income as of 2010, the yearwith the latest data,was $73,309.

There are also financial crite-ria.To be considered an eligibleapplicant, a business must providefive years’ worth of actual annualsales for its two closest locations.The business cannot be a vehicledealer or a big box retailer relo-cating from another locationwithin the same market area, and

must generate a minimum of $10 million in annual sales.Companies generating a minimumof $10 million would be eligibleto receive a 25 percent rebate onsales tax collected by the city.Thepercentage increases by five per-cent for every five million dollarsin sales, until $30 million (a $10million increase from the priorlevel) at which the rebate per-centage is capped at 40 percent.

The city is also offering anOffice and Industrial IncentiveProgram and a TemporaryResidential Housing IncentiveProgram as part of the EDIP,which I won’t go into at this time.To find out more about these pro-grams, please visit the City ofVacaville’s economic developmentpage located at www.cityofvacav-ille.com.Your Vacaville Chamberis also here as a resource, support-ing businesses large and small andworking to make Vacaville thechoice for business.

By Katheryn TubertyChair of the Board

Katheryn TubertyChairperson – Farmers Insurance

Tracy MitchellChair Elect –

TradeMark AdvertisingDilenna Harris

Immediate Past Chair –Kaiser Permanente

Debbie EgidioTreasurer – DTS Egidio

Dallas JacksonVice Chair Clients/Members –

Jackson Medical SupplyLouie DeBartolo

Vice Chair Education –DeBartolo & Co Fine Jewelers

Joanie EricksonVice Chair Business Issues –

Solano Collation for Better Health

Dan SharpSharp Public Affairs LLC

Mike FortneyPlacer Title

Pat HannonJanssen Corporation

Barry NelsonTravis Credit Union

Scott PardiniRecology Vacaville Solano

Scott ReynoldsGaw Van MaleSally SchulzThe Reporter

Mark CreffieldPresident/CEO

[email protected] Sabbagh

Community Relations [email protected]

Tonya M. DretzkaMembership Development Director

[email protected] McKillop

Leadership Today DirectorDarlene Chikeles

Bookkeeper

STAFF & CONTRACTORS

2013-14 OFFICERS

DIRECTORS

EXECUTIVE BOARD

tation of the statute.The complexity of theact, combined with subjective judgmentsrequired by SB 383, will result in severalunintended consequences, in addition tofrivolous litigation.

Although the high cost of keeping metic-ulous records of how, when and where con-sumer information is collected is a significantissue, the most problematic aspect is thechilling effect the act will have on efforts tocombat fraud and identity theft.

The bill allows the collection of only infor-mation a company requires to combat fraud,

and it mandates destruction of the informa-tion when it is no longer necessary to com-bat fraud without defining that standard.

Given the risk of catastrophic litigation,SB 383 significantly complicates the incen-tives of companies to monitor for and pre-vent fraud and identity theft.

The bill is currently at the AssemblyDesk awaiting its first Assembly policy com-mittee assignment.

Continued from page 6

NEW MEMBER BIOCornerstone Assisted Living

www.thereporter.com

Sales Director - Sally Schulz | ProjectCoordinator -Shauna Manina

Published by The Reporter

Ihave been anAmbassador for 10 years, vowing Iwould take every

opportunity to reap thebenefits which were pro-vided. I have joined asthree separate businesses.Food Safety Specialists wasthe first and during thistime I also volunteered atthe office.

My second business isDish It Up Catering, whichwas literally launched frombeing a Chamber member.It is a testament to thewonders of membership; I will share withwhomever.The catering is going strongand can be experienced at local and com-munity functions and events.

Lastly; my husband (Peter), son (Josh)and I purchased Diggers Deli in July

2013. It has been aVacaville institution andwe are proud to continuethe tradition. I am a classi-cally trained chef and inthe restaurant business for35 years.Thusly; we incor-porate many homemaderecipes, healthier options,Dish It Up favorites andgluten free options.Wewelcome all to ourDiggers Family.

Throughout eachendeavor and especiallywith the Deli; we havereceived much support

from Mark, his staff and the membership.We love to see the familiar faces, alongwith the new, walk through our doors.The Vacaville Chamber has always openedits door to me and now in return, weopen our door to you.

AMBASSADOR OF THE MONTHGigi Warshawsky

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March 2014

CHAIRMAN’S CIRCLE

Business Comments

Platinum:KUIC 95.3 The Reporter Newspaper Genentech (A Member of the Roche Group)

Gold:A.G. Spanos CompaniesFirst Northern BankFord Lincoln FairfieldGaw Van Male, Attorneys at LawMcDonald’s RestaurantsSutter Health (SSMC/SRMF)Wells Fargo BanksWestern Health Advantage

Silver:Cornerstone Assisted LivingHampton Inn & SuitesPotrero Hills LandfillRay Morgan Co.Solano Irrigation DistrictStandard Pacific HomesVacaville MagazineVITUS WineWal-MartWal-Mart Neighborhood Market (Alamo)Wal-Mart Neighborhood Market(Nut Tree Road)

Bronze:AAA Northern CaliforniaAaron’s AutomotiveAd Special T’sBay Area Electronic Medical BillingCache Creek Casino ResortCancer Treatment Center of VacavilleColdwell Banker Kappel Gateway RealtyCompassionate Care DentalCostco WholesaleCourtside Cottages of VacavilleDickey’s Barbecue PitJanssenM&G Duravent, Inc.Mariani Packing Co., Inc.Mary’s Pizza ShackMercedes of FairfieldMomentum Auto GroupPacific Gas & ElectricPhillippi EngineeringPretty PottiesRAS Solano Radiation Oncology CenterRaley’sState Compensation Insurance FundSuihkonen CPA’s & ConsultantsTheatre DeVilleToyota VacavilleTranspacVacaville Premium Outlets

CalChamber Urges Action on Immigration Reform

Prospects for immigrationreform brightened lastweek when the HouseRepublican conference

released its standards for reformon January 28, then dimmedthis week, according to newsreports that some Republicanswere advocating waiting untilnext year.

The January 28 standardscall for a fix to the nation’simmigration system andacknowledge that failure to fixit will hurt the economy andjeopardize national security.Reform Needed This Year

While debate on this issuewill be vigorous, the California

Chamber of Commerce contin-ues to push for comprehensiveimmigration reform this year.

Representatives KevinMcCarthy (R-Bakersfield),Darrell Issa (R-Vista), JeffDenham (R-Atwater) and DavidValadao (R-Hanford) are to beapplauded for their efforts onthis issue.

They are providing animportant voice in the immigra-tion reform discussion becauseimmigration reform is critical toCalifornia—perhaps more sothan for any other state.Without an improved Californiaeconomy, the nation’s economywill continue to lag.

Solution Needed“California’s economy needs

a solution to the problem,” saysCalChamber President and CEOAllan Zaremberg.“In order forus to be competitive in a globalmarketplace, California needsmore visas for skilled technol-ogy workers or these jobs willgo elsewhere. In addition, ouragricultural industry needs arobust temporary worker pro-gram. California’s economicgrowth is stifled by the uncer-tain status of 2.6 million resi-dents here who do not havelegal status, half of whom havebeen in California for over 10 years.”

CalChamber encouragesHouse Republicans to fight fora solution to this broken sys-tem.We need a long-term solu-tion that will help us build astrong and prosperous futurefor our state and our nation.

The Vacaville Chamber ofCommerce AnnualDinner is one of theChambers’ 3 major

fundraisers that support themission of the Chamber.Thisyear the Annual Dinner is goingLuau style and will be takingplace at the Yin Ranch! At thisgreat event the Chamber willbe recognizing our incomingand outgoing Chairperson ofthe Board as well as incoming

and outgoing Directors.We willalso be honoring our Businessof the Year and our Ambassadorof the Year. Come for anevening of great food, wine and awards!

Sponsorship opportunitiesare available. Please contact theChamber for benefits associatedwith each event sponsorshiplevel.The Chamber is in needof Live Auction items and SilentAuction Items. Donating to the

auction is a great way to getyour business noticed by allattendees.

All funds raised from theAnnual Dinner are used to fur-ther the Chambers’ efforts inenhancing business opportuni-ties and meeting the needs ofour members.We would like tothank you in advance for con-sidering a donation towards ourevent.We rely on your assis-tance in our efforts to promote

a pro-business climate andstrengthen our local economy.

For further information onthe Vacaville Chamber ofCommerce Annual Dinner email:[email protected] orcall (707) 448-6424.

Vacaville Chamber hosting Luau at Yin RanchFriday, May 2nd 6 p.m. to 9 p.m.

Chamber February 14 (Page 1) · Yellow B l a c k M a g e n t a C y a n Yel low B l a c k M a g e n...

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