[Challenge:Future] 360 Degree Expansion Plan
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Transcript of [Challenge:Future] 360 Degree Expansion Plan
Name: Rifat-Bin-SalamCountry: Bangladesh
People reached: Students
Young executives/professionals Underprivileged youth
Opinion leaders
Offline: In campus presentation Endorsement Word of Mouth-WoM Value Addition to Life (VAL) programsTie-ups with youth run organizations
Online: Facebook Vigilants (FVs)Online radio presenceDispatching e-newslettersOnline engagement
Channels used
360 degree C:F Expansion PlanC:F BangladeshC:F Global
Country’s one of the emerging youth organizations.
Global youth network & Platform to generate creative ideas
•Raise awareness about women education, malnutrition and corruption• Implement local projects to achieve
MDG (Millennium Development Goals)
Fight global challenges e.g. climate change, poverty through global
youth effortWhat we can
achieve?
Where we stand now?
Building awareness about C:F through Online presence, Facebook group,
Sending motivational letters & informal discussion (WoM)
Organizing in-campus programs-
presentations, mentoring talented
Students-career counseling,
distributing C:F souvenirs
HOW?
Arranging value adding programs-
sharing C:F summit experience,
interviewed in radio programs, tie-ups
with different students
organizations
Phase 1
Phase 2
Phase 3
Rationale: 360 degree approach is taken to gain maximum reach
Results- expansion phase 1 (Building awareness)
Facebook group
Sharing articles C:F articles & news to professional
contacts
Sharing e-newsletters & posters
Spread Word of Mouth (WoM)
Positive WoM of C:F resulted generating C:F enthusiasts across the country specially two major universities i.e. Chittagong University & Jehangirnagar
University
FB Bangladesh Chapter group has around 600 members and a good
number of them are interacting regularly with the community
C:F news circulated in my office server mail.mrc-mode.com/webmail
Results- expansion phase 2 (Active engagement)
Campus presentations
Career counseling
Distributed C:F souvenirs
Two C:F chapter members received award from Dr. Muhd. Yunus for their social
business plan
C:F has been presented at the best business school of the country, FBS,
University of Dhaka
Mentoring young talents
C:F Happy Mug
Audience listening to the lecture how they can get involved at C:F
platform
C:F brand ambassador in California, USA
C:F Bangladesh core team member Ahmed will
promote C:F in Humboldt State University
Results- expansion phase 3 (Making impacts)
Got interviewed in online radio: represent C:F in the program “I am Bangladesh”
Value Addition to Life (VAL) programs- C:F Bangladesh is working with underprivileged
peopleSharing C:F summit experience with C:F
team
“Business can’t succeed if society fails”- Paul Polman, CEO Unilever PLC
Tie-ups with three youth organizations:FYL, B3 & EqualTo
http://radioaha.com/home/programs/friday/i-
am-bangladesh/