CH13 Question

Laura buys supplies for her catering business at a retailer that stocks a limited

selection of items, which are sold in bulk on a cash-and-carry basis to members

only. As she browses through a huge store, she buys flour, a set of muffin pans,

and a package of paper towels as well as an assortment of fresh produce. Laura is

most likely shopping at a(n):

A) off-price discount retailer

B) factory outlet

C) industrial supply warehouse

D) warehouse membership club

E) wholesale outlet

A D

A _____ is an off-price retailer that is owned and operated by a manufacturer and

carries one line of merchandise--its own.

A) mass merchandiser

B) factory outlet

C) wholesale club

D) discount store

E) bargain basement store

A B

Well-known manufacturers such as Nike, Liz Claiborne, and Mikasa have decided

the most profitable way to dispose of out-of-season and irregular stock is to open

stores and sell their own merchandise. These stores are types of:

A) seasonal outlets

B) mass merchandisers

C) factory outlets

D) discount stores

E) bargain basements

A C

_____ refers to shopping without visiting a store and is currently growing faster

than in-store shopping because of the consumer demand for convenience.

A) Nonstore retailing

B) Customerization

C) Hypershopping

D) Niche marketing

E) Specialty merchandising

A A

Which of the following statements about nonstore retailing is true?

A) The nature of the

communications between the

retailer and the customer is the

same in all forms of nonstore

retailing.

B) Nonstore retailing is

currently growing faster than in-

store retailing.

C) More than 80 percent of all

sales are made through nonstore

retailing.

D) The high growth rate for

nonstore retailing is due to the

growth of TV home shopping.

A B

E) Nonstore retailing is

increasing at a rate lower than

in-store retailing.

Which of the following statements about online retailing is true?

A) Online retailing is also called

e-merchandising.

B) After a rapid increase in

sales, the popularity of online

retailing has declined over the

last decade.

C) Most traditional retailers are

using online retailing to move

merchandise that can be

purchased at their stores.

D) The earliest use of online

retailing was for Internet

auctions.

E) All of these statements about

online retailing are true.

A C

A retailer in Peoria, Illinois, is licensed to sell Snapper lawn mowers. This retailer

is a:

A) product and trade name

franchisee

B) redistributor franchisor

C) business format franchisee

D) licensed franchisor

E) relationship franchisee

A A

Interactivity is one of the new developments in retailing. In retailing, interactivity

refers to:

A) the use of improved

communications with customers

B) a new form of customer

relationship marketing

C) entertainment for customers

to get them involved

D) the use of information kiosks

E) the creation of a static

atmosphere

A C

One of the new developments in retailing is m-commerce. M-commerce refers to A) use unique communication A D

the ability to: techniques to send advertising

messages

B) create situations in which the

AIDA technique is effective

C) more efficiently manage

customer demand with

inventory

D) shop using wireless mobile

devices

E) motivate consumers to buy

more by creating more feedback

channels

A retail store can be classified according to its:

A) distribution method

B) inventory control

C) product assortment

D) management style

E) decor and atmosphere

A C

Applying what you have learned about retailing, which type of retail store would

typically have the highest labor costs?

A) warehouse club

B) department store

C) off-price store

D) off-price retailer

E) discount store

A B

The _____ at John Lewis, Britain’s largest department store chain, selects the

merchandise for his or her department and is often responsible for its promotion

and for managing the personnel in that department.

A) buyer

B) purchasing agent

C) retail broker

D) merchandiser

E) franchisee

A A

A _____ is not only a type of store, but also a method of retail operations. This

type of retailer specializes in a given type of merchandise with a deep but narrow

assortment.

A) warehouse club

B) convenience store

C) factory warehouse store

D) specialty store

E) general store

A D

Which of the following environmental trends is most directly influencing

supermarket operations?

A) Regional malls are hosting

fewer anchor stores. A C

B) To make a profit,

supermarkets are having to

carry products with high gross

margins.

C) The number of dual-income

and single-parent families is

increasing.

D) Recessionary trends are

decreasing the amount of money

spent on nonfood items.

E) Consumers are more inclined

to pamper themselves.

When supermarkets offer a wide variety of nontraditional goods and services

under one roof, they are engaged in:

A) cross-selling

B) trading up

C) scrambled merchandising

D) disintermediation

E) cross-docking

A C

The initial attraction of drugstores for consumers was the pharmaceuticals they

carried, but now consumers can have their prescriptions filled at mass

merchandisers, and supermarkets and through the mail. What have drugstores

done to remain competitive?

A) raised their prices

B) taken legal steps to prevent

the sale of prescription drugs at

supermarkets

C) provided customers with

value-added services

D) introduced generic

prescription medicines

E) nothing

A C

_____ carry a limited line of high-turnover, high-priced goods and resemble

miniature supermarkets. These self-service stores are typically located near

residential areas and are open long hours, seven days a week.

A) Specialty stores

B) Wholesale stores

C) Convenience stores

D) Factory outlets

E) General stores

A C

_____ are single-line stores that offer a nearly complete selection of one line of

merchandise and use self-service, discount prices, high volume, and high turnover

of merchandise to their advantage.

A) Specialty discount stores

B) Factory outlets

C) Mass merchandisers

A A

D) Membership clubs

E) General stores

Arby's, Jiffy-Lube, Baskin-Robbins, and Sylvan Learning Centers are examples of

_____ because the franchisee buys the right to use the franchisor’s approach to

doing business.

A) trade name franchising

B) product franchising

C) business format franchising

D) franchise wholesaling

E) logistic franchising

A C

Data mining:

A) is a relatively new method of

inventory control

B) uses complex mathematical

models to help retailers make

better product mix decisions

C) is a computerized technique

for making site location

decisions

D) determines the level of

quality and service desired by

customers

E) measures levels of services

and identifies inadequate service

A B

A recent pricing trend among retailers is EDLP, which stands for:

A) electronic data laser

purchasing

B) efficient data long-range

planning

C) everyone doing large

purchases

D) everyday low pricing

E) efficient dollar loss planning

A D

Texas-based Grape Vine Market is an 18,000-square-foot store offering highly

collectible food and wine. Greeted by warm lighting, a muted color scheme, and

REM or Fleetwood Mac on the sound system, customers first enter the wine

department, a 10,000-square-foot oval featuring more than 5,500 labels from

around the world. There are no aisles; instead racks are arranged asymmetrically

to create flow and movement. This description is of the store's:

A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix

E) promotional strategy

A B

A warehouse membership club:

A) only sells to ultimate

consumers

B) is a type of category

specialist

C) offers a medium level of

customer service

D) tends to have more educated

and more affluent customers

than other retail establishments

E) has extensive merchandise

depth, which it uses to create

demographic positioning

A D

Which of the following statements about restaurants is true?

A) Restaurants are clearly a

retailing establishment.

B) There is a strong demand for

many more restaurants.

C) The demographic issue of

time-poor consumers has led to

a growing demand for

restaurants.

D) Because barriers to entry are

low, the restaurant business

appeals to many people.

E) Restaurants are clearly a

service industry.

A D

Specialty stores such as Office Depot, Bed Bath & Beyond, and Staples are often

called category killers because:

A) they can destroy the profit

potential for a category of

merchandise for other retailers

B) they are located at stand-

alone sites

C) of their broad merchandise

mix and shallow assortment

D) they offer an exclusive

category of merchandise

E) they carry only fast-selling

A A

items






retailing.



store retailing.



retailing.






in-store retailing.

A B

_____ refers to the techniques used to get consumers to buy from their home.

Those techniques include direct mail, catalogs and mail order, telemarketing, and

electronic retailing.

A) Nonstore vending

B) In-home retailing

C) Franchising

D) Direct marketing

E) Direct retailing

A D

Irina Gomez has decided to sell a sourcebook of Hispanic American suppliers to

southeastern businesses in predominantly Hispanic areas. She plans to call

prospective customers and try to sell to them over the phone. Gomez will be using

which of the following retailing techniques?

A) m-commerce

B) indirect retailing

C) franchising

D) vending

E) direct-response marketing

A E

_____ is the use of a telephone to sell directly to customers.

A) Telemarketing

B) Two-way vending

C) Teleprompting

D) Indirect marketing

E) Phone vending

A A

Telemarketing can consist of either unsolicited _____ sales calls, or _____ sales A) order placement; lead A E

calls, which allow companies to receive orders through toll-free telephone

numbers.

generation

B) push strategy; pull strategy

C) systematic; synergistic

D) qualifying; finalizing

E) outbound; inbound

A(n) _____ is a continuing relationship in which an individual or business grants

business rights to operate or sell a product to another individual or business.

A) leasing contract

B) alliance for profit

C) brokered partnership

D) franchise

E) countertrade

A D

_____ is defined as all activities directly related to the sale of goods and services

to the ultimate consumer for personal, nonbusiness use or consumption.

A) Wholesaling

B) Retailing

C) Business

D) Franchising

E) Distribution

A B

Around the world, most retailers are _____, operating one or a few stores in their

community, owned by a single person or partnership and not operated as part of a

larger retail institution.

A) independent retailers

B) chain stores

C) franchise outlets

D) specialty clubs

E) product assortment stores

A A

Ansonia owns and operates her own janitorial service, but the establishment is

licensed by Maid2Clean. Ansonia’s cleaning service is a:

A) doubly managed outlet

B) chain store

C) franchise

D) independent retailer

E) licensor

A C



A) warehouse club

B) department store

C) off-price store


E) discount store

A B

_____ are retailers that compete on the basis of low prices, high turnover, and

high volume.

A) Convenience outlets

B) Discount stores

C) General stores

A B

D) Department stores

E) Specialty stores

_____ carry a broad assortment of nationally branded hard goods (broader than a

department store) and offer customers very limited service. National chains

dominate this segment.

A) Full-line discount stores

B) Discount specialty stores

C) Factory outlets

D) Fashion stores

E) Specialty supercenters

A A

A marketing research company has created a database that contains monthly

average retail price data for selected cuts of beef, pork, chicken, turkey, lamb, and

veal. In addition to prices of various cuts of meat, the database includes

information on the volume sold and the volume of "featured" products sold under

retailers' weekly advertised specials and frequent shopper discounts. These data

are collected at the point of sale by supermarkets using electronic scanners in

checkout lines. The database allows users to use _____ to determine what meat

should be stocked and when it should be stocked.

A) data mining

B) information dredging

C) an information management

system

D) a retail paradigm

E) correlation and trend

analyses

A A

As competition in the retail industry has intensified, Office Depot has begun

selling a _____ of office furnishings with the Christopher Lowell brand. Office

Depot is the only place that you will find the Christopher Lowell brand. The

prices of this merchandise are lower than prices for national brands and give

consumers greater value.

A) private brand

B) generic brand

C) family brand

D) promotional brand

E) specialty brand

A A

Which of the following statements about a retailer's promotion strategy is true?

A) The design of the promotion

strategy would be done

separately from the creation of

the retailing mix.

B) The goal of a retail store's

promotion mix is to position the

store in consumers' minds.

C) Most advertising for retailers

is carried out at the national

level.

D) Retailers find direct-mail

marketing inefficient.

E) Retail promotion strategy

does not include public relations

A B

activities.

_____ place a diverse group of retailers together in one location. This form of

retail location first became popular in the 1950s when the U.S. population started

migrating to the suburbs.

A) Freestanding lifestyle centers

B) Shopping centers

C) Mass merchandising centers

D) Scrambled merchant areas

E) Mega-malls

A B

The newest generation of shopping centers is:

A) regional malls

B) shopping business districts

C) lifestyle centers

D) franchised centers

E) strip malls

A C

When JCPenney announced it would open a 97,000-plus square foot anchor store

in the new West Grand Promenade, it meant that JCPenney would be:

A) the only large store in the

shopping center

B) a destination store

C) expected to create heavy foot

traffic for the center

D) in an isolated location

outside the shopping center

structure

E) unable to control the local

store's pricing policies

A C

The main element of a store's presentation is its _____, or the overall impression

conveyed by the store's physical layout, decor, and surroundings.

A) merchandise depth

B) location

C) price strategy

D) atmosphere

E) total merchandise mix

A D



consumers


specialist


customer service



A D





Off-price retailers:

A) are often able to take

advantage of manufacturers'

faulty sales forecasting

B) very often offer a consistent

assortment of merchandise

C) seldom stock brand-name

merchandise

D) are owned by the

manufacturer of the products

they sell

E) offer very deep assortments

A A







alone sites






items

A A

_____ sell a limited selection of brand-name appliances, household items, and

groceries, usually in bulk on a cash-and-carry basis to members only.

A) Super outlets

B) Factory outlets

C) Wholesale discounters

D) Off-price discount retailers

E) Warehouse membership

clubs

A E

To counter decreasing sales, U.S. direct sales retailers are: A) exploring sales opportunities

in other countries A E

B) selling at workplaces in

addition to the more traditional

at-home sales

C) setting up kiosks in malls in

which to sell their products

D) using direct mail and

telemarketing

E) doing all of these

Sunni received a phone call last night during supper. The caller wanted her to

subscribe to a travel magazine. Since Sunni had never thought of purchasing this

type of magazine before she received the call, this is obviously an example of

_____ telemarketing.

A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A

The Mad Stencilist has decided to demonstrate how to use its products to create

custom gift tags on a local cable television channel and encourage shoppers to call

a toll-free number to purchase the merchandise with a credit card. This form of

retailing is called a(n):

A) in-store electronic shopping

B) videotex

C) shop-at-home network

D) electronic point of sale

E) catalog viewing

A C

The Home Depot has selected orange as its corporate color. It's a good choice. At

the gut level, orange connotes happiness and warmth. A recent article in one of

the company's advertising brochures spoke about choosing colors for home

decorating. It referred to this color as "joyful orange" The color orange is part of

the _____ at The Home Depot stores.

A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B

Whenever a customer buys a stencil at Stencil Works, a sales clerk asks the

customer whether she needs brushes, paints, or tape for her stenciling project. In

other words, the sales clerk engages in:

A) suggestion selling

B) trading up

C) bait and switch

D) customer relationship

retailing

E) service-disguised selling

A A

One of the new developments in retailing is m-commerce. The m- in commerce

stands for:

A) motivated

B) multimedia

C) marketing

D) managed

E) mobile

A E



A) Wholesaling

B) Retailing

C) Business

D) Franchising

E) Distribution

A B

Which of the following is the best example of a retailer?

A) the public library

B) a radio station

C) a real estate company

D) the local Humane Society

E) an advertising agency

A C





D) management style


A C

Small neighborhood florists, shoe stores, and ethnic food markets are most likely

to be:

A) supercenters

B) franchise outlets

C) membership clubs

D) chain stores

E) independent retailers

A E

Which of the following statements about specialty stores is true?

A) Customers usually consider

price to be the most important

factor in their selection of a

specialty store.

B) Customers at specialty stores

are not concerned with the

distinctiveness of the

merchandise or the store's

physical appearance.

C) Specialty stores typically

avoid price wars.

D) Specialty stores are

ineffective test markets.

E) A typical specialty store

A C

carries a wider assortment of

specialty merchandise than

department stores.


collectible food and wine—along with some other culinary perks, including a

cooking school—all in a setting crafted to make shoppers feel comfortable. It

stocks more than 5,500 different kinds of wine. This description alone is enough

to tell you that Grape Vine Market is best described as a:

A) hypermarket


C) specialty store

D) department store

E) general store

A C

Giant Eagle is a chain of retail outlets in the U.S. Midwest that are described as

large, departmentalized, self-service stores that specialize in wide assortments of

foodstuffs and limited nonfood items. Giant Eagle stores are:

A) off-price retailers

B) discount stores

C) wholesale clubs

D) convenience stores

E) supermarkets

A E



A) cross-selling

B) trading up



E) cross-docking

A C

Home Depot Fuel is the name of a chain of convenience stores owned and

operated by The Home Depot. These stores typically sell gas and are located just

outside The Home Depot warehouse store. What else do you know about the Fuel

convenience stores?

A) They carry a wide

assortment of products.

B) They carry a limited line of

high-turn goods.

C) They compete on the basis of

low price

D) They carry a limited but

deep assortment of products.

E) They carry the same

merchandise found in The

Home Depot.

A B






C) Factory outlets

D) Fashion stores


A A

Kmart utilizes a strategy of moderate to low prices on large quantities of products

and lower levels of service to stimulate a high turnover of inventory. Kmart offers

a wide variety of different product lines. Kmart is an example of a:

A) factory outlet

B) mass merchandiser

C) convenience store

D) franchising operation

E) specialty store

A B

When opening a new retail operation, the retailer needs to consider all of the

following factors EXCEPT:

A) traffic flow

B) employee density

C) nature of the competition

D) land costs

E) area growth

A B







B) factory outlet



E) wholesale outlet

A D

A publisher of books on holiday decorating, cooking, and crafts has to find a way

to dispose of its overrun and unsold end-of-season output. As a marketing

consultant, you suggest the firm sell the merchandise to:

A) mass merchandisers

B) convenience stores

C) department stores

D) supermarkets

E) off-price discount retailers

A E






retailing.



store retailing.



retailing.




A B



in-store retailing.

_____ is a low-profile, yet important, form of retailing in which consumers get

products out of automated machines, and it accounts for $40 billion worth of sales

each year in the United States.

A) Automatic vending

B) Party-plan selling

C) Direct marketing

D) A pyramid scheme

E) Professional selling

A A




A) Nonstore vending


C) Franchising

D) Direct marketing

E) Direct retailing

A D

Telemarketing can consist of either unsolicited _____ sales calls, or _____ sales


numbers.

A) order placement; lead

generation





A E






B) videotex



E) catalog viewing

A C





B) trading up

C) bait and switch


retailing


A A



A) Wholesaling

B) Retailing

C) Business

A B

D) Franchising

E) Distribution

_____ shows how much the retailer makes as a percentage of sales after the cost

of goods sold is subtracted.

A) Net income

B) Retained earnings

C) Profitability

D) Net equity

E) Gross margin

A E

As a general rule of thumb, a retailer that has a high gross margin will have:

A) m-commerce capabilities

B) an inventory management

system

C) low prices

D) salespeople trained in cross-

selling techniques

E) high prices

A E

Spar is Ireland's largest supermarket chain. Which of the following is the most

likely reason why Spar supermarkets sell all types of foodstuffs as well as

nonfood products including a wide range of firearms and gun accessories?

A) consumer demand for one-

stop shopping often leads to

scrambled merchandising

B) the fulfillment of the wheel

of retailing hypothesis

C) inflationary economic

climate

D) repositioning as a discounter

E) growth of convenience

merchandising

A A

According to the text, one way supermarkets establish long-term relationships

with their customers is to:

A) conduct longitudinal focus-

group studies

B) avoid any obviously ethnic

appeal

C) limit the number of nonfood

items carried by the stores

D) create and use loyalty

marketing programs

E) create customer correlation

studies

A D




convenience stores?




high-turn goods.


low price





Home Depot.

A B

Prices are usually higher in convenience stores than in supermarkets because

convenience stores offer:

A) more specialty goods

B) a wider variety of products

C) a higher level of customer

services

D) better location, longer hours,

and faster service

E) higher quality goods

A D

The first task of developing a retail strategy is to:

A) create a buying organization

B) decide what to buy

C) define the target market

D) create a promotional strategy

E) define the pricing policies

A C

Retailers control the six Ps of the retailing mix. The six Ps include the marketing

mix plus:

A) personnel and presentation

B) production and people

C) potential and perception

D) personality and persuasion

E) positioning and purchasing

A A

_____ are stores that consumers purposely plan to visit. They are often built as

freestanding stores.

A) Destination stores

B) Benefit retailers

C) Relationship builders

D) Lifestyle stores

E) M-stores

A A

Large retailers such as Target and Wal-Mart and sellers of shopping goods such as A) remote, rural locations A D

automobiles and furniture often use _____ for their locations. B) office complexes

C) factory outlets

D) freestanding stores

E) regional malls


A) regional malls




E) strip malls

A C

In September 2005, JCPenney opened a 97,000-plus square foot anchor store in

the new West Grand Promenade. One advantage that JCPenney has because it is

inside the shopping center is:

A) cheap lease agreement

B) potential of direct

competition within the shopping

center

C) lease restrictions on hours of

operation

D) inadequate parking

E) none of these

A E

Many technologically advanced retailers are using a technique called _____ to

analyze the huge amounts of data collected through their point-of-purchase

scanning equipment. The analysis looks for products that are commonly

purchased together to help retailers merchandise their stores to place products in

the right places.

A) market-basket analysis

B) simulated test marketing

C) product/customer correlation

analysis

D) market cross-tabulations

E) customer lifestyle analysis

A A




A) seasonal outlets


C) factory outlets

D) discount stores


A C



numbers.


generation





A E





A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A


is a:


franchisee





A A

General Nutrition Center, Uniglobe Travel, and Wendy’s are all examples of


doing business.


franchisors

B) redistributor franchisors

C) business format franchisors

D) licensed franchisors

E) relationship franchisors

A C





B) trading up

C) bait and switch


retailing


A A

When Boris went into Sears to buy his wife a new iron for her birthday, he only

planned to spend about $30, but the sales clerk was able to show him the

superiority of a $60 iron to the less expensive model. In this example, the sales

clerk engaged in:


B) trading up

C) bait and switch


retailing


A B


stands for:

A) motivated

B) multimedia

C) marketing

D) managed

E) mobile

A E



B) a radio station




A C




B) chain store

C) franchise


E) licensor

A C

Housing several departments under one roof, a _____ carries a wide variety of

shopping and specialty goods and provides a high level of service.

A) supermarket

B) specialty store


D) super club

E) department store

A E





B) discount stores

C) wholesale clubs


E) supermarkets

A E



A) cross-selling

B) trading up



E) cross-docking

A C






C) Factory outlets

D) Fashion stores


A A



doing business.




A C



Large retailers such as Target and Wal-Mart and sellers of shopping goods such as

automobiles and furniture often use _____ for their locations.

A) remote, rural locations

B) office complexes

C) factory outlets


E) regional malls

A D

The Summer Place has decided consumers will be drawn to its offering of wicker

furniture and will even be willing to drive out of their way. The store really needs

to keep its overhead costs (such as rent) low and wants to avoid locating near

competitors. For a location, the Summer Place will probably choose a:

A) factory outlet

B) strip center

C) freestanding store

D) shopping center

E) regional mall

A C


A) regional malls




E) strip malls

A C

Which group is the targeted market by lifestyle centers?

A) teenagers who don't drive

B) consumers on a fixed income

C) laggards

D) upper-income consumers

with an aversion for “the mall”

E) people who engage in

cocooning

A D

Les Ailes de la Mode is a Quebec retailer that wants to portray an image of quality

to help reinforce its prestige image. The key element in this store's positioning

strategy and classification would be:

A) price

B) placement

C) personnel

D) promotion

E) product

A A








analysis

A A

the right places. D) market cross-tabulations








A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B




B) Customerization

C) Hypershopping

D) Niche marketing


A A







alone sites






items

A A

Chez Amie manufactures children's clothing for infants and toddlers. Its has its

sales representatives set up parties at homes of mothers of preschool children so

that its sales reps can demonstrate the quality and value of the Chez Amie

products. Chez Amie is using:

A) direct-response marketing

B) vending

C) personal marketing

D) selling representation

E) direct retailing

A E

To counter decreasing sales, U.S. direct sales retailers are:

A) exploring sales opportunities

in other countries



at-home sales

A E




telemarketing





A) Nonstore vending


C) Franchising

D) Direct marketing

E) Direct retailing

A D


A) Telemarketing

B) Two-way vending

C) Teleprompting


E) Phone vending

A A





A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A






B) videotex



E) catalog viewing

A C

Which of the following can Texas-based Grape Vine Market use to create its store

atmosphere?

A) play REM or Fleetwood Mac

music on its sound system

B) a large brick fireplace in the

center of the store

C) store clerks who are

knowledgeable about food and

wine

D) racks arranged

asymmetrically to create flow

A E

and movement

E) all of these


stands for:

A) motivated

B) multimedia

C) marketing

D) managed

E) mobile

A E

One of the new developments in retailing is m-commerce. M-commerce refers to

the ability to:

A) use unique communication

techniques to send advertising

messages





inventory


devices



channels

A D



A) Wholesaling

B) Retailing

C) Business

D) Franchising

E) Distribution

A B



B) a radio station




A C


to be:

A) supercenters


C) membership clubs

D) chain stores

A E





group studies


appeal




marketing programs


studies

A D




A) Specialty stores

B) Wholesale stores


D) Factory outlets

E) General stores

A C


high volume.


B) Discount stores

C) General stores


E) Specialty stores

A B

Glen’s Safety First! sells a huge assortment of firefighting equipment at greatly

reduced prices. It offers customers few services and competes on the basis of

moderate to low prices on the large quantities of merchandise it stocks. Glen’s

Safety First! is an example of a:

A) full-line discount store

B) specialty discount store

C) general store

D) department store

E) wholesale store

A B

The merchandise mix:

A) is the term used for price-

bundled merchandise

B) is the term for the marketing

communications used by

retailers

C) refers to the six levels in a

buying organization

D) describes the composition of

A E

a traditional shopping center

E) is the retailer's product

offering

Which U.S. retailer is the number one sales volume retailer in the world?

A) Sears

B) JCPenney

C) Target

D) Kroger

E) Wal-Mart

A E




B) location

C) price strategy

D) atmosphere


A D







A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B



A) Super outlets

B) Factory outlets




clubs

A E






C) Direct marketing

D) A pyramid scheme


A A




A) m-commerce


C) franchising

A E

which of the following retailing techniques? D) vending







B) videotex



E) catalog viewing

A C

Breit Ideas is an online retailer that is licensed to sell products designed by Mary

Engelbreit--everything from Christmas ornaments and books to wallpaper and

toys. Breit Ideas is an example of a:


franchisee





A A


atmosphere?




center of the store



wine

D) racks arranged


and movement

E) all of these

A E

Les Ailes de la Mode is a Quebec retailer that has built its name around customer

relationships. The specialty department store creates relationships with its

customers through their experiences in the store. Its vice-president of marketing

has said, "We are here to build a very good personalized experience--it's not just a

matter of marketing strategy, it's our mission. " The shopping experience at the

store includes "little extras" like free coat check, free shoeshines, baby feeding

rooms, a highly trained staff (and more of them on the floor), and a place for

people to go to read the newspaper. This is an example of:

A) lifestyle marketing

B) retail positioning

C) a store that emphasizes

customer service

D) trading up

E) all of these

A C




B) chain store A C

C) franchise


E) licensor

The number of different varieties of fishing lures carried by the Angler’s Store

refers to the store's:

A) store's supply standard

B) complete retail offering

C) retail mix

D) volume

E) assortment depth

A E



A) supermarket

B) specialty store


D) super club

E) department store

A E



assortment.

A) warehouse club



D) specialty store

E) general store

A D





specialty store.







avoid price wars.






A C

department stores.






A) hypermarket


C) specialty store

D) department store

E) general store

A C

A manufacturer wants to introduce a line of hand-smocked children's clothing to

the growing number of professional women who are now having babies. The least

expensive of these outfits will be $75. Which of the following types of stores

would most likely support an effective product launch?

A) off-price retailer

B) specialty store

C) full-discount store

D) general store

E) warehouse club

A B

A retail operation that has a 90,000-square-foot facility, that houses a florist,

baker, bank, craft shop, photo finisher, dry cleaner, and pharmacy under the same

roof as grocery and household items is correctly called a:

A) membership warehouse club

B) wholesale outlet

C) factory outlet

D) supercenter

E) mass merchandiser

A D



doing business.






A C







A C


mix plus:






A A

Retailers such as Target and JCPenney are responding to consumer needs by

changing product mixes, hours of operation, locations, and prices. These stores are

A) merchandising groupings

B) retailing mixes A B

changing aspects of their: C) product offerings

D) retail trade areas

E) store positioning strategies









A) data mining



system



analyses

A A


A) Sears

B) JCPenney

C) Target

D) Kroger

E) Wal-Mart

A E





the retailing mix.






level.





activities.

A B



consumers


A D

specialist


customer service














merchandise

D) are owned by the


they sell


A A







D) supermarkets


A E




A) seasonal outlets


C) factory outlets

D) discount stores


A C




products. Chez Amie is using:


B) vending


D) selling representation

A E

E) direct retailing



numbers.


generation





A E





A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A



e-merchandising.




last decade.







auctions.



A C

The earliest example of the use of franchising occurred in the sale of products to

housewives located on the American prairie. In 1851, Isaac Singer sold traveling

independent salesmen the rights to sell his sewing machines to end users. What

type of franchising was this an example of?

A) generic

B) business format

C) product and trade name

D) licensed

E) consumer based

A C

A retail store can be classified according to its: A) distribution method

B) inventory control A C


D) management style






B) chain stores


D) specialty clubs


A A

Which of the following types of stores has a high gross margin, a narrow product

assortment, and a high level of service?

A) supermarket

B) warehouse club


D) full-line discount store

E) specialty store

A E



assortment.

A) warehouse club



D) specialty store

E) general store

A D

_____ are large, departmentalized, self-service retailers that specialize in wide

assortments of foodstuffs and a few nonfood items.

A) Supermarkets

B) Convenience stores

C) Membership wholesale clubs

D) Discount stores

E) Assortment merchandisers

A A





B) discount stores

C) wholesale clubs


E) supermarkets

A E



A) cross-selling

B) trading up



E) cross-docking

A C






services


and faster service


A D



doing business.






A C





the retailing mix.






level.





activities.

A B

Geoff Hudson wants to open a specialty store to sell sports memorabilia and is

considering locating it in a regional shopping mall. Before opening his new store,

he needs to understand:

A) parking in malls is usually

inadequate

B) the leases required by mall

owners are usually inexpensive

C) the mall atmosphere and that

of neighboring stores will help

attract shoppers

A C

D) his store could be the mall

anchor

E) there is usually a problem

with store image because malls

have no unified image, as a

shopping center does


A) regional malls




E) strip malls

A C

Another name for an anchor store is a _____.


B) generator store

C) host store

D) shopping center pillar

E) destination store

A B







D) supermarkets


A E









restaurants.





service industry.

A D



A) Super outlets

B) Factory outlets




clubs

A E






C) Direct marketing

D) A pyramid scheme


A A

Manufacturers of Pampered Chef kitchen equipment and Longaberger baskets

utilize party plan selling. The sales transactions usually occur in a home setting.

This form of nonstore retailing is called:

A) direct retailing

B) personal marketing

C) direct-response marketing

D) vending

E) selling representation

A A


A) Telemarketing

B) Two-way vending

C) Teleprompting


E) Phone vending

A A



numbers.


generation





A E





A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A

Which of the following statements about online retailing is true? A) Online retailing is also called A C

e-merchandising.




last decade.







auctions.







A) generic

B) business format


D) licensed

E) consumer based

A C





franchisee





A A


refers to:









atmosphere

A C












customer service

D) trading up

E) all of these

A C





D) management style


A C





B) chain stores


D) specialty clubs


A A

Retail stores that are owned and operated as a group by a single organization are

called _____. Under this form of ownership, administrative and purchasing tasks

are handled by the home office.

A) home base stores

B) independent retailers

C) franchisees

D) chain stores

E) strip centers

A D

Which of the following types of stores has a high gross margin, a narrow product

assortment, and a high level of service?

A) supermarket

B) warehouse club


D) full-line discount store

E) specialty store

A E



A) supermarket

B) specialty store


D) super club

E) department store

A E




fewer anchor stores.




margins.



increasing.






A C


high volume.


B) Discount stores

C) General stores


E) Specialty stores

A B

Discount stores:

A) compete on the basis of low

prices, high turnover, and high

volume

B) offer more SKUs than

department stores

C) sell high-priced, low-

turnover products

D) provide their customers with

full service

E) compete on the basis of

assortment and depth

A A






D) Lifestyle stores

A A

E) M-stores









restaurants.





service industry.

A D






C) Direct marketing

D) A pyramid scheme


A A




A) direct retailing



D) vending


A A





A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A



doing business.


franchisors




A C



atmosphere?




center of the store



wine

D) racks arranged


and movement

E) all of these

A E


the ability to:



messages





inventory


devices



channels

A D





D) management style


A C


to be:

A) supercenters


C) membership clubs

D) chain stores

A E





B) chain store

C) franchise


E) licensor

A C



A) supermarket

B) specialty store


D) super club

E) department store

A E




A) buyer

B) purchasing agent

C) retail broker

D) merchandiser

E) franchisee

A A






A) hypermarket


C) specialty store

D) department store

E) general store

A C





B) discount stores

C) wholesale clubs


E) supermarkets

A E








supermarkets




A C


E) nothing




A) Specialty stores

B) Wholesale stores


D) Factory outlets

E) General stores

A C

Discount stores:

A) compete on the basis of low

prices, high turnover, and high

volume

B) offer more SKUs than

department stores

C) sell high-priced, low-

turnover products

D) provide their customers with

full service

E) compete on the basis of

assortment and depth

A A



doing business.






A C






A) private brand

B) generic brand

C) family brand


E) specialty brand

A A

Why is the selection of a retail location so critical to a store's success?

A) Location affects pricing

decisions but does not affect

store image.

B) Customers will not drive out

of their way to find a store.

C) A location decision ties up

A D

funds that will not appreciate or

gain in value.

D) A location decision typically

requires long-term commitment

of resources.

E) Employee density is affected

by the area in which the store is

located.

Anchor stores (or generator stores):

A) are the stores within the mall

that sell services rather than

products

B) are often large department

stores that are located at

opposite ends of a mall to create

a heavy pedestrian traffic flow

C) usually specialize in high-

priced items like furniture

D) is the generic name given to

supermarkets that are located

within shopping malls

E) is a term for retail stores that

"drop off" to freestanding

locations

A B

In September 2005, JCPenney opened a 97,000-plus square foot anchor store in

the new West Grand Promenade. One advantage that JCPenney has because it is

inside the shopping center is:

A) cheap lease agreement

B) potential of direct

competition within the shopping

center

C) lease restrictions on hours of

operation

D) inadequate parking

E) none of these

A E




B) factory outlet

C) wholesale club

A B

D) discount store




A) Super outlets

B) Factory outlets




clubs

A E






C) Direct marketing

D) A pyramid scheme


A A




A) direct retailing



D) vending


A A



in other countries



at-home sales




telemarketing


A E




A) Nonstore vending


C) Franchising

D) Direct marketing

E) Direct retailing

A D





A) m-commerce


C) franchising

D) vending


A E





A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A






B) videotex



E) catalog viewing

A C



e-merchandising.




last decade.







auctions.



A C



A) leasing contract



D) franchise

A D

E) countertrade



doing business.


franchisors





A C



B) a radio station




A C





B) chain stores


D) specialty clubs


A A


to be:

A) supercenters


C) membership clubs

D) chain stores


A E





specialty store.







avoid price wars.


A C





department stores.

Texas-based Fresh Plus carries 40 brands of olive oil ranging from low to high

end, including Laudemio Olive Oil at $38.99 for 16.9 ounces. Fresh Plus also

boasts a large “Taste of Texas” section. TexaFrance Salsas and Pestos, Rose’s

Salsa, Tom’s Tabouli, Kinky Friedman’s Salsa, Blue Bell Ice Cream, and

Goodflow Juices and Honey are among the local showcased products. Fresh Plus

differentiates itself from other stores through the use of:

A) cultural positioning

B) specialty retailing

C) electronic point of sale

D) store location modeling

E) consumer density

A B




A) Specialty stores

B) Wholesale stores


D) Factory outlets

E) General stores

A C




convenience stores?




high-turn goods.


low price





Home Depot.

A B







C) general store

D) department store

E) wholesale store

A B

The merchandise mix: A) is the term used for price-

bundled merchandise A E



retailers


buying organization




offering


A) regional malls




E) strip malls

A C

warehouse membership club:


consumers


specialist


customer service







A D




A) seasonal outlets


C) factory outlets

D) discount stores


A C





B) vending


A E

products. Chez Amie is using: D) selling representation

E) direct retailing





franchisee





A A



doing business.


franchisors





A C


atmosphere?




center of the store



wine

D) racks arranged


and movement

E) all of these

A E

Toy Lab is a small retailer where children can design and assemble toys from bins

of brightly colored parts. Each child starts in the “Dream It” section of the store

by drawing a picture of his or her toy on a large piece of paper. Then, the child

moves to the “Pick Your Pieces” area of the store to select the parts he or she

needs to create the toy. Finally, the child moves to the “Build It” area to assemble

the colored parts on large tables and put the final toy in a special box. Toy Lab is

part of a recent trend in retailing, which the text calls:

A) nonstore retailing

B) m-commerce

C) convenience retailing

D) e-business

E) adding interactivity

A E




B) chain stores A A

larger retail institution. C) franchise outlets

D) specialty clubs


Retail stores that are owned and operated as a group by a single organization are

called _____. Under this form of ownership, administrative and purchasing tasks

are handled by the home office.

A) home base stores

B) independent retailers

C) franchisees

D) chain stores

E) strip centers

A D



A) Supermarkets



D) Discount stores


A A








margins.



increasing.






A C






C) Factory outlets

D) Fashion stores


A A

_____ is the retailing strategy of using moderate to low prices on large quantities

of products and lower service to stimulate a high turnover of inventory.

A) Specialty store positioning

B) Merchandise positioning A E

C) M-store retailing

D) The wheel of retailing

E) Mass merchandising


mix plus:






A A

Passport Furniture is a manufacturer of fine home furnishings. It offers to share

the costs (up to 5 percent of the amount of products purchased by the retailer) of

advertising with any retailer that carries its line of furniture. Retailers who took

advantage of this offer would use:

A) specialty promotion

B) cooperative advertising

C) comparative advertising

D) shared advertising

E) advertising advocacy

A B






D) Lifestyle stores

E) M-stores

A A

Gap, Inc. opened its first freestanding Banana Republic store in Japan in the fall

of 2006. Its freestanding store:

A) contains merchandise

different from that offered in

Banana Republic stores in

shopping centers

B) is not a destination store

C) creates greater visibility for

the store than it would have in a

shopping center

D) is an off-price retailing

operation for the store chain

E) is described by all of these

A C




B) office complexes

C) factory outlets


E) regional malls

A D


A) regional malls




E) strip malls

A C



B) generator store

C) host store



A B



purchasing


planning


purchases



A D




B) location

C) price strategy

D) atmosphere


A D









restaurants.




A D


service industry.






retailing.



store retailing.



retailing.






in-store retailing.

A B



in other countries



at-home sales




telemarketing


A E




A) Nonstore vending


C) Franchising

D) Direct marketing

E) Direct retailing

A D





A) m-commerce


C) franchising

D) vending


A E





A) generic

B) business format


D) licensed

E) consumer based

A C






A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B









B) m-commerce


D) e-business


A E



cooking school—all in a setting crafted to make shoppers feel comfortable.

Greeted by warm lighting, a muted color scheme, and REM or Fleetwood Mac on

the sound system, customers first enter the wine department, a 10,000-square-foot

oval featuring more than 5,500 labels from around the world. There are no aisles;

instead racks are arranged asymmetrically to create flow and movement. The

Grape Vine Market uses _____ to differentiate itself from supermarkets.


B) m-commerce


D) e-business

E) interactivity

A E

Each department in a department store is usually headed by a _____ who selects

the merchandise mix for the department and may also choose the promotional

devices and personnel for that department.

A) franchisee

B) financial broker

C) comptroller

D) human resources manager

A E

E) buyer





specialty store.







avoid price wars.






department stores.

A C











E) consumer density

A B







C) general store

D) department store

E) wholesale store

A B

Data mining:


inventory control




A B



decisions



customers




A) Sears

B) JCPenney

C) Target

D) Kroger

E) Wal-Mart

A E

Gap, Inc. opened its first freestanding Banana Republic store in Japan in the fall

of 2006. Its freestanding store:

A) contains merchandise

different from that offered in

Banana Republic stores in

shopping centers

B) is not a destination store

C) creates greater visibility for

the store than it would have in a

shopping center

D) is an off-price retailing

operation for the store chain

E) is described by all of these

A C




B) office complexes

C) factory outlets


E) regional malls

A D



B) generator store

C) host store



A B




products












locations

A B





the right places.




analysis

D) market cross-tabulations


A A



purchasing


planning


purchases



A D






A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B




consumers


specialist


customer service







A D







B) factory outlet



E) wholesale outlet

A D








merchandise

D) are owned by the


they sell


A A







alone sites

A A






items



in other countries



at-home sales




telemarketing


A E


is a:


franchisee





A A





B) trading up

C) bait and switch


retailing


A A

When Boris went into Sears to buy his wife a new iron for her birthday, he only

planned to spend about $30, but the sales clerk was able to show him the

superiority of a $60 iron to the less expensive model. In this example, the sales

clerk engaged in:


B) trading up

C) bait and switch


retailing


A B


refers to:









atmosphere

A C





D) management style


A C


to be:

A) supercenters


C) membership clubs

D) chain stores


A E




system

C) low prices


selling techniques

E) high prices

A E




A) buyer

B) purchasing agent

C) retail broker

D) merchandiser

E) franchisee

A A






A C



margins.



increasing.













supermarkets





E) nothing

A C




A) Specialty stores

B) Wholesale stores


D) Factory outlets

E) General stores

A C




B) Merchandise positioning




A E



doing business.





A C








A C









A) data mining



system



analyses

A A


A) Sears

B) JCPenney

C) Target

D) Kroger

E) Wal-Mart

A E

When opening a new retail operation, the retailer needs to consider all of the

following factors EXCEPT:

A) traffic flow

B) employee density

C) nature of the competition

D) land costs

E) area growth

A B



consumers


specialist


customer service





A D










merchandise

D) are owned by the


they sell


A A

Which of the following is NOT a reason why individuals may be tempted to buy a

franchise business rather than develop their own independent business?

A) the individual can try his or

her own personal innovative

product and service ideas in the

business

B) to obtain a well-known

product or service name

C) management training

requirements

D) the business’s established

image

E) existence of product

uniformity standards

A A


is a:


franchisee





A A





franchisee


A A












B) m-commerce


D) e-business


A E












customer service

D) trading up

E) all of these

A C

The number of different varieties of fishing lures carried by the Angler’s Store

refers to the store's:

A) store's supply standard

B) complete retail offering

C) retail mix

D) volume

E) assortment depth

A E



A) warehouse club

B) department store

C) off-price store


E) discount store

A B

The buyer who heads a department in a department store is responsible for the:

A) store's exchange and return

policies

B) store's credit policies

C) chain's expansion efforts

D) merchandise mix in that

department

A D

E) store's advertising program



A) Supermarkets



D) Discount stores


A A








margins.



increasing.






A C

Spar is Ireland's largest supermarket chain. Which of the following is the most

likely reason why Spar supermarkets sell all types of foodstuffs as well as

nonfood products including a wide range of firearms and gun accessories?

A) consumer demand for one-

stop shopping often leads to

scrambled merchandising

B) the fulfillment of the wheel

of retailing hypothesis

C) inflationary economic

climate

D) repositioning as a discounter

E) growth of convenience

merchandising

A A




convenience stores?




high-turn goods.

A B


low price





Home Depot.






services


and faster service


A D




B) Merchandise positioning




A E




A) factory outlet




E) specialty store

A B





B) wholesale outlet

C) factory outlet

D) supercenter


A D

In 2004, over 2 million people visited Wine.com and bought 14,000 different fine

wines at discounted prices. Wine.com shipped wine to over 100,000 customers

generating more than $30 million in sales in 2004. Wine.com has since become

the most trafficked wine site in the world. As a retail operation, Wine.com would

be correctly labeled an online:


B) category killer

C) general store

D) department store

E) off-price retailer

A B


mix plus:






A A









A) data mining



system



analyses

A A






D) Lifestyle stores

E) M-stores

A A



consumers


specialist


customer service







A D




B) factory outlet

C) wholesale club

D) discount store

A B





A) seasonal outlets


C) factory outlets

D) discount stores


A C




B) Customerization

C) Hypershopping

D) Niche marketing


A A






C) Direct marketing

D) A pyramid scheme


A A




A) Nonstore vending


C) Franchising

D) Direct marketing

E) Direct retailing

A D



numbers.


generation





A E






A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B

Toy Lab is a small retailer where children can design and assemble toys from bins A) nonstore retailing A E







B) m-commerce


D) e-business











B) m-commerce


D) e-business

E) interactivity

A E


refers to:









atmosphere

A C


to be:

A) supercenters


C) membership clubs

D) chain stores


A E



A) warehouse club

B) department store

C) off-price store


E) discount store

A B

Which of the following statements about specialty stores is true? A) Customers usually consider A C



specialty store.







avoid price wars.






department stores.






A) hypermarket


C) specialty store

D) department store

E) general store

A C

A manufacturer wants to introduce a line of hand-smocked children's clothing to

the growing number of professional women who are now having babies. The least

expensive of these outfits will be $75. Which of the following types of stores

would most likely support an effective product launch?

A) off-price retailer

B) specialty store

C) full-discount store

D) general store

E) warehouse club

A B








margins.



A C

increasing.







mix plus:






A A



changing aspects of their:


B) retailing mixes

C) product offerings



A B



bundled merchandise



retailers


buying organization




offering

A E

Which group is the targeted market by lifestyle centers?

A) teenagers who don't drive

B) consumers on a fixed income

C) laggards

D) upper-income consumers

with an aversion for “the mall”

E) people who engage in

cocooning

A D




products












locations

A B







D) supermarkets


A E




B) factory outlet

C) wholesale club

D) discount store


A B




A) seasonal outlets


C) factory outlets

D) discount stores


A C



A) Super outlets

B) Factory outlets



A E


clubs





A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A









B) m-commerce


D) e-business


A E


stands for:

A) motivated

B) multimedia

C) marketing

D) managed

E) mobile

A E





B) chain stores


D) specialty clubs


A A


to be:

A) supercenters


C) membership clubs

D) chain stores


A E




B) chain store

C) franchise


A C

E) licensor






A) hypermarket


C) specialty store

D) department store

E) general store

A C











E) consumer density

A B








margins.



increasing.






A C



A) cross-selling

B) trading up



E) cross-docking

A C





B) category killer

C) general store

A B



D) department store








A C


A) Sears

B) JCPenney

C) Target

D) Kroger

E) Wal-Mart

A E





the retailing mix.






level.





activities.

A B





A) factory outlet

B) strip center


D) shopping center

E) regional mall

A C

A specialty store is considering locating a retail store in a regional shopping mall.

Which of the following is NOT a likely benefit associated with a location in a

A) anchors that attract

customers A E

mall? B) ample parking

C) unified image of mall

D) ability to target different

demographics groups

E) inexpensive leases


A) regional malls




E) strip malls

A C

When JCPenney announced it would open a 97,000-plus square foot anchor store

in the new West Grand Promenade, it meant that JCPenney would be:

A) the only large store in the

shopping center

B) a destination store

C) expected to create heavy foot

traffic for the center

D) in an isolated location

outside the shopping center

structure

E) unable to control the local

store's pricing policies

A C



consumers


specialist


customer service







A D




B) convenience stores A E

consultant, you suggest the firm sell the merchandise to: C) department stores

D) supermarkets





B) factory outlet

C) wholesale club

D) discount store


A B




A) seasonal outlets


C) factory outlets

D) discount stores


A C







alone sites






items

A A





A) outbound

B) field sales

C) qualifying

D) inbound

E) relationship

A A

The Cedar Store carries a full line of cedar swings, gliders, garden benches, and

tables. All of its products can be purchased through its Web site. The site has done

well since the Cedar Store's products do not need to be touched or smelled before

purchase. The Cedar Store is engaging in:

A) online retailing

B) shop-at-home networking

C) mobile vending

D) franchising

E) electronic wholesaling

A A


atmosphere?




center of the store



wine

D) racks arranged


and movement

E) all of these

A E






A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B





B) trading up

C) bait and switch


retailing


A A


the ability to:



messages





inventory


devices



A D

channels





D) management style


A C



policies




department


A D





specialty store.







avoid price wars.






department stores.

A C



A) Supermarkets



D) Discount stores

A A






B) discount stores

C) wholesale clubs


E) supermarkets

A E




group studies


appeal




marketing programs


studies

A D


high volume.


B) Discount stores

C) General stores


E) Specialty stores

A B





B) wholesale outlet

C) factory outlet

D) supercenter


A D




store image.





gain in value.

A D



of resources.



located.


A) regional malls




E) strip malls

A C



B) generator store

C) host store



A B







B) factory outlet



E) wholesale outlet

A D




B) factory outlet

C) wholesale club

D) discount store


A B




A) seasonal outlets


C) factory outlets

D) discount stores


A C

Which of the following statements about restaurants is true? A) Restaurants are clearly a

retailing establishment. A D






restaurants.





service industry.




A) direct retailing



D) vending


A A





A) m-commerce


C) franchising

D) vending


A E



numbers.


generation





A E






B) videotex



E) catalog viewing

A C

The Cedar Store carries a full line of cedar swings, gliders, garden benches, and

tables. All of its products can be purchased through its Web site. The site has done

A) online retailing

B) shop-at-home networking A A

well since the Cedar Store's products do not need to be touched or smelled before

purchase. The Cedar Store is engaging in:

C) mobile vending

D) franchising

E) electronic wholesaling





franchisee





A A






A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B












customer service

D) trading up

E) all of these

A C





D) management style


A C


to be:

A) supercenters


C) membership clubs

D) chain stores


A E

The initial attraction of drugstores for consumers was the pharmaceuticals they A) raised their prices A C






supermarkets





E) nothing




A) Specialty stores

B) Wholesale stores


D) Factory outlets

E) General stores

A C







A C





A) factory outlet

B) strip center


D) shopping center

E) regional mall

A C


A) regional malls




E) strip malls

A C



B) generator store

C) host store



A B




products












locations

A B



purchasing


planning


purchases



A D



consumers


specialist


customer service







A D




B) Customerization

C) Hypershopping

D) Niche marketing


A A






C) Direct marketing

D) A pyramid scheme


A A

Marketers can precisely target their customers according to demographics,

geographics, and psychographics with:

A) direct mail

B) vending machines

C) franchise stores

D) specialty retail outlets

E) electronic selling

A A






B) videotex



E) catalog viewing

A C


is a:


franchisee





A A





franchisee





A A

General Nutrition Center, Uniglobe Travel, and Wendy’s are all examples of A) product and trade name A C


doing business.

franchisors














B) m-commerce


D) e-business

E) interactivity

A E



policies




department


A D






A) hypermarket


C) specialty store

D) department store

E) general store

A C



A) Supermarkets



D) Discount stores


A A







A C


margins.



increasing.













supermarkets





E) nothing

A C




convenience stores?




high-turn goods.


low price





Home Depot.

A B






C) Factory outlets

D) Fashion stores

A A





A) factory outlet




E) specialty store

A B







C) general store

D) department store

E) wholesale store

A B



doing business.






A C



bundled merchandise



retailers


buying organization




offering

A E




store image.





A D

gain in value.



of resources.



located.





the retailing mix.






level.





activities.

A B






C) Direct marketing

D) A pyramid scheme


A A

Marketers can precisely target their customers according to demographics,

geographics, and psychographics with:

A) direct mail

B) vending machines

C) franchise stores

D) specialty retail outlets

E) electronic selling

A A

_____ is the use of a telephone to sell directly to customers. A) Telemarketing

B) Two-way vending A A

C) Teleprompting


E) Phone vending



e-merchandising.




last decade.







auctions.



A C



A) leasing contract



D) franchise

E) countertrade

A D






A) cultural impact

B) atmosphere

C) target strategy

D) merchandise mix


A B




system

C) low prices


selling techniques

A E

E) high prices

Each department in a department store is usually headed by a _____ who selects

the merchandise mix for the department and may also choose the promotional

devices and personnel for that department.

A) franchisee

B) financial broker

C) comptroller

D) human resources manager

E) buyer

A E



policies




department


A D





specialty store.







avoid price wars.






department stores.

A C





B) discount stores

C) wholesale clubs


A E

E) supermarkets




group studies


appeal




marketing programs


studies

A D

Safeway, Avanza (for the Hispanic market), Publix, and other supermarket chains

offer a variety of nontraditional goods and services such as video rental, flower

shops, dry cleaning, and banking. This practice is called:

A) convenience merchandising

B) retail wheeling

C) specialty service

D) trade-up positioning

E) scrambled merchandising

A E




convenience stores?




high-turn goods.


low price





Home Depot.

A B





B) wholesale outlet

C) factory outlet

D) supercenter


A D




B) category killer A B




C) general store

D) department store



mix plus:






A A



changing aspects of their:


B) retailing mixes

C) product offerings



A B



bundled merchandise



retailers


buying organization




offering

A E

Data mining:


inventory control






decisions



A B

customers








A) private brand

B) generic brand

C) family brand


E) specialty brand

A A


A) Sears

B) JCPenney

C) Target

D) Kroger

E) Wal-Mart

A E

CH13 Question

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