CERIC 2015 Survey of Career Service Professionals - Overall Findings

CERIC’s pastsurveyresearchactivities:

• SurveyofCareerServiceProfessionals(2003,2004,2005,and2006)

• Generalpopulation surveyaboutcareerdevelopmentandworkplaceperceptions(Conducted inlate2006andearly2007)

CERIC’s nationalsurveycycle(launchedin2010):

• 2010Surveyonpublicperceptionsaboutcareerdevelopmentandtheworkplace(Conducted intheFallof2010.FindingsreleasedatCannexus11andinformationdocumentsappearedthroughout 2011)

• 2011SurveyofCareerServiceProfessionals(Conducted intheFallof2011.FindingsreleasedatCannexus12andinformationdocumentsappearedthroughout 2012)

• 2013CareerDevelopmentintheCanadianWorkplace:National BusinessSurvey(Conducted intheFallof2013.FindingsreleasedatCannexus14andinformationdocumentsappearedthroughout 2014)

• 2015SurveyofCareerServiceProfessionals(Conducted intheFallof2015.FindingsreleasedatCannexus16andinformationdocumentstoappearthroughout2016)

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ThreeStepProcess:

• Examinedthe2011SurveyofCareersServiceProfessionals toidentify themostrelevantquestions.Somequestions weredeletedpermanentlywhileothersmightreappearinthenextiteration.

• Updatedthecontenttoreflectcontemporaryconditions (i.e.economicconditions; changesinthefieldandtherespectivesectors;andnewtechnology) andcurrentCERICprogramrealities.

• Draftquestionnaire circulatedtoCERICBoardandCommitteeMembersforfeedback.

FinalQuestionnaire: 45questions acrossfoursections

• DemographicInformation (15Questions)• CERICandtheProfession (11Questions)• Professional DevelopmentandCompetency Improvement(15Questions)• ResearchandLearningDissemination (4Questions)

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Surveyroll-outandmanagement: Theon-line platformwasdeployedonOctober19acrossCERIClists.Thesurveywasalsodisseminatedbyoursupporting organizations.Aggregateresponsesweremonitored throughouttheprocess todetectanystatisticalanomaliesthat mightcontradictdistribution expectations(i.e.bygender,location,field and/orsectors).Several“survey pushes”wereinitiated to ensurearepresentativecohort.ThesurveyclosedonNovember20.

Whatwecansayaboutthefindings:Thesurveywascompletedby1,004careerserviceprofessionals. CERICexaminedthedemographicinformationtoassesstherepresentativenessofthesample.Itisouropinion thatthebreakdownfairlyrepresentsthecomposition ofthefieldanditsrespectivesectors.Asaconsequence, weareconfident thatthefindings provideareliablesnapshot ofthecareer serviceprofessional community inCanada.

Knowledgedisseminationplan:Highlightsofthefindings wererevealedinJanuary, 2016atCannexus16.AHighlightsReportwasmadeavailableatthattime.

Informationdocumentswillinclude:• Infographic• CareeringMagazinearticles• Regionalcomparison (fiveslide decks)• Locationcomparison(fourslide decks)• Sectorcomparison (sixslide decks)

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Percentage CountBritishColumbia 14% 135

Alberta 10% 94Saskatchewan 3% 25

Manitoba 3% 33Ontario 38% 372Quebec 19% 187NewBrunswick 2% 16NovaScotia 7% 69

PrinceEdwardIsland 2% 15

Yukon 1% 6NorthwestTerritories 0% 4

Nunavut 0% 3

NewfoundlandandLabrador 3% 27

82%

18%

Female Male

Gender

1%

15%

30% 28%

22%

5%

<25 25to34 35to44 45to54 55to64 65andover

Age

6

19%

24% 23%

34%

Small townina ruralarea,orotherlocationsnotneara

metropolitanarea

Cityorsmall townwithin50kilometersofalargemetropolitanarea

Largemetropolitanarea-suburbanlocation

Largemetropolitanarea- inner-city/urbanlocation

Howwouldyoudescribetheareawhereyouarelocated?

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3%

13% 13%

29%

15%

10%

24%

10%

Corporatesector(careerdevelopmentwithina

corporation)

Government Secondaryeducation Post-secondaryeducation

Privatesector(includingcareer

management/transitionfirmsandindependentcareerprofessionals)

Registeredcharity Othernon-profitorganization (non-

charity)

Other

Whatsectordoyouworkin?(selectallthatapply)

8

22%

26%

31%

21%

<5years 5to10years 11to20years >20years

Yearsworkingincareerdevelopment?

9

30%

28%

13%

5%

5%

4%

3%

3%

2%

2%

1%

1%

1%

1%

Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinaone-on-onesetting

Iamdirectlyinvolvedintheprovisionsofcareerservicesdividedbetweenone-on-oneandgroup

Iamdirectlyinvolvedinthemanagement/supervisionofthosewhodelivercareerservices

Iamdirectlyinvolvedindevelopingcareer-relatedproducts/resources

Iamdirectlyinvolvedinjobdevelopment

Iamdirectlyinvolvedintheadministration/supportofthosewhodelivercareerservices

Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinagroupsetting

Iamdirectlyinvolvedintraining

Iamdirectlyinvolvedincurriculumdevelopment

Iamnotdirectlyinthecareerdevelopment/careercounsellingfield,buthaveaprofessionalinterestinit

Iamdirectlyinvolvedinhumanresources

Iamdirectlyinvolvedinpublicpolicydevelopment

Iamdirectlyinvolvedinresearch/academicsinthefield

Iamastudentinthefield

Whichanswerbestdescribesyourjobfunctionasitrelatestoyourprimaryroleinthecareerdevelopment/careercounsellingfield?(choose1answer)

10

11

30%

11%

58%

Careercounselling/coaching Employment advising/job coaching Both

Aretheservicesyouoffermostlikelytobe:

1%

18%

37%41%

4%

Highschool diplomaorGED

Collegecertificate/diploma

Bachelor’s degree Master’sdegree Doctoraldegree

Whatisyourhighestlevelofeducation completed?

17%

21%

15%

8%10%

7%

22%

Careerdevelopment

Counselling oreducationalpsychology

Education Organizationalbehaviour/human

resources

Psychology Socialwork Other

Whatwasyourmainareaoffocusinyourhighestlevelofpost-secondarystudiesapplicable tothecareerservicesfield? Threetop“Other”responses:

• Sociology:24• BusinessandCommerce:16• Communications:6

12

10%

14%

17%

25%

15%

19%

Singleproprietor <5employees 5to10employees 11to25employees 26to50employees 51employeesormore

Whatisthesizeofyourentirecareerservicesorganization(includingdepartmentsandsatellites)?

13

3%

13%

32%

21%

16%

9%

7%

Upto$25,000 $25,001to$40,000 $40,001to$55,000 $55,001to$70,000 $70,001to$85,000 $85,001to$100,000 $100,001ormore

Whatisyourgross(beforedeductions)annualsalaryorincome?

14

14%

19%

39%

20%

13%

2%

10%

Burn out Noroomtoadvance

Personalgrowth/newchallenge

Poorsalary/income

Retirement Toomuchcompetition

Other

Ifyouareconsideringmovingtoanewfieldinthenextfewyears,pleaseindicatethe reason(s).(selectallthatapply)

43%57%

Isyourorganizationengagedinsuccessionplanning?

Yes No

15

27%

20%

15%

12%

9%

5%

5%

Little understanding ofthefield (i.e.generalpopulation, policymakers,andotherprofessionals)

Uncertain/Inadequate funding

Poorconditions (lowsalary,noroom toadvance,poor management…)

Impostersinthefield(inappropriate/inadequate education ortraining)

Fundingsourcesdonotrelfect aimsofinterventions (emphasisplacedonfindingjobsnotcounselling)

Prevalenceofoutdatedpractices andapproaches

Toolittle timeforameaningful intervention

Whatkeepsyouupatnightaboutthefield?

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Asking“Whatdoes‘careerdevelopment’meantoyou?”elicited873responses!!Afewofthemosttellingincluded:

• Acontinuous processofself-discoverywhereone'spersonality,abilities,andpreferencesarediscoveredandappliedtotheevolvingjobmarkettrendstoachieveafulfillingworkexperienceacrossthe lifespan.

• Leadingandcompanioningindividualsandgroupstofind,forgeandnavigatemeaningfulandsustainableworkthroughtheirlives.

• Careerdevelopmentdoesnotaskwhatdoyouwanttobe;itaskshowdoyouwanttoliveyourlife.

• Lifelonglearningandmanagementofpersonaldevelopmentandskillstoremainrelevantandcurrentinthechangingworld.

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Asking“Whatareyouproudofinthefield?”elicited861responses!!Afewofthemosttellingincluded:

• Motivatingandinspiringothers.

• Beingpartoftheprocessforindividualsinachievingtheirgoalsandrealizingtheirpotential.

• TheprogressofcertificationinCanada.

• ThenumberandqualityofCanadiancareerdevelopmentthought leaders.

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11%

59%

28%

Howdoyoufeelthepublicperceivesthevalueofcareerserviceprofessionals?

Theprofileorperception ofthevalueofcareerserviceprofessionalshasworsenedTheprofileorperception ofthevalueofcareerserviceprofessionalshasimprovedNochange

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161respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasimproved inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:

1. Morepeoplearehavingtochangetheircareerplansandneedinformationaswellasguidanceastheworldbecomesmorecomplex.

2. Theeconomyhasmadeemployment/lackofemployment afront-pagestory,ashastheincessantdiscussionaboutthedisconnectbetweenemployersandtheperceivedlackofskills.Thishasfueledmoreinterestinthemediatotalkabout solutions,andcareerserviceprofessionalsareonepartofthesolution.

3. Ithinkeverysatisfiedcustomercontributestochangingtheperceptionofthevalueofourwork.

4. Iseeuniversitiesandcollegesrampingupcareerdevelopmentservicesforstudents andgraduates.Evenjuniorandseniorhighschoolsarenowgettingintotheseservices.

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31respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasworsened inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:

1. Itthinkthatthevaluehasdiminishedduetoshrinkingfederalandprovinciallabourmarketbudgets.Ithinkthatcareerdevelopmentprofessionalshavenotbeenabletoproperlyarticulatetheirvaluetoindividualsandgovernments.Careermanagementisrespectedbybusinessbutcareerpractitionershavenotbeenlinkedtothepractice.

2. Mostlybecausemanyinthefieldarenotequippedtoofferprofessionaladvicebecausetheyarenotfullyknowledgeable.Thecareerservicesfieldhasbeendilutedbythosewhodon’thaveanacademicbackgroundinthesector.

3. IthinkwithtechnologyandGooglethepublicbelievesitcanteachitself.Alargeshareofthepopulation don’tunderstandthatweprovideservicesthatgobeyondwhattheycanget(fromtechnology).

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Ifyouarecurrentlycertifiedorpursuingcertification,pleasetellusbywhichbodyorbodies:

TopFourAnswersProvincial:1. Ordre desconseillers etconseillères d’orientation duQuébec2. BritishColumbiaCareerDevelopmentAssociation3. CareerDevelopmentAssociationofAlberta4. NovaScotiaCareerDevelopmentAssociation

TopThreeAnswersNational:1. CanadianCounsellingandPsychotherapyAssociation2. VocationalRehabilitationAssociationofCanada3. CareerProfessionalsofCanada

TopThreeAnswersNon-National:1. InstituteofCareerCertificationInternational2. InternationalCoachFederation3. InternationalAssociationforEducationalandCareerGuidance

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23

2

4

6

11

26

26

32

33

34

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CareerandLabourMarketInformation

FutureTrends (e.g.macroglobalbusinessissues)

Howinterestedareyouinenhancingyourcareerdatacompetenciesoverthenextyear?(percent)

Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority

24

3

5

4

9

13

9

27

37

25

34

26

34

27

17

28

CareerAssessmentTools

CareerTheories

EssentialSkillsNeedsAssessment

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientassessmentoverthenextyear?(percent)


25

8

6

11

15

13

20

25

25

28

30

29

24

22

28

17

JobDevelopment

JobSearchStrategies

Self-EmploymentandOperatingaBusiness

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientjobsearchoverthenextyear?(percent)


26

7

8

4

7

6

16

18

9

18

11

28

27

24

30

25

27

29

31

26

30

22

18

31

19

29

CustomerServiceOrientation withClients

Cyber/OnlineCounselling

DiversePopulations

GroupFacilitationSkills

IndividualCounsellingSkills

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientrelationshipmanagementoverthenextyear?(percent)


27

20

22

20

22

26

30

26

29

28

27

26

25

18

16

20

17

8

6

9

7

DataAnalysis

InvestigativeDesign

Presentation ofResearchFindings

ResearchMethodology

Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)


28

12

8

9

7

16

15

17

18

32

32

35

32

34

39

34

33

6

6

5

10

CommunityCapacity-Building

IndividualLeadership&Initiative

Judgement&Decision-Making

StressManagement

Howinterestedareyouinlearningaboutthefollowingpersonal/networkdevelopmentpracticesoverthenextyear?(percent)


29

16

11

16

12

14

13

17

18

14

13

17

16

20

16

18

13

20

20

16

13

25

30

22

28

25

24

21

24

23

24

22

26

21

25

24

26

22

20

25

26

12

13

14

14

14

19

13

13

17

19

7

5

7

6

5

5

6

7

6

5

Businessdevelopment/marketing&public relations

Ethical/legalissues

Management/supervision ofcounsellingteam

Negotiation&conflictmanagement

Prioritysetting,managingwork,delegation&follow-up

Program/serviceevaluation

Recruiting&developingorganizational talent

Staffperformanceevaluation&support

Strategicplanning

Team-building&motivation

Howinterestedareyouinlearningaboutsupervisory/managementpracticesoverthenextyear?(percent)

Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority Notapplicable

55%

43%

37%

31%

27%

25%

23%

21%

13%

11%

Workshop/seminar - inperson

Conference

Workshop/seminar - online(webinar)

Coursewithface-to-facedelivery(offeredthroughcollege,universityorprivateinstitution)

Coaching ormentoring

Course viawebdelivery(offeredthroughcollege,universityorprivateinstitution)

Blended learning(classroom andonline)

In-house training

Independent study

Learninginstitute(intense learningexperienceheld directlypriortoorafteraconference)

Whichformallearningapproaches totrainingdoyouprefer?(selectthe top3thatapply)

30

69%

47%

30%

29%

28%

26%

23%

15%

13%

WebsitesandInternetsearch

Onlinemagazinesornewsletters

Books

Socialmedia

Printmagazinesornewsletters

Videos

Academicjournals

Blogs

Podcasts

Whichinformallearningapproachesdoyouprefertoaccessresearchandinformationon tips,trendsandtechniques inthecareerdevelopment field?(selectthetop3thatapply)

31

4%

5%

12%

21%

27%

32%

>$3,001

$2,001to$3,000

$1,001to$2,000

$500to$1,000

<$500

Nobudgetprovided

Whatisyouryearlypersonaldevelopmentbudgetasprovidedbyyouremployer?

2%

2%

7%

32%

57%

>$3,001

$2,001to$3,000

$1,001to$2,000

$500to$1,000

<$500

Ifyouremployerwerenot inaposition tocoverthecostsofyourprofessionaldevelopment,howmuchwouldyoubepersonnaly

willingtopayforprofessionaldevelopmentannually?

32

38%

19%

8%6%

33%

4%

Datagathering(qualitativeorquantitative)

Proposalwriting Publicationforpeer-review Publicationnonpeer-review Reportwriting Other

Areyouinvolvedinthefollowingcareerdevelopmentresearchactivities?(selectallthatapply)

33

42%

38%

22%

25%

45%

7%

Exit surveys Intakesurveys Follow-upstudies Focusgroups Programadministrativedata Other

Whattypesofdatagatheringisyourorganizationundertaking?(selectallthatapply)

34

62%

38%

Areyoucurrentlyevaluatingtheimpactofyourcareercounselling/careerdevelopmentprogramorservices?

Yes No

35

Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFiveThematicAnswers) Count

Practices,approaches,techniques or toolsusedincareercounselling/careerdevelopment 163

Assessingtheimpact/valueofcareer-relatedpractices,approaches,techniquesortools 116

Labour marketinformationincludingdataaboutemploymentor careertrends 113

Skills(technicaland/orsoftskills) 41

Supportingpeopleincareertransitions 38

Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFiveGroupAnswers) Count

Peoplein Post-SecondaryEducation 57

Youth 51

Immigrants 45

PeoplewithaMentalIllnessorMentalHealth Problem 42

PeoplewithDisabilities 40

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CERIC 2015 Survey of Career Service Professionals - Overall Findings

Education

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