CENTRAL COAST COUNCIL SPONSORSHIP...venues over the weekend. The event includes live blues and jazz...

SPONSORSHIPPROSPECTUS

CENTRAL COAST COUNCIL 20202019

JULPAGE 8 WINTER IN THE PARK PAGE 38 SCHOOL HOLIDAYSPAGE 10 WINTER BLUES AND JAZZ FESTIVAL

PAGE 12 COUNTRY MUSIC FESTIVAL

PAGE 14 CHROMEMFESTPAGE 38 SCHOOL HOLIDAYS

PAGE 16 THE LAKES FESTIVALPAGE 18 CHRISTMAS GOSFORDPAGE 20 A LUMINOUS CHRISTMAS

PAGE 22 NEW YEAR’S EVE

CHALK THE WALKPAGE 38 SCHOOL HOLIDAYSPAGE 26 AUSTRALIA DAY WOY WOYPAGE 28 AUSTRALIA DAY THE ENTRANCE

PAGE 30 LOVE LANES FESTIVAL

12 CHROMFEST PAGE 34 LIVE WELL FESTPAGE 38 SCHOOL HOLIDAYS

PAGE 36 HARVEST FESTIVAL

PAGE 32 FLAVOURS BY THE SEA

About the Central CoastThe population of the Central Coast is 346,459 and is the ninth largest urban area in Australia. The Central Coast has been identified as a major population growth area, expecting 414,615 residents by 2036, with the majority of the population growth expected in the northern part of the region. The Central Coast is a unique environment located between NSW’s two major urban cities, with the M1 Pacific Motorway and the Newcastle/Central Coast train line providing quick access from both Sydney and Newcastle airports.

PARTNER. PROFILE. PROSPER.Central Coast Council (CCC) is proud to announce its calendar of events with the opportunity for organisations to partner with CCC to profile your organisation, brand, products and services to the many thousands in attendance. Since July 2018, Council’s events have attracted more than 250,000 attendees and delivered a local economic spend of more than $36.2million. (Source: National Institute of Economic and Industry Research). By getting behind one of our events as a sponsor, you will be directly contributing to the wellbeing of our community and the livelihood of our region. In return, your organisation will benefit from being seen as an active member in the development of our community and therefore positioning itself as the preferred service for the community.

The purpose of this prospectus is to provide a comprehensive overview of 16 events taking place on the Central Coast and to ensure that organisations are aware and encouraged to take advantage of all sponsorship opportunities. As one of the fastest growing regions in NSW and positioned on the door-step of Australia’s largest city, there is no better time to partner with CCC, profile your organisation to an engaged audience and prosper in 2019/20. By investing in Council’s events, you can reach local and intrastate target markets and showcase your products and services through a personalised approach that is unique to this style of partnership. The following information is a summary of events, festivals and celebrations taking place from 1 July 2019 through to 30 June 2020.

WH

Y SP

ON

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AN

MARKETING AND PROMOTIONSponsorship of CCC events provides you with the opportunity to reach thousands of people not only at the event, but via a strong tailored marketing campaign. A sponsor will be profiled as an advocate of the Central Coast community while providing a platform to showcase your organisation. All marketing campaigns consist of a comprehensive plan ranging from 8 to 16 weeks using a variety of channels such as;

• Campaigns focused on local radio, TV, traditional print and digital media• Council’s website, which receives over 54,006* unique page views per month

* Unique visit figures based on average monthly visitors from 01 Jan 2017 to 21 Dec 2017• Council’s bi-monthly ‘What’s on Calendar’, which has an average readership of 3,000

people each month • Online newspapers and blog advertisements including; news.com.au, smh.com.au,

dailytelegraph.com.au and HunterHunter• Marketing collateral: flyers, invitations, posters, brochures, merchandise, distributed

to homes, businesses, cafes, shopping centres, CCC owned assets (holiday parks, child care centres, leisure and lifestyle centres and libraries)

• Out of home advertising including; event signage, street banners, billboards, bus wraps and variable messaging boards

• Radio advertisements with event radio sponsors SeaFM (2GO/Hit101.3) or Star104.5• Social media channels;

o CCC’s Facebook page which has over 25,000 followerso Individual event pages with a combined audience of over 21,000 followerso CCC’s Twitter account, which has 5500 followers

• Onsite; Event signage, bespoke opportunities, stage banners, flags and experiential activations

*The above list is an example only and each event utilises different campaign options for relevant exposure.

Every event produced includes a detailed marketing and communications plan that is tailored to maximise attendance and ensure all elements and programming are included. As a sponsor, you will receive detailed information around the marketing and advertising for your event(s) and we look to work with you to tailor a plan to meet your organisational objectives.

PAGE 6

CCC understands that your organisations objectives and strategies are unique. It is with this understanding that our team is committed to creating tailored and bespoke opportunities to suit your strategy and budget. Of the 16 events planned for 2019/20, some will suit your brand more than others. It is our intention to provide your brand exposure to the right audience and through the right sponsorship opportunity. Sponsorship opportunities include: • Naming Rights Sponsor • Stage Sponsor • Major Sponsor • Kids Zone Sponsor • Area Sponsor • Friends of the Festival • Fireworks Sponsor • Lightshow Sponsor • Laneway Sponsor • Christmas Tree Sponsor

NB: All values outlined in this document are exclusive of GST.

JUL6-20

12,000

EVENT AUDIENCE0-10 TODDLERS, CHILDREN11-17 TWEENS, TEENS18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS25-39 YOUNG PROFESSIONALS40-54 ADULTS55-64 BABY BOOMERS65+ PENSIONERS

SUMMARYWinter in the Park is two weeks of whacky winter wildness, fun and excitement for kids of all ages, offering live entertainment, food stalls and interactive craft activities.

TARGET AUDIENCEThis event attracts a split demographic with 85% ranging between 10-54 years. Mums, dads, grandparents, friends, family members and children enjoy the two weeks of activations.

WINTER INTHE PARK

Kibble Park, Gosford

FORECAST ATTENDEE NUMBERS

SPONSORSHIPOPPORTUNITIESMajor Sponsor: $2,500• A $2,000 commercial campaign with

Star 104.5, solely dedicated to your organisation (please note Star 104.5’s conditions below)

• Exposure of organisation logo on promotional material and event specific web page

• Opportunity to address the event audience and/or provide giveaways

• Display of organisation signage around the event site

• A prominent 3x3 site at the event, providing your organisation with the opportunity to conduct an interactive activation to promote your organisation

• Three dedicated Facebook posts acknowledging Sponsor

Note - the $2,000 airtime must be used by the sponsor within 2 months of the event date. Star 104.5 reserves the right to approve the sponsor before the $2,000 is awarded. Current advertisers will be bonused this campaign over and above any booked advertising. Star 104.5 advertising terms and rate card apply.

Sponsor: $1,500• Organisation logo on

promotional material and event specific web page

• Display of organisation signage at the event

• Two dedicated Facebook posts acknowledging Sponsor

PREVIOUS SPONSORSSouthern Cross Austereo, Star 104.5, GBID

JUL13-14

11,000


SUMMARYWinter Blues and Jazz Festival is held annually in July at The Entrance, and several venues over the weekend. The event includes live blues and jazz entertainment across two stages, the waterfront plaza and Memorial Park stage, market stalls, food vendors and a licenced alcohol area, plus more.

TARGET AUDIENCE10,000 broad catchment residents and 1,000 intrastate visitors with an interest in Blues and Jazz entertainment. Target demographic ranges between the 40-65 age groups.

WINTER BLUESAND JAZZFESTIVAL

Waterfront Plaza and Memorial Park, The Entrance


SPONSORSHIPOPPORTUNITIES

Naming Rights Sponsor: $5,000• Naming right of the festival ‘your

organisation, Blues and Jazz Festival’

• Sponsor banner across the front of the main stage (1m high x 10m length)


• Acknowledgement by the MC during the event


• Four teardrop banners (or similar) displayed at the event site





• Acknowledgements by the MC during the event.

PREVIOUS SPONSORSStar 104.5, NBN, The Greens The Entrance, Macron Music, Newspapers Central Coast, Central Coast Holiday Parks.

AUG11

15,000


SUMMARYThis festival is an annual event at The Entrance, focusing on live country music entertainment. The event is held in Memorial Park, which comes alive with music, food stalls, entertainment and activities. This year, the line-up consists of Amber Lawrence, Sunny Cowgirls, Christie Lamb, The Viper Creek Band and Toyota’s Star Maker’s winner Blake O’Connor.

TARGET AUDIENCE11,000 Broad catchment residents and 4,000 regular intrastate visitors with an interest in the country music circuit.60% of attendees are families and 40% of attendees fall within the over 55 category.

COUNTRY MUSICFESTIVAL




Naming Rights Sponsor: $5,000• Naming right of the festival ‘Your

organisation, Country Music Festival’





• Four teardrop banners (or similar) displayed at the event site





• Acknowledgements by the MC during the event

PREVIOUS SPONSORSSouthern Cross Austereo, NBN, The Greens The Entrance, Macron Music, Today’s Country 94.1, Country Music Capital News

OCT25-27

60,000


SUMMARYEstablished in 2009, ChromeFest has become NSW’s largest Rock ‘n’ Roll, rockabilly and nostalgic car festival paying tribute to classic American autos and hot rod cars. ChromeFest is the Central Coast’s annual signature event with the free festival comprising of a 4 night, 3 day program jam-packed full of music, dancing and nostalgia in a safe, family friendly environment at the beautiful seaside location of The Entrance. The event program includes a massive show and shine, twilight cruise, lunch cruise, Lowrider car display, live entertainment on three outdoor stages with undercover dance floors, evening dances at over ten local venues, Pinup Doll Australia finals, Viva La Vintage glam workshops plus more than 70 retro market and food stalls.

TARGET AUDIENCE40,000 car enthusiasts and rock n roll fanatics; with a further 20,000 attendees from a broad catchment of residents and traveling visitors; families; people of all ages.

CHROMEFEST



Major Sponsor: $10,000• A $2,000 commercial campaign

with Star 104.5, solely dedicated to your organisation (please note Star 104.5’s conditions below)

• Naming rights of the main stage in Memorial Park

• Opportunity to display organisation signage around the main dance floor (three banners – approx. 1m high x 12m length)

• Acknowledgements of sponsorship on designated recorded radio commercials


• A full page ad in the official 32 page program (completed artwork supplied by sponsor to advertising specs)


• Six tear drop banners (or similar) displayed at the event site (two banners either side of the main stage)

• A prominent 6x3 site at the event, providing your organisation with the opportunity to conduct an interactive activation to promote your organisation onsite

• Opportunity to provide a unique activity or entertainment to the family audience, previous ideas have included children’s activations and VIP tents

• Four dedicated Facebook posts acknowledging sponsor


Note - the $2,000 airtime must be used by the sponsor within two months of the event date. Star 104.5 reserves the right to approve the sponsor before the $2,000 is awarded. Current advertisers will be bonused this campaign over and above any booked advertising. Star 104.5 advertising terms and rate card apply.

Stage Sponsor: $7,000• Waterfront Plaza Stage (and

Bayview stage optional) branded and renamed as your organisation on marketing collateral

• A 3x3m backdrop banner for the Waterfront Stage (and Bayview stage optional)


• One tear drop banner (or similar) displayed either side of the Waterfront Stage (and one either side of Bayview stage optional)

• Two tear drop banners (or similar) displayed in Memorial Park


• Two dedicated Facebook posts acknowledging sponsor


Sponsor: $5,000• Exposure of organisation logo on


• Three tear drop banners (or similar) displayed throughout the event site

• A 3x3 site at the event, providing your organisation with the opportunity to conduct an interactive activation to promote your organisation onsite

• One dedicated Facebook posts acknowledging sponsor


Shuttle Bus Sponsor: $3,000• Shuttle bus renamed and branded

as your organisation on marketing collateral


• Display of organisation signage at the shuttle bus pick up and drop off points

• One dedicated Facebook post acknowledging sponsor


Friends of the Festival: $1,500• Organisation logo on promotional

material and websites• Acknowledgements by the MC

during the event• One dedicated Facebook post

acknowledging sponsor


PREVIOUS SPONSORSSouthern Cross Austereo, NBN, Destination NSW, Pinnacle, Southern Cross Austereo, Shannon’s Insurance, NBN, Central Coast Holiday Parks, Star 104.5, Mingara, Cruzin Magazine, Gosford Classic Car Museum, The Greens The Entrance, Rainbows and Fairies

NOV8-17

60,000


SUMMARYThe ten day festival features a program of over 20 sporting, family, cultural, education and live music events aimed at making the Central Coast’s beautiful waterways come alive! Celebrations are focused over 7 event hubs designed to showcase our waterways including The Entrance, Long Jetty, Budgewoi, Norah Head/Canton Beach, Gosford, Ettalong, and Picnic Point. The Lakes Festival sees 55,000 people in attendance – increased from 2017 numbers of 50,000. The Lakes Festival also injected over $8.7 million into the local economy, and delivered key environmental messages across all events. Our unique partnership approach produced multiple events delivered by a blend of government, community and organisation working together towards the shared vision of activating, educating and celebrating our spectacular coastal environment.

TARGET AUDIENCE60,000 broad catchment residents and visitors with an interest in outdoor activities, the Coastal waterways, entertainment with 80% of event attendees families with young children, couples with disposable income; people of all ages.

LAKESFESTIVAL

7 Event Hubs The Entrance, Long Jetty, Budgewoi, Norah Head/Canton Beach, Gosford, Ettalong, and Picnic Point



Major sponsor: SOLD – 2019, 2020



• Display of organisation signage at designated event hubs

• Two dedicated Facebook posts on Event page followed by over 6,000 people



Fireworks Sponsor: $5,000• Fireworks presented by your

organisation• Organisation to do the official

countdown to the fireworks on-stage

• Organisation logo on promotional material and websites


• One dedicated Facebook post on Event page followed by over 6,000 people

• Organisation acknowledged in the event program, under the ‘Light Up The Lake’ event


PREVIOUS SPONSORSGreater Bank, Star 104.5, NBN, Central Coast Holiday Parks, Love our Living Lakes

FESTIVAL

NOV29

5,000


SUMMARYThe lighting of the Christmas tree at Gosford will take place in Kibble Park on Friday 29 November, with live entertainment, Santa photos, free kids activities and food stalls. The tree will remain in the park for 30 days following the event.

TARGET AUDIENCE5,000 broad demographic of residents and visitors with an interest in outdoor activities, CBD events, celebrating Christmas, entertainment and family activities, 80% of attendees reside in Gosford and surrounding suburbs.

CHRISTMASGOSFORD

Kibble Park, Gosford



Christmas Tree Sponsor: $10,000• Exposure of organisation logo

on promotional material and event specific web page with the Christmas tree “brought to you by your organisation”

• Opportunity to address the event audience and/or provide giveaways at the event

• Display of organisation signage around the Christmas tree for 30 days




Main Stage Sponsor: $5,000• Exposure of organisation logo on

promotional material and event specific web page with main stage “brought to you by your organisation”


• Display of organisation signage on and around the main stage


Sponsor: $2,500• Exposure of Organisation logo on




NOV30-29 Dec

60,000


SUMMARYAfter an extremely successful 2018, we will re-create and re-invigorate ‘A Luminous Christmas’ at the Waterfront Plaza, The Entrance for 2019. This activation provides a festive atmosphere for 30 days of December during the peak holiday season. The lighting display is a fun interactive Christmas disco that encourages kids, parents and friends to gather together to laugh, sing and dance the night away, sharing a truly unforgettable experience. The launch night is Saturday 30 November which will include roving entertainment, kids craft activities and live entertainment. Carols in the park will be 6pm-9pm on Christmas Eve which will include craft activities, live entertainment and carols plus a spectacular fireworks display over the water.

TARGET AUDIENCE36,000 broad demographic of residents and 24,000 visitors within a 2-4hr drive radius to The Entrance with an interest in outdoor activities, CBD events, celebrating Christmas, entertainment and family activities. 60% of attendees reside in The Entrance and surrounding suburbs with the other 40% of residents or visitors to the area for Christmas holidays.

A LUMINOUS CHRISTMAS


OVER 30 DAYS



Presenting Partner: $15,000• Presenting partner of the 30 day

event ‘A Luminous Christmas presented by your organisation’

• Exposure of organisation logo on all promotional print material and event specific webpage

• Option to display organisation signage on six truss legs (eight metres high)

• Opportunity to address the event audience and/or provide giveaways at the launch event


• A prominent 3x3 site at the event (up to 30 days), providing your organisation with the opportunity to conduct interactive activations to promote your organisation onsite

• Opportunity to promote organisation’s ads or logo on side

screen installation throughout the 30 days




organisation at Carols in the park• Organisation to do the official


• Opportunity to promote organisation’s logo on side screen installation throughout the 30 days


• A prominent 3x3 site at the Carols event, providing your organisation with the opportunity

PREVIOUS SPONSORSStar 104.5, The Greens The Entrance

to conduct an interactive activation to promote your organisation onsite

• Two teardrop banners (or similar) displayed at the launch event on 30 November and the Carols event on Christmas Eve




• Display of organisation signage at the Event


DEC31

25,000


SUMMARYThe New Year’s Eve celebrations bring together a diverse crowd of up to 25,000 people. This event is held annually in Memorial Park and consists of live entertainment on stage, food stalls, free activities, craft spaces, rides and a spectacular fireworks display at 9pm.

TARGET AUDIENCEOverall attendance of 25,000 families, young adults and music enthusiasts. About 50% of attendees are families and 30% fall into the teen/young adult category with the remaining 20% made up of visitors or residents of the Entrance. Figures show the attendance trend changes throughout the event as the target demographic transitions across the afternoon/evening.

NEW YEAR’SEVE

Memorial Park, The Entrance



Main Stage Sponsor: $10,000• Exposure of organisation logo

on all promotional material and event specific webpage











• Organisation logo on promotional material and event specific webpage



PREVIOUS SPONSORSSouthern Cross Austereo, Mingara, The Greens The Entrance





JAN

5,000


SUMMARYChalk the Walk will bring the pavement to life with 3D interactive artworks by professional and local artists, free chalk sketching areas for the kids plus some fun group artwork activities. The festival will enrich the experience for local residents, businesses and visitors to the area. The aim is to provide an outdoor festival that engages the broader Central Coast community creating a more connected and vibrant space.

TARGET AUDIENCE5,000 broad catchment of residents and Visitors to the area with an interest in live street art, entertainment; families and people of all ages. 80% of attendees are families and 20% attendees fall within the youth category.

CHALK THEWALK

18-19Memorial Park, The Entrance



Naming Right Sponsor: $3,500• Naming right of the festival ‘your

organisation, Chalk the Walk Festival’










• Acknowledged by the MC during the event.

JAN26

20,000


SUMMARYHeld annually along the Woy Woy foreshore, this Australia Day street festival includes live entertainment on stage, kid’s activities, food stalls, market stalls and fun lawn games. The annual lantern building workshops and community lantern parade are highlights of the event culminating in a spectacular fireworks display.

TARGET AUDIENCEOverall attendance of 20,000 attendees made up of families, young adults and music enthusiasts. About 50% of attendees are families and 30% fall into teen/young adult category with the remaining 20% made up of residents based in the peninsula area.

AUSTRALIA DAYWOY WOY

Woy Woy



Major Sponsor: $7,000• Exposure of organisation logo on

promotional material and event specific webpage










• Exposure of organisation logo on promotional material and event specific webpage






• Acknowledgements by the MC during the event.

PREVIOUS SPONSORSStar 104.5

JAN26

20,000


SUMMARYHeld on Australia Day each year, this festival celebration includes live entertainment, free kid’s activities, food stalls, market stalls and a spectacular fireworks display.

TARGET AUDIENCEOverall attendance of 20,000 attendees made up of families, young adults and music enthusiasts. About 60% of attendees are families and 40% fall into the teen/young adult category. Of these, 80% live within The Entrance and surrounding suburbs with the remaining 20% made up of visitors to the area.

AUSTRALIA DAYTHE ENTRANCE



SPONSORSHIPOPPORTUNITIESMajor Sponsor: $7,000• Exposure of organisation logo on











• Organisation logo on promotional material and event specific webpage







PREVIOUS SPONSORSStar 104.5

FEB8

20,000


SUMMARYLove Lanes Festival is a celebration of Wyong as you’ve never seen it before. Explore the heritage laneways and discover new hidden gems. Immerse yourself in an abundance of colour, sounds, smells and flavours. Enjoy the many stages of live entertainment at this unique outdoor Festival for the whole family to enjoy.

TARGET AUDIENCE20,000 families and couples attend this event with 60% of the attendees being families and 20% fall into the couples with disposable income category and the remaining 20% are made up of young adults. The attendance trend changes throughout the event as the target demographic transitions across the afternoon / evening. 80% of the above attendees live within Wyong and surrounding suburbs. 20% of the attendees are visitors who live in Newcastle and Gosford who travel specifically for this event.

LOVE LANESFESTIVAL

Wyong



Naming Right Sponsor: SOLD – 2019, 2020, 2021

Main Stage Sponsor: SOLD OUT – 2019, 2020, 2021

Fireworks or Circus Sponsor: $7,000• Exposure of organisation logo on


• Fireworks or Circus “presented by your organisation”




Laneway Sponsors: $4,000Rankens Court | Wyong Town Park | Bakers Lane | Robleys Lane• Exposure of organisation logo on


• Laneway re-named on collateral to ‘your organisation lane or park’



Alison Rd & Peters Ln: SOLD – 2019, 2020, 2021

PREVIOUS SPONSORSGallery Precinct 2259, The Chapman Building, Star 104.5, Sea FM, Bendigo Bank, Coastwide First National Real Estate, Royal Hotel, Central Coast Holiday Parks

Friend of the Festival: $1,500• Exposure of organisation logo on



21

8,000


SUMMARYCCC will celebrate Harmony Day with a live multicultural event - Flavours by the Sea. This festival is held annually in March at The Entrance and focuses on the region’s diversity with a taste of the world’s best food, music and art. Memorial Park comes alive with music and food stalls that showcase the many cultural influences we have on the coast. Harmony Day is a celebration of our cultural diversity – a day of cultural respect for everyone who calls the Central Coast home.

TARGET AUDIENCE8,000 broad catchment residents and visitors with an interest in music, art and foods ‘of the world’; families; people of all ages. 70% of attendees are families and 30% attendees fall within the over 55 category.

FLAVOURS BYTHE SEA




Major Sponsor: $5,000• Prominent exposure of

organisations logo on all promotional material and websites


• Display of organisations signage at the event






• Organisation logo on council picket signs around event site four picket signs minimum


PREVIOUS SPONSORSSouthern Cross Austereo

APR5

8,000


SUMMARYLive Well Fest is aimed at showcasing healthy options in food, fitness and wellness on the Central Coast. The festival program will encourage attendees to discover the many ways you can nourish your body, participate in workshops and classes, eat at many of the healthy food stalls, or connect with local businesses to find out more about the health benefits of their products and services. The festival is a celebration of the lifestyle on offer to us all on the Central Coast, and will bring business and community together by showcasing all aspects of healthy living, nutrition, food, wellness and happiness.

TARGET AUDIENCEThe aim of year two is to see over 8,000 families, seniors, teens/young adults and individuals with a focus on their health and wellbeing. Forecast of attendees are 40% families and 60% of attendees fall within a health, wellbeing, fitness interest.

LIVE WELLFEST

Gosford Waterfront



Presenting Partner: $7,000• Presenting partner of the festival

“Live Well Festival presented by your organisation”


• Opportunity to address the event audience and/or provide giveaways on all stages

• Four tear drop banners (or similar) displayed at the event site or a welcome arch supplied by organisation



• Organisation acknowledged in the official event program


• Acknowledgements of sponsorship

on designated recorded radio commercials

Zone / Hub Sponsor: $5,000• Exposure of organisation logo on


• Hub / Zone renamed or “presented by your organisation”

• A prominent 3x3 site at your Zone / Hub, providing your organisation with the opportunity to conduct an interactive activation to promote your organisation onsite


• Three tear drop banners (or similar) displayed within your Zone / Hub (location to be determined by CCC)


• Organisation acknowledged in all social media posts relating to the ‘XXX stage in the XXX zone / hub’

PREVIOUS SPONSORSUnity Bank, Star 104.5


Stage Sponsor: $2,500• Exposure of organisation logo on


• Stage renamed or “presented by your organisation”

• A 3x3 Stage backdrop banner supplied by sponsor

• One tear drop banner (or similar) displayed near your stage area (location to be determined by CCC)

• Organisation acknowledged in all social media posts relating to the ‘XXX stage in the XXX zone / hub’





JUN6-7

19,000


SUMMARYHarvest Festival Central Coast celebrates the fantastic local produce and producers from around the region and focuses on recognising our unique region, its people and culture. The festival program is designed to encourage attendees to follow an event trail encouraging visitation at multiple local farms and food hubs, family activities and event hubs. The festival will deliver a combination of community staged events, community partnership events, open farms and commercial events to provide a diverse festival program.

TARGET AUDIENCE13,000 broad catchment residents and 6,000 visitors within a 2-4 hour drive radius to the region with an interest in learning where local produce comes from, connecting to the environment, entertainment. Intrastate visitors.

HARVESTFESTIVAL

Calga, Somersby, Peats Ridge, Mangrove Mountain, Kulnura, Yarramalong, Jilliby,

Dooralong


SPONSORSHIPOPPORTUNITIESMajor Sponsor: $5,000• Exposure of organisation logo on


• Acknowledgements of sponsorship on selected recorded radio commercials

• Display of organisation signage along the trail

• A prominent 3x3 site (at a designated event hub determined upon final event programming), providing your organisation with the opportunity to conduct an interactive activation to promote your organisation onsite

• Designated 1/2 page advertising in official event program (completed artwork supplied by sponsor to advertising specs)

• Organisation logo on council picket signs around event site (six picket signs minimum)

Shuttle Bus Sponsor: $2,500• Shuttle buses renamed to ‘your

organisation, Harvest Festival Shuttle service’

• Organisation logo placed on side of bus for the event

• Display of organisation signage at designated pick up / drop off points

PREVIOUS SPONSORSDestination NSW, Star 104.5, Central Coast Express Advocate, News Corp, Fixx Events, Sustainable Education



• Display of organisation signage along the trail

• Organisation logo on council picket signs around event site (four picket signs minimum)

25,000FORECAST ATTENDEE NUMBERS


SUMMARYCouncil is committed to providing free children’s activations and feature stage shows throughout each school holiday program at The Entrance. These programs generally include approximately 2 weeks of free kids activities and a live stage show (usually held over 3 days) such as PJ Masks, Paw Patrol, Kung Fu Panda, Ice Age and Dirtgirl just to name a few. Fun kids activations can include, craft activities, interactive workshops, kids roving entertainers and more.

TARGET AUDIENCE20,000 broad catchment residents and 5,000 holiday makers. Target demographic is Families; Over 55’s with Grandchildren; Parent groups and intrastate holiday makers with an interest in free, fun and educational kids activities.

SCHOOLHOLIDAYS


2019 7-19 July2019 11 Oct-30 Nov 2020 7-24 Jan2020 13 -24 Apr

ACROSS FOUR SCHOOL HOLIDAY PROGRAMS


Stage Show Presenting Partner: $10,000 - shared across each school holiday program• A $2,000 commercial campaign

with Star 104.5 radio, exclusive to your organisation for both the July and October School Holiday periods worth $4,000 (please note Star 104.5’s conditions below)

• Stage Show presented by ‘your organisation’ on promotional material and event specific web page


• Display of organisation signage on designated activation days

• A prominent 6x3 site on designated activation days, providing your organisation with the opportunity to conduct an interactive activation to promote

your organisation onsite• Eight dedicated Facebook posts

shared across each school holiday marketing campaign (Two per campaign)

Note - the $2,000 airtime must be used by the sponsor within Two months of each event start date (July and October School Holidays only). Star 104.5 reserves the right to approve the sponsor before the $2,000 ($4,000 total package) is awarded. Star 104.5 advertising terms and rate card apply.

Major Sponsor: $6,000 - shared across each school holiday program• Exposure of organisation logo on


• Display of organisation signage on designated activation days


• Four dedicated Facebook posts shared across each school holiday marketing campaign (One per campaign)

Sponsor: $1,500 - one school holiday event only• Organisation logo on




• One dedicated Facebook post acknowledging Sponsor

SPONSORSHIP

APPLICATIONOrganisation name:

(as registered with ABN)

ABN:

Contact:

Position:

Phone:

Email:

Address:

Website:

Winter in the Park☐ $2,500 Major Sponsor☐ $1,500 Sponsor☐ Other - please complete the alternative proposal section

Winter Blues and Jazz Festival☐ $5,000 Naming Rights Sponsor☐ $2,500 Sponsor☐ Other - please complete the alternative proposal section

Country Music Festival☐ $5,000 Naming Rights Sponsor☐ $2,500 Sponsor☐ Other - please complete the alternative proposal section

ChromeFest☐ $10,000 Major Sponsor☐ $7,000 Stage Sponsor☐ $5,000 Sponsor☐ $3,000 Shuttle Bus Sponsor ☐ $1,500 Friend of the Festival

The Lakes Festival☐ $15,000 Major Sponsor – SOLD OUT☐ $7,000 Sponsor☐ $5,000 Fireworks Sponsor☐ Other - please complete the alternative proposal section

Christmas, Gosford☐ $10,000 Christmas Tree Sponsor☐ $5,000 Main Stage Sponsor☐ $2,500 Sponsor

A Luminous Christmas, The Entrance☐ $15,000 Christmas Installation Sponsor☐ $10,000 Major Sponsor☐ $2,500 Sponsor

New Year’s Eve, The Entrance☐ $10,000 Main Stage Sponsor☐ $5,000 Fireworks Sponsor☐ $2,500 Sponsor

Chalk the Walk☐ $3,500 Naming Right Sponsor☐ $1,500 Sponsor☐ Other - please complete the alternative proposal section

Australia Day, Woy Woy☐ $7,000 Major Sponsor☐ $5,000 Fireworks Sponsor☐ $2,500 Sponsor Australia Day, The Entrance☐ $7,000 Major Sponsor☐ $5,000 Fireworks Sponsor☐ $2,500 Sponsor Love Lanes Festival☐ $15,000 Naming Right Sponsor – SOLD OUT☐ $7,000 Main Stage Sponsor – SOLD OUT☐ $7,000 Fireworks Sponsor☐ $7,000 Circus Sponsor☐ $4,000 Laneway / Park Sponsor ☐ Rankens Court ☐ Bakers Lane ☐ Wyong Town Park ☐ Robleys Lane☐ $1,500 Friends of the Festival

Flavours by the Sea☐ $5,000 Major Sponsor☐ $1,500 Sponsor☐ Other - please complete the alternative proposal section

Live Well Fest☐ $7,000 Presenting Partner☐ $5,000 Zone / Hub Sponsor☐ $2,500 Stage Sponsor☐ $1,500 Friend of the Festival☐ Other - please complete the alternative proposal Section

Harvest Festival☐ $5,000 Major Sponsor☐ $2,500 Shuttle Bus Sponsor☐ $1,500 Friend of the Festival Combined School Holiday Program☐ $10,000 Major Sponsor☐ $6,000 Major Sponsor☐ $1,500 Sponsor☐ Other - please complete the alternative proposal section

EVENTS

Alternative Proposal

Event:

Value offered:

Return requested:

By signing this application you confirm that the details provided herein are true and correct and that you are duly authorised to lodge this application on behalf of the applicant organisation.Print Name:

Signature:

Date:

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Let us tailor a package for you.Central Coast Council understands that your organisation’s strategy and purpose is unique. All Event Officers at Central Coast Council have extensive event experience in planning, coordinating, activating and executing events and sponsorship packages. Each Event Officer brings a dynamic element into the planning of their events with their own personal skill set. Central Coast Council and our staff are committed to creating tailored and bespoke opportunities to suit your organisation’s objectives and budget. Please let us know how we can make this work for you.

For further information or to discuss the sponsorship opportunities in more detail, please contact:Fin McDonough, Sponsorship Manager [email protected]: 4350 5555

Cobey Linsley, Team Leader [email protected]: 4350 5524

CENTRAL COAST COUNCIL SPONSORSHIP...venues over the weekend. The event includes live blues and jazz...

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