Ceiga Issue 19

8/12/2019 Ceiga Issue 19

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N I N T E E N

I G N Y T E

Exposing Visual Creativity


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Exposing Visual Creativity


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I recently ficked through your latest issue it looks great!

Satah Slee


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ceiga.co.uk

C O N T E N T S

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Editors Letter

If youve been a frequent visitor to the Ceiga website you probably would have noticed a few subtle

changes. First of all the addition of two new sections; Editor s picks and Articles, the option to sign up

to a weekly newsletter containing everything that was posted in the blog, and an increase of articles

to the blog in general. This is all in response to a survey I put out a few months ago primarily to nd

out what type of people visit the site but it also included a question for improvements to the site which

a few people responded to. So if you have an idea for improving the site/magazine or have seen

something elsewhere you think we should have please dont hesitate to send an email to [email protected]. Now to talk about this issue of Ceiga.

As a child Im sure weve often imagined ourselves in dierent worlds, more whimsical and magical

ones. No doubt this is due to the fairy tales we read in books, cartoons we watched on Saturday

mornings, or the Disney classics we saw on repeat with excitement. Even now as an adult that

childhood imagination comes back sometimes, triggered by something Ive seen in a lm or read in

a book and this ooded back to me as I saw the Baileys Coee Creamer for the rst time (and the

second, and the third).

The advert shows a woman walking through a gloriously golden factory where Bailyes is created

with workers on all sorts of contraptions for pouring the cream mixing the caramel and funneling

the chunks of chocolate. With the presence of a goddess she tastes each ingredient, smiles and theworkers and is nally presented with the nished product at the end, The One which is conveniently

the title of the ad. Its all very Charlie and the chocolate factory and its fantastically brought to life

by the team at Ignyte.

Prior to that advert I had never heard of the German based production studio, after exploring their

website and seeing all their other great pieces of work, I thought it would be a crime not to create an

issue of Ceiga on their work. Hope you enjoy it.

Richard BrayE D I T O R


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GNYTE are an artist-driven vfx, design and animation studio based in

the heart of Munich. They specialise in visual eects and animation

productions for commercials, feature lm, game cinematics and media

design. A high-end kitchen would probably be the equivalent of how

they work on their projects, blending art and technology, ingenuity

and magic to deliver visual delights even on challenging schedules. From entre to

dessert, only the best ingredients combined to ignyteyour senses.

Their core team is a band of elite digital artists, passionate about what they do.

By applying a tailored approach to every project they guarantee a smooth post-

production workow throughout the entire production process, from concept design

and set supervision, through to nal delivery. They constantly reinvent themselves to

bring your creative imaginations to life, regardless of scale and complexity.

I

I G N Y T E . D E


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Baileys are well known for their undeniably delicious creamy liquors, but coee

creamers?! Yes they do them too, and they are as creamy and as indulgent as

their alcoholic counterparts.

Despite the tight turnaround we were thrilled to be involved in this production.

The spot starts o with huge cg doors opening up with a complete cg marble

hall in the background. The individual mechanisms were meticulously crafted

and animated the cinnamon snail baking the biscotti, the almond grinder,

the cinnamon belt, the chocolate mill, and the vault. And of course a spot like

this wouldnt be complete without the liquid simulations the cream owing

columns dotted throughout almost every shot and last but not least our cream

curtain.

See for yourself how it all came together. A dreamy production process of

something so irresistibly good they have to be kept in a safe.

https://vimeo.com/97334395


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Agency:BRAND CONTENT Director:MATTHIAS ZENTNER,VELVET

Client:VELVET, MUNICH (velvet.de)

BAILEYS THE ONE


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What could be more indulging than being wrapped in a owing stream of

lucious creamy chocolate goodness?! This commercial for turkish client Eti is

indeed one of indulgence, and not just for the chocolate addicts. This spot

is jam-packed with 3D uid simulation of liquid chocolate pulsing through

3D-lidar-scan rebuilt hotel corridors.


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ETI HOTEL

Agency:SAATCHI & SAATCHI, ISTANBUL Director:MATTHIAS ZENTNER,VELVET

Client:VELVET MEDIENDESIGN (velvet.de)


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Im sure after seeing all the brilliant images in the previous pages youre convinced that Ignyte are a top notc

production studio, but just in case youre not convinced Ive got an interview with the founder of the studio

Leif Petersenwho talks about how he got into the industry, his favourite project and the country in the wold

he would most like to visit.

1) Could you tell me a little about Ignyte, what you guys do and

how you started?

IGNYTE is an artist-driven vfx, design and animation studio based in the

heart of Munich. We specialise in visual eects and animation productions

for commercials, feature lm, game cinematics and media design. A high-

end kitchen would probably be the equivalent of how we work on our

projects, blending art and technology, ingenuity and magic to deliver

visual delights even on challenging schedules. From entre to dessert,

only the best ingredients combined to ignyte your senses.

Our core team is a band of elite digital artists, passionate about what

they do. By applying a tailored approach to every project we guarantee

a smooth post-production workow throughout the entire production

process, from concept design and set supervision, through to nal delivery.

We constantly reinvent ourselves to bring your creative imaginations

to life, regardless of scale and complexity. The studio is owned and

managed by Leif Petersen an accomplished VFX artist who has 15 years

experience in the industry. It all started with a single machine in Leifs

home oce which was quickly outgrown. Luckily we quickly found some

great clients that trusted us that we can accomplish outstanding quality

in our projects. Since then the company is steadily growing to face more

and bigger creative adventures.

2) What is your role at Ignyte and could you tell me some of y

day to day tasks?

As we are a boutique studio my role at the moment is very divers

ranges from producing, marketing, recruitment, it-administration, o

supervision, directing, pipeline programming to all kinds of vfx and ac

production tasks. I always enjoyed learning new things and workin

very dierent areas.

3) What programmes do you use at Ignyte and how many peo

currently work there?

Our core team is a band of elite international artists, handpic

individuals who are passionate about what they do. We believe in s

and very eective highly-skilled generalist teams. Basically people love what they do. At the moment we are averaging 6 people here

the whole infrastructure is specically build so we can easily have m

software and hardware, and can quickly accommodate more artist

short notice. Our pipeline is build to handle much bigger projects than

are currently working on. At the same time we are constantly evolving

toolset to nd the right solution tailored to each job. We are using o

shelf tools like Maya, Nuke etc. and extend them to our needs.

GIVING WORK AMORE REALISTIC AND

EMOTIONAL TOUCH


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4) How did you develop an interest in creative production work?

I came from traditional video editing, back in the days with actual tape

machines, and I also have a background in music. I was always curious

and wanted to learn more. I think computer graphics are a great way

to learn a lot of things about our world. Especially in advertising where

you nd more generalist artists and you are not bound to a completely

rigid pipeline. Every job is a little dierent and you get to look at many

dierent things our world is made up of. Be it cg-animals or how liquids

behave in dierent scales. I also always enjoy the melting pot of creativity

and technology.

5) What is your favourite project youve ever worked on and why?

There is a quite a few project that I really enjoyed working on for dierent

reasons. A few years ago we worked on a commercial for DU a big

telephone provider in the middle east. This commercial was shot over

a week in and around Dubai at mostly 47 degrees heat in the desert. It

was a very full-on shoot with a crazy schedule and I really enjoyed the

adventurous nature of the shoot.

We accomplished many eects with actual stop-motion and timelapse

eects on camera. Mostly our job is based around sitting in front of a

screen making pretty pictures, very disconnected from the real world.

I think its extremely important to get outside to touch, feel, hear and see

real things yourself. This connection reects into your project, giving it a

more realistic and emotional touch. But also full-cg projects like Level,

a toilet paper commercial we recently nished can be a very rewarding

process.

Everybody on the team enjoyed working creatively without boundaries,

making a very artful lm that heightens paper to an art form. I think art

is a container to preserve and express emotion and getting to do this as

your job can be very rewarding.

6) What is the most important thing youve learnt since you be

your 3D art journey?

There is always more to learn. Dont stop learning and learn to evo

3D Animation is heavily inuenced by technology and this technolog

changing ever faster. At the same time art skills, great ideas and creat

will always be the reason why people will be emotionally touchedimages. It got much easier and faster to create compelling images

there is a huge army of skilled people out there now to work in

industry. Its a living art form and if you want to succeed you nee

evolve with it or better be a step ahead.

7) Are you allowed to talk/hint about any exciting youve b

working on and plan to release in the future?

We recently worked on a very cool commercial that has huge explod

water balloons. You can watch this commercial soon on our web

Personally I have a little 9 month render job going on as a coproduc

with my wife and we are very excited about this.

8) And nally if you could visit any country in the world wh

would you go and why?

In general I love travelling around Asia but specically I would love to

to the Philippines. My wife was born in Manila and I still havent mad

there.

Thanks Leif for taking the time to answer these questions. If you wo

like see what Lief and Ignyte are up to you can follow them on Tw(ignyte_leif), Facebook (Ignyte) and Vimeo (ignytefx).

This commercial was shot overa week in and around Dubai

at mostly 47 degrees heat in

the desert. It was a very full-on

shoot with a crazy schedule and

I really enjoyed the adventurous

nature of the shoot.


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In this paper art inspired full-CGI spot we pay homage to one of lifes simple

pleasures.

Its Papeles San Francisco/ Levels luxurious and unbelievably soft toilet paper

line. Artistic and beautifully mesmorising, you will never see toilet paper the

same way again. Surrender and let yourself be cocooned in its velvety white

creamy layers. Itll certainly bring you to another Level!



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LEVEL SCULPTURES

Agency:VTC Director:MATTHIAS ZENTNER,VELVET

Client:VELVET, MUNICH (velvet.de)


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Bursting with vfx and amazing 3D work, this spot is all about liquid elegance.

Elegant black meets stylish silver that is the look of this ad campaign.

Introducing the new generation smart phone from LG. Illustrated here in

this particular spot is the vividness of LGs amazing Optimus 3D max display,

demonstrated by a woman emerging from the screen, engaging us through

pulsing uid dance movements.



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LG OPTIMUS 3D MAX

Agency:HS AD, SEOUL Director:MATTHIAS ZENTNER,VELVET



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Join in the party in this playful spot for the major greek telecommunications

company, Wind. As night falls and the shop lights go out, mobile phone app

characters emerge from their slumber and come alive in a frenzy. Be entertained

as they react with one another, each with their own stories unfolding. This

project involved extensive 3D work as all characters were intricately designed

and animated, and was successfully executed in a very short timeframe. The

shoot took place at the Wind main store in Athens, which was redesigned and

completely rebuilt in CGI. The success of this campaign led to further projects

across dierent media, and we will certainly be seeing more of these characters

for a long time to come.



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WIND ONE NIGHT

Director:MATTHIAS ZENTNER,VELVET



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MATTONI WATER ANIMALS




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The process of capsule coee-making is not just about the coee itself. Its

about the experience, those precious moments we tend to take for granted as

the delicate grains morph into that perfect creamy espresso.

A powerful and captivating 45 sec spot that perfectly blends the digital and

analog worlds of real high-speed photography and amazing cg elements.



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ILLY IPERESPRESSO




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Ceiga Issue 19

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Transcript of Ceiga Issue 19