www.cebit.de/en/cgc

CeBIT Global ConferencesOfficial Program 2012

Convention Center (CC), Room 2

6 – 9 MARCH 2012

HANNOVER · GERMANY

Free admission

with CeBIT ticket!

2

CeBIT Global Conferences

Dr. Angela Merkel

Chancellor of the Federal Republic of Germany

CeBIT has been the market hub of the digital world for more than 25 years. It is the world’s

leading trade fair for information technology and telecommunications – a status which

this year finds expression in a lineup of 4,200 exhibitors from over 70 nations. The digital revolution and

economic globalization are inextricably intertwined. This fact, always evident at CeBIT, will be reflected

even more powerfully by the strong presence of Brazil as this year’s official Partner Country. On behalf of

Germany, I would like to extend a very warm and heartfelt welcome to our guests from South America and

around the world.

CeBIT leads the way not just as the shop window for the world’s digital innovations. Thanks to the CeBIT

Global Conferences, it is also a highly valued forum for dialogue on new ideas and strategies. The main

themes at this year’s CeBIT Global Conferences include mobile applications, cloud computing and intel-

ligent networks. New technology applications generally achieve sustained growth only if there is sufficient

trust in their reliability and in the protection given to the personal data they use. “Managing Trust” is a

major challenge for the ICT industry and will therefore rightly receive a great deal of attention at this

year’s round of Global Conferences.

I trust that all participants at the CeBIT Global Conferences will enjoy a stimulating exchange of ideas,

and I wish all exhibitors and visitors a successful and interesting CeBIT 2012.

Dr. Angela Merkel

Words of Welcome

Lord Richard Allan

Director of policy in Europe, Facebook

“Personal Data: The Currency of the Digital World?”

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CeBIT Global Conferences

Ernst Raue

Member of the Managing Board, Deutsche Messe

The two primary forces which power the digital world are people and ideas.

We are therefore extremely proud of our lineup of speakers at the CeBIT Global Conferences

2012, all of whom are considered major movers and shakers in their fields. Of course, these individuals

don’t “move and shake” all on their own. They also represent the companies for which they work and whose

innovative business models and technologies are ultimately responsible for shaping our future. Key global

players are taking part, and this is eloquent testimony to the international significance of the CeBIT Global

Conferences and guarantees that we will soon be treated to a very stimulating round of

presentations and discussions.

There is such a wealth of fascinating trends and developments in today’s digital world that it would be a

shame to focus on just one. That is why each day of the CeBIT Global Conferences will be dedicated

to a different keynote theme. You can rest assured there will also be plenty of thought-provoking cross-

pollination across the featured topics. Whether we’re talking about Big Data, the Cloud, Smart Technology,

Social Business or the CeBIT 2012 lead theme of Managing Trust, there’s definitely a lot of common

denominators to be explored.

Whenever creative people with great passion and knowledge come together to share their views, new

ideas are born. That is why I am sure you will find the CeBIT Global Conferences 2012 a highly inspirational

event, and a unique opportunity to do some moving and shaking of your own.

Sincerely,

Ernst Raue

Prof. Dieter Kempf

President BITKOM e.V.

Welcome to CeBIT Global Conferences 2012!

Again BITKOM feels proud and honoured to be patron of this years’ CeBIT Global Conferences.

Leading experts and decision-makers from all over the world will meet here in Hannover to discuss the

most important trends and developments in information technology, communications and the Internet.

Since we have met in March 2011 we have witnessed the ongoing success and growth of cloud computing,

mobile broadband services, and social media. And with that we have entered the era of big data and

of intensive discussions on privacy and data security. “Managing trust” has become the most important

challenge for the ICT industry world-wide and is therefore the appropriate theme of CeBIT 2012.

So I am really looking forward to learning about our digital world of tomorrow. Once again: my warmest

welcome to all international speakers and participants of the CeBIT Global Conferences 2012!

Prof. Dieter Kempf

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Table of content

Dates for CeBIT Global Conferences

B. Kevin Turner

COO, Microsoft Corporation

“What’s Next: IT trends, business opportunity and Windows 8”

Dr. Werner Vogels

CTO, Amazon

“Data without Limits”

“Flying the Cloud: Managing Big Data and Trust”

Mikael Hed

CEO, Rovio Entertainment Ltd.

“Building business with fans, not features”

Yves de Talhouët

Senior Vice President & Managing Director, HP EMEA

“Flying the Cloud: Managing Big Data and Trust”

Program

5 Tuesday, 6 March:

All things smart

7 CGC Satellite: Urban Management Summit “The Future of Urban Management” – How cities can be managed like enterprises for maximum safety, mobility and citizen interaction

CGC Satellite: Workshop A groundbreaking innovation for the transition to Office 2010: The soluzione “Funktionsspicker”

8 Wednesday, 7 March:

Flying the cloud

9 CGC Satellite – Smart Grid Summit “Smart Grids – New Opportunities for the German Economy”

10 CGC Satellite: Workshop “Effective knowledge management – perfect support for employees”

CGC Satellite: Workshop “Talent management re-defined – the European way”

11 Thursday, 8 March:

Connect your lifestyle: Entertainment, Mobility, Content

13 CGC Satellite – Fem@le Leadership Summit

CGC Satellite: Workshop “Homo Digitalis – How safe is my digital identity? And who decides on it?”

14 Friday, 9 March:

Social Business: Listen, Share, Care

@cgc_keynote; #cgc12 fb.com/cebit.global.conferences

Venue:

Hannover Exhibition Center, Hannover, Germany, Convention Center (CC), Room 2.

Attendance fee:

Attendance at the CeBIT Global Conferences is included in your CeBIT ticket.

Conference language: English; German translation

5

Tuesday, 6 March 2012

Moderator: Brent Goff, main news anchor for Deutsche Welle

Registration starting at 9 a.m.

9.45 a.m. – 10.00 a.m. · Words of Welcome

Dr. Andreas Gruchow, Member of the Board, Deutsche Messe AG

10.00 a.m. – 10.45 a.m. · Keynote

B. Kevin Turner, COO, Microsoft Corporation

“What’s Next: IT trends, business opportunity and Windows 8”

Microsoft Chief Operating Officer, Kevin Turner will explore trends that are driving ICT, such as consumerization of IT, digital data explosion, ubiquitous connectivity, and social computing. He will also discuss Microsoft’s approach to

addressing these trends, including the new range of capabilities that Windows 8 will bring to businesses.

10.45 a.m. – 11.15 a.m. · Keynote

Michael D. Rhodin, Senior Vice President, IBM Software Solutions Group, IBM Corporation

“Building Smarter Businesses in the Era of Big Data”

An unprecedented amount of new information – from diverse and unstructured sources – is flooding organizations of all shapes and sizes. The growing complexity of the world around us creates difficult challenges but also vast new opportunities. The time is now for technology and business leaders to embrace big data, gain deeper insights through advanced analytics and seamlessly connect people and processes. Learn how IBM is working with clients across industries to transform their businesses, and the planet, into a smarter place.

11.15 a.m. – 11.45 a.m. · Keynote

John J Roese, Senior Vice President & General Manager, North American R&D, Huawei Technologies, Inc.

“The ICT Approach to a Smarter Enterprise”

In a world where consumer technology and services have surpassed what enterprises can deliver in terms of end user experience and innovation, can enterprises ever hope to catch up? ICT is blurring the lines between carrier, consumer and enterprise technology, opening up an opportunity for a smarter approach. This talk will explore the opportunities to accelerate this shif t in approach.

All things smart

John J Roese

John is an industry recognized Chief Technology Officer and ICT visionary. Currently John is Senior Vice President and General Manager of Futurewei, Huawei’s North American R&D organization. Huawei is the world’s second largest telecom solution provider serving over 2 billion people in more than 140 countries. Futurewei provides technical expertise across all Huawei products including wireless, wire line, core networking, silicon development, terminals, software and solutions. John is also the executive leader of Huawei’s Enterprise Global Competency Center, which provides Enterprise technology innovation and incubation as well as sales, marketing and operations support for Huawei’s Enterprise field sales and marketing teams worldwide. Prior to Huawei, John was CTO of Nortel, the senior technology and R&D executive globally for the corporation, with functional responsibility for 12,000 R&D staff and $1.7B annual budget. Prior to Nortel John was CTO for networking technologies at Broadcom Corporation. Prior to Broadcom, John was CTO, CMO and CIO of Enterasys Networks. John started his career at Cabletron Systems where he grew within the company ultimately becoming the global CTO.

Huawei Technologies Co., Ltd.

Huawei is a leading global information and communications technology (ICT) solutions provider. Through our dedication to customer-centric innovation and strong partnerships, we have established end-to-end advantages in telecom networks, devices and cloud computing. We are committed to creating maximum value for telecom operators, enterprises and consumers by providing competitive solutions and services. Our products and solutions have been deployed in over 140 countries, serving more than one third of the world’s population. Huawei’s vision is to enrich life through communication. By leveraging our experience and expertise in the ICT sector, we help bridge the digital divide by providing opportunities to enjoy broadband services, regardless of geographic location. Contributing to the sustainable development of the society, economy, and the environment, Huawei creates green solutions that enable customers to reduce power consumption, carbon emissions and resource costs.

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Tuesday, 6 March 2012

11.45 a.m. – 12.15 p.m. · Keynote

Ulf Ewaldsson, Senior Vice President & CTO, Ericsson

“Shaping the networked society”

12.15 p.m. – 1.15 p.m. · Panel

“All things smart: Smart Car – Smart Grid – Smart Cities”

The infrastructure of the 21st century will be built on intelligent ICT technologies. Climate change and soaring global demand for energy are forcing us to fundamentally re-think the way we organize our transport and energy supply infrastructure. We need smart solutions: smart cars, smart grids and smart cities. In this panel, representatives of the automobile, energy and ICT indus-tries will discuss how we might realize this vision.

Perry Stoneman (Moderation), Corporate Vice President, Global Smart Energy Services Lead, Capgemini Thomas Balgheim, CEO, Cirquent GmbH Larsh Johnson, Founder & CTO, eMeter Corporation Volker Smid, Managing Director HP Germany and General Manager and Vice President for the HP Enterprise

Business in Germany Dr. Oliver Weinmann, Managing Director of Vattenfall Europe Innovation GmbH Alf Henryk Wulf, Alcatel-Lucent Deutschland AG, President VDE

1.15 p.m. – 1.45 p.m. · Keynote

Dr. Jeff Jaffe, CEO of the World Wide Web Consortium (W3C)

“Open Web Platform”

Web technology is undergoing a revolution. Digital multimedia, video, and a single Web across a wider range of devices are fundamental changes. Linked data provides new insights and new technologies are addressing privacy

and security concerns. But the main story is not about the technology. It is about business transformation. Just as the original Web transformed every single business 20 years ago – the new transformations will again create fundamental change. This talk will both summarize the technology revolution and the impact on businesses in mobile, premium entertainment, government, and others.

1.45 p.m. – 2.15 p.m. · Keynote

Mati Kochavi, Founder and CEO, AGT International

“Unlocking the potential of the world”

Globalization and the internet revolution have changed the concepts of space and time. Today’s world presents a new paradigm – an environment where information and events move at the speed of light. The realities of the 21st Century

demand a new approach to managing public safety, security and well-being based on agility, innovative thinking and creative solutions and products. Internet-based information technology will be at the core of these solutions and the center piece will be a holistic safety and security concept which incorporates the fundamental social and behavioural elements of modern internet-enabled societies.

Perry Stoneman Thomas Balgheim Larsh Johnson Volker Smid Dr. Oliver Weinmann Alf Henryk Wulf

Ulf Ewaldsson

Effective February 1, 2012, Ulf Ewaldsson is appointed Senior Vice President, Chief Technology Officer, Head of Group Function Technology & Portfolio Management at Ericsson. Ulf Ewaldsson is since January 2007, Head of Product Area Radio within Ericsson’s Business Unit Networks. In this position, he has been instrumental in defining the creation of some of the products that reflect Ericsson’s technology leadership such as HSPA and LTE in the Radio Access Network (RAN), the multi-standard radio base station RBS6000 and the Antenna Integrated Radio Unit: AIR. He is also a member of Ericsson’s Research Board. Ewaldsson has more than 20 years of experience in product management, industry development and customer relations, which has taken him to leadership positions in China, Japan, Hong Kong, Hungary and Sweden. Ulf Ewaldsson was born in Skåne, South of Sweden, in 1965. He graduated with Master’s degrees of Science in Engineering and Business Management from Linköping Institute of Technology in Sweden.

Company Facts: A leading ICT player

Ericsson is a world-leading provider of telecommunications equipment and services to mobile and fixed network operators. Over 1,000 networks in more than 180 countries use our network equipment, and more than 40 percent of the world’s mobile traffic passes through Ericsson networks. We are one of the few companies worldwide that can offer end-to-end solutions for all major mobile communication standards. Our networks, telecom services and multimedia solutions make it easier for people, across the world, to communicate. And as communication changes the way we live and work, Ericsson is playing a key role in this evolution. Using innovation to empower people, business and society, we are working towards the Networked Society, in which everything that can benefit from a connection will have one. Our vision is to be the prime driver in an all-communicating world.

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Tuesday, 6 March 2012

2.15 p.m. – 3.00 p.m. · Break

Networking at “betahaus coworking @CGC”

3.00 p.m. – 5.30 p.m.

CGC Satellite: Urban Management Summit

Organizer: AGT International

“The Future of Urban Management” – How cities can be managed like enterprises for maximum safety, mobility and citizen interaction

We are in an era in which massive amounts of data, from multiple sources, present us with powerful new options for managing and safeguarding our cities, our companies, or financial institutions and – our most important asset of all – our people. Achieving this not only requires innovative technology, but also human intellect and the right approach. Ensuring smooth and efficient municipal operations, particularly in terms of safety, security, new mobility and citizen interaction, means managing our cities just as we would a major corporation. Serving citizens’ needs must go beyond city borders and use the Web to full advantage. In short: We need to usher in a new era of Urban Process Management.

Welcome

Ernst Raue, Member of the Board, Deutsche Messe AG

Introduction to Urban Management

Univ.-Prof. Dr.-Ing. Dr.-Ing. E.h. Dieter Spath, Head of the Institute for Human Factors and Technology Management (IAT), University of Stuttgart, and the Fraunhofer Institute for Industrial Engineering (IAO)

Panel

Prof. Dr. Lutz Heuser, CTO AGT International, CEO AGT Germany Dr. Ralf Levacher, Managing Director, Stadtwerke Saarlouis GmbH Dr. Harald Olschok, Managing Director, Association of German Private Security Service Industry Dr. Ronald Püttmann-Holgado, Head of Strategy and Acquisition, Head of Event Business, Tempelhof Project GmbH Prof. Dr. Dr. h. c. mult. Wahlster, CEO, German Research Center for Artificial Intelligence (DFKI)

3.00 p.m. – 4.00 p.m.

CGC Satellite: Workshop

Organizer: soluzione knowledge company GmbHLanguage: GermanCC-Arkaden, Room 226/228

A groundbreaking innovation for the transition to Office 2010: The soluzione “Funktionsspicker”

A new Microsoft Office version – and you’re lost in navigation. But long searches are a thing of the past: In this hands-on work-shop the soluzione “Funktionsspicker” leads you safely through the new user interface of Microsoft Office 2010. Better than any colleague: This personal Office specialist always has time to answer your questions. This tool is a must for each Office-Suite.

Peter Müller-Brühl, Investor at soluzione knowledge company GmbH Frank Rodà, Managing Director, soluzione knowledge company GmbH

Peter Müller-Brühl Frank Rodà

Prof. Dr. Lutz Heuser Dr. Ralf Levacher Dr. Harald Olschok Dr. Ronald Püttmann-Holgado Prof. Dr. Dr. h. c. mult. Wahlster

8

Wednesday, 7 March 2012

Moderator: Brent Goff, main news anchor for Deutsche Welle

Registration starting at 9 a.m.

10.00 a.m. – 10.15 a.m. · What’s next in tech

Andy Zollo, Vice President – EMEA, SonicWALL

“Next-Generation Security: Minimizing Threats While Boosting Performance”

Andy Zollo of SonicWALL will answer two questions in his speech: How do you provide rapid and free flow of access to business data and applications – safely? What, if any, are the trade-offs that have to be met in the quest for business

agility and profitability?

10.15 a.m. – 10.45 a.m. · Keynote

Hamid Akhavan, CEO, Siemens Enterprise Communications

“The Right Path to Unified Communications & Collaboration”

At CeBIT 2011, Hamid Akhavan presented the five megatrends reshaping enterprise communications and collaboration. For 2012, he will explore key issues enterprises need to prioritize to drive real value from communications invest-

ments: The real cost of the ‘status quo’, competitive advantage through collaboration, next-gen architectures and new deployment options like the Cloud – while leveraging existing technology investments to make it all work together.

10.45 a.m. – 11.15 a.m. · Keynote

Dr. Werner Vogels, CTO, Amazon

“Data without Limits”

The new data centricity drives that we have to rethink how we collect, store, manage, analyze and share our data, as all these processes now require limitless resources. Enterprises and startups alike are investing in large scale

data analysis to serve their customers better and create a competitive edge for their companies. From Cloud to Crowds, many new techniques are required to ensure that questions can be answered with high quality in a timely and cost efficient manner. This talk will focus on the unique challenges of big-data, the changes in infrastructure required to support the new world and how innovations in crowd sourcing and cloud computing are removing barriers for companies to be successful.

11.15 a.m. – 12.15 p.m. · Panel

“Flying the Cloud: Managing Big Data and Trust”

Our modern economy is predicated on constant data availability. At the same time, the volumes of data whizzing around the world are increasing exponentially. By 2014, the Internet will be transporting some 1,400 petabytes of data per day. That’s 3,500 times more than all books ever writ ten. This is now technically feasible, thanks to Cloud computing and broadband Internet. But what are the strategies and solutions that will guarantee the necessary performance and data security?

Dr. Werner Vogels (Moderation), CTO, Amazon Dr. Steve Garnett, Chairman & President, Europe, salesforce.com Jan Geldmacher, Chief Commercial Officer Enterprise, Vodafone Germany José Carlos Duarte Gonçalves, CTO, IBM Brasil Nikolay Grebennikov, CTO, Kaspersky Lab Yves de Talhouët, Senior Vice President & Managing Director, HP EMEA

12.15 p.m. – 12.25 p.m. · What’s next in tech

Rob Jenkins, Director Cloud Solutions EMEA, VMware, Inc

“Real World Cloud Business“

Cloud Computing has shif ted from a theoretical debate to a practical way of delivering IT services on demand. While not every company will embark on the same journey or disembark at the same destination, the benefits of the hybrid

cloud are being felt far and wide. Illustrated through European customer references, learn more about the business benefits driving customers to hybrid cloud deployment, the challenges overcome and the returns realised.

Flying the cloud

Dr. Werner Vogels Dr. Steve Garnett Jan Geldmacher José Carlos Duarte

Gonçalves

Nikolay Grebennikov Yves de Talhouët

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Wednesday, 7 March 2012

12.25 p.m. – 12.55 p.m. · Keynote

Sven Denecken, Vice President, Strategy and Co-Innovation OnDemand, SAP AG

“SAP’s Cloud Approach – supporting hybrid landscapes to do serious business”

Based on our learning from customers and partners, supported by the current market success of SAP’s innovation strategy, SAPs cloud approach differentiates significantly from the competition. We are providing a choice for our

customers to configure a solution landscape out of on-premise, outsourced and on-demand solutions that best fits their business needs. By allowing customers to orchestrate a HYBRID solution landscape, we are committed to win in the cloud market.

12.55 p.m. – 1.40 p.m. · Panel

“Personal Data: The Currency of the Digital World?”

The use of personal data online is currently one of the most discussed topics among government policymakers and in society generally. Our personal data are the keys to attractive, individualized offerings and networks. Personal data are becoming the Internet currency of the 21st Century. But is society ready for this? What sort of data protection do we need in order to keep pace with this trend? What responsibilities does the business sector have here?

Prof. Dieter Kempf (Moderation), President BITKOM, Chairman of the Executive Board, DATEV eG Lord Richard Allan, Director of policy in Europe, Facebook Prof. Dr. Lutz Heuser, CTO AGT International, CEO AGT Germany, Spokesperson of Software-Cluster Germany Neelie Kroes, EU-Commissioner for the Digital Agenda, Vice-President of the European Commission Peter Schaar, The Federal Commissioner for Data Protection and Freedom of Information, BfDI

1.40 p.m. – 2.10 p.m. · Keynote

Shane Buckley, General Manager & Senior Vice President, Commercial Business Unit NETGEAR

“Smart IT, not Big IT: how cloud computing is transforming SMB customer environments”

The economic downturn has become the new status quo, forcing companies with less than 250 user towards new solutions to traditional IT problems. Shane Buckley, GM of NETGEAR’s Commercial Business Unit, will discuss how

reliable, affordable and simple are the watchwords driving the shif t away from traditional big IT vendors.

2.10 p.m. – 3.00 p.m. · Break

Networking at “betahaus coworking @CGC”

3.00 p.m. – 5.00 p.m.

CGC Satellite – Smart Grid Summit

Organizer: BITKOM e.V., ZVEI e.V. Language: German (English simultaneous translation)

“Smart Grids – New Opportunities for the German Economy”

The development of smart grids presents a number of exciting opportunities for the German economy. For one thing, the country will ultimately become less reliant on increasingly expensive fossil fuels. For another, it will profit from worldwide exports of German-made smart grid technologies. At the Smart Grid Summit 2012, high-caliber speakers will discuss the opportunities and challenges arising from Germany’s energy system transformation and the country’s transition to smart grids.

Keynotes

Hans-Joachim Otto, State Secretary, Federal Ministry of Economics and Technology

Prof. Dieter Kempf, President BITKOM

Friedhelm Loh, President ZVEI

Prof. Dieter Kempf Lord Richard Allan Prof. Dr. Lutz Heuser Neelie Kroes Peter Schaar

10

Wednesday, 7 March 2012

Panel

Dr. Peter Terwiesch, Regional Manager for Central Europe and CEO of ABB AG, Germany Dr. Urban Keussen, Senior Vice President Technology & Innovation E.ON AG Hannes Schwaderer, CEO Intel GmbH und EMEA Energy Sector Director

2.30 p.m. – 4.00 p.m.

CGC Satellite: Workshop

Organizer: Capgemini Deutschland GmbHLanguage: GermanConvention Center, Saal 14

“Smart Energy Management – Intelligent Energy Controlling with Cloud Power and Microsoft Azure”

The radical withdrawal from nuclear energy causes bottlenecks that cannot easily be compensated by renewable energy sources. This means it will be necessary to use the existing resources more efficiently and adjust consumption in line with the energy on offer. With a project from the Netherlands as an example, the workshop will showcase how this can already today be achieved by intelligently leveraging modern standard technologies.

Ulrike Linnig, Lead of Smart City Services, Capgemini Europe Andreas Berthold-van der Molen, Lead Power & Utility Industries, Microsoft EMEA

3.00 p.m. – 4.00 p.m.

CGC Satellite: Workshop

Organizer: Haufe Business SuiteLanguage: GermanCC-Arcades, Room 226/228

“Effective knowledge management – perfect support for employees”

Combining external (specialist) information and internal knowledge is the key step to staying ahead of the competition. This workshop demonstrates how the ‘Haufe Suite’ can support companies: as a central and technical framework for the latest information relating to the endless specialist fields, software tools and company documents. A semantic search function is at the heart of the solution: the motto being ‘ finding not searching’.

Michael Kienzler, Senior Project Manager, Haufe-Lexware GmbH & Co. KG

3.00 p.m. – 4.00 p.m.

CGC Satellite: Workshop

Organizer: Haufe Talent ManagementLanguage: GermanConvention Center, Room Hamburg

“Talent management re-defined – the European way”

The latest acquisitions show that a cloud-based talent management is becoming a success factor on the company software market. Haufe-Lexware and the Swiss company umantis AG offer an approach which is fundamentally different form that of many non-Euro-pean suppliers. Their talent management software is aimed at users who do not have any expert knowledge and serves as a funda-mental tool in the collaboration and exchange of information between the employees, management and HR. Why not see for yourself!

Hermann Arnold, CEO & Member of the Board, umantis AG Bernhard Münster, Product Manager, Haufe-Lexware GmbH & Co. KG

Michael Kienzler

Hermann Arnold Bernhard Münster

Dr. Peter Terwiesch Dr. Urban Keussen Hannes Schwaderer

Ulrike Linnig Andreas Berthold-van der Molen

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Thursday, 8 March 2012

Moderator: Brent Goff, main news anchor for Deutsche Welle

Registration starting at 9 a.m.

10.00 a.m. – 10.15 a.m. · What’s next in tech

Daniel Saks, President and Co-CEO, AppDirect

“AppDirect, Enabling Your Cloud Services Ecosystem”

AppDirect is the cloud services marketplace company and is the only platform that connects developers and channel partners with small businesses through custom marketplaces. Learn how the company’s solutions can enable your

cloud services ecosystem and drive revenue while boosting customer loyalty.

10.15 a.m. – 10.45 a.m. · Keynote

Dr. Michael Gorriz, CIO, Daimler AG

“IT – The Backbone of Mobility Concepts”

Mobility in metropolitan areas will change as a result of crowded urban environments. Cities are restricting individual motorized traffic. At the same time customers and the “Always on” generation expect even more options regarding

individual mobility. Thus, new mobility services will revolutionize the way for getting from point A to B. IT will be the backbone of the future mobility ecosystem.

10.45 a.m. – 11.15 a.m. · Keynote

Markus Barnikel, CEO, carpooling.com

“Smart Mobility: How more people can create less traffic”

Similar to the inventions of the automobile, train and airplane, internet and smartphone radically change the way people move. Smart mobility networks that integrate and leverage different forms of transport are the future –

creating a more efficient and more adaptive transportation system. Our future mobility is not about the next engine; it is about the next platform.

11.15 a.m. – 12.00 noon · Panel

“Digital Lifestyle: Connected Home & Work Space”

Smart, networked homes open up new possibilities for simplifying our everyday lives and performing a whole range of tasks more effectively and efficiently. What sorts of connected home and work space scenarios are being predicted for the future, and what solutions have already been tried and proven? What measures need to be put in place in order to bring the connected home to full fruition?

Brent Goff (Moderation), main news anchor for Deutsche Welle Maximilian Huber, Managing Director, Sharp Electronics (Europe) GmbH Oliver Kaltner, General Manager Consumer & Channels Group (CCG), Microsoft Deutschland GmbH Dr. Anton Monk, Co-Founder and Vice President Technology, Entropic Communications Yüksel Sirmasac, CEO & Founder, rockethome.de Christian Wolff, CEO, Lantiq GmbH

Connect your lifestyle: Entertainment, Mobility, Content

Brent Goff Maximilian Huber Oliver Kaltner Dr. Anton Monk Yüksel Sirmasac Christian Wolff

12

Thursday, 8 March 2012

12.00 noon – 12.30 p.m. · Keynote

Jeremy Doig, Engineering Director, Google, Inc

“The challenges in the world of online video”

Over the last 5 years, creation and distribution of online video has increased dramatically, and Google has been at the core of this explosive growth, building and running the largest online library and distribution infrastructure

in the world. However, conventional video technology is not keeping up with the needs of online creators and consumers. In this presentation, Jeremy will talk about the history of video technology at Google – what we have learned, what we do now, where we are going next and some of the significant unsolved challenges in the world of online video.

12.30 p.m. – 1.15 p.m. · Panel

“Connect Your Lifestyle: Always on – Your Life in the Cloud”

Smartphones, tablets and laptops enable us to access our data and applications anywhere, anytime. We’re constantly online and connected with the whole world. The Internet is no longer a virtual world; it is very much a part of our real everyday life, spanning both the work and private spheres. What further developments are already on the horizon? How will our lives change in the years to come?

Eric Savitz (Moderation), Forbes Christoph Bellmer, CEO, maxdome GmbH & Co. KG, ProSiebenSat.1 Gruppe Ronald Fiedler, Vice President Commercial Distribution, Sky Deutschland AG Conrad Fritzsch, CEO, tape.tv Dr. Gunter Küchler, Member of the Executive Board, Lufthansa Systems AG Richard Marko, CEO, ESET

1.15 p.m. – 1.45 p.m. · Keynote

Mikael Hed, CEO, Rovio Entertainment Ltd (Inventor “Angry Birds”)

“Building business with fans, not features”

What happens when a game company stops thinking like a game company? All entertainment is about evoking emotions. Emotions lead to fans, and fans form the basis of any great business. Technology companies think like

engineers, and tend to sacrifice great user experiences for short-sighted pursuits of profit. So instead of the typical feature-oriented focus, what if you switch to a dialogue that fosters fan culture?

1.45 p.m. – 3.00 p.m. · Break

Networking at “betahaus coworking @CGC”

Eric Savitz Christoph Bellmer Ronald Fiedler Conrad Fritzsch Dr. Gunter Küchler Richard Marko

IT that makes your life easier

13

Thursday, 8 March 2012

3.00 p.m. – 5.30 p.m.

CGC Satellite – Fem@le Leadership Summit

Organizer: BITKOM e.V.Language: German (English simultaneous translation)

Companies perform better when they have women in technical and leadership positions. In Germany, the percentage of women in ICT is below average. Thanks in no small measure to the current debate on the adoption of a women’s quota system, the country’s ICT companies are now looking closely at a range of HR strategies to remedy this. At the Fem@le Leadership Summit, women in senior positions at various international companies will explore ways of achieving gender equity in the workforce.

Keynotes

Natalya Kaspersky, Chief Executive Officer InfoWatch, Chairperson of the Board, Kaspersky Lab

Barbara Wittmann, General Manager, Dell Deutschland

Panel

Jaimi Cyrus, General Manager, Hewlett Packard GmbH Dr. Christine Haupt, Senior Executive, Computacenter AG & Co. oHG Natalya Kaspersky, Chief Executive Officer InfoWatch, Chairperson of the Board, Kaspersky Lab Barbara Wittmann, General Manager, Dell Deutschland Vera Meyer, Managing Director Siemens Enterprise Communications Germany/EVP Global Supply Chain

3.00 p.m. – 4.30 p.m.

CGC Satellite: Workshop

Organizer: Deutsche Telekom AGLanguage: GermanCC-Arcades, Room 226/228

“Homo Digitalis – How safe is my digital identity? And who decides on it?”

Digitization pervades the public space – in addition to risks, it offers immense opportunities. At the telegraphen special experts will discuss with the audience on how to deal with the digital identity and its effects in everyday life.

Jaimi Cyrus Dr. Christine Haupt Barbara WittmannNatalya Kaspersky Vera Meyer

Dr. Michael Gorriz

CIO, Daimler AG

“IT – The Backbone of Mobility Concepts”

Dr. Gunter Küchler

Member of the Executive Board, Luf thansa Systems AG

“Connect Your Lifestyle: Always on – Your Life in the Cloud”

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Friday, 9 March 2012

Moderator: Brent Goff, main news anchor for Deutsche Welle

Registration starting at 9 a.m.

10.00 a.m. – 10.15 a.m. · What’s next in tech

Henry Göttler, Member of the Board of Management, Intershop Communications AG

“It’s all coming together perfectly”

You can take the next step in e-commerce when everything is perfect… Intershop 7.

10.15 a.m. – 10.45 a.m. · Keynote

Jacob Aqraou, Senior Vice President, eBay Marketplaces Europe

“Social Selling becomes the New E-commerce – How online business can adapt to e-commerce 2.0”

After having become digital in the first e-commerce era, commerce now is getting social. Customers not only actively leverage their social and digital communities to gain trusted shopping advice; they even make use of it for “social selling”. Online businesses can adapt to this transformation if they manage to enter customer’s centre of trust – which is local and emotional.

10.45 a.m. – 11.30 a.m. · Panel

“Social Business: Collaboration & Communication”

Social media have long since taken up residence in the business world. And they are so much more than just another marketing channel; they are reshaping all aspects of corporate culture. What we need now is a fundamental strategy to manage this process. The ways in which various companies are approaching this challenge and the insights they have gained so far will form the subject matter of this panel discussion. Are we really on the brink of a new era of “social business”?

Eric Savitz (Moderation), Forbes Michael Buck, Director, Global CSMB Online Marketing and Marketing Strategy, Dell Georg Ell, General Manager, EMEA, Yammer Clint Oram, CTO, SugarCRM Tabrez Syed, Vice President, Spiceworks

11.30 a.m. – 12.00 noon · Keynote

Raimund Genes, CTO, Trend Micro

“Embrace Consumerization. Unlock the Opportunity! Securely manage your Workforce without Limits.”

The Consumerization of enterprise information technology is today’s most significant security concern. With the plethora of devices, operating systems, connectivity options and cloud applications, enterprises that lose control expose themselves and their data to risk. Maintaining full visibility is the 1 prerequisite to effectively securing the new paradigm of IT.

Social Business: Listen, Share, Care

Eric Savitz Michael Buck Georg Ell Clint Oram Tabrez Syed

15

Friday, 9 March 2012

12.00 noon – 12.45 p.m. · Panel

“Commerce Gets Social: How Networks Are Driving What You Buy”

Social networks are changing our behavior patterns. Increasingly, our choices of things to buy and consume are based on recommendations by people we know and trust. Classic advertising, on the other hand, is losing credibility and receding into the background. Which is why more and more manufacturers and retailers are incorporating social media into their sales activities. But how sustainable is this trend? Can social media really be monetized? And if so, what will the resulting new business models look like?

Brent Goff (Moderation), Deutsche Welle Reuben S. Hendell, CEO Global Agency Services and Chief Strategist Global Marketing Services of

GSI Commerce, Inc. Christian Leybold, CEO, eVenture Capital Partners

12.45 p.m. – 1.15 p.m. · Keynote

Ian Brotherston, CEO, Qype

“Qype at the Vanguard of Global SoLoMo Commerce for Business”

Turbulence in the global economy has brought ‘ fast ROI’ into sharp focus for growth and business survival. Traditional retailers, restaurants and the rest of ‘main street’ are in the line of fire from the new social review,

recommendation and reputation driven sales paradigms, with smartphone adoption & web speeds further accelerating change. So where does Qype fit into this & where is it heading.

Brent Goff Reuben S. Hendell Christian Leybold

Daily from 9.00 a.m. – 6.00 p.m.

Convention Center (CC), Foyer of Room 2

“How do we want to live and work tomorrow: betahaus coworking @CGC”

The world of work is in a state of transition, with value creation no longer confined to the physical realms of companies and organizations. Today’s workforce is making its contributions from various locations, at various times and in various team constellations – in many cases even without an actual employment contract or a personally assigned workspace. Thanks to their flexible, open and networking-friendly ambience, locations such as “betahaus” in Berlin are a magnet for talented and creative start-up entrepreneurs and give them fertile soil on which to grow their businesses. Together with Immobilienscout and Desk Wanted, the betahaus Berlin team will be giving CeBIT attendees a chance to experience coworking as a key concept for tomorrow’s workaday world. In the foyer of the Convention Center complex where the CeBIT Global Conferences are being staged (in front of Room 2), visitors can enjoy a relaxing environment in which they can engage in mutually fruitful networking and talk shop with fellow entrepreneurs. Be sure to stop by for some highly valuable inspiration!

Further information: www.cebit.de/en/cgc-coworking

Samsung

On each day of the conference, a lucky attendee will win a top-of-the-line smartphone – the Samsung Galaxy S2 – in a prize drawing which takes place in Room 2. The winner must be physically present at the drawing to receive his/her prize. Employees of Deutsche Messe AG and the BITKOM association are not eligible to take part. No right of legal redress.

We wish to thank Samsung for their kind support in making this prize drawing possible.

For more information on Samsung, please visit their booth in Hall 2, E30 or visit: www.samsung.de

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Organizer Patron

Deutsche Messe

Anke Vollmann

anke.vollmann@messe.de Tel. +49 511 89-31257Fax +49 511 89-31658

Messegelände30521 HannoverGermany

Bitkom Servicegesellschaft mbH

Nicole Nehaus-Laug

n.nehaus-laug@bitkom-service.de Tel. +49 30 944002-47Fax +49 30 27576-500

Albrechtstraße 1010117 BerlinGermany

We wish to thank all our partners and sponsors for their tremendous contributions towards making the CeBIT Global Conferences 2012 such a winning event!

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