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CDR Evidence Centre Technology & Social Media Strategy
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Transcript of CDR Evidence Centre Technology & Social Media Strategy
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Technology & Social Media Strategy
A Bird’s Eye ViewAndrea Ryce & Stephanie Glegg
CDR
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What is Social Media?"...Social media or web 2.0 is the use of digital media, including internet and mobile, for collaborating with others in new information channels and self-organizing communities. Typical elements of a social media service include the ability to:
1) create a personal profile 2) “friend” or follow other members to subscribe to their activity streams 3) create content in the form of text, photos, audio, or video and 4) share, tag, rate, comment on or vote on content created by other members.”
Source: HLWiki International http://hlwiki.slais.ubc.ca/index.php/Social_media, downloaded August 25, 2014
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PurposesAs an individual:• Promote activities & share
information• Expand your network• Expand published article
influence• Keep current in your field• Continuing education,
conferences, tools
As an organization:• Promote activities & share
information & resources• Expand reach & visibility• Engage with stakeholders• Build & support distributed
networks of researchers & decision-makers
• Enhance transparency
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Popular examples
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Twitter is a microblogging service that permits users to send and receive short messages from people within their networks, which are called tweets, and which must be less than 140 characters:
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A social networking site for scientists & researchers to:
•Share publications•Connect and collaborate with others in your field•View stats about views, downloads and citations of your work•Ask & answer questions about research•Explore research opportunities
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Social Media in the Literature: Research
• Van Noorden R. Online collaboration: Scientists and the social network. Nature. 2014 Aug 14;512(7513):126-9.
• Haustein, S., Peters, I., Sugimoto, C. R., Thelwall, M. and Larivière, V. (2014), Tweeting biomedicine: An analysis of tweets and citations in the biomedical literature. Journal of the Association for Information Science and Technology, 65: 656–669.
• Fitzgerald RT, Radmanesh A. Social Media and Research Visibility. AJNR Am J Neuroradiol. 2014 Jul 17.
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Social Media in the Literature: Education
•Moorley C, Chinn T. Using social media for continuous professional development. J Adv Nurs. 2014 Aug 4.
•Scott KR, Hsu CH, Johnson NJ, Mamtani M, Conlon LW, DeRoos FJ. Integration of Social Media in Emergency Medicine Residency Curriculum. Ann Emerg Med. 2014 Jun 21.
•Phillippi JC, Buxton M. Twitter™ as a study prompt: engaging adult learners on the go. J Nurs Educ. 2014 Jun;53(6):363.
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Social Media in the Literature: Patient & Family Engagement
•Twiddy D. Social media: strategies for building greater connections with your patients. Fam Pract Manag. 2014 Jul-Aug;21(4):7-12. PubMed PMID: 25078005.
•Bornkessel A, Furberg R, Lefebvre RC. Social media: opportunities for quality improvement and lessons for providers-a networked model for patient-centered care through digital engagement. Curr Cardiol Rep. 2014 Jul;16(7):504.
•Knight E, Werstine RJ, Rasmussen-Pennington DM, Fitzsimmons D, Petrella RJ. Physiotherapy 2.0: Leveraging Social Media to Engage Patients in Rehabilitation and Health Promotion. Phys Ther. 2014 Mar 13.
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Why Social Media?
Communication• Push• Pull• Raising SH profile (clinical &
research expertise)
Collaboration• Establishing linkages• Engaging stakeholders
through interaction• Tier 4 mandate
To augment current channels to promote:
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Establishing a Strategic Direction
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Where & How?
Collaboration
Communication
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Evaluation
Traditional Metrics• Participation/registrants• Web usage statistics
Altmetrics• Reach• Engagement• Impact
Evidence Centre Performance Wall
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Our Message to Sunny Hill• Create a Twitter account and follow some Sunny Hill tweeters:
@SunnyHill_Evid @SHHC_Clin_Tech@stephglegg @anrlib
Tell us your Twitter handle so we can follow you too!
• Have something to say? Tweet it yourself or ask us to send it through the @SunnyHill_Evid feed (must fit with our mandate)
• Going to a conference? Let us know! Find out the conference #hashtag and contribute – also retweet key messages to colleagues. Don’t forget to send us your poster, presentation or paper to archive on the CDR site.
• Doing research? Create a ResearchGate profile to connect, share and network with others. Join (or start!) a conversation in your area of interest.
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Supporting Sunny Hill
Within EC Scope:•Consultation•Education•Resource development•Promoting Sunny Hill research•Knowledge exchange
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Questions/Discussion