CD Mar Apr09

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CAN LAOfcial Publication o Canadas Canola Growersmar/apr 2009

SeedingSMART

the skinnyonf

canolashealthyoutlook

recordacres...recordyield

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Smart farmers read the fine print* In 119 farmer-applied split-field trials, JumpStart increased canola yields by an average of 7% for an average of $15.49/acre increased return after costs. Average yield increase for only hybrid varieties was2.4 bu/acre for an average net return of $23.31/acre, open pollinated canola by 1.7 bu/acre for an average of $12.74/acre increase, based on canola pricing of $10.00/bu. The 3 to 1 return on investment isbased on the 119 trialsindividual results may vary. All trial results are published on our website. JumpStart is a registered trademark of Novozymes A/S. All rights reserved. 2008 Novozymes. 8073 10.08

Phosphate

efficiency

$15.49 moreprofit per acre*

JumpStart increases the efficiency of

phosphate fertilizer and improves access to

soil phosphate allowing your crop to reach

its full yield P2O5TENTIAL.

Use JumpStart as part of your phosphate

fertility program to get more out of your

phosphate dollars and realize an extra

$15.49 per acre.

Ask your retailer for

JumpStart on your

favorite canola

variety. Youll getmore out of your

phosphate and average

a 3 to 1 return or more on your investment*.

WEBSITE: www.bioag.novozymes.com

1-888-744-5662

Novozymes is the world leader in bioinnovation. Together with

customers across a broad array of industries we create tomorrows

industrial biosolutions, improving our customers business and the

use of our planets resources. Read more about Novozymes at

www.novozymes.com.

8/14/2019 CD Mar Apr09

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Editorial officEEditor: Debbie BelangerCanola Council of Canada400 167 Lombard Ave.Winnipeg, MB R3B 0T6

(204) 982-2100Fax: (204) 942-1841

E-mail: [email protected]

Production Co-ordinator: (204) 453-1965Lindsay HoffmanE-mail: [email protected]

acPc officEWard TomaAlberta Canola Producers Commission#170, 14315 118 Ave. Edmonton, AB T5L 4S6(780) 454-0844 Fax: (780) 465-5473E-mail: [email protected]

McGa officEBill RossManitoba Canola Growers Association400 167 Lombard Ave. Winnipeg, MB R3B 0T6(204) 982-2120 Fax: (204) 942-1841E-mail: [email protected]

Scdc officECatherine FolkersenSaskatchewan Canola Development Commission212 111 Research Dr. Saskatoon, SK S7N 3R2(306) 975-0262 Fax: (306) 975-0136E-mail: [email protected]

advErtiSinG SalESAccount Executive: Shawn BrookE-mail: [email protected]

Account Executive: Monika RobertsonE-mail: [email protected]

Issues Ink301-313 Pacific Ave. Winnipeg, MB R3A 0M2(204) 453-1965 Fax: (204) 475-5247

Thanks to Mnnt Cn for its continuedsupport as the Foundation Sponsor of Canola Digest.

SubScriPtion inquiriES,ess ges es

British Columbia call: (250) 262-6585Alberta call: (800) 551-6652Saskatchewan call: (877) 241-7044

Manitoba call: (204) 982-2122Ontario call: (519) 763-1200All others call: (204) 982-2100

Subscription price for the Canola Digest is $35for Canadian and $35 U.S. for international.

thE canola diGEStis a joint publication of the Alberta Canola

Producers Commission (ACPC),

the Saskatchewan Canola

Development Commission (SCDC),

the Manitoba Canola Growers Association (MCGA) and

the Canola Council of Canada.

Canadian Postmaster: Send address changesand undeliverable copies (covers only) to400 167 Lombard Ave. Winnipeg, MB R3B 0T6

PRINTED IN CANADAISSN 0715-3651 Volue 44 No. 2

Postage paid in Winnipeg, MB

Publication Mail Sales Agreement #40027283

Contents mar/apr 2009

News FroM

The ProviNCial

Grower

assoCiaTioNs

Canola Digest has established a t-f fbck

n for its readers. Now you can let us know if

youve changed your address or if you no longer

want to receive the o P

cs c Gwes.

1-866-8DIGEST(834-4378)

Call

10

2Record acresrecord yield

6 Survey saysNearly all U.S. grocery shoppersare aware o canola oil

10 The skinny on atsResearch = markets12 Export readyit starts in the feld14Canola beore winter wheat: aperect ft16spng Pm:Theres more to yield than seed

Farmer roundtable

22

Marketing plans improve selling

decisions in turbulent times

26With our gratitude

32CanolaClippings

27 Alberta CanolaProducersCommission

28Manitoba CanolaGrowers Association30SaskatchewanCanola Development

Commission

T m n mptnt f xpnng

n t-cncmkt.

mAR/APR 2009 C a N O l a D I G E S T 1

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For ProduCer KeviN BeNder,

who arms just outside Bentley, Alberta,

2008 was one o the best years in memory

or canola. He saw record yields on onequarter, and attributes it to a cooler

summer, good timing, optimum ertility,

adequate moisture levels and superior

genetics.

One quarter hit 80 bushels per acre

which has never happened beore, says

Bender. Everything went right, and

genetics play a large role too. Weve seen

canola yields more than double in the past

15 years.

Benders experience matches that o

most Canadian canola producers. With

some exceptions, such as poor conditions

in the Peace Region o Alberta, canola

yields, acreage, and quality were all up in

2008.And the good news is that world

demand or canola is strong. Industry

experts expect to nd markets or Canadas

record crop.

Prairie armers harvested 12.643 million

tonnes, shattering last years record harvest

o 9.5 million tonnes. Canola acreage was

a record 16.047 and average yield was 34.7

bushes per acre. The quality o the crop

was excellent, with near record oil content

o 44.3%.

Why the record this year? Strong

prices encouraged producers to expand

their canola acres, while ideal growing

conditions with timely rains and cooler

temperatures during the fowering stage

contributed to outstanding yields.On the Prairies, where 99% o canola

is grown, armers reported record

production in each province. Harvested

area was a record in all three Prairie

Provinces, and record yields were reported

in Manitoba and Saskatchewan.

The 2008 Western Canadian canola

crop is characterized by near record oil

contents, lower protein

contents and much

reduced chlorophyll

levels when compared

to the 10-year means,

says Doug DeClercq,

program manager o

oilseeds monitoring

at the Canadian Grain

Commission.

For canola, No.1 Canada, the 2008

mean oil content (44.3%) is 0.9% higher

than the 2007 mean (43.4%) and 1.1%

above the ten-year mean o 43.2%. Unlike

most years, the 2008 canola crop shows

only minor regional dierences in oil,

protein and atty acid composition.Breaking it down by province, the mean

oil content in Manitoba was 43.5%, which

is slightly lower than in Saskatchewan

where mean oil content came in at 44.6%

and in Alberta at 44.5%. Compared to

2007, mean oil contents have changed by

+1.9%, +1.3% and +0.1% respectively or

Manitoba, Saskatchewan and Alberta.

The increased oil contents seen

in the 2008 survey are a result o the

generally cooler growing conditions

experienced during July over much o

the Western Canadian canola growing

area, explains DeClercq. However, the

hot, dry conditions in the Peace River

region o Alberta and British Columbia

stressed canola and reduced oil contents

in that region. In general, cool growing

conditions at fowering tend to produce

canola seed with higher oil contents, but

lower protein content.

The 2008 canola crop is higher in oleic

acid content, but lower in linolenic acidcontent. For canola, No.1 Canada seed, the

total saturated atty acid content increased

slightly to 7.1%.

All o this is avourable or Canadian

canola because producing higher oil

content the most valued part o the plant

will help Canada retain its position in

export markets.

Aside rom better agronomic traits such

as increased yields and oil content, the

record production can also be attributed to

better management practices by producers.

The Canola Councils team o seven

agronomy specialists is ocused on grower

protability, oering comprehensive

ground support or 50,000 prairie canola

growers, says Chris Anderson, vice-

president, crop production or the Canola

Council. This is done through individual

contacts, meetings, tradeshows, eld days

and annual training sessions across the

Prairies to provide industry agronomy

support.

The CCC agronomists advise growers

and the industry on best practices incanola production and management

options in adverse situations.

To keep the countrys carry-out supplies

rom climbing too high this year, the

record large canola crop needs to be

met by equally large demand. Adding in

the carry-over rom the previous year,

the industry has roughly 14.284 million

tonnes o canola to market.

That sounds like a big number, but

thanks to increased demand or canola

oil, industry experts arent worried. The

industry is generally working with a

Exp dem

rcd ac...

rcd YldbY JuliE Mcnabb

Gwe, Ke bee expeeee e es yes memy . a e s e.

Industry experts expect to ndmarkets or Canadas record crop.

2 C a N O l a D I G E S T mAR/APR 2009

8/14/2019 CD Mar Apr09

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domestic crush estimate o 4.5 million

tonnes, and an export orecast o six

million to 6.5 million, which would both

be records o their own.

We are expecting record Canadian

canola seed exports this year that will top

seven million tonnes, says Tracy Lussier,oilseeds merchant or Louis Dreyus, who

exports canola. Fortunately we have seen

excellent demand rom China likely will

be close to two million tonnes and more

recently Pakistan.

Meanwhile, domestic crushers are

running close to ull capacity this year.

We would expect Canadian crush to be

in the order o 4.3 to 4.5 million tonnes,

says Lussier. However, the countrys crush

capacity will keep the domestic demand

rom rising much arther until later

this year. The only way that additionaldomestic crush could increase is through

expansion o the crush industry which

will happen at the tail end o the current

crop year, explains Lussier. Crush

capacity will increase to six million tonnes

or the 2009-10 crop year.

With last years record breaking crop,

Canadian canola producers are urthering

our already solid reputation or top quality

canola. As a result, Canadian canola

exports are on the rise with signs pointing

to increased demand.

Bottom line: keep growing canola.

Production across

the Priries

Mntbhese ae 3.1 illion acresP 2.6 illion tonnes(32.1% increase fro last year)Ye 36.9 bu/ac (30.4% increasefro last year)

sktcnhese ae 7.7 illion acresP 5.6 illion tonnes(37.9% increase fro last year)Ye 32.4 bu/ac (32.2% increasefro last year)

abthese ae 5.2 illion acresP 4.3 illion tonnes (27.1%increase fro last year)Ye 36.9 bu/ac (23.0% increasefro last year)

Table 2. Canadian Canola Yield (bu/ac)Source: Statistics Canada Field Crop Reporting Series

Table 1. Canadian Canola Production (000 tonnes)Source: Statistics Canada Field Crop Reporting Series

20082007200620052004200320022001200019991998

25.1

27.0

25.3

23.0

38.5 34.3 37.8 39.4 32.5 36.0 37.325.0

41.735.0 40.0

29.1 30.6 28.4 26.6 29.8 31.330.8

25.7

32.528.3

36.9

26.7 25.8 20.218.6

20.9 22.7

31.6

27.6

24.5

32.4

29.0 26.1 27.3

21.6

29.734.2

37.9

33.7

30.0

36.9

27.5 30.4

25.020.0

24.3

31.1 37.320.0

30.0

28.028.2 26.5

23.7

22.2

25.8

28.132.7 30.7

27.1

34.7

0 3000 6000 9000 12000 15000

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

AverageAnnualYield

(bu

/ac)

Canola Production (000 tonnes)

CanadianAverage

BC

BC

CanadianAverage

Alberta

Alberta

Saskatchewa

Saskatchewa

Manitoba

Manitoba

Ontario

Ontario


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nly all U.s. Gcys a aw f

Cl olb w s speg s e ees,

ew sey sws. bY anGEla danSbY and KriStYn SchiavonE

GoT CaNola oil? A December 2008 survey by Cogent Research

or CanolaIno indicates that chances are, you do i youre an

American who does at least hal o household grocery shopping

and has used cooking oil within the past six months. Among a

nationally representative sample o 1,004 U.S. adults, two-thirds

(63%) used canola oil in the past three months. Canola is one o

the top three oils used by Americans today and number two at

retail by volume.

The awareness o canola oil among Americans is very high

97% among primary grocery shoppers using cooking oil

within the past six months. Compared to a benchmark survey

in December 2006, canola oil has also become better known or

its versatility (73% vs. 64%). It continues to be associated with

health by more than hal o U.S. consumers a perception that

is consistent with the liestyle choices o canola oil users. The

qualied health claim or canola oil eectively promotes the oilshealthulness and increases consumers likelihood o purchasing

and paying more or products made with canola oil.

CooKiNG oil usaGe

According to the 2008 survey, the vast majority (85%) o

Americans responsible or hal or more o household grocery

shopping has used cooking oil in the past six months and

is typically using it three times per week. Olive, canola and

vegetable oils are the most purchased and used cooking oils,

with about six o ten cooking oil users having purchased all

three in the past three months.

Sauting and pan-rying, ollowed closely by baking, are the

most popular applications or cooking oil. However, canola oil

users (dened in the survey as those who have used canola oil in

the past three months) are much more likely to use cooking oil

or a variety o applications. Since 2006, sauting and pan-rying

have increased the most among canola oil users, who also tend to

use cooking oil the most requently 3.2 times a week compared

to 2.5 times a week or other oil users.

healTh halos

Consistent with 2006 ndings, many (59%) U.S. consumers

today perceive canola oil to be healthier than other types o

cooking oils except or olive oil. This perception is even greater

among canola oil users (66%).

The most important drivers or consumers when purchasing

cooking oil include:

Low saturated fat content (92%)

Endorsement by health associations like the American HeartAssociation (92%)

Trans at ree (90%)

Contains omega-3 fatty acids (88%)

Bears statements endorsed by the U.S.

Food and Drug Administration (77%)

Good source of vitamin E (70%)

Has a healthy choice logo on the label (66%)

High in monounsaturated fat (50%)

Not surprisingly, canola oil users particularly prioritize trans-

ree, low saturated at content when purchasing oil.

csme tes


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QualiFied healTh ClaiM

The U.S. Food and Drug Administ rations (FDAs) qualied healthclaim (QHC) that 1.5 tablespoons o canola oil may reduce the

risk o coronary heart disease drove up the 2008 survey takers

health perception o canola oil. The lions share (84%) o them

ound the claim at least somewhat important, as did 90% o

canola oil users. More than hal o the survey takers said the claim

had a positive impact on their perception o canola oil and they

would be more likely to buy and pay more or products with the

claim. Most strikingly, 63% o the people who believe that canola

oil is less healthy than other oils or who are less likely to purchase

products made with canola oil were positively infuenced by the

QHC. Consumers whose perceptions o canola oil were most

aected by the claim are 18-39 or 50-59 years o age, use cooking

oil daily, and requently select canola or vegetable oil.

PaCKaGed Food aNd resTauraNT ChoiCes

The majority (58%) o survey takers and canola oil users (68%)

believe that ood products made with canola oil are healthier than

those made with other types o oils. In addition, the majority o

both canola and other oil users seek out healthy options at least

sometimes or ood products made with oil or at like cereals/

granola; shortenings/butter; dressings, sauces and marinades;

breads/rolls/biscuits; prepared meals and snack oods in order o

requency. But canola oil users more requently choose healthier

versions o these products than other oil users.

Nearly one-third o all survey takers said that the healthulness omenu items at a ast-ood restaurant infuences their decision to eat

there. One in ve (20%) canola oil users said they are much more

likely to dine at any restaurant that uses a t rans at-ree cooking

oil compared to 15% or other oil users. More than hal (51%) o

canola oil users are somewhat to much more likely to patron a

restaurant using canola oil compared to other oil users (30%).

healThy oil, healThy liFesTyle

Consistent with 2006 ndings, the 2008 survey showed that

canola oil users are more likely to make healthier liestyle

choices, such as eat all natural oods and exercise. Recent data

showed that canola oil users are more likely to seek inormation

about cooking methods and advice on exercise regimens, with continued on page 8

81%

Saute Pan-fry Bake Deep-fry Salad dressing

2008 Cooking Oil Use Occasions

Used Canola Oil in the last 3 months Used Other Canola Oil(s) in the last 3 months

Marinate/baste Bread dip Other

71%

80%

72% 71%

58%

45%

34%44%

33%

43%34%

27%22%

3% 3%

Impact of Qualied Health Claim for Canola Oilon Food Product Purchasing Decisions

8%

2%

16%

47%

28%

5%

2%

15%

46%

31%

Total

(n=1004)

Used Canola Oil in past

3 months

(n=628)

Used other cooking oil(s)

in past 3 months

(n=376)

10%

3%

17%

47%

22%

Much less likely to buy

one without claim

Somewhat less likely to

buy on without claim

Claim would have no

impact on purchase

Somewhat more likely to

buy one with claim

Much more likely to buy

one with claim

Healthfulness of products Made With Canola OilVersus Products Made With Other Types of Oil

10%

2%

30%

49%

9%

9%

2%

24%

52%

13%

Total

(n=1004)

Used Canola Oil in past

3 months

(n=628)

Used other cooking oil(s)

in past 3 months

(n=376)

13%

2%

39%

42%

9%

Much less healthy

Somewhat less healthy

No less/no more healthy

Somewhat more healthy

Much more healthy

Sauting and pan-rying, ollowed closely by baking, arethe most popular applications or cooking oil.


8/14/2019 CD Mar Apr09

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70% exercising or 30 minutes or more at least once a week

compared to 64% o other oil users. Canola oil users are also

more likely to avoid smoking and make low-calorie and resh meals.

reGioNal diFFereNCes

For the rst time, the 2008 survey looked at regional perceptions

o canola oil. The sample was refective o the U.S. population

in seven regions consistent with AC Nielsen data: East South

Central, New England, West South Central, West North Central,

Middle Atlantic, South Atlantic, Mountain, Pacic and East

North Central.

Consumers in the East North Central, East South

Central and West North Central are the most likely

to have recently purchased and used canola oil.

Olive oil appears to be the cooking oil used the

most oten, especially in New England, but about

one-third o survey takers in the East South Central

and West North Central preer canola oil.

Trans at content and FDA-authorized health

statements are more signicant cooking oil

purchasing drivers in the West North Central

region and vitamin E content is more important to

consumers in West South Central states. Compared

to other areas, New England, which strongly avours olive oil, is

the least likely to base a ood purchasing decision on canola oil.

However, this region is most likely to be positively infuenced bythe QHC.

Consumers in the South Atlantic, Middle Atlantic and West

South Central tend to believe that canola oil is at least somewhat

healthier than other types o oils. But people in the Pacic region

embrace healthy liestyle elements more than those in other

regions and are thereore, more likely to be interested in the

health benets o canola oil.

More than hal o the survey takers were at least somewhat

more likely to patronize a restaurant that uses trans at-ree oil,

except in the Mountain and East South Central regions, where

less than hal would do so. In the Middle Atlantic and SouthAtlantic, hal the people are at least somewhat more likely to

requent a restaurant that specically uses canola oil.

The bottom line: awareness o canola oil among Americans is

outstanding, usage o the oil is increasing and its health benets

are known by at least hal o primary grocery shoppers. Now

its time to inorm the rest, especia lly in Pacic states, where

consumers gravitate towards a healthy l iestyle. The QHC

should remain a centerpiece o communication about canola

oil as its power o infuence may even convert olive oil users in

New England.

Angela Dansby and Kristyn Schiavone are communications manager and

specialist, respectively, for CanolaInfo.

csme tes

The bottom line: awareness o canola oil

among Americans is outstanding, usage othe oil is increasing and its health benets

are known by at least hal o primarygrocery shoppers.

Consumers in the EastNorth Central, East SouthCentral and West NorthCentral are the most likely

to have recently purchasedand used canola oil.

53%

5%

11%

33%

Aware of

Canola Oil

and have not

used it in the

last 3 months

Aware of

Canola Oil

and have

used it in the

last 3 months

Aware of

Canola Oil

but have

never used

Not aware

of Canola Oil

2008 Awareness of Canola Oil by U.S.

Primary Grocery Shoppers Who Used

Cooking Oil in Past Six Months


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75 YEARS

R

8/14/2019 CD Mar Apr09

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bY roSaliE tEnniSon

the skinnYoN FaTste ews e e ees js keeps geg ee.

CaNola oils GreaT suCCess

story has been built on the body o

evidence about its health benets. As

new research results roll out, the list o

the health benets o this remarkable

oilseed just keeps getting longer.

Improving heart health and reducing

cholesterol were the rst good news

stories. More recent research has

expanded knowledge o how canola

accomplishes this, and it has identied

numerous other health benets.

Scientists in Manitoba are looking at

how canola oil can reduce cholesteroland minimize the risks or coronary

heart disease. So ar, they have learned

that canola helps prevent cholesterol

rom entering the blood stream by

assisting in reducing the absorption o

cholesterol in the digestive system.

In other research, scientists are

looking at how consuming canola

can help protect against the damaging

eects o the sun.

A current study is measuring how

much canola oil consumption can

decrease LDL or bad cholesterol.

The bottom line or canola growers is

that as this exciting research rolls out,

there is more and more potential or

expanding sales o canola oil in health-

conscious markets.

I dont think most growers understand

the important role they play in nancing

these things. says Stewart Gilroy, a

canola grower

near Camrose,

Alberta. This

is an example o

how levy dollars

are servingcanola growers.

This research

promotes canola

use so we get

more sales, a

more stable

market, and a more consistent demand

or our product, and Im proud to be a

part o the equation.

But beore we look at the latest research

in more detail, some background

High on the list o canolas benets

is the reduction in risk or coronary

heart disease. Researchers proved that

consuming nine grams o canola oil

daily, about one and a hal tablespoons,

reduces the potential or heart attack.

In 2006, the U.S. Food and Drug

Administration (FDA) ruled that canola

oil was eligible to bear a qualied

health claim on its ability to reduce the

risk o coronary heart disease due to

its unsaturated at content. With this

endorsement, consuming canola oil

has become a recognized health benet

that can be displayed on labels.

Canola oils cholesterol lowering

properties have been studied or

c rese

This research promotes canola useso we get more sales, a more stable

market, and a more consistentdemand or our product.


8/14/2019 CD Mar Apr09

13/36

decades, but in the past ten years

scientists have ne-tuned their

understanding o its value. High levels

o LDL can be reduced by consuming

canola oil. Research at the turn o the

millennium established that canolaoil has a greater ability to lower LDL

cholesterol in comparison to other

monounsaturated oils. It turns out that

not all monounsaturated ats are created

equal, and science has shown us that

the properties o canola oil have the

most dramatic eect on reducing LDL

cholesterol levels compared to other

vegetable oils.

Fast orward ten years to research

being conducted a the Richardson Centre

or Functional Foods and Nutraceuticals

at the University o Manitoba, wherescientists are now learning how

canola can accomplish the reduction

o cholesterol and minimize the risks

or coronary heart disease. Dr. Vanu

Ramprasath has been working to identiy

canolas dietary properties to explain how

is it able to do what it does.

What he has learned so ar is that

canola assists in reducing the absorption

o cholesterol in the digestive system

preventing cholesterol rom entering

the blood stream. When cholesterol

is reduced in the blood stream

cardiovascular dangers are minimized,

Ramprasath explains. In order to get

the benets o this cholesterol reduction,

we need to increase our intake o canola-

based products, such as oil or margarine,

in our diets.

Ramprasath has also learned that canola

oil contains two orms o vitamin E, a

valuable antioxidant. Other research has

proved that increasing the antioxidants

in our systems will help to reduce stress,

which, i allowed to aect our lives,can lead to cardiovascular diculties.

Ramprasath suggests that consuming

more canola oil will increase the levels o

stress reducing vitamin E in our systems,

which will also contribute to heart health.

The ocus o his continued research is to,

Understand why some people benet

rom canola more than others.

I would like to examine genetic

dierences and why some people respond

better than others to the health benets

o canola oil, he explains. His initial

research shows that some bio-markers in

the body are aected by canola and he

wants to understand what this means to

human health.

The body o knowledge o the heart-

health aects o canola is growing,

but nutritionists are learning how toencourage more consumption o canola

in diets or other healthy reasons.

Research released eight years ago touted

the aects o canola oil as part o a diet

that increased monounsaturated at intake

to reduce the risk o prostate cancer. A

ull understanding o how canola can be

included in a diet designed to minimize

the risk o

prostate cancer

is needed, but

researchers

believe it is theantioxidant

properties o

canola that

could be the

mechanism

that triggers

the reduction.

In other recent research ndings,

canola is being credited with protecting

against the damaging eects o the

sun. Scientists believe this is due to

monounsaturated oils being more

resistant to oxidation. By stepping-up the

intake o monounsaturated oils, such as

canola, the content o monounsaturated

oil in the skin will increase, which will

result in reduced oxidation damage rom

sun exposure.

All o these ndings have at their base

the absorption o canola into our bodies.

This means that understanding how we

consume canola in all its orms and how

the body utilizes its benecial properties

is key. Researchers believe i they can

identiy how canola works in the body,they will be able to recommend the

best means o consuming it and in what

quantities.

Dr. Peter Jones is nearing the end

o a study he conducted on lipids and

how canola oil can reduce lipids and

the aect on heart health. His work

at the Richardson Centre involved 36

individuals with high lipid counts who

were ed a diet that included three

treatments o dietary at canola, a

canola/fax combination, and a typical

western diet. The subjects ate each

diet or 28 days with our weeks o in

between each session. At the end o each

session measurements were taken on the

fexibility o their arteries, blood markers

and infammatory markers. Jones and his

colleagues were attempting to determinehow much o the omega-3 atty acids in

canola were converted.

This is the tip o the iceberg in terms

o lipid research, he comments. What

we learned was that the canola phase o

the diet research resulted in 11% decrease

o LDL and the canola/fax phase resulted

in a 14% decrease compared to the levels

in the standard western diet. He explains

that or every 1% reduction o LDL

cholesterol, there is a 2% reduction in

heart disease risk.

Taken all together, recent research on

the healthy properties o canola show that

the risk o heart disease can be reduced

in many ways when canola oil replaces

unhealthy ats in any diet. The vitamin

E in canola and its monounsaturated at

decrease cholesterol, reduce stress and

improve overall well-being and health

rom minimizing risks or cardiovascular

problems and prostate cancer to

alleviating some o the damaging eects

o the sun. Next, consumers can expect

to hear results o a study considering i

canola oil can also reduce health risksin diabetics. A team o researchers in

Toronto is considering whether replacing

carbohydrates with healthy at can reduce

glycemic pressure.

Jones may be right in thinking his

research is the tip o the iceberg in his

discipline, but taken as a whole, the

research on canola oil in the past 30

years appears to be the tip o a very big

iceberg in terms o where the research is

taking us and what we might learn about

canolas amazing health benets.

The bottom line or canola growers

is that as this exciting researchrolls out, there is more and more

potential or expanding sales inhealth-conscious markets.


8/14/2019 CD Mar Apr09

14/36

wiTh seediNG TiMe FasT approaching,canola growers need to make the right

agronomic decisions in order to satisy

the demanding standards o Canadas

export customers, who imported over $3

billion worth o seed last year.

As producers, the last thing we want

is the disruption o our canola export

program, says Brian Chorney, president

o the Canadian Canola Growers

Association. The customers are always

right. I they have standards relating to a

particular product that we have to meet,

and we dont meet them theyll nd

someone else who can supply them. We

have to ensure that we are able to supply

to their standards.

Its very much a regulatory requirement

in many countries that the canola we ship

to them, whether its seed, oil or meal,

meets certain criteria, whether it is related

to pesticide residues or approved varieties,

especially in the case o genetically

modied varieties, says Dave Hickling,

vice-president o canola utilisation or the

Canola Council o Canada.

ex

rdybY anGEla lovEll

upg e ep cs sy mese sme s wys g.

The Canola Councils web site containsinormation and recommendations on

how to be canola export ready. It lists

varieties that have been de-regulated and

should not be grown and the reasons

why. It also gives recommendations and

guidelines or the use o certain pesticides

and seed treatments, as well as storage

recommendations.

The United States is the number one

market or Canadian canola oil and

meal, valued at over $600 million a

year. The U.S. does not approve the use

o the insecticide Lindane on canola,

and thereore it should not be used by

Canadian growers.

Similarly, Malathion should not be

used to treat empty bins that

will be used to store canola

due to concerns rom many

countries, notably Japan,

over pesticide residues.

Japan is the major market

or Canadian canola seed,

purchasing over 2 million

metric tonnes a year, ata value o around $450

million. It has stringent

regulations that prohibit the

entry o any commodity

ound to have pesticide residues above an

allowable limit.

I think Japan is a prime example and I

think that everyone understands that they

have a detailed list o chemicals that they

do monitor and its important to keep

them happy, says Hickling.

Chorney also recommends that

growers double check to make sure they

are only growing registered varieties.That is critical because that can have

a dramatic eect on the market very

quickly, he says.

Hickling emphasises that it is

important or everyone involved in

growing, processing and marketing

canola to do their part. And it starts in

the eld.

Its important or the armers

to ensure that what they deliver is

appropriate, because once it gets into the

system its very dicult to segregate and

isolate a problem. So the best solution is

to stop it rom getting into the system in

the rst place.

A mistake could have serious

consequences. I shipments are rejected

theres a lot o potential nancial risk

involved or the canola industry, says

Hickling.

It is important or everyone involved

in growing, processing and marketing

canola to do their part. And it starts in

the eld.

It is important or everyonenvolved in growing, processingnd marketing canola to do their

part. And it starts in the eld.

Mke aess

w n t wbFor further inforation andrecoendations on how tobe canola export ready visitwww..g/exp_ey


8/14/2019 CD Mar Apr09

15/36

For more information visit, www.canolacouncil.orgor call toll free 1-866-834-4378.

Protect profitability and access to global markets.Keep canola in the game by keeping de-registered canola varieties out of fields this spring.

Roundup Ready polish (B. rapa) canola Hysyn 101RR

Bromoxynil tolerant 295BX, Cartier BX, Zodiac BX, Renegade BX

Liberty tolerant Exceed, 2631 LL, Swallow, SW Legion LL, SW Flare LL,

LBD 2393 LL, Innovator, Independence, HCN 14, Phoenix

Liberty Link hybrids 3850, 2153, 3640, 3880, 2163, 2273

B.C. GRAIN PRODUCERS

ASSOCIATION

Last year Canadian exports amounted to over $3.1 billion. De-registered canola varieties can bedetected at very low levels and will result in rejected shipments and increased monitoring. Many graincompanies are no longer accepting delivery of these de-registered varieties. If you have canola seedof these de-registered varieties, please contact your grain company before you deliver.

Keep

Canolain the

GameDo not plant de-registered canola varietiesthis spring! If you do, you could shut Canadiancanola out of critical export markets!

8/14/2019 CD Mar Apr09

16/3614 C A N O L A D I G E S T mar/apr 2009

If you are plannIng or a winter wheat crop this all,

planting canola this spring as a set up crop can give you higher

yields, better weed control, reduced soil erosion, all while doing

some good or the environment.Kendall Heise, who arms south o Isabella, Manitoba, says his

best success has been seeding winter wheat into canola stubble

or optimum crown protection during the winter months.

Plan the seeding date o your canola so that it can be

harvested in time or the timely seeding o your winter wheat,

he suggests.

Many producers have seen the value in a winter wheat crop.

I managed properly, winter wheat allows you to get a jump

start on spring workloads, take advantage o higher yields, and

even reduce input costs. However, planting winter wheat takes

good management and careul planning; planning that starts

this spring.

There are many reasons you may want to seriously consider

canola as the set up crop or your winter wheat.

Winter wheat must be sown into stubble to reduce the risk owinterkill. Standing stubble traps snow, keeping soil temperatures

warm enough to allow the crop to overwinter. How you deal with

residue rom the previous crop will aect seedling establishment

and winter survival.

Canola stubble is an ideal choice to direct seed winter wheat

into, as producers have the ability to cut stubble tall, which will

help trap a protective layer o snow over the winter, says Matthew

Stanord, a Canola Council o Canada agronomist. Seeding winter

wheat into standing stubble is key to success, especially in northern

areas. In addition, canola stubble tends to not only be tall, but also

plentiul, with lots o stems per square oot.

Jake Davidson, executive director o Winter Cereals Canada,says canola stubbles strength is also ideal. It is a very strong

stubble; it can take a beating and still stand up well, and it is

dense compared to other stubble so it catches the snow best.

There are also advantages to an oilseed-cereal rotation. The

benets o proper crop rotation are no exception here, Stanord

says. Inclusion o canola in winter wheat rotations oers weed

control benets. Winter wheat rotations that include canola help

to suppress downy brome populations, a troubling weed in direct

seeding systems. Many o the herbicide tolerant canola varieties

also oer excellent weed sanitation, allowing the winter wheat to

be seeded into a relatively clean eld.

In addition, crop residues are easy to manage since there is

a low residue crop between a high

residue crop, and diseases should be

minimal. With canola youre not

getting disease transer because by

adding canola to the rotation you are

breaking the cycle, says Davidson.

And by extending more diversity in

a rotation, yields will also improve.

There is research showing that a

cereal ollowing canola can have

signicant yield benet, says Stanord. Alberta Agriculture

and Rural Development research and crop insurance data

indicates that wheat yields increase 10-20% ater canola indirect seeding systems.

In the spring, winter wheat will start growing well beore

producers get into the eld to start seeding. This greater

utilization o early spring moisture helps give winter wheat its

signicant yield advantage over spring wheat. By direct seeding

winter wheat into canola stubble, producers can help reduce the

risk o soil erosion by having a crop continuously growing, and

thereore holding the soil in place, explains Stanord.

Canola Before Winter

Wheat: A Perfect FitFrrs k Kd Hs hv s th bfts of o s

stp rop for wtr wht.

By julie mcnaBB

crop Rotto

Many o the herbicide tolerant canola varietiesalso oer excellent weed sanitation, allowing thewinter wheat to be seeded into a relatively clean eld.

8/14/2019 CD Mar Apr09

17/36mar/apr 2009 C A N O L A D I G E S T 15

Another environmentally appealing aspect o winter wheat

is that it helps local waterowl populations. Because you are

seeding in the all, you dont disturb the nests like you would

i you were seeding in the spring, explains Mark Akins, an

agronomist with Ducks Unlimited. Also, because winter wheat

gets big early on it provides some cover so nests are more easily

hidden and there is some green material in the elds that wehave ound is attractive to ducks.

Akins says these three things together make winter wheat a

superior nesting cover in relation to spring wheat. One nest in

every 300 acres survives in spring wheat, versus success every

30 or 40 acres with winter wheat, he says. When you add in

the act that there is a very real opportunity or growers to make

money with this crop, its a win-win situation.

And while Akins agrees canola stubble is not specically

preerable rom a duck perspective, hes been involved in the

practice long enough to recognize there is a denite benet or the

grower when using canola stubble. Probably two-thirds o winter

wheat in Western Canada is grown on canola because it is broadlea

to cereal, which is good or disease and weed control. Also canolareduces the winter kill potential because it has a tall standing

stubble ideal or catching snow, which creates a layer o insulation.

Ducks Unlimited provides agronomic support to growers

to help them see the greatest success possible and, in areas

they deem as high priority or the duck population, they oer

incentives to growers to try winter wheat.

Winter wheat is most commonly planted ater canola in

Manitoba, says Doug Wilcox, manager o Program Development

at the Manitoba Agricultural Services Corporation. Over the

2004 to 2009 period, an average o 74% o winter wheat in

Manitoba was sown on canola stubble. The next most popular

stubble was oats or barley (usually less than 5%).

Meanwhile Kevin Archibald, who runs a commercial cow cal

operation southeast o Killarney, Manitoba, sees soil conservation

as a paramount advantage to seeding winter cereals because it

utilizes zero-till.

It is the ultimate control over soil loss; not only do you have

crop residue remaining to trap snow and hold water to controlruno, but youve also got plants seeded into the ground, and

their root systems are in the soil, holding it together. Archibald

also thinks about the bigger picture: the benets to wildlie

waterowl and songbirds nesting in stubble. Winter wheat

greens up beore anything else does, and provides some early

oraging or deer...without damage to the crop, he says.

I producers decide to plant winter wheat this all ater canola,

they should plant a variety o canola that can be harvested early

enough to seed winter wheat in the optimum seeding window

or their area. By selecting an early maturing variety, producers

can reduce the risk o crop losses rom delayed harvest, as well

as benet rom a greater window o opportunity to plant winter

wheat next all, he says.

Akins concurs: The successul growers will be the ones who

plan urther ahead, such as looking or an early maturing canola

variety so you can get it o earlier.

Timing is just another reason to use canola it usually comes

o in good time. In a normal year you can get it o by the

September 15-20 winter wheat seeding deadline, says Davidson.

Its a win-win situation or your bottom line, your land and theother crops on your arm. As Akins puts it, Canola and winter

wheat are the ideal partners.

Where on the Web To select the most suitable, early maturing canola

variety for your area, visit the Canola Council of

Canadas web site, .ccci. , anduse the Performance On-line Database tool. This

comprehensive, user-friendly tool compiles weedcontrol, disease resistance and yield potential data

for canola variety trials conducted in your area.

For more information on growing a winter wheatand canola rotation, contact your local Ducks

Unlimited Canada ofce or visit

.ic.c.

wheat yields increase 10-20% atercanola in direct seeding systems.

8/14/2019 CD Mar Apr09


you stopped to ensure measurement o

seeding depth at actual seeding speed.

Make sure to check depth regularly in a

eld and when moving rom one eld

to the next as seeding depth may change

depending on actors such as soil typeand seedbed conditions.

Canola producers should target a plant

population o 10 plants per square oot

and need to consider using the ormula

on page 18 to determine their seeding

rate in pounds per acre. This ormula

accounts or dierences in thousand

seed weight o dierent seed lots, and

requires an understanding o individual

eld conditions and how they will impact

seed survival. Accounting or d ierences

in seed weight can be important because

i two varieties with di erent seed sizes

are seeded at the same pounds per acre

rate, there will be ewer seeds per square

oot or the variety with the larger seed

size. This may ultimately aect the plant

population that gets established at the

start o the season.

Remember that seeding canola into

cold soils can place stress on germinating

seedlings. A soil temperature at seeding

depth o 10 C is ideal; however, seeding

can begin at temperatures o 4 to 5 C.

Producers should take an early morningand late aternoon soil temperature

reading and then calculate the average o

the temperatures to determine i the time

is right. Seed-placed phosphate ertilizer

plays an important role in early and rapid

germination or canola, particularly when

seeding into cooler soils, says Mayko.

A nal Seed SMART tip is that producers

should keep a sample rom each variety

and seed lot planted. Make sure to record

relevant inormation, keep the blue tag with

the seed sample, and store all samples in a

paper or cloth bag in a cool, dry place.

Ewankiw notes that the Seed SMART

inormation rom the Canola Council

is being distributed through Bayer

CropSciences Market Development

team, who are located across Western

Canada. Across the Prairies, we havenine people designated to showcase

our new technologies to customers,

which includes running large scale

demonstration herbicide, ungicide and

canola seed trials. These people are the

canola experts in the eld so they are a

very good avenue or getting the Seed

SMART cards out to canola growers.

The rst tip on the Seed SMART card

is to slow down, which allows or more

accurate and consistent seed placement,

as well as proper separation o seed and

ertilizer. Higher speeds can hamper

stand emergence. Set your seeding

speed to ensure a consistent seeding

depth o to 1 inch. Deeper seeding will

reduce emergence, seed vigour, as well

as seedling and root growth. Though

actors such as seedbed conditions and

equipment will infuence optimum

seeding speed, keeping below ve miles

an hour should help produce a more

uniorm canola stand, says Mayko.

Mayko notes that producers must seed at

a aster speed, due to a large number oacres or example, they should consider

adjusting their seeding rate to compensate

or hampered stand establishment that

can result rom aster seeding speeds.

Slowing down also means that

producers need to stop and check their

equipment periodically, says Mayko. Even

i equipment has been calibrated and

leveled side to side and ront to back prior

to seeding, producers need to measure

seed depth across the drill runs once

out in the eld. A good tip is to measure

depth at least 100 eet behind the spot

you have made your seed choices.

You have purchased your inputs, or are

planning to soon. But as every smart

grower knows, the key to good stand

establishment isnt just about the variety

or the ertil izer.Seeding depth, rate, soil temperature,

seeding speed and ertilizer use are all

equally important actors in helping you

establish a uniorm canola stand.

An uneven stand can result in up to

20% yield loss as compared to a uniorm

stand, even in a normal growing season.

I a eld has uneven emergence it leaves

the crop more susceptible to pest and

disease pressures, says John Mayko an

agronomy specialist with the Canola

Council o Canada, Producers will have

greater diculty determining the

appropriate stage or ecient pest control

and proper harvest management. A

uniorm stand makes pesticide applications

and swathing timing easier to stage.

A new Seed SMART card produced by

the Canola Council aims to help growers

make the best seeding decisions or their

operations. A sample o the card can be

seen on pages 17 and 18.

Bayer CropScience Canada also knows

theres more to yield than seed selection.

They were quick to jump on board withdistribution o the Seed SMART tips card

to growers.

The use o the Seed SMART card is a

good practice or Western Canadian

canola growers, explains Brad Ewankiw,

Oilseeds Marketing Manager. We

appreciate the Canola Council putting

together this useul tool and are very

happy to be involved. Stand establishment

is a main actor in growing a high yielding

canola crop, and we want growers o

InVigor hybrids to get the best start to

achieve the highest yields they can.

Theres more to yield than

seedSprb gts r grt strt to o rop,

bt stbsht thq s th r k to d.

By SHannOn ScHinDle

Sprg Prr

8/14/2019 CD Mar Apr09

19/36

continued on page 18

mar/apr 2009 C A N O L A D I G E S T 17

seed

slow ownSlowing down while seeding allows or accurate seed placement

and proper separation o seed and ertilizer. Consider an speed

as well higher application rates and/or seeding speeds oten

require higher an speeds to avoid plugging but this can increase

seed damage and seed bounce. Make sure to adjust dampers

and ans on the seed distribution part o your seeding system as

recommended in order to minimize this damage.

Yield losses can be avoided right from the startwhen you seed your canola. Follow these handySEED SMART tips to help optimize emergenceand ensure a more uniform stand to make themost of your canola seed investment.

Maur pthPrior to seeding, level your drill rom side to side and

ront to back. Once in the eld, measure seed depth

across the drill runs at least 100 eet behind the spot

you stopped to ensure measurement o seed depth

at your actual seeding speed. Check depth regularly

in a eld and as you move rom one eld to the next.

Slow down

Measure depth

Aim for uniform stand

Remember to take a sample

Target 10 plants/ft2

Seed SMART with these tips from the Canola Council of Canada

8/14/2019 CD Mar Apr09

20/36

For more tips on canola seeding, visit www.canolacouncil.org

Rmmbr to tak a amplKeep a sample in a paper or cloth bag rom each variety and seed lot that you seed. Record relevant

inormation, keep the seed bag blue tag with the sample, and store all samples in a cool, dry place.

Targt 10 plant/ft2

Select your seeding rate using the ollowing ormula, which accounts or

diferences in Thousand Seed Weight (TSW) o diferent seed lots.

Seeding Rate (lb/ac) = (9.6 x Desired Plants per t2 x TSW )/Estimated Seed

Survival

Soil temperature should be at a minimum o 5C beore starting to seed

canola. Ater emergence, take time to assess the stand so you can implement

appropriate management techniques to protect the stand that is there.

Aim for a uniform tanA non-uniorm stand, as pictured on the let,

can result in a 20% yield loss as compared to

a uniorm stand, even in a normal growing

season. A uniorm stand results in more even

crop staging, making pesticide applications

and swathing timing easier to stage.

18 C A N O L A D I G E S T mar/apr 2009


8/14/2019 CD Mar Apr09

21/36

Your canola is a paradise for disease.

The same environmental conditions that result

in bumper canola crops also create a tropical

paradise for disease. Tiny golf tee-like fungal

structures called Apothecia thrive in those

conditions and release spores that cause yield-

robbing Sclerotinia disease. A fungicide like

Rovral Flo protects canola by preventing the

disease from developing. After all, someone

needs to put an end to the party in your fields.

bayercropscience.ca or 1 888-283-6847 or contact your Bayer CropScience representative.

Always read and follow label directions. Rovral is a registered trademark of Bayer CropScience. Bayer CropScience is a member of CropLife Canada. 01/09-9728A

8/14/2019 CD Mar Apr09


Canola Digest: Have you contracted

canola production in the past? Is this

something you normally do? Do you plan

to contract canola production in 2009?

Hoppe: I have in the past contracted a

portion o my canola production so I can

lock in at a protable price. As or this

year, its hard to say whether I will or

wont.who knows whats the right thing

to do. Well just have to wait and see

what happens with the markets.

Gerrard: Yes we contract a certain portion

o our production normally every year

prior to harvest. By preplanning our

marketing strategy it allows us to have more

certainty price-wise and its also easier orus to plan in terms o maintaining ample

storage space on our arm.

Harbin: We normally contract a portion

o our canola production prior to harvest.

We grow some specialty oil canola under

contract, which pays a premium over

conventional canola.

Canola Digest: Are you concerned

about the continuing global economic

downturn and do you see it aecting

your arm business throughout 2009?

Hoppe: I expect it certainly will have an

Harbin: We plan to seed 1,200 acres o

canola this year, which is about the same

as last year. We purchased all o our seed

requirements in the all o 2008.

Canola Digest: What type o technology

do you plan to use? Do you normally stay

with the same technology or have you

considered changing?

Hoppe: Im staying with the same

technology that I have used in the past

mainly because I am pleased with my

canola yields. I think i most people nd

something that works they will tend to

stay with it and that is what I plan to do.

Gerrard: We basically stay with thesame technology simply based on

yield actors versus agronomic actors.

However, we normally seed two

dierent technologies with roughly a

three-quarter/one-quarter ratio split

on acreage between the two dierent

technologies.

Harbin: Typically we use the technology

that has proven to provide good yields

on our arm, although this year we are

also trying another technology. Its new

on the market and we are interested to

see how it will perorm on our elds.

In manItoba we talked with Will

Gerrard who arms near Strathclair. In

Bruno, Saskatchewan we spoke with

Stan Hoppe. In Rivercourse, Alberta we

talked with Bruce Harbin. We asked each

producer about their acreage intentions,

canola technology, whether they contract

their production, the impact o the global

economy, and disease and pest concerns

heading into 2009. Here is what they had

to say:

Canola Digest: What are your seeding

intentions or this year in terms o

acreage? Have you purchased your canola

seed requirements or the spring?Hoppe: I will be seeding roughly 3,000

acres o canola in 2009 which is about

the same as I planted this past year. I

purchased the majority o my canola seed

or this year in the all o 2008.

Gerrard: We are planning on roughly

seeding 2,000 acres. This number is

slightly lower than we planted last year

but that is mainly due to rotational actors

more than anything else. We purchased

50% o our canola seed in the all o 2008

and recently purchased the remaining

seed that we needed.

By SHannOn ScHinDle

Sprg Prr

Grower RoundtableWith the 2009 seeding season fast approaching

Canola Digesttalked with canola growers in Manitoba,

Saskatchewan and Alberta about their views,expectations and concerns for the coming year.

8/14/2019 CD Mar Apr09

23/36mar/apr 2009 C A N O L A D I G E S T 21

Stan Hoppe Will Gerrard Bruce Harbin

crop rotations. So I do not really expect

canola acres to be much lower than what

was planted in 2008.

Harbin: I see canola acreage being much

the same as last year. Canola still seems to

be as good o a crop as any rom a cash-

fow standpoint and I think Canadian

producers will capitalize on this.

Canola Digest: Have you purchased your

ertilizer requirements or the year?

Gerrard: We just recently purchased our

ertilizer needs and it was a very good

thing that we waited into 2009 as the

price o ertilizer has allen back over the

past ew months.Harbin: We have recently purchased our

ertilizer needs or this year and we also

purchased anhydrous ammonia in the

all o 2008 to incorporate ater harvest

we are unsure with what might happen

with ertilizer prices so we purchased

anhydrous ammonia at the higher price

level to maintain best management

practices or our business.

with either. Its important to keep a close

eye on your canola crop throughout the

entire growing season.

Gerrard: We continually scout our

canola elds or both pests and diseases

through the season. With the exception

o sclerotinia, which we usually end up

spraying or, in our area o the province we

have been very ortunate that in the past

ew years we really have not been aected

by many other diseases or insects.

Harbin: We are very concerned about the

potential impact o clubroot. We do not

have this disease in our area o Alberta

but its very important to be aware o. It

has been spreading in certain areas othe province and this is a disease we do

not want to see in our elds. We take

preventative measures and maintain a our-

year rotation on our canola elds. We are

aware o the potential impact o clubroot

and its spread needs to be minimized.

Canola Digest: Canola production in 2008

was very large. Do you see this aecting the

amount o acres that will be planted in 2009?

Hoppe: Acres might be lower as a result

o last years large production number but

all in all you have to ollow the proper

impact on agriculture in Canada and on

my own arm. Im expecting that the real

impact will be on the bottom-line or

manyprices in 2009.

Gerrard: Sure. The economic downturn

could denitely aect demand or

Canadian canola supplies and that will

not help Canadian armers. Im also

concerned about credit availability or

both importers and exporters which

could in turn impact our countrys ability

to market canola globally.

Harbin: We are denitely concerned

about the economic downturn; however,

agriculture is an industry that should see

a continued demand or its commodities.Depending on global production we may

even see some strengthening in prices as

we move urther into 2009.

Canola Digest: Do you have any concerns

or 2009 in terms o canola disease or pests?

Do you regularly scout elds?

Hoppe: Im always worried about bertha

armyworms and diamondback moths.

They both can cause a lot o destruction

in a canola crop. I always scout and take

a walk through my elds weekly to make

sure they are not becoming inested

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by mark lepp


Marketing Plans Improves SellingDecisions in Turbulent TimesDuing ths tis, w-thought-out nd disciind dcisions

tt o thn whth th t is oving high o

ow on n givn d.

F mting

We have recently come through one o the most

volatile years in history. Prices spiked to incredible

levels into March and again in summer. Both peaks

were ollowed by sharp corrections, and prices

or some crops were literally cut in hal by early

December rom levels seen only months earlier.

As we enter the second hal o the 2008/09 crop

year and start actively marketing the 2009 crop, many

producers are wondering what steps to take next.

While crop prices have rebounded nicely o

the lows o early December, many crops remain

burdened by large supplies or impaired demand. At

the same time, markets remain sensitive to weather

conditions, and concern about some crops not seeing

enough seeded acres in the coming year. It appears

that the worst o the nancial panic may be behind

us, but general economic conditions remain dismal.

During these times, well thought-out and

disciplined decisions matter more than whether the

market is moving higher or lower on any given day.The guidance that comes rom a careully designed

marketing plan allows arms to quickly respond to

whatever is going on in the market in a manner that

refects their own needs.

The primary purpose o a marketing plan is so

armers can ultimately sell their crops when market

signals dictate that the time is right, rather than

orcing sales in response to internal arm pressures

such as cash fow requirements or a lack o storage

space. Pushed sales typically occur at times when

the market is signaling that it doesnt particularly

want your crop, resulting in the producer receiving

less-than-optimal prices. The worst part about ill-

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timed sales out o necessity is that they

are avoidable. Planning and research

allows sales to be made ahead o time

in response to market signals so the

arm can meet operating constraints and

limitations, resulting in an overall higher

average price.Another purpose o marketing

planning is to deal with complex and

highly variable cash markets. We grow

a multitude o dierent crops on the

Prairies, with each crop having distinct

markets and marketing tools. The diverse

mix o Western Canadian crops can create

tremendous opportunities, but it also

makes marketing more challenging.

Crops that have active utures markets

are generally more liquid, and allow the

ability to lock in the basis and utures

portion separately i market conditionswarrant it. There may also be seasonal

trends in basis levels or carrying charges

in the market that could be exploited.

Many special crop markets have ewer

risk management tools, but may oer

Wherever you findCanadianagriculture,

youll find FCC

Call us at 1-800-387-3232 (your local office)

or 1-888-332-3301 (extended hours).

See what were up to at www.fcc.ca/advancing

50years ans

1959-2009

/

production contracts with an Act o God

clause. Some o these markets can go

through times when activity is very quiet

and bids almost non-existent, but also

go through periods when prices can be

explosive. Each CWB pricing option also

has its own pros and cons.Each o these crops has its own unique

market dynamics, price discovery

mechanisms, and risk management tools,

all o which must be

ully understood in

order to make eective

selling decisions. A plan

helps to provide some

structure around how

the various aspects o

each market can be

utilized to their ullest

potential to meet theindividual arm needs. Without some

preplanning and understanding o what

those internal needs are, chances to make

potentially good sales can oten be missed.

Fundamental analysis is used to

develop an opinion on the overall market

trend and, more importantly, the relative

strength and weakness o prices o the

crops within your mix. Weighing our

incremental sales more heavily to those

crops that appear to have relatively less

upside allows us to meet shorter termoperating requirements and reduce the

overall price risk o our crop mix. Crops

that are projected to be relatively tighter

over the coming year can be sold less

aggressively, as they potentially have a

brighter outlook and a better chance at

larger gains or less downside risk later in

the year. Its impossible to predict general

mt votiit ctsootunitis, ut ths

ootunitis cn so fting

8/14/2019 CD Mar Apr09


market direction with any certainty,

but weighting sales o our crops based

on relative outlooks can result in better

average prices overall and less price risk.

Only ater weve determined the

internal pressures that will require us to

sell grain and have understood the market

structures and outlooks or each o the

crops in our mix, do we know the right

way to respond to whatever happens in

the marketplace. Market volatility creates

opportunities, but these opportunities

can also be feeting. The time spent in

preparation ahead o time means that

good decisions can be made quickly and

in a proactive manner, rather than in

response to pressure rom buyers, or out

o ear, panic or greed.

As weve walked through the decision-

making process o making sales or our

theoretical Saskatchewan arm over the

last several issues o Canola Digest, the

decisions have incorporated these steps to

try and a llow sales to meet internal needs.For example, pre-harvest sales anticipated

storage and cash fow requirements or

all, and were done in response to market

signals during the summer. Later sales

decisions refected uture needs and

worked to manage downside price risk.

In hindsight some decisions may have

been dierent, such as sell ing canola

more aggressively earlier in summer near

the peak, or perhaps not having sold the

last increment o red lentils so early. But

we cant judge yesterdays decision with

todays inormation. Trends may seem

Tble 1. Totl F poduction nd Sles To-Dte 2008/09.

cp as yd Pd P-hs Ss Ps-hs Ss nw Ss

Cnol 1000 42 bu 42,000 bu 7,500 bu @ $14/bu,

Setebe delivey

10,000 bu @ $10.50/bu, Jnuy delivey,

10,000 bu @ $9.15/bu,ail delivey

6,000 bu @$9.75/bu fo

June delivey

red Lentils 1000 1800 lbs 1,800,000 lbs400 lbs/c @ $0.40/lb

FOB f with act of Godfo Setebe

1200 lbs/c @ $0.38/lbFOB f, 200 lbs/c @

$0.28/lb FOB f

Hd redSing Whet 1000 47 bu 47,000 bu

6,000 bu @ $10/bu onCWB FpC

9,000 bu on BpC,Bsis @ -$26.54/mT

unde my futues,adjustent Fcto

+$10.25/mT

clear, but market conditions change at

lightning speed, and what seems obvious

today was highly uncertain at the time

a decision was made. All we can do is

make the best choices we can with the

inormation we have, while considering

all the tools and risk management options

available.

The dynamic and volatile nature o

todays markets mean the best marketing

opportunities may only last or short

periods o time. Taking the eort to

plan and prepare ahead o time ensures

that you are ready to take the right

actions quickly when they come up. The

structure o a marketing plan designed

around a arms personal needs instills

discipline and reduces the emotion that

goes into each sale, allowing or more

rational and disciplined decisions. Prices

are still historically strong or a number

o crops, but the risks are greater as well.

Marketing planning better allows you to

capture opportunities, and to manage and

reduce risks.

Mark Lepp is executive manager of FarmLink

Marketing Solutions. He can be reached at

[email protected]

F mting

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Breaking new

ground.Pioneer Hi-Bred is breaking new ground

in every field of the seed business.

Our customers have challenged us

to dig deep for results that will meetthe next decades toughest market

and cropping challenges. And our

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Growers across Canada are starting to

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yields, quality and disease resistance...

and there are even greaterbreakthroughs to come.

Pioneer Hi-Bred. Were

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8/14/2019 CD Mar Apr09


Jim caughlin

Jim Caughlin is stepping down ater serving or seven years as a director on the CCC board. During

that time he chaired the crop production committee or our years, and the nance committee or

two.

While serving on the board, Caughlin participated in the development o the Council into a

uniquely cooperative organization involving all the players in the canola industry. He also was

involved in the Councils evolution as the ocal point or international market development eorts

on behal o the canola industry.

Jim always got the big picture, says Buth. He always had an amazing ability to ocus us back

on what it means to armers. He brought us that perspective. Also, when new members joined

the board, he would take the time to play a mentoring role. While he will be missed, he leaves a

lasting legacy as strong voice or growers.

SteWart gilroy

For the past two years, Stewart Gilroy has chaired the Canola Council o Canadas Board o

Directors. In that capacity, he has represented the canola industry with boundless enthusiasm.

His involvement began when he served on member relations and market developmentcommittees with the Alberta Canola Producers Commission. He joined the CCC Board in 2003,

serving as vice-chair or two years beore taking on the role o chair.

He was part o the team involving researchers, doctors, nutritionists and health care

proessionals who worked to achieve the certied health claim in the United States. This was

instrumental in the development o the U.S. market or canola oil.

Stewart has been a tireless advocate o growers, says JoAnne Buth, president o the Canola

Council. He has also travelled extensively on behal o the canola industry, serving as our

representative in markets around the world. I know that the entire industry is deeply grateul or all o

his work.

Two gowe eesenttives fo the Cnol Council Bod of Diectos e

steing down fte ny yes of distinguished sevice. Hee we honou

the fo thei hd wok on behlf of the cnol industy.

With our

gratitude...

Dicto Nws

honourary life memberIn appreciation o his important contributions to the recognition o canola oils nutritional and

health attributes, Dr. Bruce McDonald is being made an Honourary Lie Member o the Canola

Council o Canada.

McDonald, who is Proessor Emeritus at the University o Manitoba, conducted research aimed

at identiying the superior nutritional properties o canola oil. His work on the cardiovascular

disease health benets o canola oil laid the oundation or opening up new markets or canola

based on its health benets.

In voting to make McDonald an Honourary Lie Member, the CCC Board o Directors recognize

his dedication in serving on Council committees, authoring Council technical publications and

representing the industry in market development activities around the world.

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Aberta ReprtAlbertA CAnolA ProduCers Commission


The Alberta Canola Producers Commission provides unding or

the Canola Council o Canadas Canola Advantage Program which

provides Alberta canola producers with access to our unbiased canola

agronomists located throughout the province. Growers can contact

their area agronomist throughout the year or guidance and advice on

canola agronomy.

ACPC asked the CCC agronomists based in Alberta what issues

were on their mind heading into the spring planting season.

J m, Pd Ws r

p: 780-764-2593

Many producers are looking at reducing

ertilizer rates this spring in the ace o

higher ertilizer prices. The Canola Council

o Canada have come up with some new

application recommendations or canola in

light o the higher prices.

Since nitrogen is the primary driver of

yields or canola, you should not cut back

very much or it will impact yields.

When it comes to phosphorus, the biggest payoff is a rate of 15 lb/ac,

anything higher than 25 lbs/ac isnt giving an economic return in

the year o application.

Responses to potash are pretty sporadic and producers could cut

back on canola, but 20 lb/ac should be applied if soil tests show

less than 200 lb/ac.

Sulphur is critical for canola. Apply 15 lbs/ac of available sulphur

using ammonium sulphate i possible.

D ms, Pd es r

h: 780-645-9205

Attaining high yields starts with achieving

a good plant stand. As it gets closer to

spring producers should keep in mind: Check all openers, seals, and hoses on

your air drill, level side to side and ront

to back.

After picking up your seed supply, keep

back a seed sample or each o the lots

and store in a cool dry area.

Target 10 plants/ft when calibrating.

If you have to seed into cool soils to cover acres, seed shallow, add

some seed placed phosphate, and increase seeding rates by 10 %.

Slow down to ensure the majority of seed is placed into the top 1/ 2

to 1.

When checking seed depth check across all the runs.

After emergence assess stands for uniformity and population.

mw Sd, c r

h: 403-345-4852

Producers need to be vigilant all year long, and

this means potentially starting to scout felds

beore they seed.

Fields that have a history of wireworm, or fresh

hay breaking may not be good candidatesor canola as there is no control or wireworm

in canola.

Scouting elds every few days during crop

emergence will allow problems to be

diagnosed early, and will help give producers the best chance to correct

these potential problems.

Root maggot made a big comeback in 2008 in many areas due to the cool,

wet weather. In areas that had high root maggot numbers, consider taking

measures to increase plant populations, higher plant populations have been

ound to help the crop compensate.

At bolting and early ower, areas north of Calgary in Alberta and areas north

and east o Swit Current in Southwest Saskatchewan need to be on the

lookout or cabbage seedpod weevil. This insect can cause large yield losses

if not controlled when numbers exceed economic threshold at early ower.

Please see the CCC web site or talk to your CCC agronomist to help with

identiying this insect and or current economic thresholds.

e b, P r

h: 780-568-3326

Preventing the spread o clubroot is critical

when it comes to managing this disease.

Try to minimize trafc to your elds and

remove as much soil as possible rom

machinery beore switching felds keep

your clean felds clean!

When scouting for this disease start looking in

your most commonly used feld entrances.

Pull plants and check the roots or galls. Keep

in mind the gall can vary in shape and size.

For more information visit www.clubroot.ca .

Sign up for th alrt CnolConnctions lctronic nwslttr.

Get the latest news on canola productionand research, arket developent, andcanola events delivered to your inbox.

Go to www.canola.ab.ca to sign up and be

autoatically entered to win a 3 day pass to

FarTech 2010 including 3 nights accoodation

at the mayfeld Inn.

Agronomic support

- Your levy dollars at work

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Maitba ReprtmAnitobA CAnolA Growers AssoCiAtion

be Well e-uPDate

The MCGA is partnering with the Manitoba Heart and Stroke

Foundation and Great Taste o Manitoba on a new electronic

newsletter which combines health, exercise, and recipes. Its easy to

read and easy to share.

Be Well E-Update is one of the ways in which the MCGA uses levy

dollars to promote canola and its products, thereby helping to developmore markets or canola growers.

Two contributors to the e-newsletter are Chinweoke Asagwara and

Kristy Loewen.

Asagwara is an up and coming dietitian who wants to make a

difference in peoples lives. She is a fourth year student at the University

of Manitoba, in the Faculty of Human Ecology. She is an active part of

her faculty as a member of the Human Ecology Students Organization.

Asagwara spends time in the community volunteering, mainly at Health

Sciences Center. She wishes to become a community dietician working in

preventative nutritional care within the immigrant population in Canada.

Loewen o the Food Coach will keep us motivated. She holds a Bachelors

Degree in Human Nutritional Sciences and teaches many dierent ftness

classes such as pilates, yoga and aquaft. In her business, Food Coach,

Loewen seeks to counsel people to become healthier on a level that meets

their needs, and she challenges them to strive or their potential.

The MCGAs own Ellen Pruden will be contributing delicious recipes

eaturing canola oil.

neW officerS

The MCGA held its reorganizational meeting on Tuesday February

3, 2009 at the Keystone Center in Brandon. The ofcers elected or

2009 are:

Rob Pettinger from Elgin, president.

Ed Rempel from Starbuck, vice-president.

Bruce Dalgarno from Newdale, treasurer. Barry Chappell from Hamiota, secretary.


annual general meeting

On February 3, 2009 MCGA held its 39th Annual General meeting in

Brandon, MB. Five resolutions were passed. They were as ollows:

Resolution #1

Thereore be it resolved that; At a meeting o the Manitoba Canola

Growers Association where resolutions are being debated that onlyManitoba growers are allowed to speak to the resolution.

Resolution #2

Thereore be it resolved; That the Manitoba Canola Growers

Association limit the length o time a Director can serve to three

consecutive four-year terms (12 years);

Further be it resolved; That any Director who has served 12

consecutive years not be allowed to seek re-election in the next

Manitoba Canola Growers Association Director elections.

Resolution #3

Thereore be it resolved; That the necessary Legislation be kept in

place at the Canadian Grain Commission to ensure that any and all

grain, oilseed, and pulse purchasing/processing companies remain

ully licensed and provide adequate bonding to conduct their entire

business activities.

Further be it resolved; That the Canadian Grain Commission

maintain a position in the interest of producers to review grain,

oilseed, and pulse purchasing and processing companies on a regular

basis, to provide the necessary fnancial protection or primary

producers

Resolution #4

Thereore be it resolve That the Manitoba Canola Growers Association

lobby the CCGA to leave its ofce in the Carman area thereby avoiding

loss of rural jobs, higher incurred costs, and a fur ther distancing of

rural producers from the administrations of their own industry.

Resolution #5

Thereore be it resolved; That MCGA use preerentially marked ballots

(1, 2, 3, );

1. Where if one candidate receives more than 50% of the rst

preference votes cast then he/she is declared elected.

2. All the ballots are redistributed on the basis o highest preerence

or candidates not yet elected. (The ballot preerence o the elected

candidate(s) is exhausted and the order of preference for the

remaining candidates remains operative.)

3. I the candidate with the most votes on this round does not havemore than 50% of the ballots then the candidate with the least number

o votes is dropped or this round and a ll the ballots or this candidate

are redistributed to the candidates still standing for election. Repeat till

one candidate has more than 50% of the non-exhausted ballots.

4. If not all the positions up for election are lled, then repeat from

Step 2.

5. Instructions to voters shall include explanation indicting voters may,

but need not rank all candidates. Instead o leaving a blank or the

Candidates not ranked, voters may cross out the entry position with an

x or 0 (zero).

Sign up for b Wll e-Updt t

www.cnolrcips.c nd ch

month, nw dition will pop into

your mil ox.

Rob Pettinger Ed Rempel

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Apply Now!I you are a graduating Canadian high school student rom

a amily arm who plans to pursue a degree or diploma in

agricultural sciences or orestry, you could qualiy or a

Monsanto Canada Opportunity Scholarship o$1,500.

Pick up an application orm rom your high school

guidance counsellor, 4-H club, ag rep ofce, ag retailer,

online at www.monsanto.ca or call Monsanto Canada

at 1-800-667-4944.

Applications must be post-marked no later than May 15, 2009.

Monsanto Canada.

Helping to grow the

cream o the crop.

Monsanto CanadaOpportunity Scholarship.

8/14/2019 CD Mar Apr09


Some o the most signifcant advances to date include development

o the eective tools needed to get to the next step. Lone Buchwaldt

has developed an eective protocol or assessing the level o

sclerotinia resistance. Some o the levy unds were also invested in

building screening acilities in Saskatoon. Here, plants are raised in an

environment that resembles feld conditions but allows inoculations o

the stems to simulate the natural inection. This method guarantees

uniorm inoculation and allows measurements o dierent levels o

resistance in germplasm, breeding lines and cultivars.

Hundreds o canola lines rom around

CD Mar Apr09

Documents

Transcript of CD Mar Apr09