CBUSWAW presentation July 2016
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Transcript of CBUSWAW presentation July 2016
![Page 1: CBUSWAW presentation July 2016](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ef70121a28ab8c3f8b45fb/html5/thumbnails/1.jpg)
create and evaluate your video framework
youtube.com/videocreators
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THE VIEWING EXPERIENCE SETS EXPECTATIONSYOUTUBE / TV
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Old Media
O
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New Media
N
![Page 7: CBUSWAW presentation July 2016](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ef70121a28ab8c3f8b45fb/html5/thumbnails/7.jpg)
Old Media New Media
Self Benefit Social Benfit
Actors Authentic
Character Centric Viewer Centric
“Watch This!” “Join This!”
Shows People
Subtle, yet distinct,
differences
![Page 8: CBUSWAW presentation July 2016](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ef70121a28ab8c3f8b45fb/html5/thumbnails/8.jpg)
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Evaluation
E
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Goals
1Make people come back to the platform often.
Return 2 KeepKeep them on the platform for an extended period of time.
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Watch Time
Session Time+ YouTube’s primary signals
for determining success.
Success
=
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Proccess
Entice Viewers Hook Viewers Keep Viewers>>
![Page 13: CBUSWAW presentation July 2016](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ef70121a28ab8c3f8b45fb/html5/thumbnails/13.jpg)
Entice
1
![Page 14: CBUSWAW presentation July 2016](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ef70121a28ab8c3f8b45fb/html5/thumbnails/14.jpg)
Hook
2
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Keep
3
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Proccess
• Titles
• Thumbnails
• First 15 seconds
• Hook
• Branding
• Introductions
• Content
• CTAs
• Annotations
• Interactive Cards
• End card elements
• Playlists
Entice Viewers Hook Viewers Keep Viewers
![Page 17: CBUSWAW presentation July 2016](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ef70121a28ab8c3f8b45fb/html5/thumbnails/17.jpg)
Retention
Evaluate your video structure to increase watch time.
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PROVIDE AMAZING VALUE. OPTIMIZE IT FOR PEOPLE.DOMINATE