CBS RADIO CHICAGOPOLITICAL RATES

11/11/2013

B96 Political RATES

Age*Teens 13.7%18-24 14.9% 25-34 26.3%35-44 21.9%45-54 13.6% 55+ 9.5%

GenderMale 45.1%

Female 54.9%

EducationAttended At Least Some College 59.5%

College graduate or beyond 30.7%

Ethnic Make-up*White/Other 55.6%

African-American 11.4%

Hispanic 33.0%

Household Income62.4% of our listeners have $50k+ Incomes!Over 1 in 4 HHLD’s make over $100,000! $50,000-74,999 16.8%

$75,000+ 43.2%

$100,000+ 27.0%

Own/Rent HomeOwn: 69.0%Rent: 25.5% Other: 5.5%

*Ages 12+ Resources: Scarborough R1 2012: Sep12-Aug 13. Arbitron Adults 18+ July/Aug/Sept ‘13 PPM

B96 has been Chicago’s station for new hit music and celebrity pop culture for over 30 years. The station

continually brings the latest in music, entertainment, fashion, technology, and lifestyle to our audience.

B96 Marquee Events & Promotions

B96 On-AirFeatures

B96: The Station that Looks and Sounds Like Chicago

Snapshot of the B96 Listener

Daypart 30 Second Spots 60 Second Spots

Code Name Days/Times

Lowest Unit Rate

Non Preempt-

able

Issue/ Prevai

ling Rate

Lowest Unit Rate

Non Preem

pt-able

Issue/ Prevailin

g Rate

AMD AM Drive Mo-Fr 6:00A-10:00A 120.00 400.00 500.00 325.00 550.00 700.00

MID Midday Mo-Fr 10:00A-3:00P 90.00 275.00 400.00 125.00 350.00 525.00

PMD PM Drive Mo-Fr 3:00P-7:00P 170.00 425.00 500.00 425.00 600.00 625.00

EVE Evening Mo-Fr 7:00P-12:00A 25.00 100.00 100.00 50.00 150.00 150.00

BRT Broad ROS Sa-Sa 6:00A-7:00P 32.50 175.00 250.00 50.00 225.00 300.00

1

POLITICAL RATES Call letters: WJMK Format: Adult HitsFrequency: 104.3 FM Demo: Adults 25-54Power: 50,000 watts Web site: KHiTSChicago.com

K-HiTS is Chicago’s home for the Greatest Hits of the 60’s, 70’s & 80’s. Not Oldies, Not Classic Rock…Just the Greatest Hits! We feature High Energy, Up-Tempo Pop Hits and

while our artists may have many hit songs, K-HiTS plays only the Greatest Hits!

Coverage Map Who Are K-HiTS Listeners?Well Established / Affluent / Educated / Successful

• Media Age: 43• Gender: 50%M/50%F• Cume Audience 6+: 1,320,600• Earn Over $100k: 31%• Home Value of $1M+: 227 Index• Own home: 81%

Daypart 30 Second Spots 60 Second Spots

Code Name Days/Times

Lowest Unit Rate

Non Preempt

-able

Issue/ Prevailing Rate

Lowest

Unit Rate

Non Preempt-able

Issue/ Prevailing Rate

AMDAM Drive

Mo-Fr 6:00A-10:00A 65.00 450.00 350.00 105.00 600.00 525.00

MID MiddayMo-Fr 10:00A-3:00P 60.00 450.00 300.00 60.00 600.00 500.00

PMDPM Drive

Mo-Fr 3:00P-7:00P 80.00 450.00 325.00 100.00 600.00 500.00

EVE EveningMo-Fr 7:00P-12:00A 20.00 95.00 65.00 40.00 125.00 130.00

BRTBroad ROS

Sa-Sa 6:00A-7:00P 30.00 130.00 85.00 30.00 160.00 200.00

4

1.4 Million people listen to WBBM Newsradio each week…

Our Audience, Your Consumer!WELL EDUCATED•69% have attended college

WHITE COLLAR•49% or 230,00 are employed full time•40% or186,000 are white collar

HIGH INCOME•26% or 124,000 earn $100,000+ in household income•5% or 22,600 earn $250,000+ in household income

Who is the Newsradio Listener?

2014 POLITICAL RATES

WBBM NEWSRADIO CBS CHICAGO

Daypart 30 Second Spots 60 Second Spots

Code Name Days/Times

Lowest

Unit Rate

Non Preempt-able

Issue/ Prevailing Rate

Lowest Unit Rate

Non Preempt-

able

Issue/ Prevailing Rate

AMD AM DriveMo-Fr 6:00A-10:00A 375.00 406.00 625.00 500.00 533.00 1000.00

MID MiddayMo-Fr 10:00A-3:00P 190.00 270.00 390.00 180.00 272.00 500.00

PMD PM Drive Mo-Fr 3:00P-7:00P 220.00 294.00 440.00 325.00 358.00 700.00

EVE EveningMo-Fr 7:00P-12:00A 20.00 44.00 135.00 25.00 48.00 180.00

PRTPrime ROS Mo-Fr 6:00A-7:00P 200.00  323.00   225.00

  387.00.  

BRTBroad ROS Sa-Sa 6:00A-7:00P 20.00 62.00 110.00 40.00 60.00 170.00

 

Daytime

Night time

US99*5 POLITICAL RATESCelebrating 30 years of country music in the Chicagoland area!

US99*5’s Listener ProfileUS99*5 Dominates the Key Demos!

W18-34 #4 (0.4 AQH Rating)

W25-54 #4 (0.4 AQH Rating)

A25-54 #3 (0.4 AQH Rating)

2013 has been a record setting year for WUSN-FM AND the Country format with the highest weekly cume for P6+! According to Arbitron,

WUSN had 1,411,000 weekly cume in September!

J uly/August/September2013 PPM – Mon-Su 6a-12mid

Daypart 30 Second Spots 60 Second Spots

Code Name Days/Times

Lowest

Unit Rate

Non Preempt-able

Issue/ Prevaili

ng Rate

Lowest

Unit Rate

Non Preempt

-able

Issue/ Prevailin

g Rate

AMD AM DriveMo-Fr 6:00A-10:00A

275.00 400.00 550.00 375.00 600.00 700.00

MID MiddayMo-Fr 10:00A-3:00P

250.00 350.00 500.00 300.00 525.00 650.00

PMD PM DriveMo-Fr 3:00P-7:00P

300.00 425.00 500.00 385.00 675.00 650.00

EVE EveningMo-Fr 7:00P-12:00A 18.00 40.00 125.00 22.00 100.00 175.00

BRTBroad ROS

Sa-Sa 6:00A-7:00P 30.00 100.00 200.00 55.00 125.00 250.00

Call letters: WSCR Format: Local Sports Talk Frequency: 670 AM Primary Demo: M25-54Power: 50,000 watts Web site: cbschicago.com

Sports Radio has evolved over the 25 years since its inception at WFAN in New York. At its core…sports talk radio is the original social media platform: Interacting with fans, focusing on reaction to games, players, coaches and their stories…

Index: 57Home Ownership

Source: Arbitron Mar-May12 12+, M25-54, A25-54, Scarborough R1 2012

Daypart 30 Second Spots 60 Second Spots

Code Name Days/Times

Lowest Unit Rate

Non Preempt

-able

Issue/ Prevailin

g Rate

Lowest Unit Rate

Non Preempt-able

Issue/ Prevailin

g Rate

AMD AM Drive Mo-Fr 6:00A-10:00A 100.00 300.00 675.00 108.00 500.00 1000.00

MID Midday Mo-Fr 10:00A-3:00P 75.00 210.00 500.00 100.00 350.00 750.00

PMD PM Drive Mo-Fr 3:00P-7:00P 75.00 210.00 675.00 100.00 400.00 1000.00

EVE Evening Mo-Fr 7:00P-12:00A 10.00 60.00 200.00 25.00 100.00 300.00

PRT Prime ROS Mo-Fr 6:00A-7:00P

BRT Broad ROS Sa-Sa 6:00A-7:00P 10.00 120.00 200.00 25.00 200.00 300.00

POLIICAL RATES

1Jason B. Ciesiolka| 312-870-6438 | Jason.Ciesiolka@cbsradio.com | www.KHiTSChicago.com

The XRT ListenerAffluent, Educated Taste Makers &

Passionate Music Enthusiasts• Cume Audience 6+: 1,078,300• Average Age: 44.85• Gender: 56%M/44%F• Own home: 84.4%• Average Household Income: $101,060• Home Value of $1M+: 177 IndexSource: Scarborough Chicago R1 2012; MAR ’11 - FEB ’12

Call letters: WXRT | Frequency: 93.1 FM | Website: 93xrt.com | Format: Free-form AAA

.

93XRT: Chicago’s Finest RockSince its first airdate in 1972, WXRT has affirmed its position as a staple of Chicago culture. XRT mixes the

past, present and future of the greatest rock and independent artists with relevant lifestyle content...a combination that has lead to 40 years of Chicago’s Finest Rock.

XRT Marquee Events XRT Unique Content

5%16%

16%

15%34%

12%

2%A 12-17A 18-24A 25-34A 35-44A 45-54A 55-64A 65+

Audience Composition

Source: Average Persons; CHICAGO; FEB/MAR/APR ‘12; Metro; M-Su 6a-12m; P12+

Daypart 30 Second Spots 60 Second Spots

Code Name Days/Times LURNON-PRE ISUE LUR

NON-PRE ISSUE

AMD AM Drive Mo-Fr 6:00A-10:00A 100.00 350.00 500.00 225.00 475.00 600.00

MID Midday Mo-Fr 10:00A-3:00P 155.00 300.00 425.00 200.00 400.00 525.00

PMD PM Drive Mo-Fr 3:00P-7:00P 85.00 325.00 475.00 200.00 450.00 575.00

EVE Evening Mo-Fr 7:00P-12:00A 30.00 75.00 125.00 30.00 100.00 150.00

PRT Prime ROS Mo-Fr 6:00A-7:00P 113.00 325.00 508.00 210.00 440.00 565.00

BRT Broad ROS Sa-Sa 6:00A-7:00P 22.50 125.00 225.00 42.00 150.00 275.00

BRTSu Broad ROS Su-Su 6:00A-7:00P 20.00 75.00 175.00 35.00 100.00 200.00

POLITICAL RATES

Contacts for CBS Radio Chicago political

Political/issue Director- Ron Murphy 312-297-7722 ron.murphy@cbsradio.comOffice Manager- Theresa Lane 312-412-4623 theresa.lane@cbsradio.comContinuity Director - Lisa Orlando Grossman 312-297-7871 lisa.orlando@cbsradio.comTraffic Coordinator Jennifer Ellis 312-297-7870 mjennifer.ellis@cbsradio.comTraffic Fax 312-297-7875Cluster VP of Sales Mark Day 312-297-3838 mark.day@cbsradio.com

CBS REQUIRES ALL CANDIDATES TO FILE FORMS FOR POLTICAL ADVERTSING AS REQUIRED BY THE BCRA OF 2002.To acquire these forms go to; https://www.nab.org/radio/issues.asp