Cause Marketing Case Studies
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Transcript of Cause Marketing Case Studies
![Page 1: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/1.jpg)
Marriott’s Great America
200-acre theme park in Santa Clara
![Page 2: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/2.jpg)
MGA/March of Dimes
Family hospitality company
Squeaky clean image
![Page 3: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/3.jpg)
Alignment of Marketing Objectives
Marriott’s Great America
• Create publicity to motivate a record-breaking attendance
• Successfully open largest project to date in Marriott Corporation’s history
![Page 4: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/4.jpg)
Alignment of Marketing Objectives
March of Dimes
• Increase overall donations from their pledge walks
• Have the donations brought in by a funding deadline.
![Page 5: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/5.jpg)
Cause Marketing Plan
• 67 Cities• Co-branded Marketing Materials• Contests to win trip to MGA• Simultaneous execution of events • Co-produced Media Promotion• Bug Bunny Media Tour
![Page 6: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/6.jpg)
![Page 7: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/7.jpg)
Marriott’s Great America
Goal ResultGenerate publicity to motivate a record-breaking attendance
Hundreds of thousands of $$ in free publicity
20 X coverage vs. costs
Successfully open largest project in Marriott Corporation’s history
2.2 MM Record-breaking opening of theme park
![Page 8: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/8.jpg)
March of Dimes
Goal Result
Increase overall donations from their pledge walks
$2,500,000 in donations
40% increase in donations
Have the donations brought in by a funding deadline.
Donations in by budget deadline
![Page 9: Cause Marketing Case Studies](https://reader035.fdocuments.us/reader035/viewer/2022081505/55643b9ad8b42adb258b51f3/html5/thumbnails/9.jpg)
“Most successful fundraising relationship
in the history of Chapters West”
Jean A. Dargis, Director