Cause Marketing - A Journey
-
Upload
john-g-healy -
Category
Business
-
view
128 -
download
2
description
Transcript of Cause Marketing - A Journey
![Page 1: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/1.jpg)
Social-Entrepreneurship
... an online journey
Presented at:
Cork Institute of Technology
“Innovation Week”, 2012
www: KindCitizen.org
John Healy
![Page 2: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/2.jpg)
Yesterday's Entrepreneurs
![Page 3: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/3.jpg)
Today's Entrepreneurs
![Page 4: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/4.jpg)
Ideas … come from analysis
Bill Hicks & THE CNN PROBLEM
![Page 5: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/5.jpg)
Problem at CNN ….. Bad News
Bill Hicks & THE CNN PROBLEM
![Page 6: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/6.jpg)
Bad News is … Bad for Advertising
![Page 7: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/7.jpg)
An idea inspired by … Cork education!
![Page 8: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/8.jpg)
Idea: Connect CNN Readers to NGOs!
![Page 9: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/9.jpg)
Bad news … happens every day
![Page 10: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/10.jpg)
How can we encourage Kindness?
![Page 11: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/11.jpg)
Idea: Reward Kind People
KindCitizen Video
![Page 12: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/12.jpg)
KindCitizen = Non-profit events
![Page 13: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/13.jpg)
KindCitizen: Rewards people for sharing
![Page 14: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/14.jpg)
Other Social Entrepreneurs
![Page 15: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/15.jpg)
Other Social Entrepreneurs
![Page 16: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/16.jpg)
Your Turn ... Start Something!
![Page 17: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/17.jpg)
What should I start?
1.Interests you
2.Makes you laugh
3.Bothers you
Whatever ...
![Page 18: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/18.jpg)
Slide 18
Skills for online entrepreneurship
Take the Leap... With 3 Skills
1. Hacker … of Code
2. Hunter … of People
3. Honer … of Art!
![Page 19: Cause Marketing - A Journey](https://reader033.fdocuments.us/reader033/viewer/2022051210/54c4680b4a7959c04c8b4618/html5/thumbnails/19.jpg)
Slide 19
Must-Read Books
Eric Ries Adam Morgan