CATERPILLARInc.

CASE-STUDY

BRANDSCaterpillar Inc. owns a complex portfolio of brands whoseroles and relationships support the growth to achieve ourenterprise goals. The Caterpillar brand is used incommunication to represent our corporation with theinvestment community, employees, public policy makers, andother key stakeholders. The Caterpillar brand is the umbrellathat shelters all other brands in the portfolio

OVERVIEWCAT is the world's largest manufacture of earth-moving equipment and engines.Withover 300 different machines for sale,Caterpillar offers product solutions for eightindustries:

1)residential 4)infrastructure 6)energy2)non-residential 5)mining and quarrying 7)waste3)industrial 8)forestry

CAT FINANCIAL

CAT RENTAL

CAT REMAN

PARTNERS

SustainableDevelopment for

Caterpillar meansleveraging

technology andinnovation to

increaseefficiency and

productivity withless impact on theenvironment and

helping ourcustomers do thesame – enablingtheir businessesto become more

productive byproviding

products, servicesand solutions that

use resourcesmore efficiently.

FINANCIAL ANALYSIS

Our 201 partners andcontributors have helped us

make this year imaginable.

While sales and revenues remained under pressure from weakcommodity prices and slowing economic growth in developing

countries, CAT financial performance was helped through costmanagement, restructuring actions and operational execution.

CAT product quality remained at high levels;

SWOT ANALYSIS

STRENGTHS

#OPERATIONAL EFFICIENCY#WIDE PRODUCT BASE#EXTENSIVE DISTRIBUTORSHIP#RESEARCH AND DESIGN

3-d face visualization shearer tracking

long-wall navigator vibration analysis

WEAKNESSES#Slow down in the U.S Housing market with increasing inflation#Critical Debt to Equity ratio#Truck engine demand#U.S Recession would reduce demand for Asian manufactured goods andtherefore affect foreign corporate spending on caterpillar products

OPPORTUNITIESEmerging markets

Inorganic growth

Facility Expansion

THREATSEnvironment regulations

Currency -Exchange Rates

CATERPILLAR GROWTHSTRATEGY

WHAT WERE SOME OF THE KEY STEPS THAT LED TO CATERPILLAR'SBECOMING THE INDUSTRY LEADER IN EARTH-MOVING MACHINERY?

CAT has unmatched quality and consistency; their product reliability and reputation was the

key factor in their success.

Caterpillar also invested a great amount of money on market research. They have and

continue to innovate to meet the needs of their consumers

They also targeted and developed equipment for different industries such as agriculture and

Infrastructure.

They invested in a factory modernizing program that improved product availability for

consumers. This made the company more efficient and competitive.

CAT boldly fought the United Auto Workers and outlasted two strikes and seven years of

disagreement during recession period when the company was bankrupted.

Caterpillar also has an immense product range to serve each market and specific region's

needs. Another factor is CAT's business model which provides it all machines, services, and

support for a wide range of industries

QUESTIONS?

DISCUSS CATERPILLAR'S FUTURE.WHAT SHOULD IT DO NEXT WITHITS PRODUCT LINE?WHERE IS THE FUTURE GROWTH FOR THISCOMPANY?

As the CAT Company moves forward, it remains focused on reducing greenhouse gas

emissions in its machinery,innovating more green technologies,maintaining its strong brand .

CAT has a plan to expand in emerging countries like India and China.

CAT recognizes that these counties are growing rapidly and has a plan to invest in research

to find out how to meet the needs of these countries.

In my opinion the most costly thing that goes into equipment is fuel. they spend a great

amount on diesel. The future of the market is pointing towards fuel efficiency.

for the future growth of this company it must be successful in emerging markets and

continued innovation and outstanding quality.

QUESTIONS?

VISION

Caterpillar ranks number one or number

two in every industry it serves.

CAT supply chain is world-class

CAT business model drives superior

results.

CAT financial performance consistently

rewards its stockholders.

VALUES

INTEGRITY:Power of honesty

EXCELLENCE:Power of quality

TEAMWORK:Power of working together

COMMITMENT:Power of responsibility

GOALS

Delivering superior results

Delivering best team of people

Global leader in every CAT businesses(by

improving product quality,aftermarket

parts growth)

RECENT NEWSCATERPILLAR ANNOUNCES GRAND OPENING

OF 3D PRINTING & INNOVATION

ACCELERATOR

INTRODUCING CATERPILLAR’S DIGITAL DNA

COMPANY INNOVATION-AGE OF SMART

IRON

CATERPILLAR SPONSORS SEVENTH ANNUAL

NASA ROBOTIC MINING COMPETITION

CONCLUSIONCaterpillar consistently ranked No.1 in every

aspect of its business through sustainable

development,implementing successful

business model and by being a pro-active

community member(Caterpillar foundation)

by turning spiral of poverty into a path to

prosperity by investing in

education,environment and basic human

needs

Created by Saideep Punna, IIT Bombay,during a marketing internship underProf.Sameer Mathur, IIM Lucknow.

DISCLAIMER

saideep punna Prof. Sameer mathur