Categories furniture vf

1

INDUSTRY CATEGORY REPORT

RETAILHouse Furniture & Appliance

StoresQ1-2014

2

AGENDA1. GFR Media

2. PR Advertising Market

3. Communications advertising market

4. PR Audience Market

5. Communications Audience market

6. Circulation

7. GFR Media and Communications (Best practices in advertising)

8. Next steps

Grupo Ferré Rangel (GFR)

• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico

• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR

• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper

– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;

offering service in PR and US– City View Plaza – Commercial real estate company

Media Properties

• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media

• Puerto Rico is one of the countries with the highest levels of readership in the world

• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach

• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico

World’s ReadershipPR is one of the countries with highest levels of readership in the world

Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers

85% Countries with population between 3 and 4.5 millions

GFR Media has evolved from a newspaper to a content and media company

DBMarketing-Analytics


• We are the largest and most diversified media company in Puerto Rico

• Leader in newspaper readership: over 2.1 million weekly readers.

• Leader in digital traffic: over 6 million monthly unique browsers.

• Leader in Database: over 2 million people in GFR Media DATABASE.

• Leader in Circulation: over 407k newspapers

• Leader in Social Networks:

• over 2.4 millions fans

• over 600K followers

• over 67K followers

GFR Media Platforms

GFR Media Newspaper Products

El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers

Primera Hora• Leader in single copy circulation

• Primarily in stores and distribution points• Second largest paid newspaper

• Over 1.3 million readers

Indice• Leader in non-paid circulation

• Over 120k daily copies• Over 240k regional copies on Thursday

• Promotional and commercial platform • Flexible distribution• 360 Offering

GFR Media Digital Products

elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach

• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers

primerahora.com• #2 news site in Puerto Rico

• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports

• Younger audience• Social Media Presence:

• Facebook 756k• Twitter 264k

indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:

• Facebook: 240k• Twitter: 10k

Mobile

Total Mobile units GFR MEDIA reaches

3,074,96In Puerto Rico

*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014

4,550,043Monthly Mobile Users

2,910,057 Monthly unique browsers**

1,398,644 Monthly unique browsers**

241,342 Monthly unique browsers**

13

Advertising Market Puerto Rico Overview

14

ADVERTISING MARKET IN PR 2013

Rate Card$2.1 billions

Real Investment

$602 millions

Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment

16DBMarketing-Analytics

MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”

Newspapers21%

Local TV43%

Radio9%

Outdoor5%

Paid TV17%

Internet1%

Others1%

Magazines2%

Cinema0%

2013 - Rate Card

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Newspapers39%

Local TV28%

Radio11%

Outdoor6%

Paid TV6%

Internet3% Others

2%Magazines2%

Cinema2%

2013 - Real Investment

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media


Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%

Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000 235,782,442

170,530,401

68,978,309

36,582,783 36,040,017

21,000,000 13,600,000 10,768,324 9,600,000

229,668,727

176,041,922

74,742,120

27,424,667 36,553,437

17,300,000 17,000,000 10,282,990 8,000,000

2013 Real investment 2012 real investment



Business & Consumer Services; 22%

Retail; 15%

Entertainment & Amusements; 13%

Publishing & Media; 12%

Other Categories; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 6%

Toiletries & Cosmetics; 4%

Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%

2013 – real investment

Top 10 Categories. Share of Investment (SOI)

Business & Con-sumer Services; 21%

Entertainment & Amusements; 15%

Retail; 12%Publishing & Media; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 7%

Tv Networks/sta-tions; 6%

Toiletries & Cosmet-ics; 5%

Foods & Food Products; 3%

Insurance & Real Es-tate; 3%

Others Categories ; 10%

2013 – rate card

Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment


19

RetailFrom the advertising perspective.

20

RetailFrom the Advertising Perspective

21

Retail In Puerto Rico 2013

The retail category spends $102MM in advertising a year


Rate Card$270 millions

Retail Real Investment

$102 millions


Retail CategoryNewspapers are the preferred media investment (50%) of the category

News-papers

37%

Local TV37%

Radio9%

Outdoor4%

Paid TV4%

Internet3% Others

2%

Magazines2%

Cinema1%

2013 - Rate Card

Newspapers50%

Local TV18%

Radio8%

Outdoor4%

Paid TV1%

Internet9%

Others6%

Magazines1%

Cinema4%

2013 - Real Investment


23

Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

50,786,788

18,580,380

8,149,240

3,837,302

1,043,507

8,743,696

5,678,377

1,134,260

3,994,965

48,217,801

22,063,424

8,408,574

2,496,394 1,878,730

9,397,153

6,102,749

973,762

4,293,527

2013 Real investment 2012 real investment

Retail CategoryReal category advertising investment is $102MM a yearEven though advertising investment decreased by 2%, Newspapers investment grew 5.3%



Retail - Sub Categories

Department Stores; 21%

Miscellaneous Retail; 19%

Food & Liquor Stores; 18%

House Furn.&appliance Stores, 14%

Drugs, Toiletries & Salons; 8%

Apparel,footwr&accessry Stores; 4%

Electronics Stores(Inc Rental); 4%

Hardware & Lumber Stores; 3%

Automotive; 3%

Jewrly,gift Stores & Galleries; 2% Craft,hobby&sportg Gds&toy Str; 1%

Optical Goods And Services; 1%

REAL INVESTMENT 2013

Department Stores is the subcategory that spends the most in advertising with 21% of the total real investment.

Retail Investment: $102MM


25

HOUSE AND FURNITURE APPLIANCE IN PR 2013

The House and Furnitures Appliance category spends $11.5MM in advertising a year

Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

Rate Card$30.4 millions

Real Investment

$11.5 millions

Grand Total Newspaper Local TV Radio Outdoor Magazines Paid TV

11.5

8.9

1.7

0.4 0.2 0.1 0.1

9.8

7.6

1.5

0.4 0.2 0.1 0.1

House Furn.&appliance Stores 2013 House Furn.&appliance Stores 2012

House Furniture & Appliance Stores InvestmentReal category advertising investment is $11.5MM a yearEven though advertising investment Increase by 16%, Newspapers investment grew 17%

Rooms To Go Muebleria Berrios Casa Pitusa Ashley Ahorro Muebles Koper Paos

2,375,802

2,116,307

841,154

448,795 437,304

307,440 275,084


House Furniture & Appliance Stores InvestmentTOP 7 players represent 59% of House Furniture & Appliance Stores total investment.

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TOP House Furniture & Appliance Stores Media Investment

Newspapers and local TV are the preferred media to invest. TOP Players investment: $6.8 MM

Top players investment in newspapers $5.3MMTop players investment in TV

$1.1MM


Rooms To Go Muebleria Berrios Casa Pitusa Ashley Ahorro Muebles Koper Paos

16%25%

13%

33%

1% 0% 0%

2%

0%

0%

0%

0% 0% 0%

81% 70%

77%

63%

95% 96% 100%

0%0% 9% 0% 2% 0%

0%1%0%

0%0% 0% 4% 0%

0%

5%

1% 4% 2% 0%0%

Local TV Paid TV Newspaper Radio Magazines Outdoor

29

Puerto Rico MarketAudiences Overview

30

Media Consumption:

INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS

INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS

MOVIE THEATER-PAST 30 DAYS

MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS

INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS

WATCHED PAID TV- PAST 7 DAYS

INTERNET-ACCESSED PAST 7 DAYS

Newspaper Cume anydailyaverage sat aver sun

Outdoor Billboards seen past 7 days

RADIO- LISTENED IN THE PAST 7 DAYS

WATCHED LOCAL TV-PAST 7 DAYS

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%

7.4%

17.1%

17.8%

24.1%

27.1%

49.6%

59.1%

79.3%

80.8%

91.2%

96.5%

Scarborough – PR Study – 2014 - 1

Newspapers have a 79% penetration in Puerto Rico

31

61%

79%

USA Puerto Rico

ReaderShip

USA Puerto Rico

Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print

Media Consumption

• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.


94%

GFR MEDIA MARKET SHARE

GFR Media

2.1 Million readers

Newspapers Market Share:


With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.


Monday to Friday readership:

2,166,882

1,489,3541,306,634

839,676

482,508 405,074

Any daily newspaperprint edition

El Nuevo Día Primera Hora El Vocero Índice Metro

Monday to Friday

Scarborough – PR Study – 2014 – 1. Cume readers

M-F audiences are reached with GFR Media Newspapers.


Weekend readership:


98% of weekend audiences are reached by GFR Media Newspapers.

1,011,916

994,200

Any Sunday newspaper print edition El Nuevo Día

Sunday Readership

984,038

691,836

525,896

Any Saturday newspaper print edition(Current Release Only)

El Nuevo Dia Primera Hora

Saturday Readership

35Source: ScarBorough, Release 1 & 2 2013 and 1 2014

2,167

1,489

1,307

840

405

483

0

500

1,000

1,500

2,000

2,500

2013-1 2013-2 2014-1

Thou

sand

s

Cume Readership - Monday to Friday

Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice

Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership

1,489,35469% of the market

El Nuevo Día (END)

Source: Scarborough 2014 -1 Cume Readers People 18+

1,489,354readers of


• 53% are women

• 53% are 25-54 years old

• 53% have a Any College Degree or more (index: 110)

• Bilingual (index: 108)

• “white-collar” (index: 110)

El Nuevo Día Leadership

677,528Readers do not read

El Nuevo Día


How to reach END Non-readers?

446,166

66% of no readers of END are readers of


Primera Hora captures the most END Non-Readers

446,166

PH Readers, but END Non-Readers

• 52% are women (index: 101)

• 57% are 25-54 years old (index: 105)

• They have an education level of high school or less (index: 104)

• Have difficulties with english (index: 106)

• “Blue-collar” (index: 112)


Primera Hora (PH)

reach together an impressive majority of readers*

89% Reach

&


The Most Effective Combination

42Source: Comscore

GFR Media Digital Audiences:

+29%

Jan-2013 Jan-2014

4.9 MM

+6.3 MM

GFR Media unique browsers are growing steadily at a 29% rate YOY

4.6 MM+21%

3.8 MM

372K+1134%

25K

2.3 MM

+35% 3.1 MM

43

Large Appliance From the audience perspective.

Large Appliance Stores Market in Puerto Rico 42.8% of Population 18+ shopped in any large appliance store

Scarborough 2014 -1 Base: 1,207,156 Any large appliance store shopped 1,611,02 Did not shop for large appliances

Any large appliance store shopped; 42.8%

Did not shop for large ap-pliances; 57.2%

Large Appliance Stores Market Share

Costco

Pitusa Muebles

National Lumber & Hardware

Mueblerías Berríos

JCPenney

The Home Depot

Sam's Club

Sears

Kmart/Big K

Walmart

10.9%

11.1%

11.6%

13.6%

14.1%

16.9%

25.4%

27.4%

34.5%

53.7%


Large Appliance Stores Market in Puerto Rico

El Nuevo Día Average Reader

Primera Hora Average Reader

Índice Average Reader

El Vocero Average Reader

Metro Average Reader

Did not shop for large appliances 30.7% 25.4% 8.4% 14.0% 6.0%

Any large appliance store shopped 35.8% 28.8% 8.5% 16.0% 7.4%


El Nuevo Día and Primera Hora are more effective newspapers in reaching any large appliance shoppers and none shoppers

Furniture and Mattress Stores Market in Puerto Rico

53.9 % of Population 18+ shopped in any furniture and mattress store

Scarborough 2014 -1

Base: 1,519,666 Any furniture/mattress store shopped 1,611,02 Did not shop for furniture/mattress

Any furniture/mattress store shopped; 53.9%

Did not shop for furniture/mattress; 46.1%

Furniture and Mattress Stores Market Share

Scarborough 2014 -1


Rent-A-Center

Rooms to Go

Pitusa Muebles

Costco

National Lumber & Hardware

JCPenney

Mueblerías Berríos

Sears

The Home Depot

Sam's Club

6.5%

9.9%

13.9%

18.4%

21.1%

25.4%

26.0%

30.7%

37.3%

39.2%

Furniture and Mattress Stores Market in Puerto Rico






Any furniture/mattress store shopped 35.3% 26.8% 10.2% 15.9% 8.3%

Did not shop for furniture/mattress 30.0% 26.9% 6.4% 13.7% 4.7%

El Nuevo Día and Primera Hora are more effective newspapers in reaching any furniture and mattress shoppers and none shoppers

Scarborough 2014 -1


Large Appliance, Furniture and Mattress Stores Market in Puerto Rico

El Nuevo Día and Primera Hora are more effective newspapers in reaching any household item bought in past 12 month






Hardware, building, paint, lawn, garden items 36.5% 27.0% 9.0% 15.9% 7.0%Television 34.8% 32.2% 10.2% 16.1% 8.4%Furniture 40.1% 27.7% 9.4% 15.3% 7.4%Draperies, blinds, other window treatments 33.7% 28.4% 10.0% 16.5% 7.7%Other consumer electronics 36.5% 32.8% 11.0% 13.8% 7.7%Mattress 34.8% 19.7% 8.1% 8.4% 5.8%Carpeting or floor covering 33.7% 29.4% 12.0% 17.0% 7.2%Camera or accessories 36.2% 28.6% 11.0% 9.2% 8.5%

Household items bought past 12 months

Scarborough 2014 -1 people 18+

Large Appliance, Furniture and Mattress Stores Market in Puerto Rico

El Nuevo Día and Primera Hora are more effective newspapers in reaching any amount spent in furniture and mattress bought in past 12 month

Amount Spent furniture and mattress bought past 12 months

El Nuevo Dia Average Reader





Amount spent in furniture bought past 12 monthFurniture: Under $100 35.1% 13.9% 7.2% 12.6% 3.1%Furniture: $100 - $249 43.2% 25.5% 9.9% 16.6% 10.5%Furniture: $250 - $499 47.4% 33.2% 10.8% 20.1% 7.0%Furniture: $500 - $999 33.4% 30.2% 9.5% 12.5% 7.9%Furniture: $1,000 - $2,999 41.3% 27.4% 7.1% 16.9% 7.0%Furniture: $3,000 or more 56.1% 22.5% 16.9% 11.6% 5.4% Amount spent in mattress bought past 12 monthMattress: Under $100 23.4% 13.4% 10.4% 9.8% 6.2%Mattress: $100 - $249 37.6% 24.1% 10.4% 5.5% 2.1%Mattress: $250 - $499 54.7% 23.7% 4.8% 7.9% 6.3%Mattress: $500 - $999 28.0% 23.4% 7.9% 9.1% 10.2%Mattress: $1,000 - $2,999 46.4% 24.6% 2.8% 8.5% 5.5%Mattress: $3,000 or more 22.5% 4.3% 0.0% 12.1% 0.0%


Large Appliance, Furniture and Mattress Stores Market in Puerto RicoAmount Spent items bought past 12 months

El Nuevo Dia Average Reader





Amount spent in Television bought past 12 monthTelevision:Under $100 11.4% 33.5% 6.1% 15.9% 7.1%Television:$100 - $249 34.8% 38.5% 9.9% 18.7% 8.5%Television:$250 - $499 35.6% 29.8% 10.2% 16.4% 8.3%Television:$500 - $999 43.8% 29.9% 10.5% 14.8% 10.0%Television:$1,000 - $2,999 25.4% 24.3% 14.7% 6.9% 4.9%Television:$3,000 or more 48.6% 0.0% 0.0% 25.8% 0.0% Amount spent in Other consumer bought past 12 monthOther consumer electronics:Under $100 38.7% 36.6% 8.8% 19.2% 5.5%Other consumer electronics:$100 - $249 29.8% 35.5% 12.3% 11.1% 5.6%Other consumer electronics:$250 - $499 33.8% 21.4% 5.1% 6.1% 8.6%Other consumer electronics:$500 - $999 43.5% 37.3% 17.7% 14.4% 17.0%Other consumer electronics:$1,000 - $2,999 53.6% 26.6% 24.0% 15.4% 17.2%Other consumer electronics:$3,000 or more 23.8% 19.7% 10.7% 5.0% 0.0%

El Nuevo Día and Primera Hora are more effective newspapers in reaching any amount spent in Television and other consumer bought in past 12 month


54

Media used for shopping and buying decision process.

Large appliance store shoppers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Weekly

shoppers

Newspap

er

Intern

et

Local

TV

Cable or s

atellit

e TVRad

io

Promotions o

r visu

al disp

lays w

ithin st

ores

Magazi

nes

Outdoor m

edia (billb

oards, e

tc.)

Movie th

eater

57.5%

45.7%

39.1%36.2%

24.2% 24.2%21.4%

16.1%

7.6%3.0%

Chart Title


Non Large appliance store shoppers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process


Weekly sh

oppers

Newspaper

Loca

l TV

InternetRadio

Promotions or v

isual d

isplays w

ithin st

ores

Cable or satellit

e TV

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

60.1%

45.4%

33.4%

26.8%

18.9% 18.6% 17.9%

7.8% 6.9%3.1%

Chart Title

Furniture/mattress Stores shoppers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Weekly sh

oppers

Newspaper

Internet

Loca

l TV

Cable or satellit

e TVRadio

Promotions or v

isual d

isplays w

ithin st

ores

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

60.5%

44.5%

37.6% 36.0%

22.9% 21.5% 20.8%

14.2%

7.4%2.9%

Chart Title

Scarborough 2014 -1


Non Furniture/mattress Stores shoppers consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1


Weekly sh

oppers

Newspaper

Loca

l TV

InternetRadio

Promotions or v

isual d

isplays w

ithin st

ores

Cable or satellit

e TV

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

57.2%

46.6%

32.9%

25.5%20.8%

18.7% 17.9%

8.0% 7.1%3.2%

Chart Title

59

Media Usage buying decision-making process

Shoppers & Catalogs

Source: Nielsen Adynamics – Jan – Dec.

60%

25%14%

1%

0%

10%

20%

30%

40%

50%

60%

70%

El Nuevo Día Primera Hora Vocero Índice

# of Inserts 2013

61

END Readers’ Profile vs Large appliance store shoppers profile

El Nuevo Dia:High penetration in well educated, San Juan region, upper socioeconomic level and income more than 25K

Scarborough 2014 -1 Base: : 1,207,156 Any large appliance store shopped 1,489,354 END Cume readers

Any large appliance store shopped

El Nuevo Día Cume Readers


GenderMen 51.6% 47.0% 100Women 48.4% 53.0% 100AgeAge 18-24 15.9% 15.2% 112Age 25 - 34 17.8% 18.9% 113Age 35-49 27.1% 25.4% 101Age 50-64 22.7% 22.7% 92Age 65 or More 16.5% 17.8% 89Education High School Graduate or Less 50.6% 45.1% 85Some or Collage Degree 39.4% 43.9% 115Some or Post graduate degree 10.0% 11.1% 125RegionArecibo Region 9.6% 10.9% 101Caguas Region 15.1% 14.2% 96Mayagüez Region 14.2% 12.9% 89Ponce Region 13.4% 12.7% 97San Juan Metro Region 28.9% 30.7% 107San Juan Sub Region 18.4% 18.1% 101NSEUpper class 14.1% 13.8% 128Upper/middle class 22.0% 23.1% 120Middle/lower class 31.5% 31.6% 103Lower class 32.4% 31.5% 80IncomeLess than $10,000 18.9% 17.7% 83$10,000 - $24,999 27.1% 29.7% 98$25,000 - $34,999 18.9% 19.2% 105$35,000 - $44,999 17.8% 16.0% 107$45,000 - $74,999 11.9% 11.9% 112 $75,000 or more 5.4% 5.5% 127

62

PH Readers’ Profile vs Large appliance store shoppers profile

Primera Hora:High penetration in Men, 25-49 , well educated, and middle socioeconomic level

Scarborough 2014 -1 Base: : 1,207,156 Any large appliance store shopped 1,309,634 PH Cume Readers



Primera Hora Cume Readers


GenderMen 51.6% 110 47.3% 101Women 48.4% 91 52.7% 99AgeAge 18-24 15.9% 118 13.4% 99Age 25 - 34 17.8% 106 20.5% 123Age 35-49 27.1% 108 29.1% 116Age 50-64 22.7% 92 23.1% 93Age 65 or More 16.5% 83 13.9% 70Education High School Graduate or Less 50.6% 95 52.5% 99Some or Collage Degree 39.4% 103 39.8% 105Some or Post graduate degree 10.0% 113 7.7% 87RegionArecibo Region 9.6% 88 10.1% 93Caguas Region 15.1% 102 17.2% 117Mayagüez Region 14.2% 97 15.1% 104Ponce Region 13.4% 102 15.5% 118San Juan Metro Region 28.9% 101 23.7% 83San Juan Sub Region 18.4% 104 18.0% 101NSEUpper class 14.1% 130 10.4% 96Upper/middle class 22.0% 114 18.3% 95Middle/lower class 31.5% 103 31.6% 103Lower class 32.4% 83 39.7% 101IncomeLess than $10,000 18.9% 88 22.7% 106$10,000 - $24,999 27.1% 89 30.7% 101$25,000 - $34,999 18.9% 103 19.3% 106$35,000 - $44,999 17.8% 119 13.7% 91$45,000 - $74,999 11.9% 112 10.0% 94 $75,000 or more 5.4% 125 3.7% 85

63

Indice Readers’ Profile vs Large appliance store shoppers profile

Indice:High penetration in well educated and upper socioeconomic level

Scarborough 2014 -1 Base: : 1,207,156 Any large appliance store shopped 482,508 Indice cume readers


Índice Cume Readers Índice Cume Readers


64

END Readers’ Profile vs Non large appliance store shoppers profile

El Nuevo Dia:High penetration in women

Scarborough 2014 -1 Base: : 1,611,02 Did not shop for large appliances 1,489,354 END Cume readers

Did not shop for large appliances




65

PH Readers’ Profile vs Non large appliance store shoppers profile

Primera Hora:High penetration in middle socioeconomic level and lower income

Scarborough 2014 -1 Base: : 1,611,02 Did not shop for large appliances 1,309,634 PH Cume Readers





66

Indice Readers’ Profile vs Non Large appliance store shoppers profile

Indice:High penetration in well educated and upper socioeconomic level

Scarborough 2014 -1 Base: : 1,611,02 Did not shop for large appliances 482,508 Indice cume readers


Índice Cume Readers



67

END Readers’ Profile vs Furniture and Mattress Stores profile

Scarborough 2014 -1 Base: : 1,519,666 Any furniture/mattress store shopped 1,489,354 END Cume readers

Any furniture/mattress store shopped




GenderMen 46.2% 98 47.0% 100Women 53.8% 102 53.0% 100AgeAge 18-24 14.9% 111 15.2% 112Age 25 - 34 18.3% 109 18.9% 113Age 35-49 26.7% 107 25.4% 101Age 50-64 23.7% 96 22.7% 92Age 65 or More 16.4% 82 17.8% 89Education High School Graduate or Less 48.7% 92 45.1% 85Some or Collage Degree 41.3% 109 43.9% 115Some or Post graduate degree 10.0% 113 11.1% 125RegionArecibo Region 10.4% 96 10.9% 101Caguas Region 15.0% 102 14.2% 96Mayagüez Region 14.0% 96 12.9% 89Ponce Region 11.6% 89 12.7% 97San Juan Metro Region 29.6% 104 30.7% 107San Juan Sub Region 19.0% 106 18.1% 101NSEUpper class 14.4% 133 13.8% 128Upper/middle class 22.7% 118 23.1% 120Middle/lower class 30.9% 101 31.6% 103Lower class 32.0% 82 31.5% 80IncomeLess than $10,000 17.2% 80 17.7% 83$10,000 - $24,999 27.6% 91 29.7% 98$25,000 - $34,999 19.2% 105 19.2% 105$35,000 - $44,999 17.4% 116 16.0% 107$45,000 - $74,999 12.8% 120 11.9% 112 $75,000 or more 5.9% 135 5.5% 127

El Nuevo Dia:High penetration in well educated, San Juan region, upper socioeconomic level and income more than 25K

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PH Readers’ Profile vs Furniture and Mattress Stores shoppers profile

Scarborough 2014 -1 Base: 1,519,666 Any furniture/mattress store shopped 1,309,634 PH Cume Readers





Primera Hora:High penetration in 25-49 , well educated, and middle socioeconomic level

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Indice Readers’ Profile vs Furniture and Mattress Stores profile

Scarborough 2014 -1 Base: : 1,519,666 Any furniture/mattress store shopped 482,508 Indice cume readers

Any furniture/mattress store shopped Índice Cume Readers Índice Cume

Readers


Indice:High penetration In women, well educated and upper socioeconomic level

70

END Readers’ Profile vs Non Furniture and Mattress Stores profile

Scarborough 2014 -1 Base: 1,611,02 Did not shop for furniture/mattress 1,489,354 END Cume readers

Did not shop for furniture/mattress

El Nuevo Día Cume Readers El Nuevo Día Cume Readers


El Nuevo Dia:High penetration in men

71

PH Readers’ Profile vs Non Furniture and Mattress Stores shoppers profile

Scarborough 2014 -1 Base: 1,611,02 Did not shop for furniture/mattress 1,309,634 PH Cume Readers


Primera Hora Cume

ReadersPrimera Hora Cume

Readers


Primera Hora:High penetration in men middle and lower income

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Indice Readers’ Profile vs Non Furniture and Mattress Stores profile

Scarborough 2014 -1 Base: : 1,611,02 Did not shop for furniture/mattress 482,508 Indice cume readers




Target % Target % IndexBase Total 100.0% 100.0% 100GenderMen 48.0% 45.0% 96Women 52.0% 55.0% 104AgeAge 18-24 11.8% 17.1% 126Age 25 - 34 14.9% 19.9% 119Age 35-49 23.2% 29.7% 118Age 50-64 26.0% 21.7% 88Age 65 or More 24.1% 11.6% 58Education High School Graduate or Less 58.2% 41.7% 79Some or Collage Degree 34.2% 45.1% 118Some or Post graduate degree 7.6% 13.2% 149RegionArecibo Region 11.3% 6.3% 58Caguas Region 14.3% 13.0% 88Mayagüez Region 15.2% 12.5% 85Ponce Region 14.9% 8.0% 61San Juan Metro Region 27.4% 48.0% 168San Juan Sub Region 16.5% 12.3% 69NSEUpper class 6.6% 15.8% 146Upper/middle class 15.3% 21.9% 113Middle/lower class 30.5% 33.4% 109Lower class 47.5% 28.9% 74IncomeLess than $10,000 26.3% 14.1% 66$10,000 - $24,999 33.7% 33.0% 109$25,000 - $34,999 17.2% 20.3% 111$35,000 - $44,999 12.1% 16.8% 112$45,000 - $74,999 8.1% 9.7% 91 $75,000 or more 2.5% 6.1% 142

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Circulation

74

Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.

Sources:Alliance for audited media. Certfified Audit of Circulations

177,509

107,394

122,523 112,774

91,712

Paid Free

+70K SUROESTE

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Certified Circulation: Saturday-Sunday

Sources:Alliance for audited media. Certfified Audit of Circulations

177,979

92,163

SATURDAY

207,659

SUNDAY

GFR Media is the leader in Circulation on Saturdays and Sundays

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Thank You

77

Addendum

¡Impresos que impresionan!

Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.

We are dedicated to bring solutions to our customers through 4 key attributes.

Who we are…

Speed

Innovation

Flexibility

Quality

•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean

•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time

•In press cameras, assure register and color accuracy

Printing Quality & Innovation Innovation

Quality

We operate 24 hours a day

Fast turnaround

AGP Online color approval

Island wide & Caribbean delivery

SpeedSpeed

•AGP meets all your printing needs…

•3 Web Presses

•2 Sheetfed Presses

•Finishing equipment includes:

• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter

Flexibility Flexibility

•Armed 24 hour security officers in all our facilities

•Controlled access to the building, internal & surrounding areas

•All employees have a Personal Employee ID/Access card

•Proximity access is controlled according to areas of responsibility

Security

All our production process is monitored by CCTV System

CCTV monitoring facility is located at GFR Media

It is monitored 24/7 by FRG Security

Only FRG Security has access to the videos recorded by our cameras


Our Products

“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars

…and many more


Some of our Valued Customers:

http://rds.yahoo.com/_ylt=A0PDoS7fizRNmGMACqKjzbkF/SIG=1331l0o0s/EXP=1295375711/**http:/www.weblo.com/asset_images/large/Sears_logo_Sears_Logo_464e1a665f83b.jpg

https://www.medicalcardsystem.com/MCMSClassicareWebSite/MainEn2010.aspx


Benefits for You!

“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs


Certified Minority Business Enterprise

… or visit us at www.agppr.com

ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council

http://www.agppr.com/


Contact Information:

Suzette M. Jiménez

Sales & Marketing Director

[email protected]

Phone (787) 641-5400, ext. 6019 or 6017

Fax (787) 641-4477

Mobile (787) 925-8088

www.agppr.com

Joel Acevedo

VP & General Manager

[email protected]

Phone (787) 641-5400, ext. 6020 or 6021

Fax (787) 641-4477

Mobile (787) 368-2813

www.agppr.com

mailto:[email protected]





Categories furniture vf

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