Catalogue printemps 2010

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N°4 - Printemps 2010

Home CollectionGreen AttitudeA Traveller’s TaleA Succulent FeastBeautiful, Rough & Chic

BohemianRhapsody

FRESHstart

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It’s an annual ritual. As the first budsappear on the trees signalling thelonged for return of sun-filled days,the desire for a change in moodbecomes irresistible. It’s time, now,to throw off the snugness of winterfor something fresh and energising,to embrace the new season and allthat it promises. Whether it be yourwardrobe or your home, neitherremains untouched by this desire torevitalise one’s life and surroundings.

To satisfy this craving for change, turn to SIA– we have all the inspiration you need topersonalise your home. Our designers havetaken spring’s key trends and created aprofusion of ideas that allow to update yourspace in your own style.

What can you expect? This season designcasts a fresh eye over the classics and givesthem a modern twist. A fabulous mix of styles,cultures and eras have been brought togetherto create a series of bold on-trend statements– choose those that speak to you, to give yourhome its unique personality. It’s a designjourney that results in a look that is timelessyet modern, crisp but comforting too - acontemporary take on spring glamour that’sguaranteed to reenergise the spirit andrekindle our joy and enthusiasm for life.Enjoy! �

Editorial

Chief Creative Officer

GreenAttitudeLet your imagination run free whencreating a striking and originalfloral display.

Don’t be afraid to play with contrasts intone as well as materials. Think of theinterplay between light and shade, theclarity of clear glass against the mutedtones of a matt finish, and the vibrancyof flowers combined with the softtextures and freshness of green. It’s alook that is contemporary but beautifullyelegant too. And to the maths!1, 2, 3 = smart style! �

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It’s an annual ritual. As the first budsappear on the trees signalling thelonged for return of sun-filled days,the desire for a change in moodbecomes irresistible. It’s time, now,to throw off the snugness of winterfor something fresh and energising,to embrace the new season and allthat it promises. Whether it be yourwardrobe or your home, neitherremains untouched by this desire torevitalise one’s life and surroundings.

To satisfy this craving for change, turn to SIA– we have all the inspiration you need topersonalise your home. Our designers havetaken spring’s key trends and created aprofusion of ideas that allow to update yourspace in your own style.

What can you expect? This season designcasts a fresh eye over the classics and givesthem a modern twist. A fabulous mix of styles,cultures and eras have been brought togetherto create a series of bold on-trend statements– choose those that speak to you, to give yourhome its unique personality. It’s a designjourney that results in a look that is timelessyet modern, crisp but comforting too - acontemporary take on spring glamour that’sguaranteed to reenergise the spirit andrekindle our joy and enthusiasm for life.Enjoy! �

Editorial

Chief Creative Officer

GreenAttitudeLet your imagination run free whencreating a striking and originalfloral display.

Don’t be afraid to play with contrasts intone as well as materials. Think of theinterplay between light and shade, theclarity of clear glass against the mutedtones of a matt finish, and the vibrancyof flowers combined with the softtextures and freshness of green. It’s alook that is contemporary but beautifullyelegant too. And to the maths!1, 2, 3 = smart style! �

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A Traveller’s TaleThis season the fashionable home combines the sleeklymodern with a sense of travel and adventure.

The cleanness of white is the perfect backdrop to accentuatethe deep fawn tones of leather and other natural materials ofthose carefully chosen pieces that evoke the spirit of faraway

places. Papyrus, bamboo, orchids and succulent plants givea living feel to the décor. Add to this metallic accents, eitherstrongly urban or in the more organic forms of ethnicdecoration.

A smart idea: give your fireplace life in summer by fillingit with large candles or hurricane lights of various heights. Forwhatever the season, flickering flames create a magicalmood.�

Home Collection


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A SucculentF E A S TIntroduce the idiosyncratic charm ofsucculent plants to your spring table.

These exotic plants with their fleshy stemsare the new stars of floral decoration,bringing something new and different tospring. Their wonderfully graphic shapesgive a table an extra layer of shape andtexture, the softness of their round forms acool contrast to the clean, framed lines ofthe rest of the decor. Together theyunderline the mood of natural modernity.

A smart idea:keep the decoration of your table simpleand unfussy – assorted mini-succulentplants are enough to introduce theunexpected twist. �


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Beautiful, Rough & ChicBe daring - let the originality of the hand-madegive your decoration a quirky touch.

Mixing the crafty and the modern is currently a hot,hot trend. In this time of anonymous industrialisation,design is re-discovering the beauty of the hand-madewhere irregular shapes and slight imperfections createitems that are truly unique. These are pieces thatdeserve to be shown-off, and which give a distinctiveedge to the new season look. Decorative texts inflowing manuscript introduce that human element, andthe irregular shapes of vases and cups in whitestoneware have real heart and soul, lifting the everyday into something special. With a décor open toaccents both romantic and dreamy, the tone is neutralwith natural fabrics of linen and cotton creating amellow and relaxing ambience. Candlesticks, in theshape of branches, are the final distinct touch.

A smart idea: on a woven wicker tray, create aminiature garden with a collection of small pottedplants. A cool way to bring the outside in. �

The simplicity of the naturalEmbrace a key season trend by combining the rustic earthiness of country style with the hardermood of urban chic. Juxtapose the hewn texture of wood with the coolness of metallics and the smoothneutral tones of porcelain and other natural materials.

A smart idea: ignore convention! Instead of matching dining chairs, choose a mix of retro styles for a splashof vintage chic that guarantees a fabulous original look. �


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4Cultivate a love of flowersThe fresh tones of sky blue and zesty green are the coloursthat mark the return of warm days and new spring growth.And a profusion of softly coloured flowers gives a room a sweetly scentedprettiness that immediately lifts the mood. Branches of cherry blossom orgenerous armfuls of delicate blooms in glazed vases will always tug atthe heart-strings. And the power of flowers to delight is also reflected inthis season’s stoneware that’s embellished with a beautifully delicateembroidery-style pattern. This subtle balance between the solid and thefragile and the fleeting and the timeless bring together the East and theWest in a co-ordinated elegance. 100% zen attitude.

A smart idea: : the key to doing contrasts is keeping the look simplebut strong. Here, the organic shape of the shiny white lacquer tableaccentuates the rich colour of the rustic style vases. Just a few objects buta perfect balance all the same. �

FRESHstart


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BohemianRhapsody

A lightness of touchRelaxed yet most definitely contemporary, this look emphasises theclarity of transparent glass and the translucence of diaphanous materials.Spring sets the colour palette that’s pure but in no way cold and austere.Just the right amount of warm white combined with a large mirror cleverlygive a sensation of light and the luxury of space; and a pair of Buddhaswatching over the room, a heightened sense of serenity and calm. Asense of fragility is used to introduce an understated yet decorative note.Translucent and lace-like porcelain diffuse the candlelight reflectionsacross the sheen of a table that’s made more interesting by the textureof hammered metal. Vases and candles are stretched to elongatedshapes that are graceful in their simplicity, while the delicately shapedglass adds a lovely touch of finesse. Magnolia branches and the layeredpetals of ranunculas add a note of sensuality that fits with this etherealmood. Pure calm.

A smart idea: change the level at which youlive. A low table is the centrepiece here, withcushions scattered on the floor to invite loungingaround. Definitely time to chill… �


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Piece deResistance

An abundance of flowers, bursting with an invigoratingfreshness and touch-me silkiness celebrates this most beautifulof seasons.

This spring, fall in love with the delicate harmony of pure white andsoft pastels that together bring a feeling of real joy to the home.Admire the gracefulness of tulips, their delicacy of colour and formand their ephemeral look as well as the exquisite tones ofhydrangeas, the lushness of ranunculas and the daintiness oforchids. Such a beautiful bouquet is an easy chic way to celebratethe freshness of the season. Especially when using porcelain vasesthat look as though they’re made from torn paper, so emphasisinga sense of lightness.

A smart idea: mix and match! Create an eye-catching focal pointby assembling a collection of small vases in just one colour, white,but in contrasting shapes and textures on a tray that is also white.Just add flowers for a guaranteed style statement. Your SIA expertscan show you beautifully co-ordinated sets that are ready to go. �


www.sia-homefashion.comSIA SA 115 av de Dreux CS 80507 – 78377 Plaisir Ste Apolline cedex – France

Tel 33 1 34 91 08 00, Fax : 33 1 34 89 30 09Various products illustrated in this exclusive collection are subject to copyright protection.

Their reproduction without written permission is prohibited. © 2010Modèles et marques déposés. Toute reproduction interdite sans autorisation écrite. Photos non contractuelles

Photos

:©Ragnar

Hartvig-©

F.Leveugle-7

9751

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Catalogue printemps 2010

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