Catalog Creative that Sells
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Catalog Creative That Sells Tom Walker w/ Hershell Gordon Lewis American Catalog Conference
description
Presentation: Catalog Creative that Sells given at DMA Catalog Conference (w/ Hershell Gordon Lewis). It (badly) needs my narrative to get full scope of its content. If interested, please contact me to arrange. Thank you for viewing! Tom
Transcript of Catalog Creative that Sells
Catalog Creative That Sells
Tom Walker
w/ Hershell Gordon Lewis
American Catalog Conference
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That Sells
A catalog redesign that all started with a relocation of Hello Direct…
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsSAN JOSE
Some things that were……well, questionable.
The Mime… The Golfer… The Balloon Woman.
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsHead-to-Head Creative Test
– THE COVER –
San Jose Nashua
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That Sells
NASHUASAN JOSE
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Catalog Creative That Sells
SAN JOSENASHUA
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Catalog Creative That SellsSUCCESSFUL COVERS
NASHUA
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsThe Testing Game:
vs.
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsThe Testing Game:
vs.
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsThe Testing Game:
vs.
Thank you.
Any questions?
