Who is Andrew Burgert? What does Globant do?

• Andrew Burgert• GM, Mobile at Globant• Previously CEO, Nextive, acquired by Globant mid-2011

• Globant• 2600+ employees in the Americas• Founded in 2003• $100mm in revenue• Top software product development company in Latin America• 20 worldwide offices• http://en.wikipedia.org/wiki/Globant

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Mobile Industry OverviewSmartphone and Tablet Growth

3

US Smartphone Penetration Q2 2009- Q3 2011

4

Q2 2009

Q3 2009

Q4 2009

Q1 2010

Q2 2010

Q3 2010

Q4 2010

Q1 2011

Q2 2011

Q3 2011

0

5

10

15

20

25

30

35

40

US Smartphone Penetration (Q2 2009 – Q3 2011)

Smartphones

Period

Pe

ne

tra

tio

n (

%)

Source: Nielsen

Snapshot of Worldwide Mobile Installed Base

Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)

OS 2010 2011 2012 2015

Symbian 11,577 89,930 32,666 661

Market Share % 37.6% 19.2% 5.2% 0.1%

Android 67,225 179,873 310,088 539,318

Market Share % 22.7% 38.5% 49.2% 48.8%

Research in Motion 47,425 62,600 79,335 122,864

Market Share % 16.0% 13.4% 12.6% 11.1%

iOS 46,598 90,560 118,848 189,924

Market Share % 15.7% 19.4% 18.9% 17.2%

Microsoft 12,378 26,346 68,156 215,998

Market Share % 4.2% 5.6% 10.8% 19.5%

Other OS 11,417.4 18,392.3 21,383.7 36,133.9

Market Share % 3.8% 3.9% 3.4% 3.3%

Total Market 296,647 467,701 630,476 1,104,898

Source: IDC

Worldwide Mobile OS Market Share

Symbian 38%

Android 23%

RIM 16%

iOS 16%

Microsoft 4% Other OS 4%

2011 Market Share (Ac-tual)

Android 49%

RIM 11%

iOS 17%

Microsoft 20%

Other OS 3%

2015 Market Share (Es-timated)

Source: IDC

Mobile OS Sales CAGR (2010 – 2015)

Symbian Android RIM iOS Microsoft Other OS

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

Mobile OS Sales CAGR (2010-2015)

Source: IDC

Relevance of Tablets

2010 2011 201205

1015202530354045

9.7

24.0

40.6

US Tablet Installed Base, 2010–2012(millions and % of population)

3.1%

7.6%

12.8%

Source: eMarketer

Mobile Development StrategiesNative and Hybrid Development

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Mobile Development Alternatives

Native and Hybrid Mobile Development Comparison

100% NATIVE- One Platform- Sophisticated UI/UX

100% WEB- Multiple Platforms- Limited Device Access- Online Limitation

HYBRID - Allows App Store Distribution- Multiple Platforms- Offline Capabilities

Mobile Travel AppsCurrent and Potential Offerings

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Existing Features on Selected iOS Travel Apps

Typical Available Features on Selected iOS Travel Apps

Potential Features for Mobile Travel

• Last minute booking using geo-location for airport

• Gamification components for flyers• Business class allocation• Become Major of the flight and earn

rewards

• Employee/crew recognition and rewarding mechanics• No more paper slips!

Potential Features for Mobile Travel (Continued)

• Destination restaurant/location reward program

• Social features at home/office > airport > flight > destination

• Onboard entertainment

One Hand Usage of the Device for Key Features

Thanks!andrew.burgert@globant.com

@andrewburgert

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