Webinar iBeacon Globant April 2014
40
-
Upload
pablo-vittori -
Category
Technology
-
view
114 -
download
5
description
Transcript of Webinar iBeacon Globant April 2014
SPEAKERS
Agenda
• Globant presentation• Innovation• Internet of Things• iBeacon• Bluetooth low energy• How does it work• Application examples• FAQs
This is Globant
Clients Employees
3100Recognitions
Revenue Growth ($mm)
150
100
50
0
2009 2010 2011 2012
3857
90CAGR 49%129
2008
Acquisitions
Accendra & Openware 2011 Nextive
2012Terra Forum
2013Huddle
ArgentinaBuenos AiresLa PlataTandilRosarioCórdobaResistenciaBahía BlancaMar del PlataTucuman
ColombiaBogotáMedellín
UruguayMontevideo
BrazilSao PauloCuritibaBelo HorizonteRio de Janeiro
United KingdomLondon
United States San FranciscoBostonAustinNew York
This is Globant
2008 2010 2011 2012 2013
90
1673
2250
27003000
Employees Growth
97%
3%University
Other education
MexicoCiudad de Mexico DF
There is a change on how consumers and companies interacts with technology
What these experiences have in common?
We are in a unique position to face these revolutions through our studios, our culture and our innovation
Globant is a new-breed technology services provider focused on delivering innovative software solutions by leveraging emerging technologies and trends.
Innovation Approaches
Technology
Business
UserLabs
Canvas
DesignThinking
InnovationCustomer
Relationships
Channels
Value Proposition
Key Partners
Costs Revenue
Value Proposition
Key Resources
Key Activities
Observe for inspiration
Define problem with EMPATHY +
INSIGHT
Involve users in Ideation
Test with actual users
iBeacon
Introduction
March 2014
Internet of things
Information + connection + location + sensors + user preferences
Internet of things
Internet of things
Sensor will play a key roll in the
future of mobile computing. Most
of the new devices come with
different kind of electronics to
collect, process and act according
to the information received. Like
accelerometers, light sensors, NFC,
temperature, fingerprint, etc.
Also many companies are build
add-ins to provide current devices
with new capabilities.
What is Apple’s iBeacon?
iBeacon is a new technology that extends
Location Services. It uses a Bluetooth Low
Energy signal to allow Mobile Apps to
know how close they are to tiny, low-cost,
wireless transmitters called “hardware
iBeacons” or just “iBeacons”.
What is Bluetooth Low Energy (BLE)?
Is a wireless personal area network technology designed
and marketed by the Bluetooth Special Interest Group
aimed at novel applications in the healthcare, fitness,
security, and home entertainment industries.
Compared to "Classic" Bluetooth, BLE is intended to provide
considerably reduced power consumption and cost while
maintaining a similar communication range.
What is Bluetooth Low Energy (BLE)?
Bluetooth LE is also embedded in other things like watches, tags or detectors. All around weareable
technologies.
Why they are important?
We now can deliver content and interact with users based on their proximity to things in the real world
Its a new way to experience the world
Comparison - iBeacon vs GPS
Beacon
GPS
iBeacon GPS
Micro location targeting Macro location targeting
Works indoors and underground Cannot receive signals underground or indoors
Within 150 feet (50mts) - Very accurate
GPS Signal - Precision is low and depends o location
Low cost - Low energy Battery draining
Signals easily obstructed by walls or roofs
GPS is a Location technology and iBeacon is a Proximity technology.
Comparison - iBeacon vs NFC
NFC
Beacon
iBeacon NFC
Works on Bluetooth 4.x LE enabled devices
Works on NFC enabled devices
Send signals within 150 feets (50mts)
Device must be within 4 inches (10 cm)
Opportunities for in-store marketing indoor mapping.
Only handles one way transactions
Easy to construct beacons or turn compatible devices into beacons
Heavy investment of NFC ar POS systems
iBeacon Hardware
Estimote
Qualcomm
Gimbal
HipKey
An iPad, iPhone or Android
How does it work?
An iBeacon is a precise positioning mechanism that transmits a Universally Unique Identifier (UUID) using Bluetooth 4.0 Low Energy. These signals can be received by Bluetooth LE enabled devices.When the device receives the signal, and a message can be displayed on the user’s lock screen or an application can be launched.
Using an iBeacon is similar to geofencing -- receiving a Bluetooth LE signal based on proximity
instead of fixed GPS coordinates
How does it work?
How does it work?
How does it work?
Each beacon can be located using signal strength, with 4 possible outcomes:
● Unknown (out of range)● Far ● Near● Inmediate (closest to beacon)
How does it work?
Supported Platforms:● iOS: iPhone 5, 4S, iPad mini, iPad Retina (4th Gen), iPad (3rd Gen), iPod touch
(5th Gen) all with iOS 5.1.1 or above.
● Android devices with Bluetooth 4.0 and Android 4.3 and later (Samsung Galaxy S3/S4, Samsung Galaxy Note II, HTC One, Nexus 7 2013 edition, Nexus 4, HTC Butterfly, Droid DNA)
● MacIntosh computers equipped with OS X 10.9 (Mavericks) and Bluetooth 4.0 using the MacBeacon application from Radius Networks.
iBeacon
Application / Examples
March 2014
Globant Booking Beacon app
Our meeting room app help users to find the right meeting room using a 3 color schema to show you how far you are from the room.Once close to the room shows you the time left for the next meeting and check-in automatically showing the faces of each assistant.
Retail Stores
Greet customers when they arrive (hyper-personalization)Smarter shopping listsOffers target by store locationImproved loyalty programsContact less paymentsCross selling Payments
Travel & Airlines
Flights auto-check inNotifications on:● Departures / Arrival● Delays● Gate and platform assignments● Gate guidance● Targeted offers
Car rental availability
Conference
Auto-check inPersonalized greeting and in-conference directionsPersonalized information broadcastList of attendees and networking toolsPersonalized material for conference rooms
Restaurants & Bars
Reservation auto-check inVirtual menus.Contact less paymentsNotifications on offersPersonalized app content according to restauran area.Payments
Hotels and Resorts
Reservation auto-check inVirtual conciergeInfo on amenitiesBooking solutionsPersonal tracking for customized experienceIndoor location helpers
Theme Parks
Info on amenities, shows and attractionsBooking solutionsPersonal tracking for customized experienceLocation helpers
FAQs
FAQS
Which is the difference between BTLE and regular BT?
What is power consumption compared to GPS?
Is there a standard for Beacons?
Can I confine a Beacon to only work in a room?
What are the best cases using beacons implemented so far?
This low energy Bluetooth, will not drain the battery ?
Users are not accustomed to have Bluetooth turned on, how to reverse this?
Is there a way, when a beacon is near, to suggest the user to turn it on ?
FAQS
How are you going to get people to download the appropriate app(s) so that iBeacons can be used and apparent to users?
Where can we buy beacons hardware, in order to avoid using cellphones as beacons.
How could I use beacons for fundraising?
Security is ensured by the Beacon administrator? What are the oportunities to develop indoor uses for home?
How do you intend to make the contact with clients stronger and lasting
How close to mainstream is this technology? Can it be used on board a ship?
Is there any new technology about beacons that make them more accurate ?
FAQS
How can we trigger user actions from the beacons?
What will be the best hardware to buy? and where?
What kind of business is used Beacon?
What is the most successful case using beacons?
When you see this infrastructure deployed in shops and malls?
FAQS
How is Globant going to use this technology? Which markets do you think will be more affected in South America? Chile and Argentina?
Why are they so slow to detect they aren’t in reach anymore? How do the technology works?
Can these be used in a large public space
In iOS, ranging for iBeacons in the background only happens for a few seconds after the system detects that you entered a valid region. How can I detect a specific iBeacon inside a region in background, if said iBeacon is not close enough in those few seconds that the ranging happens?
Questions?
Thanks!
