Cash Value Benefit Increase Communications Toolkit · 2021. 6. 28. · frutas y verduras frescas y...
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Cash Value Benefit Increase Communications Toolkit June 2021 The Special Supplemental Nutrition Program for Women, Infants and Children For more information, visit: www.doh.wa.gov/YouAndYouFamily/WIC. To request this document in another format, call 1-800-525-0127. Deaf or hard of hearing customers, please call 711 (Washington Relay) or email [email protected]. 962-1006 June 2021
Transcript of Cash Value Benefit Increase Communications Toolkit · 2021. 6. 28. · frutas y verduras frescas y...
Cash Value Benefit Increase Communications Toolkit
June 2021
The Special Supplemental Nutrition Program for Women, Infants and Children For more information, visit: www.doh.wa.gov/YouAndYouFamily/WIC. To request this document in another format, call 1-800-525-0127. Deaf or hard of hearing customers, please call 711 (Washington Relay) or email [email protected]. 962-1006 June 2021
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Cash Value Benefit Increase, Summer 2021
TABLE OF CONTENTS
Talking Points for Participants ……………………………………………….................. Page 2
List of Communication Resources............................................................... Page 3
Social Media Mini-Kit................................................................................... Pages 4-13
Other Important Information....................................................................... Page 14
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Cash Value Benefit Increase, Summer 2021
Talking Points for Participants Encourage participants to make the most of this temporary increase.
Overview: WIC includes a Cash Value Benefit (CVB). Participants can use it to purchase fresh and frozen fruits and vegetables at approved WIC stores. The benefit is temporarily increasing. This could add up to a lot of money for a family with several people on WIC. We need to get the word out quickly, and clearly, to make full use of this opportunity for our families.
• Starting June 1, for four months, WIC participants will have $35 per person per month to buy more
fresh or frozen fruits and vegetables.
• If you’re pregnant, breastfeeding, or postpartum, you and your children ages 1-5 will each get $35 for fruits and vegetables.
o This is a temporary increase. o This does not apply to infants. o The usual benefit is $11 per month for adults and $9 per month for children.
• You don’t have to do anything to get the $35 for fruits and vegetables. It will be available to you
when you shop with your WIC Card, starting with the “First Date to Spend” in June.
• Use your WIC Card to get the extra fresh or frozen fruits and vegetables at grocery stores.
o You can’t use your WIC Card or the $35 at farmers markets or farm stores.
• Use your WIC Card first at the register, before other benefits like SNAP.
• Stock up on fruits and vegetables that keep longer. If you have freezer space, buy frozen fruits and vegetables.
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Cash Value Benefit Increase, Summer 2021
Communication Resources
Use the resources and templates in this toolkit to promote the WIC Cash Value Benefit Increase to customers and the community.
• Blog Post – A summary of nutrition programs available to Washingtonians this summer. Find
it on the Public Health Connection blog. The post is a collaboration with the DOH
Supplemental Nutrition Assistance Program (SNAP), and covers:
o WIC Cash Value Benefits increase and WIC Farmers Market Nutrition Program
o SNAP Market Match and SNAP Produce Match
o Pandemic-EBT
o Includes a link to a packet of information on all these programs.
• Five Things to Know – A fact sheet with handy tips on using the $35 per person Cash Value
Benefit increase. Will be available in 12 languages. Find it on the Remote Services WIC web
page.
• Social Media Mini-Kit – A collection of nine themed graphics and messages, in English and Spanish, to carry you through the summer. See the following pages for graphics, sample messages and where to find them.
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Cash Value Benefit Increase, Summer 2021
Social Media Mini-Kit
A collection of nine themed graphics, in English and Spanish, to carry you through the summer.
Each graphic includes an image and message, and is:
• Formatted for Facebook, Instagram and Twitter • Available in English and Spanish • Available from the WIC Coordinator Corner under Local Agency Share Point Site and then select
Social Media Images
There are 5 versions of each of the nine themed graphics, 54 graphics in all:
• Two languages – English and Spanish;
• Three formats – Facebook, Instagram and Twitter
We’ve also written sample post messages to go along with each graphic. You can revise the messages
to include your logo and contact information for your agency or clinic(s).
We hope you’ll share these widely. Two notes:
• Please don’t copy and paste graphics from this document. You can find the image files on the Local Agency Share Point Site/Social Media Images.
• Please don’t use the images (photo or illustration) without using the full graphic; we have a usage agreement with Getty Images for these graphics only.
Ok – Using the full graphic (photo or illustration, plus message)
Not ok – Using the photo alone
Find all graphics on the Coordinator Corner/Local Agency Share Point Site/Social Media Images.
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Cash Value Benefit Increase, Summer 2021
Social Media Mini-Kit – Theme 1. “Just in Time” Clock Thumbnails (Facebook format)
Suggested time to use: First week of summer (June 20)
Sample Post Messages, Facebook and Instagram:
It’s time to enjoy more fruits and vegetables! You’ll get $35 per person per month between June 1 to Sept. 30 on your WIC card for fresh or frozen fruits and vegetables.
The $35 is for people who are pregnant, breastfeeding, or postpartum, and children ages 1-5 on WIC. If you’re pregnant with two children on WIC, you’ll get $105 per month when you shop with your WIC Card for fresh and frozen fruits and vegetables. Don’t let the clock run out on this benefit. Use your WIC Card at the checkout stand and check your WIC app for your balance. For more information, visit doh.wa.gov/YouandYourFamily/WIC or text "WIC" to 96859.
¡Es tiempo de disfrutar más frutas y verduras! Usted recibirá $35 por persona al mes para frutas y verduras frescas o congeladas cuando compre con su tarjeta WIC del 1 de junio al 30 de septiembre.
Los $35 son para las personas que están embarazadas, amamantando o posparto, y para los niños de 1 a 5 años que reciben WIC. Si usted está embarazada y tiene dos hijos en WIC, recibirá $105 por mes cuando compre con su tarjeta WIC frutas y verduras frescas y congeladas.
No deje que el tiempo se acabe para este beneficio. Utilice su tarjeta WIC en la caja y compruebe su balance en la aplicación WIC.
Para más información, visite https://www.doh.wa.gov/YouandYourFamily/WICenEspanol o envíe un texto con la palabra “"WIC" al 96859.
Instagram hashtags: #timeforWIC #fruitsandvegetables #fruitsandveggies
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Twitter: It’s time to enjoy more fruits & vegetables with WIC. If you’re pregnant, breastfeeding, or postpartum, you & your children ages 1-5 will each get $35 for fruits & vegetables, June 1-Sept. 30. doh.wa.gov/YouandYourFamily/WIC; text "WIC" to 96859 to find a clinic near you. #timeforWIC
Hora de disfrutar de más frutas y verduras WIC. Si está embarazada, amamantando o posparto, usted y sus hijos de 1 a 5 años recibirán cada uno $35 de frutas y verduras, 1 jun-30 sept. https://www.doh.wa.gov/YouandYourFamily/WICenEspanol o envíe un texto con la palabra “"WIC" al 96859 para encontrar una clínica cercana.
Social Media Mini-Kit – Theme 2. “Just in Time” Sunshine/“Justo a Tiempo” Rayos de Sol Thumbnails (Facebook format)
Sample Post Messages Use the messages for “Just In Time” Clock on previous page.
Suggested Time to Use: Weeks of June 27 and July 3
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Social Media Mini-Kit – Theme 3. “Make You Smile” Citrus/“Haga sonreír” cítricos Thumbnails (Facebook format)
Suggested Time to Use: Mid-July Sample Post Messages: Facebook and Instagram
Something to smile about: WIC participants get $35 per person per month for fresh and frozen fruits and vegetables for four months until Sept. 30. Plan now to: • Stock your freezer • Buy fresh and freeze for later • Enjoy even more summer fruits and vegetables • Buy produce that you can store longer • Get more meal and snack-time smiles!
Ask your WIC staff for even more ideas to get the most out of this 4-month opportunity!
Algo para sonreír: Participantes de WIC reciben $35 por persona al mes para comprar frutas y verduras frescas y congeladas por cuatro meses hasta el 30 de septiembre. Planifique ahora: • Abastezca su congelador • Compre fresco y congele después • Disfrute aún más frutas y verduras este verano • Compre frutas y verduras que pueda almacenar por
más tiempo • ¡Reciba más sonrisas a la hora de comer y merendar!
Pregúntele al personal de WIC para aún más ideas para aprovechar al máximo de esta oportunidad de 4 meses.
Instagram hashtags -- #wicsmiles #fruitsandvegetables #fruitsandveggies Twitter:
WIC participants get $35 per person per month for fresh & frozen fruits and vegetables, for four months starting June 1. More meal & snack-time smiles!
¡Reciba sonrisas a la hora de comer! Participantes de WIC reciben $35 por persona al mes para comprar frutas y verduras frescas y congeladas por 4 meses, empezando 1
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doh.wa.gov/YouandYourFamily/WIC; call 1-800-322-2588; or text "WIC" to 96859. #WICsmiles
de junio. doh.wa.gov/YouandYourFamily/WICenEspanol; 1-800-322-2588; o textea "WIC" al 96859.
Social Media Mini-Kit – Theme 4. “Make You Smile” Apple & Pear“/Algo que le haga sonreír” manzanas y peras
Thumbnails (Facebook format)
Suggested Time to Use: September
Sample Post Messages: Facebook and Instagram
Till Sept. 30, WIC participants get $35 per person per month for fresh and frozen fruits and vegetables. Plan now to:
• Stock your freezer • Buy fresh and freeze for later • Enjoy even more late-summer fruits and
vegetables • Buy produce that you can store longer • Get more meal and snack-time smiles!
Ask your WIC staff for even more ideas to get the most out of this 4-month opportunity!
Hasta el 30 de septiembre, participantes de WIC reciben $35 por persona al mes para frutas y verduras frescas y congeladas. Planifique ahora: • Abastezca su congelador • Compre fresco y congele después • Disfrute aún más frutas y verduras este verano • Compre frutas y verduras que pueda almacenar por
más tiempo • ¡Reciba más sonrisas a la hora de comer y merendar!
Pregúntele al personal de WIC para aún más ideas para aprovechar al máximo de esta oportunidad de 4 meses.
Instagram hashtags -- #wicsmiles #fruitsandvegetables #fruitsandveggies
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Twitter:
WIC participants get $35 per person/month for fresh & frozen fruits & vegetables till Sept. 30. Get more late-summer meal and snack-time smiles! doh.wa.gov/YouandYourFamily/WIC; call 1-800-322-2588; or text "WIC" to 96859. #WICsmiles
¡Reciba sonrisas durante la comida a finales del verano! Participantes de WIC reciben $35 por persona al mes para frutas y verduras frescas y congeladas hasta el 30 de sept. doh.wa.gov/YouandYourFamily/WICenEspanol; 1-800-322-2588; o textear "WIC" al 96859.
Social Media Mini-Kit – Theme 5, “Berry Good News”/ “Muy buenas noticias”
Thumbnails (Facebook format)
Suggested Time to Use: Week of July 12 Sample Post Messages: Facebook and Instagram
We’re jumping up and down about all the berries and other fruits and vegetables that are in season this summer. Now you can buy more of them. WIC participants get $35 per person per month for fresh or frozen produce when they shop with their WIC Card between June 1 and September 30! Use your benefits while you can; the increase goes away at the end of September. Ask your WIC staff for ideas about how to spend your fruit and vegetable benefits. More information: Text "WIC" to
Estamos saltando arriba y abajo acerca de bayas y otras frutas y verduras de esta temporada de verano. Ahora, puede comprar más. ¡Participantes de WIC reciben $35 por persona al mes para frutas y verduras frescas y verduras cuando hagan compras con su tarjeta de WIC entre el 1 de junio hasta el 30 de septiembre! Use sus beneficios mientras pueda, el incremento se acaba al fin de septiembre. Pregúntele al personal de WIC para ideas acerca de cómo gastar sus beneficios en frutas y verduras. Más
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96859; call 1-800-322-2588 or visit doh.wa.gov/YouandYourFamily/WIC
información: Textee "WIC" al 96859; llame 1-800-322-2588 o visite www.doh.wa.gov/YouandYourFamily/WICenEspanol
Instagram hashtags: #WICberrygood #WICsummerfun #jumpingforWIC
Twitter:
We’re jumping up and down because WIC participants get $35 per person/month for fruits and vegetables this summer. That’s a lot of berries! doh.wa.gov/YouandYourFamily/WIC; call 1-800-322-2588; or text "WIC" to 96859. #WICberrygood
Estamos saltando de arriba a abajo porque participantes de WIC reciben $35 por persona al mes para comprar frutas y verduras este verano. ¡Son muchas bayas! www.doh.wa.gov/YouandYourFamily/WICenEspanol; llame 1-800-322-2588; o textee "WIC" al 96859.
Social Media Mini-Kit – Theme 6, “Summer Fun”/ “Diversion de Verano”
Thumbnails (Facebook format)
Suggested Time to Use: Week of July 19
Sample Post Messages: Facebook and Instagram
WIC participants get $35 per person per month for fresh or frozen fruits and vegetables when they shop with their WIC Card between June 1 and September 30! Now’s the time to try some different fruits and vegetables, or new ways to eat them. Need some ideas for recipes and serving suggestions? Check out myplate.gov. The increase goes away at the end of September.
¡Participantes de WIC reciben $35 al mes por persona para frutas y verduras frescas o congeladas cuando compran con su tarjeta WIC entre el 1 de junio y 30 de septiembre! Ahora es el tiempo de probar frutas y verduras diferentes, o nuevas formas de consumirlas. ¿Necesita algunas recetas y sugerencias para servir? El incremento desparecerá a finales de septiembre.
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Ask your WIC staff for ideas about how to spend your fruit and vegetable benefits. More information: Text "WIC" to 96859; call 1-800-322-2588 or visit doh.wa.gov/YouandYourFamily/WIC
Pregúntele al personal de WIC para ideas acerca de cómo gastar sus beneficios en frutas y verduras. Más información: Textee "WIC" al 96859; llame 1-800-322-2588 o visite www.doh.wa.gov/YouandYourFamily/WICenEspanol
Instagram hashtags: #cookingwithWIC #exploremoreWIC #healthyfamilies #WICsummerfun
Twitter:
Summer fun: More money for fresh or frozen fruits & vegetables from WIC. Now’s the time to try some new fruits & vegetables, or ways to eat them. Text "WIC" to 96859; call 1-800-322-2588; visit doh.wa.gov/YouandYourFamily/WIC #WICsummerfun
Diversión de Verano: Más dinero para frutas y verduras frescas o congeladas de WIC. Ahora es el tiempo de probar frutas y verduras diferentes, o nuevas formas de consumirlas. ¿Necesita algunas recetas y sugerencias para servir? Textee "WIC" al 96859; llame 1-800-322-2588 o visite www.doh.wa.gov/YouandYourFamily/WICenEspanol
Social Media Mini-Kit – Theme 7, “Rainbow”/ “Arcoíris” Thumbnails (Facebook format)
Suggested Time to Use: Late July/Early August
Sample Post Messages: Facebook and Instagram
Eat the rainbow of fresh or frozen fruits and vegetables this summer. WIC participants get $35 per person per month for fresh or frozen produce when they shop with their WIC Card between June 1 and September 30!
Coma un arcoíris de frutas y verduras frescas o congeladas este verano. ¡Participantes de WIC reciben $35 por persona al mes para comprar frutas y verduras frescas cuando ellos compran con su tarjeta WIC entre el 1 de junio y el 30 de septiembre!
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From apples to zucchini and everything in between, enjoy them now and freeze some for later. The increase goes away at the end of September. Ask your WIC staff for ideas about how to spend your fruit and vegetable benefits. More information: Text "WIC" to 96859; call 1-800-322-2588 or visit doh.wa.gov/YouandYourFamily/WIC
De aguacate a zapote. y todo lo demás, disfrútelos ahora y congélelos para después. El incremento desparecerá a finales de septiembre. Pregúntele al personal de WIC para ideas acerca de cómo gastar sus beneficios en frutas y verduras. Más información: Textee "WIC" al 96859; llame 1-800-322-2588 o visite www.doh.wa.gov/YouandYourFamily/WICenEspanol
Instagram hashtags: #WICrainbow #WICapplestozucchini
WIC participants can eat a rainbow of fresh or frozen fruits and vegetables with $35 per person per month this summer -- from apples to zucchini. Text "WIC" to 96859; call 1-800-322-2588; visit doh.wa.gov/YouandYourFamily/WIC #WICrainbow
Participantes de WIC pueden consumir un arcoíris de frutas y verduras frescas o congeladas con $35 por persona al mes este verano – de aguacate a zapote. Textee "WIC" al 96859; llame 1-800-322-2588; visit www.doh.wa.gov/YouandYourFamily/WICenEspanol
Social Media Mini-Kit – Theme 8, “Have You Seen” (Pineapple Photo)/ “Has visto” Thumbnails (Facebook format)
Suggested Time to Use: August
Sample Post Messages: Facebook and Instagram
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Starting June 1, you’ll get $35 per month for 4 months when you shop with your WIC Card for fruits and veggies. Make this the summer of more smoothies, more berries, more cherries, more veggie-bowls, and more PINEAPPLE on your pizza when you shop with your WIC Card. Ask your WIC staff for ideas about how to spend your fruit and vegetable benefits. More information: Text "WIC" to 96859; call 1-800-322-2588 or visit doh.wa.gov/YouandYourFamily/WIC
A partir del 1 de junio, usted recibirá $35 al mes por 4 meses cuando usted compra frutas y verduras con su tarjeta WIC. Este verano prepare más licuados, bayas, cerezas, platos de verduras, y más PIÑA en su pizza cuando compre con su tarjeta WIC. Pregúntele al personal de WIC para ideas acerca de cómo gastar sus beneficios en frutas y verduras. Más información: Textee "WIC" al 96859; llame 1-800-322-2588 o visite www.doh.wa.gov/YouandYourFamily/WICenEspanol
Instagram hashtags: #WIChaveyouseen #WICpineappleonpizza Twitter
Get $35 per person per month this summer from WIC for fresh or frozen fruits & vegetables. More smoothies, snacks, pineapple on pizza! Text "WIC" to 96859; call 1-800-322-2588; visit doh.wa.gov/YouandYourFamily/WIC #WIChaveyouseen
Este verano obtenga $35 de WIC por persona al mes para frutas y verduras frescas o congeladas. Textee "WIC" al 96859; llame 1-800-322-2588 o visite www.doh.wa.gov/YouandYourFamily/WICenEspanol
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Social Media Mini-Kit – Theme 9, “Have You Seen” (Pineapple Cartoon)
Thumbnails (Facebook format)
Sample Post Messages
We suggest you use the messages from Theme #8, “Have You Seen” (Pineapple Photo).
Suggested Time to Use: August
Cash Value Benefit Increase, Summer 2021
Other Important Information Help us spread the word!
• There are many young children missing out on WIC benefits • Children under age 5 years old on Apple Health Medical (Provider One) or the
Supplemental Nutrition Assistance Program (SNAP) are eligible for WIC Share these easy ways to contact WIC:
• Text WIC to 96859 • Call the Help Me Grow WA Hotline: 1-800-322-2588 • Visit ParentHelp123's ResourceFinder
Need help? Contact us at Washington State Department of Health
• E-mail [email protected] • Call 1-800-841-1410
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