Case Study - Strauss Group
Transcript of Case Study - Strauss Group
Strauss - One of the top food manufacturers in Israelchose Nokku to develop an innovative pilot as part of abig marketing campaign to launch Danone's newproducts.
The goal was to boost brand awareness, gain newconsumer insights, and increase conversion rates.
We launched the project on December 1st 2020, atone of Shufersal's main chains.
Danone by Strauss Groupdelivered a unique "Direct ToConsumer" experience.
Introduction
Results
Number of leads1.1K
Number of Engagements1.3KThe number of people who reachedthe machine and started aninteraction
The number of people who completedthe entire interaction, passed thevalidation process successfully and gota gift.
Danone - One of the leading food-products companies haslaunched a new product line in exchange for powerful data.With Nokku's platform, Danone achieved 400% growth in store sales.For the first time, Nokku's machines were located insupermarkets
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Location: Shufersal Ness Ziona
Daily LeadsRecord
227
Duration: 1 Week
400% increasein sales
400%
Why Nokku?
200
150
100
50
0
25-3424.6%
35-4419.6%
45-5417.4%
55-6415.9%
65+13.8%
18-248.7%
Male50.7%
Female49.3%
Launch a new brand campaignAccelerate Launch of a new Product.Collecting critical data generates sales leads.Improve return on investment as well as in-store sales.Execute "Direct-to-consumer" strategy.Increase Impressions and Presence.Get new consumer insights
Execution3
2
Insights4
Avg DailyLeads
Top RushHour
More Insights
175 42 56%
44%
Age Range Gender
Products
Vanila
Strawberry
Vanila
1-5 1-51-5
"Product Review" is a new feature to upgrade the
customer experience.
Fun & interactive interface is sent to the
customer's mobile phone after the interaction is
completed, and the review asks users some
questions about the product CX and its quality to
generate insights.
Buying probabilityProduct satisfactionEasy to use
Product Review5
Results
Product review submissionrate
11.21%
Insights:
Strawberry
Like BuyEasy
5 45
454
We aim to increase revenue and conversation
rates by sending digital coupons after we
share the samples. These coupons trigger
great call to actions.
Pilot chain VS Other Chains
Sales6
Results
Growth of in-store sales400%
Insights:
חנןתל
רא סטאק
יל ל דרסופש
וטילפי
צ - נ"ראסטאק
יל ל דרסופש
יהתנא נטרקסיל א
ל דרסופש
לוןחו
רא סטאק
יל ל דרסופש
200
150
100
50
0
Sales during the pilot:Pilot week VS 3 past weeksSales by weeks:
0 50 100 150 200
3 weeks ago
2 weeks ago
1 week ago
Pilot week