Case Study Rebranding |...
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Brand Lucence | www.brandlucence.com Case Study Rebranding | Repositioning AdTruth, a device recognition company acquired by Experian with no experience in ad tech needed to shift target audience from tech savvy, product focused IT teams to customer focused brand marketers*. *Stipulation: Company name and logo needed to remain the same. Situation
Transcript of Case Study Rebranding |...
Brand Lucence | www.brandlucence.com
Case Study Rebranding | Repositioning
AdTruth, a device recognition company acquired by Experian with no experience in ad tech needed to shift target audience from tech savvy, product focused IT teams to customer focused brand marketers*. *Stipulation: Company name and logo needed to remain the same.
Situation
Brand Lucence | www.brandlucence.com
Step 1: Transform AdTruth brand identity and core messaging to align with parent company and new target audience.
Create and administer company-wide training on new positioning and brand guidelines.
Action Plan
Case Study Rebranding | Repositioning
Brand Lucence | www.brandlucence.com
Step 2: Build and implement marketing strategy to differentiate and elevate company. Tactics used included:
-Media and analyst relations -Event marketing -Industry advocacy
Action Plan
Case Study Rebranding | Repositioning
AdTruth: Leading the Digital Resolution
Brand Lucence | www.brandlucence.com
AdTruth recognized for innovative approach to cross channel marketing.
Executives tapped by media and analysts for expertise in mobile, identity and cross channel marketing.
Provided foundation for brand marketer interest, shifting conversation to cross-channel, consumer centric customer acquisition.
Results
Case Study Rebranding | Repositioning
Brand Lucence | www.brandlucence.com
Questions? Contact: Sherri Valenti [email protected] +1(646)770.1405
Brand Lucence | www.brandlucence.com
