Case study on MercedesBenz

Group members• Pravin satange

• Prashant warudkar

• Prashant shengole

• Prajkta bobde

• Prakash patange

• Pravin soor

Mercedes-Benz Type Division of Daimler AG

Founded 1871

Founder Karl Benz

Headquarters Stuttgart, Germany

Key people Dieter Zetsche, CEO

Industry Automotive

Products AutomobilesTrucksBusesEngines

Parent Daimler AG

History

• Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks.

• It is currently a division of the parent company, Daimler AG, after previously being owned by DaimlerChrysler and Daimler-Benz.

• Mercedes-Benz has its origins in Karl Benz's creation of the first automobile in January 1886,

• The first Mercedes-Benz brand name vehicles were produced in 1926,

• following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has, over the years, introduced many technological and safety innovations that have become common in modern vehicles.

• The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories- both had entries in the very first automobile race Paris to Rouen 1894. This has continued, and throughout its long history,

W124 2008-Mercedes-Benz-E-Class

About E-CLASS

• The Mercedes-Benz E-Class is a range of executive size cars manufactured by Mercedes-Benz in various engine and body configurations.

• a new feature in volume production vehicles at the time that the E-Class first appeared, with the E as a suffix to the engine nomenclature (e.g. 220E) in the 1950s.

• It was not until the launch of the facelifted W124 that the E was used as a prefix (i.e. E220) and the model referred to officially as the E-Class (or E-Klasse).

• Due the E-Class' size and durability the cars also frequently serve as taxis in European countries, Mercedes-Benz offers "taxi specification", as well as other special purpose vehicles (e.g. police or ambulance) from the factory.

Purchasing• Mercedes-Benz automobiles are available at

dealerships in over 130 countries and their work fleet (trucks and commercial vehicles) are available from a group of dealers worldwide as well as direct from the factory.

• As with several other European automobile brands, Mercedes has offered a European delivery option for American customers who purchase a Mercedes-Benz automobile

Last some launch • 1998: Mercedes-Benz CLk

• 2004: Mercedes-Benz SLR McLaren

• 2004: Mercedes-Benz CLS

• 2007: E320, GL320 Bluetec, ML320 Bluetec, R320 Bluetec

On June 18, 2008, Daimler-Benz announced the construction of a new Mercedes plant in Hungary. Fuel-efficient, compact cars will be manufactured there including the next generation A- and B-Class.

Competitors analysis

Top ten luxury car BMW JAGUAR SAAB LEXUS ACURA CADILLAC VOLVO MERCEDES INFINITI LINCOLN

SWOT ANALYSIS

STREANGTH RESALE VALUE SAFETY AIRBAG Performance Luxury Innovation

WEAKNESS Waiting list Building time

STRATEGIES

DifferentiationCost leadershipProduct development

Sales of Mercedes -Benz

• Mercedes-Benz brand sales through the end of July 2008 were up 3 percent to a record 692,000 cars, led by demand for the Mercedes-Benz SLK and SL roadsters, as well as its CLC sports coupe.

• Monthly sales were strongest in Asia, including China, with demand there leading to 11,500 cars sold, up 10 per cent from last year. In China, sales last month were up 69 per cent to 3,300 Mercedes-Benz sold, compared with 2,000 vehicles sold in July 2007.

• In the US, sales of Mercedes-Benz brand passenger vehicles rose 12 percent to 20,700 cars in July, compared with 18,600 units a year ago.

SALE IN INDIA 2008

Mercedes-Benz India on Monday said it has crossed the 3,000-car sales figure so far this year, reflecting a growth of 56 percent.

the S Class, the leading luxury vehicle from the Mercedes-Benz stable, sold a total of 524 units.

The new C class, which made its debut at the Auto Expo in January, sold more than 1,450 units

The hugely popular E class continues to be the favourite of the Indian costumer with a sales figure of 921 cars

2008 Mercedes-Benz E-Class Elegance 220 CDI

Ex-Showroom Price: Rs. 38,99,000  |  Price Details

Body Style : Sedan

Engine Displacement : 2,148 cc

Mileage-City : -

Fuel Type : Diesel

Transmission Type : Automatic

2008 Mercedes-Benz CL-Class 600

Ex-Showroom Price: Rs. 1,65,75,643  |  Price Details

Body Style : Coupe

Engine Displacement : 5,513 cc

Mileage-City : -

Fuel Type : Petrol

Transmission Type : Automatic

Dealer of Mercedes in Nagpur

Nagpur: Sanghi Motorcar Co. C/o. Coventry Motors Pvt. Ltd. 440028 Nagpur Tel. +91 7104 232620 Fax +91 7104 234674 Email:nagpurasc@sanghimotor.com