Case Study Mercedes Sobiesław Zasada

Automotive Campaign

MERCEDES: THE NEW GLA-CLASS AND C-CLASS

Campaign Client Emision Canals

Premiere The New C-Class and Thea New GLA-

Class

Sobiesław Zasada

Automotive

6/03/2014 26/03/2014

display, Facebook,

mobile

The goal of the campaign run for Mercedes Sobieslaw Zasada Automotive was to collect proper leads and encourage users to sign up for test drivesin C-class and GLA-class cars.

The most effective channel proved to Facebook and display (retargeting) that generated the lowest cost of the contract.

Generation Lead - Even 30 days after campaign’s end

During the campaign, delivered 34 Contact Leadsof which 71% came from Facebook.

71%

23%

6%Test Drivers

Facebook

Display

Audience Target-ing

For the purpose of the campaign was created two lines of creative - static and dynamic.

We tested 8 different strategies of targeting. The best results are obtained keywords targeting.

Each of them presented both cars, claim and the Call To Action. When User clicked on banner then was transferred for Landing Page, which was an application form for a test drive.

Age Category Keywords SBO

8.00%

29.50%

50.00%

12.50%

Targeting

We are extremely content with the course and implementation of the campaign. In a very short time we managed to achieve satisfying results and reach people who were really interested with the product. The campaign was positively valued not only by managers but also by recipients.

Jolanta Gołąb,Trade Marketing SpecialistMercedes Sobieslaw Zasada Automotive

REFERENCE

The promotional campaign Mercedes C-Class and Class GLA was first realized by Sparc Media.