Case Study: Local Online Marketing for National Beauty Franchise Brand.

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F | 615.523.1375

localsearchmasters.com

Amazing Lash Studio - Local Online Marketing

LSM Case Study | Amazing Lash Studio |amazinglashstudio.com

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F | 615.523.1375


Objective

LSM began working with a majority of Amazing Lash Studio’s Arizona-based clinics in late

2015, with the goal of helping each clinic generate more website/foot trafic and more

appointment requests.

Strategy Overview

LSM designed a 5-part strategy that optimized the digital journey of Amazing Lash Studio’s

typical customer who is looking for local eyelash extension salons:

1) Highly position each studio’s map and organic search listing in Google’s search

results on lucrative keyword searches being performed by their target audience

2) Create targeted, customized Google ad campaigns for each studio

3) Set up 30-day remarketing campaigns that target people

who’ve visited each studio’s microsite with Amazing Lash Studio

display ads on other websites

4) Optimize each studio’s local listings to ensure brand consistency

5) Oversee each studio’s social media marketing efforts

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SEO

After each clinic microsite was audited and we completed market

research, we proceeded to:

1) Optimize the metadata of each page

2) Add unique, optimized content to each microsite:

•Information about Amazing Lash Studio’s eyelash extension

products and services, the studio’s physical location,

directions to and landmarks near the studio

•A video that serves as a virtual studio tour

3) Earn backlinks from:

•Seach engine proiles

•Local citations

•Local listings

•Authoritative websites

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F | 615.523.1375


SEO Results

Once Google began indexing the SEO work we completed, each studio saw a

dramatic increase in the amount of lucrative keyword searches that their microsites

ranked on Page 1 for. In many cases, in the top three organic search result positions.

Tempe

Scottsdale

LSM Began Work

LSM Began Work

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SEO Results

Gilbert

Phoenix

LSM Began Work

LSM Began Work

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F | 615.523.1375


SEO Results

We positioned Amazing Lash Studio locations highly in both the

map and organic search listings on lucrative keyword searches.

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F | 615.523.1375


SEO Results

The higher rankings on lucrative keyword searches increased the amount of new business each

studio generated from their microsite.

KPINov 1 -30(Month 1)

April 1 - 30(Month 6)

Results

Organic Sessions 327 698 113% increase

Request Appt Form Submissions 17 71 318% increase

Click-to-Call Completions 29 47 62% increase

KPIOct. 1 -31(Month 1)

April 1 - 30(Month 7)

Results




Tempe

McDowell Mountain Ranch (Scottsdale)

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SEO Results

KPIJan 25 - Feb 25

(Month 1)April 1 - 30(Month 3)

Results




San Tan (Gilbert)

KPIJan 25 - Feb 25

(Month 1)April 1 - 30(Month 3)

Results




Tatum & Shea (Phoenix)

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Review Management Results

A majority of reviews for our Amazing Lash Studio locations were posted

on Yelp, Facebook and Google+. We managed these reviews on behalf

of the client in a timely manner that was appropriate for and unique to

each customer’s experience.

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F | 615.523.1375


Paid Search Results

We developed and reined customized Google ad campaigns

for each location. Over time, each location saw a noticeable

improvement in their average cost-per-conversion rate.

Tempe Scottsdale

67%

DECLINE33%

DECLINE

Gilbert

36%

DECLINE

Month 1: $22.70

Month 4: $14.54

Month 1: $31.51

Month 6: $10.39

Phoenix

19%

DECLINE

Month 1: $22.14

Month 6: $17.89

Month 1: $20.05

Month 6: $13.48

T | 615.346.5551

F | 615.523.1375


Social Media Results

We set up and managed proiles for each studio on the proper

social channels, engaged with their audience, and developed

content that we then scheduled.

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F | 615.523.1375


Conclusion

The Arizona studios, as well as other studios we work with across the

United States, have been pleased with the results provided by LSM’s work.

For further information and to see additional case studies please visit our website.

“My studio’s rankings are up, business from my site is up and I’m seeing more foot traffic. I’m a fan.”- Jon Brovitz - Studio Owner - Tempe, AZ

“One aspect that sets them apart from all others is their exemplary customer service. We are most appreciative of the time, effort and individual attention put into our account-right down to the finest details of insuring

neighborhoods are correctly identified, and reports are jointly analyzed rather than just emailed.

The “cherry on top” is an excellent return on our investment!”- Cindy Rash - Studio Owner - San Tan (Gilbert), AZ

“A month and a half after opening our studio and have to say LSM has been great to work with. Everyone I’ve spoken to has been incredibly informative and explained things in a way even someone like me

(not marketing savvy) can understand. Already seeing healthy growths in our business and are appreciative as ever.” - Ali Dobson - Studio Director - Las Vegas, NV

“I love Local Search Masters!” Peter Carlson - Regional Developer - Chicago

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Case Study: Local Online Marketing for National Beauty Franchise Brand.

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Transcript of Case Study: Local Online Marketing for National Beauty Franchise Brand.