She Beauty Culture - Brand Identity
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Transcript of She Beauty Culture - Brand Identity
beauty culture
Corporate logotype She
beauty culture
beauty culture
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beauty culture
beauty culture
SHE
leading symbol
special font
signature
logo block
motive
Logotype structure She
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0 1 2 3 4 5
10 m
m
Proportion scale of logotype She
beauty culture
beauty culturebeauty culture
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14 mm
Graphic executions of logotype She
Graphic version
Lineal version
Minimal sizefor printing
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beauty culture
CMYK
400
1000
CMYK
60909515
CMYK colour scheme of logotype She
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beauty culture
PANTONE 375 C
PANTONE 1545 C
PANTONE colour scheme of logotype She
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beauty culture
Black 100%
Black 40%
Black-white positive scheme of logotype She
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beauty culture
Black 0%
Black 40%
Black-white negative scheme of logotype She
beauty culturebeauty culture
Allowed colour versions of logotype She
beauty culturebeauty culture
beauty culturebeauty culture
beauty culture
beauty culture
Disallowed colour versions of logotype She
Do not allow use of the logoon interrupted backgroundor colour
Do not allow interruptionof the backgroundbelow the logo
Do not allow the reversalof the logo elements
Not allowed tilting the logoin one direction
Do not allow colour changein the logo
Do not allow accidentaloutline on parts of the logo
AGOptymaCyrabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,;(”!?*)
абвгдежзийклмнопрстуфхцчшщъьюяАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЮЯ1234567890.:,;(”!?*)
AGOpusabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,;(”!?*)
абвгдежзийклмнопрстуфхцчшщъьюяАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЮЯ1234567890.:,;(”!?*)
AGOptymaCyr-BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,;(”!?*)
абвгдежзийклмнопрстуфхцчшщъьюяАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЮЯ1234567890.:,;(”!?*)
Recommended fonts for She
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beauty culture
Мария Ивановамениджър
гр. Варнаул. Акад. Андрей Сахаров № 2
тел.: 052 123 456моб.: 0887 123 456
5 m
m5 mm
10 m
m
5 m
m10 mm
7 pt
8 pt
7 pt
beauty culture
Мария Ивановамениджър
гр. Варнаул. Акад. Андрей Сахаров № 2
тел.: 052 123 456моб.: 0887 123 456
90 mm
50 m
m
Corporate identity (business cards) - She
5 m
m
5 mm 5 mm
5 m
m
210-230 mm
110-4
20 m
m
beauty culture
гр. Варна, ул. Акад. Андрей Сахаров № 2тел.: 052 123 456 моб.: 0887 123 [email protected] www.she.bg
beauty culture
Corporate identity She (envelopes, forms, pens) -
5 mm
5 m
m
middlemiddle
middle
Corporate identity cover She (folder and CD/DVD ) -
beauty culture
СИЙ СИТИ ХАУС ЕООД - Варна
SEA CITY HOUSE Ltd. - Varna
Corporate identity She (stamp) -
beauty culture
beauty culture
beauty culture
beauty culture
beauty culture
beauty culture
Corporate identity She (shirts and hats) -