Blowing the Roof Off

LSM Case Study | Rapid Restoration, LLC |teamrapid.comJul. 25, 2013 – Mar. 4, 2014 vs. Jul. 25, 2014 – Mar. 4, 2015

Challenge

Team Rapid is a professional disaster recovery and construction company

located in Springfield, TN. In early 2014 they realized they were in need

of an agency that could help them generate new customers from the web,

specifically located within the greater Nashville area.

Strategy Overview

Our digital strategy focused on five main themes:

1. Get Team Rapid’s website highly ranked in the organic search results

for lucrative keywords.

2. Create unique content designed to answer customer FAQs.

3. Create ad campaigns to run during extremely hazardous

weather-related events.

4. Showcase their overwhelmingly positive reviews to the public and

prospective customers.

5. Unify the Team Rapid brand online.

SEO & Content

LSM focused on improving the organic rankings of Team Rapid’s

key service pages on searches most likely performed by their ideal

target audience in the greater Nashville market. Among some of the

goals we accomplished:

- Audited and optimized the entire website.

- Added unique, fresh content to key service pages.

- Wrote custom content for blog focused on addressing:

- Customer FAQs.

- Home repair best practices.

- Obtained authoritative backlinks from:

- Local directories.

- Restoration-focused directories.

- Wrote social posts on Facebook focused around:

- Weather alerts.

- Home repair best practices.

- "Before and after" pictures of repairs.

Paid Search

In late February of 2015 the greater Nashville area was hit by a

severe winter storm damaging several homes in the area. Prior to the

storm hitting Nashville LSM set up an ‘Emergency Winter Storm Repair’

AdWords Campaign. It was designed to increase ads’ bid levels in

order to guarantee positioning in the top 1-2 paid search results on a

select series of profitable keywords being performed within Nashville’s

high-end residential neighborhoods.

Once Team Rapid had more quality leads than they could service, we

turned off the campaign to ensure they did not spend any additional

money on demands they could not meet.

Conversion Optimization

Understanding how important online reviews are when it comes to

selecting a restoration business, LSM set up a review schema plugin on

important service pages such as mold removal. This allowed for the

review rating to show up in the page’s organic listing, helping to

separate their listing from competitors and increasing the number of

people who proceeded to click-through to the page.

Webpage Keyword Jul. 25, 2013 Mar. 4, 2015 Ranking Increase Ranking Ranking Movement

/water-damage-restoration/ Water Damage Nashville 23 2 21

Water Damage Repair Nashville 19 3 16

Water Damage Restoration 100+ 3 97

/storm-damage/ Storm Damage Repair Nashville 2 1 1

Storm Damage Nashville 6 2 4

/roof-repair-replacement/ Roof Replacement Nashville 70 5 65

Roof Replacement Brentwood 91 1 90

/contact-us/

75 to 442 Visitors

35 to 310 Visitors

17 to 159 Visitors

223 to 373 Visitors

489%

785%

835%

68%

Results

Jul. 25, 2013 - Mar. 4, 201412 Visitors to Page

Before Review Schema Installed

Aug. 1, 2014 - Mar. 4, 2015144 Visitors to Page

After Review Schema Installed

Winter Storm Campaign

5:00 AM on Feb. 18 - 6:30 AM on Feb. 21

1.7

7 $49.89 501%

7,851 $349.26

Average Position

Conversions

Impressions

Cost Per Conversion

Spend

Below NationalCost Per Conversion Average

1,100% Increase in Traffic12 visitors 144 visitors