Case Study: KYUNG DONG
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Transcript of Case Study: KYUNG DONG
UNILAB SRL—1st September 2015 CASE STUDY KYUNG DONG: When tradition meets evolution
Summary
Discover how KYUNG DONG found a way to create new
business opportunities through a customized selection
software made by UNILAB Srl.
About KYUNG DONG “Since established in 1967, we have manufac-
tured and supplied commercial and industrial
refrigeration and air-conditioning equipment
such as unit cooler, condensing unit and con-
stant temperature/humidity system unit.
We are a leader in this industry based on rich
engineering know-how and confidence and
always response to market with quality prod-
ucts and on-time delivery.”
Source KYUNG DONG website
CASE STUDY
KYUNG DONG: How to create new business opportunities
When tradition meets evolution
UNILAB SRL—1st September 2015 CASE STUDY KYUNG DONG: When tradition meets evolution
Our approach
The challenge was to customize the UNILAB selection software
UNIT SELECTOR according to the strong KYUNG DONG identifica-
tion.
Our technicians used UNIT SELECTOR to developed an innovative
solution that keeps unchanged the tradition:
It includes key languages, tailored to KYUNG DONG require-
ments: Korean, English, Spanish, Russian and Finnish.
Features different activation’s levels, according to the mar-
ket, users and restrictions of certain products.
Provided bundle of many commercial licenses for Sales De-
partment for a broad distribution.
Integrated inside the software an easy tool for the calcula-
tion of thermal capacity of storage rooms.
Thermodynamic results was supposed to be reliable in ex-
treme air conditions, for a world-wide market.
Challenges
KYUNG DONG was looking for a tool to create new business
opportunities. They have always invested in exhibitions as their
main marketing approach. In addition, the expansion of their
activities in foreign countries required a global and unique
sales approach.
UNILAB UNIT SELECTOR Soft-
ware
When KYUNG DONG discovered UNILAB Selection Software
called UNIT SELECTOR, they immediately realized its potential.
Requirements:
select and calculate all KYUNG DONG units
export offers in Non-Latin languages (Korean included)
What is UNILAB Unit Selector? Software for the selection and estimation of
dry coolers, air coolers, remote condensers &
unit coolers. Colors, input parameters and
printout layouts can be customized according
to your business needs. It features a wide se-
lection of fluids and fan types (EC included) and
special accessories like the adiabatic system. It
uses a proprietary mathematical model for the
coils calculation.
More info here: j.mp/unitselmodulesvideo
UNILAB SRL—1st September 2015 CASE STUDY KYUNG DONG: When tradition meets evolution
Benefits for KYUNG DONG UNILAB software architecture supported the increasing
number of national and international representatives,
giving KYUNG DONG a strong tool supporting sales in
foreign countries.
In 2014, the number of local agents was 40. The intro-
duction of the Korean language in our customized soft-
ware was a game-changer point, allowing national repre-
sentatives growth. In addition, KYUNG DONG’s custom-
ized software’s easy-to-use interface does not require
any additional training, for a fast response to the market.
Sales people can filter units and make offers quickly in
occasion of exhibitions, and give reliable thermodynamic
results. The software is fully multi-language. Any agent
can easily generate an offer using the software in his
mother-tongue language, and then print or export the
business proposal into another language. It is always pos-
sible to import additional languages when required, ac-
cording to the market’s evolution.
Do you need a software like this?
If your answer is “yes” or you just
have questions about UNILAB
UNIT SELECTOR, our specialists
are at your disposal for a free
evaluation.
Via Nino Bixio, 6 - 35131 - Padova (ITALY) Ph. +39 49 8763311 - Fax +39 49 8750196
The creation of different activation
levels helps the direction to monitor
the performance the sales representa-
tives (agents, distributors, technical
sales engineers, etc.), analyze reports,
export and compare useful statistical
information.
Providing time-limited activation codes
gives KYUNG DONG the choice to ex-
tend or to stop specific cooperation
contracts when required.
The integration of “COLD STORAGE” tool is strategic. It
allows sales representatives to calculate the thermal ca-
pacity required to storage good, such as fish, vegetables
etc. This makes it even easier to tailor winning commer-
cial proposals, with an obvious increase of sales results.
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