CASE STUDYInternational Federation of Volleyball (FIVB)

Maintaining a Fanbase on Chinese Social Media

Because China's volleyball team was one of the earliest teams to achieve success on the

international sports stage, the sport is popular in China.

The official governing body, the International Federation of Volleyball (FIVB), launched on

Chinese social media last year to great success, growing over 100,000 fans in only 90

days.

However, while many brands have a strong start, one of the biggest

challenges is maintaining a fanbase.

FIVB, however, has maintained a steady rate of organic growth several

months down the line.

In the past week alone, they've gained :

3,000 240 2.2K200 600newfollowers

comments reposts clicks likes

How did they do it?

1. Great ContentFIVB’s posts are consistently filled with rich media content: high quality, exclusive behind-the-scenes, & action images

2. LocalizationSince Chinese fans are interested in news that they can relate to, FIVB emphasizes the Chinese teams and what events take place in China.

3. EngagementFrequent updates, questions, and campaigns encourage fans to participate in conversations and give opinions.

Thanks for listening ;)

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