TURBOCHARGE YOUR FANBASE WITH TWITCHBUILT FOR BROADCASTING

Reach Engage Earn

BROOKE VANDUSENDIRECTOR OF GAME DEVELOPER SUCCESS, TWITCH

@brookevandusen

brooke@twitch.tv

Key Assumptions

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• You make games

• You are familiar with the Twitch ecosystem

• You believe Twitch can help your game be successful

THE PROBLEM

The Problem

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How do I make my game successful on Twitch?

The Problem

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How do I make my game successful on Twitch?

How do I get “the right” broadcasters to play my game?

The Solution

1. Pay them a bunch of money

2. Build a game they actually want to play

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The Problem

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How do I make a game broadcasters want to play?

LOOKING BACK:THE TWITCH BROADCAST SDK

If we make it easier to create video content,

we will have more content creators , more

video content, and more viewers of that

content

We were half right…

Twitch Broadcast SDK Learnings

• Much more video content! Over 4X the previous baseline on average

• No statistically significant difference in total engagement from viewers

Less than a 1% change in total views

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Twitch Broadcast SDK Learnings

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Takeaway:

How do I enable more engaging content

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Make your game watchable / What we know

• Legibility*

• Ensure viewers of your game are given enough information to contextualize what

is happening

• Professional sports do this very, very well

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*term pioneered by Rami Ismail and Adam Saltsman, Gamasutra Oct 20 2015

Make your game watchable / What we know

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Overland Pre-Alpha

Make your game watchable / What we know

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Stream! Understand how your game plays in a live environment

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WHERE THINGS ARE GOING

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Where Things Are Going / Sandbox style games

Live streaming as a medium is still in its infancy.

We’re just starting to scratch the surface.

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Current Interactive Paradigm

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Stream Mechanics

The community is already pushing the bar

for engagement on our platform

HOW DO BROADCASTERS ENGAGE THEIR AUDIENCES

• Inclusion

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Broadcaster Engagement / Where things are going

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Broadcaster Engagement / Where things are going

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Did you enjoy watching Streamline?

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Punjistick

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Did you enjoy watching Streamline?

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Punjistick

• Inclusion

• Recognition

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Broadcaster Engagement / Where things are going

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• Inclusion

• Recognition

• Motivation

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Broadcaster Engagement / Where things are going

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Loyalty Program Connected Accounts

Broadcaster Engagement / Where things are going

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WHERE CAN GAMES ENGAGE AUDIENCES

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Game Influence / Where things are going

• During Streamline playtests - 58% of the audience who interacted with a

viewer controller did not chat.

• Build a game broadcasters want to play• Focus on enabling more engaging content• Make your game legible • Consider how broadcasters engage:

Inclusion

Recognition

Motivation• Give the audience influence• Reach out to Twitch

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Recap / Built for Broadcasting

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Twitch Developer Success / Reach out!

• If you are interested in making your game more Stream Friendly – let us know!

We can help you with feature feedback, integration support, connect with

broadcasters, and more!

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Twitch Developer Success / Stay connected

• Stay up to date with Twitch Developer Success news and feature releases

Follow @twitchdev on twitter

Registered for a developer account at dev.twitch.tv

How did we do? http://bit.ly/devdaysurvey

Learn more: http://www.twitch.tv

http://dev.twitch.tv

http://www.twitch.tv/p/jobs

Follow us:@brookevandusen

@twitchdev

Thank You

@twitchdev

@brookevandusen

brooke@twitch.tv