Case Study: HOB Partner Zone

What is the TecChannel Partner Zone?

The TecChannel Partner Zone is a special form of content integration. In a similar way to a microsite, a separate sub-channel is created. Here the customer can present various contents such as white papers, press releases, videos, case studies, etc. and at the same time fill exclusive advertising locations. At the same time various traffic drivers such as text ads, traditional banner formats, stand-alone mailshots and text links guarantee that high volumes of traffic are generated to the landing page = Partner Zone.

- Animated hockey stick as effective advertising banner

- Case studies and white papers to download

- Lead article in content area

- Various downloads, datasheets, animations, etc.

- Strong logo presence

- Own item in navigation bar

Case Study: HOB Partner ZoneObjective:Generation of brand and product awareness within the target group of IT experts. Lead generation and increase in thedownload rate of a test software program

Advertising methods/materials:Teaser box, logo, leaderboard, MPU, skyscraper, flash animation white paper, case studies, newsletter text ads, datasheetsPeriod:8 weeks

Results/click rates: Status: September 2007Traffic in Partner Zone: 2300Total impressions: 1.05 millionLeads generated: Over 110 qualified leadsTotal downloads: 282

Conclusion of HOB Partner Zone:

By means of this content integration process, HOB

not only succeeded in achieving a very high media reach,

but also generated high-quality leads in the

intended target group. It was also possible to

achieve a clear increase in the download rate for the

test version of the HOB software.