CASE STUDY HITTING THE RED CARPET WITH...
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8 West 38 th St. Suite 501 . New York, NY 10018 . www.suddenindustries.com . 212-353-1188 THE CHALLENGE OUR SOLUTION THE RESULTS • Updating the AccessHollywood.com brand to better engage their primary audience of women 25-44 years old • Surfacing more content to promote additional site exploration, page views and ad sales opportunities • Leveraging the AccessHollywood.com legacy CMS to make a more data driven site Knowing that the primary goal for Access Hollywood was to create an experience that was "mobile first", Sudden developed a sophisticated responsive design that translated across desktop, tablet and smartphone. The updated branding of the design leveraged the quality and quantity of their photo and video galleries to create an image driven experience. Knowing that video is a huge driver of both site traffic and ad sales opportunities for AccessHollywood.com, Sudden designed a video gallery that surfaced additional and related content that is most relevant to the viewer's interests. As the original AccessHollywood.com was built on a proprietary legacy CMS, Sudden worked closely with their team to determine how to best leverage what they already had to create a more data driven and SEO friendly site. • The updating of the Access Hollywood brand online was an immediate success with fans - delivering a more engaging brand experience on desktop, tablet and smartphone. • The redesign of AccessHollywood.com increased page views and dwell time across the site. • Mobile viewing of Access Hollywood content has sharply risen. • The redesign provided a stronger video presence on the site. • The increase in page views and video offered more ad sales and sponsorship opportunities. • Winner of the 2014 Davey Award: Best Entertainment Site • Winner of the 2014 Communicator Award: Best Entertainment Site HITTING THE RED CARPET WITH MOBILE THE STORY A reliable source for pop culture fans to find out the latest information on what's really happening in entertainment news, NBC Universal's AccessHollywood.com has a proven track record for breaking news and delivering accurate and balanced reporting to hundreds of thousands of users daily. Access Hollywood needed to become a "mobile first" brand in order to better reach their fans on the platforms where they spend their most time. Sudden Industries uses mobile to bring Access Hollywood fans the latest in celebrity news and gossip CASE STUDY Website www.accesshollywood.com
Transcript of CASE STUDY HITTING THE RED CARPET WITH...
8 West 38th St. Suite 501 . New York, NY 10018 . www.suddenindustries.com . 212-353-1188
THE CHALLENGE OUR SOLUTION THE RESULTS
• Updating the AccessHollywood.com brand to better engage their primary audience of women 25-44 years old
• Surfacing more content to promote additional site exploration, page views and ad sales opportunities
• Leveraging the AccessHollywood.com legacy CMS to make a more data driven site
Knowing that the primary goal for Access Hollywood was to create an experience that was "mobile first", Sudden developed a sophisticated responsive design that translated across desktop, tablet and smartphone. The updated branding of the design leveraged the quality and quantity of their photo and video galleries to create an image driven experience. Knowing that video is a huge driver of both site traffic and ad sales opportunities for AccessHollywood.com, Sudden designed a video gallery that surfaced additional and related content that is most relevant to the viewer's interests. As the original AccessHollywood.com was built on a proprietary legacy CMS, Sudden worked closely with their team to determine how to best leverage what they already had to create a more data driven and SEO friendly site.
• The updating of the Access Hollywood
brand online was an immediate success with fans - delivering a more engaging brand experience on desktop, tablet and smartphone.
• The redesign of AccessHollywood.com increased page views and dwell time across the site.
• Mobile viewing of Access Hollywood content has sharply risen.
• The redesign provided a stronger video presence on the site.
• The increase in page views and video offered more ad sales and sponsorship opportunities.
• Winner of the 2014 Davey Award: Best Entertainment Site
• Winner of the 2014 Communicator Award: Best Entertainment Site
HITTING THE RED CARPET WITH MOBILE
THE STORY A reliable source for pop culture fans to find out the latest information on what's really happening in entertainment news, NBC Universal's AccessHollywood.com has a proven track record for breaking news and delivering accurate and balanced reporting to hundreds of thousands of users daily. Access Hollywood needed to become a "mobile first" brand in order to better reach their fans on the platforms where they spend their most time.
Sudden Industries uses mobile to bring Access Hollywood fans the latest in celebrity news and gossip
CASE STUDY
Website www.accesshollywood.com
