Case Study: Decide. Commit. Succeed. How Beachbody Moved to a Next-Generation Architecture

World®’16

Decide.Commit.Succeed.HowBeachbodyMovedtoaNext-GenerationArchitectureMichaelLee- VPEngineering– BeachbodyPJLittle- Beachbody

DO3T06S

DEVOPS

2 @CAWORLD#CAWORLD ©2016CA.ALLRIGHTSRESERVED.

©2016CA.Allrightsreserved.Alltrademarksreferencedhereinbelongtotheirrespectivecompanies.

Thecontentprovidedinthis CAWorld2016presentationisintendedforinformationalpurposesonlyanddoesnotformanytypeofwarranty. The informationprovidedbyaCApartnerand/orCAcustomerhasnotbeenreviewedforaccuracybyCA.

ForInformationalPurposesOnlyTermsofthisPresentation


Abstract

Beachbodyvaultedover17yearsoflegacysystemandpracticestoacommunityleadership

positioninourTechnologyculture,ourplatforms,andembracingaPaaSandmicro-service

architecturedrivenworld.Inthissession,learnhowBeachbody,aB2C/B2BMLMcompany

modernizedandsetthegroundworkforitsnextgenerationofproductsandservicesusingthe

powerofOpenSourceandCA'sdevops andserviceenablement.

MichaelLeeBeachbodyVPEngineering


Q&A

Agenda

BEACHBODYHISTORY

BRIDGING:LEGACYTONEXTGENJOURNEY

USECASE&DEMO:PUBLISHINGWORKFLOW

1

2

3

4


Beachbody § $1.3BGrewexponentially1998-2016§ Fitnesscompanywithfourmajorlinesofbusiness

– Directtoconsumer

– Network– Workshops&Classes– BeachbodyOnDemand

§ Ourprograms– 1998TurboJam

– 2003P90x– 2007TeamBeachbody– 2010Shakeology– 2014BeachbodyLive– 2015Apparel

§ Today:400,000+coaches

Introduction


Warehouse

Tax

Orders

Call Switch

Accounting

Payroll

Payments

Media

Customer Service

Procurement

Continuities

Telemarketing

Billing

Community

eCommerce

1998 2000 2005 2010 2015 2016+

Assets

Genealogy Order Reporting

Properties

Marketing Database

Projects

Revenue

Revenue Recognition

Video

Workshops

Cash

Reporting

Accounts Payable

Coach

Club

Commission

Email Management

Fitness Tracking

Content

Coach Reports

Coach Relations

General Ledger

Chat

Accounts Receivable

Replicated Sites

Affiliate Email Marketing

International$5 Billion


i3c

Media

Quickbooks

WarehouseTelemarketing eCommerce

Call Switch

Message Boards

Customer Service eCometry

mybeachbody Coach CRM Certification Digital

Enterprise Service Bus


TheChallenge

§ Growthledtosprawlwhichledtoknowledgeisolation

§ Architecturewasnotreadyforourincreasingdataandcustomervolumes

§ ManykeyservicesSaaShosted,withcompaniesthatdidnotgrowwithus

§ Bringingapplicationsinhousewithateammoreaccustomedtohostedapplications

§ Needtodeliveruserfacing,webspeedexperiencewithmarketingdriventrafficspikesacrosseCommerce,CMS,digitaldistribution,andanalytics


Microservice ArchitectureAPI–drivenReadyforInternationalExponentialRevenueGrowthTargetPartnerDevelopmentCenters

Media AgenciesChannels & Affiliates

Dist Center(3PL) Telemarketing Manufacturer SupplierB2B

CountriesCOOBB in a Box BB Live bb.com

External Service Layer

CRM Email Delivery

Content ManagementMDM

Commerce Engine

ERP

MLM Engine

Non-Transactional Corporate Systems

Data Asset Management

Media Mgmt(Pioneer)Merchant Portal

Campaign & Test

ManagementBI Portal C/S Portal R&D

(Agile PLM)

Payment Service

Internal Service Layer

Streaming Players

Club.tbb.com

DataLake

10 ©2016CA.ALLRIGHTSRESERVED.@CAWORLD#CAWORLD

LegacytoNext-GenArchitecture


ArchitectureDomainsegmentedMicroservicesDecide.Commit.Succeed.

People“PushDecisionstotheEdge”

ProcessDeliverqualitysolutionsatspeed.

MakingaNext-GenArchitectureWork


People


OrgDesign§ DevOpsCulture§ Autonomous&Decentralized§ Training

– Prioritization&WorkloadManagement– StakeholderManagement– Extraordinary,notordinary– Removingimpedimentstoincrease

velocityandquality– FullStack

§ DecentralizedHorizontalServiceswithoutincrementalheadcount

§ RetentionProgram

“PushDecisionstotheEdge”*

*https://codeascraft.com/2015/12/21/leveling-up-with-system-reviews/

DeliveryTeams


CultureasTechnologyTransformation

§ Events:Hackathon,bugsmashday§ Community:meetups,lunch&learn,

guilds,onboarding,architecturebash§ IgnitionDay2016:

– 100%EngineeringParticipation– 80%ofthe30teamspracticed

Clouddevelopment– 60%oftheteamsproduced

microservicesandAPIs§ CASponsorship

“Wecelebratewhoweareandwhatweaccomplish”


Process


ProcessModernTechStackGovernance

Services Platforms Techniques Languages


Process § Microservices areaprocess:ConventionoverConfiguration!– Can’tmanagesnowflakesen masse– Can’tscalesnowflakes– Can’ttroubleshootheterogeneityatscale

§ Repeatability– DockerComposesameinDev,samein

AWS

§ Dockerallowsengineeringteamstochoosewhatworksforthem,butstillscaleanddistributeinahomogenousway

PaaS(PlatformasaService)

?


Process § ManageLess– VM’s->Containers– VPC’sw/EC2->ECS– Focusonthepiecesyouwanttocontrol

andpushouttheonesthatareuninteresting

– SeparatecontainersforSplunkforwarder/etc – canbedeployedandreplacedseparately

– Forcesyoutothinkofthesizeofyourdeployable(noOSbloat)

§ SametoolsinDevandProduction– Docker+Vagrant->DockerCompose

PaaS(PlatformasaService)

YourProblems

VMHealth

LoggingKey/User

Management

Environmentconfigs

Startuptime

Scaling

Containerdependency

FullOSsecurity


Architecture


Decide.


KeyConcerns CAAPIM OAG AWS

ContinuousDelivery *

CloudIntegration/Support/Deployment * *

SWAGGERandRAML * *

AnalyticsandStatistics * *

Portal(APIManagement) *

APILiveCreator *

SupportofLegacySystems *

Security * * *

AdvancedSupportforMobileDevelopment * *

APIOrchestration * *

Monitoring * * *

MultiPlatformSupport *

CAAPIManagement§ APIDocumentation§ PCI-DSS/PIIandotherSecurity

requirements§ APIAccessControlmeasures§ Monitoring,throttling,andorchestration§ PaaSsupport§ Consultingpartnershiptore-writecritical

APIstonewgateway

APIManagementEvaluation


Commit.


Run-timeServiceLayerBridgingandAbstractionPatterns


Succeed.


PhaseI:GlobalAPIs

§ DesignFirstApproach

§ Forcestandarddocumentationanddefinition

§ Drivestakeholderconversationsbeforecommitment

§ AutomatedocumentationprocessforconsumptionofAPIs


PhaseII:CommerceAPIs CheckoutFlows1. TBB:BeachbodyChallengeCheckout2. TBB:BeachbodyChallengeCheckout3. TBB:ShakeologyCheckout4. TBB:P90XMobileShop5. TBB:P90X/InsanityApparelShopCheckout6. TBB:P90X/InsanityWorkshop/Qualification/Proteam Checkout7. TBB:CoachSignupFlowWithUpsell8. TBB:ClubSignupCheckout9. TBB:CMACheckout(Mobileapp)WithChallengePack/Shakeologyoptions10. TBB:Wave1:URShop11. TBB:US– Desktop12. BB:US- Mobile(includesamobileoptimizedupselloption)13. BB:US- Tablet(E-commercecheckout)14. BB:UK– Desktop15. BB:UK– Mobile16. BB:UK- Tablet(E-commercecheckout)17. BB:CANADA– Desktop18. BB:CANADA- Mobile(E-commercecheckout)19. BB:US- BODRegistrationflow(Desktop,Mobile,Tablet)20. BB:CANADA- Tablet(E-commercecheckout)21. BBL:PiYo,Turbokick22. BBL:cize,P90xUK


PhaseIII:APIEcosystem

§ Self-serviceaccessibility=keycharacteristicofanAPIprogram

§ GovernancedesignallowsforAPIstobeconsumedinreal-timewithoutcompromisingdataintegrityordatasecurity


UseCase&Demo:PublishingFlow


OracleEnterpriseServiceBus OracleAPIGateway CAAPIGateway

300+APIs 150+APIs <50APIs

Legacysupport

ServiceInventory


NewPublishingUpdates

§ Enablesbiz&eng workstreams

§ ReusableContentAPI

§ Moderntoolsetthatcanadaptovertime

§ Independent,containerizedcomponents

§ RobustCD/CIworkflow


BeachbodyPublishingWorkflow

OracleCMS

ContentAPI

AWS

Content/publishing

CD/CIpipe

Onpremiseenterprise

CAAPIGateway


DeliveryTeamsCultureasTechnology

TransformationAPIEcosystemMicroservice

ArchitectureModern

GovernancePlatformasa

Service

• Autonomous• ProductOKRs• Supply&Demand• FullStackTraining• Decentralizedhorizontal

serviceswithoutincrementalheadcount

• RetentionProgram

• DevOps• HackDays&BugSmash

Days• Cross-pollination• Community• Celebrate!

• TOGAFLight• TechnologyReviewBoard• ProductLifecycle• DataManagement• TechRadar• OKRs• ProductScorecard

• CI/CD• EnvironmentMgmt• Failurehandling• Secure:Immutablehosts

100%inaccessibleviadirectpublictrafficonanyport

• Infrastructureascode

• Keyentitiesextractedintoservices

• Orchestrationlayeroperatesoninter-applicationandexternalservicestofulfillbusinessoperations

• Data->Servicespecificdatabases

• Management• Guilds• UseBetterPractices• Repeatable• Monitoring&Healthchecks• DesignFirst• Selfservice• AutomatedTesting• Virtualized

People Process Architecture


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Thankyou.


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Case Study: Decide. Commit. Succeed. How Beachbody Moved to a Next-Generation Architecture

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