BEACHBODY PERFORMANCE NAMED OFFICIAL SPORTS NUTRITION ... · or through its premium line of sports...
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FOR IMMEDIATE RELEASE BEACHBODY PERFORMANCE NAMED OFFICIAL SPORTS NUTRITION SUPPLEMENT OF THE IRONMAN NORTH AMERICAN SERIES Santa Monica Fitness Powerhouse to Sponsor all IRONMAN Races in North America SANTA MONICA, Ca./TAMPA, Fla. (May 11, 2016) — Beachbody ® , one of the world’s leading providers of fitness programs and nutrition products, announced today it has signed an agreement for Beachbody Performance to become the Official Sports Nutrition Supplement of the IRONMAN ® North American Series beginning in 2016. The Beachbody Performance™ Nutrition line was developed by Harvard-trained scientists led by Nima Alamdari, PhD, an exercise physiology and nutrition scientist and Beachbody’s Executive Director of Scientific Affairs. The ground-breaking line of products offers specific ergogenic ingredients needed for every phase of an endurance athlete’s training and competition, and includes: Beachbody Performance Energize, a pre-workout formula designed to help sustain energy and reduce training-induced muscle acidosis and fatigue, featuring clinically-tested levels of key performance ingredients, including quercetin and beta-alanine. Beachbody Performance Recover, a post-workout recovery protein shake that helps the recovery process after training with a powerful blend of protein and branched-chain amino acids and a clinically-tested level of pomegranate extract to help reduce training-induced muscle soreness Beachbody Performance Recharge, a unique nighttime formula combining slow-release protein and branched-chain amino, plus phytonutrients like tart cherry powder that help improve recovery and reduce delayed onset muscle soreness (DOMS) from intense training. All of the formulas are NSF-certified for Sport ® which confirms that products do not contain any of the 180+ substances banned by major athletic organizations and confirms that the contents of the supplement match what is printed on the label. Furthermore, Beachbody Performance products do not contain any artificial colors, flavors, sweeteners, or preservatives. “I’ve seen first-hand how Beachbody Performance has helped elite and professional athletes improve their endurance and recovery, and I’m excited to see what we can do for the triathlon community,” says Dr. Marcus Elliott, MD, a Harvard-trained physician, founder of the world’s leading athlete performance training center P3 Peak Performance Project, and Chair of Beachbody’s Science Advisory Board. Carl Daikeler, CEO of Beachbody, said, “IRONMAN is synonymous with perseverance, strength, and human achievement, a testing ground of the limits of human endurance. Our long experience in helping people achieve their goals through proven training techniques and the right nutrition has led us to rethink what’s out there for the person who tests their physical limits every day and to create, in Beachbody Performance, a line of clean formulations with ingredients scientifically-shown to improve performance that will help them reach their most ambitious goals.” -more-
Transcript of BEACHBODY PERFORMANCE NAMED OFFICIAL SPORTS NUTRITION ... · or through its premium line of sports...
FOR IMMEDIATE RELEASE
BEACHBODY PERFORMANCE NAMED OFFICIAL SPORTS NUTRITION SUPPLEMENT
OF THE IRONMAN NORTH AMERICAN SERIES Santa Monica Fitness Powerhouse to Sponsor all IRONMAN Races in North America
SANTA MONICA, Ca./TAMPA, Fla. (May 11, 2016) — Beachbody®, one of the world’s leading providers of fitness programs and nutrition products, announced today it has signed an agreement for Beachbody Performance to become the Official Sports Nutrition Supplement of the IRONMAN® North American Series beginning in 2016. The Beachbody Performance™ Nutrition line was developed by Harvard-trained scientists led by Nima Alamdari, PhD, an exercise physiology and nutrition scientist and Beachbody’s Executive Director of Scientific Affairs. The ground-breaking line of products offers specific ergogenic ingredients needed for every phase of an endurance athlete’s training and competition, and includes: Beachbody Performance Energize, a pre-workout formula designed to help sustain energy and reduce
training-induced muscle acidosis and fatigue, featuring clinically-tested levels of key performance
ingredients, including quercetin and beta-alanine.
Beachbody Performance Recover, a post-workout recovery protein shake that helps the recovery process
after training with a powerful blend of protein and branched-chain amino acids and a clinically-tested level
of pomegranate extract to help reduce training-induced muscle soreness
Beachbody Performance Recharge, a unique nighttime formula combining slow-release protein and
branched-chain amino, plus phytonutrients like tart cherry powder that help improve recovery and reduce
delayed onset muscle soreness (DOMS) from intense training.
All of the formulas are NSF-certified for Sport® which confirms that products do not contain any of the 180+ substances banned by major athletic organizations and confirms that the contents of the supplement match what is printed on the label. Furthermore, Beachbody Performance products do not contain any artificial colors, flavors, sweeteners, or preservatives. “I’ve seen first-hand how Beachbody Performance has helped elite and professional athletes improve their endurance and recovery, and I’m excited to see what we can do for the triathlon community,” says Dr. Marcus Elliott, MD, a Harvard-trained physician, founder of the world’s leading athlete performance training center P3 Peak Performance Project, and Chair of Beachbody’s Science Advisory Board. Carl Daikeler, CEO of Beachbody, said, “IRONMAN is synonymous with perseverance, strength, and human achievement, a testing ground of the limits of human endurance. Our long experience in helping people achieve their goals through proven training techniques and the right nutrition has led us to rethink what’s out there for the person who tests their physical limits every day and to create, in Beachbody Performance, a line of clean formulations with ingredients scientifically-shown to improve performance that will help them reach their most ambitious goals.”
-more-
Beachbody Performance to Sponsor IRONMAN Races in North America/Page 2 “Beachbody has touched the lives of tens of millions of people throughout the past twenty years,” said Carola Ross, Chief Sales Officer of IRONMAN. “They bring an astonishing wealth of scientific knowledge to the IRONMAN community as well as a passion for physical achievement and commitment to getting results, so we welcome them with great enthusiasm.” For more information on Beachbody Performance and the benefits of these supplements, please visit TriBeachbodyPerformance.com. For more information on the IRONMAN brand and global event series, visit www.ironman.com.
### About Beachbody Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody’s formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. Whether through Beachbody on Demand (BOD) the streaming platform featuring Beachbody’s portfolio of iconic fitness brands like P90X®, INSANITY®, 21 Day Fix®, and CIZE®; via its “Daily Dose of Dense Nutrition” superfood shake, Shakeology; or through its premium line of sports nutrition supplements, Beachbody Performance, the Beachbody name has come to define the power of putting a healthy lifestyle within everyone’s reach. Beachbody products can be purchased on its websites, and via its more than 450,000 strong Team Beachbody Coach network of independent distributors. Beachbody On Demand, featuring more than 400 streaming workouts, is available through its own mobile app for iPhone, as well as on Apple TV, Roku TV models, Amazon Fire and Google Chromecast, and now in over 120 countries around the world through BeachbodyGlobal.com. For more information please visit Beachbody.com. About IRONMAN A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit www.ironman.com. Beachbody Media Contact: Gordon Wright 415-887-9325 [email protected] IRONMAN Media Contact: Ellie Seifert 516-993-6449 [email protected]
