Case study colour
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Transcript of Case study colour
Colour case studies
Here the use of predominantly dark colours creates an element of
suspicion, mystery, unpredictability and danger in the viewers mind.
This is particularly effective within this cover as the focus is Batman, a character notoriously known for his
unpredictability and mysterious nature. The use of the bright gold belt contrasts nicely with the dark colours of the background and the traditional yellow and black logo reinforces the brand colours. As a
viewer, this makes me want to watch the film and therefore, in my
opinion, is very effective.
Batman-The Dark Knight Rises
Here the use of colour is very effective in creating meaning. The colours of the rainbow have bee
used which have happy and pleasant connotations. This
suggests to the viewer that they will feel emotions similar to this when they drink Coke, supporting the
product. Also the traditional red and white Coke brand colours have been
used in the bottle which supports the brand further and has an
immediate visual impact on the viewer.
Coke advertisement