Test Automation Increases the Overall Product Quality

and Usability of ADTECH’s Ad Serving System

Media & Technology | ADTECH

ADTECH is a digital marketing company, providing publishers, agencies and ad networks with products to

manage, serve and evaluate online advertising campaigns, including display, video and mobile formats.

Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is the ad serving platform of AOL's

digital advertising business.

Keeping up with high performance standards, ADTECH sought to increase the efficiency of its ad serving

and data management processes. The goal was to enhance the ad serving technology with a new set of

functionalities. The new components had to be tested to ensure faster confirmation of product builds and

consequently of product releases.

The Business Context

Supported by iQuest’s testing

expertise, our collaboration

resulted in a fully improved

ad serving technology.

Thanks to their in-depth

understanding of our

business needs, iQuest

became a trusted partner,

enabling us to increase the

performance of our solutions

and maintain high technology

standards.

Eain JonesSenior Technical Manager

ADTECH

The integration of the automation testing in the

software release model provides fast, repeatable,

reusable and reliable means to test the software

products, increasing the overall product quality.

ADTECH's integrated ad serving platform allows

publishers, ad networks, agencies and advertisers

to create, manage and track their digital

advertising campaigns, including display, video

and mobile formats.

iQuest was engaged to develop a test strategy that

would uncover the risks within the ad serving

system and across the software solutions and

suggest improvements. Together with ADTECH, we

created a combination of tools and testing

processes that increased test coverage and

improved the Continuous Integration practices

through automated testing.

Using agile development methodologies we

integrated the testing team within the

development group aiming to identify the

potential flaws of the product and the quality of

the code at early stages. Our test engineers

developed API tests as an intermediary between

the unit and the UI tests to provide quick feedback

to the development team regarding software

release quality, thus improving the product’s

viability throughout the entire development

lifecycle.

The most critical business flows on the UI level

were automated, increasing the testing

productivity and ensuring a more user friendly

product. We focused on increasing the reliability of

the product’s functionalities, going through a

continuous research and adjustment process of the

testing automation framework.

The Solution

Media & Technology | ADTECH

QA & Testing Case Study

The combination of agile software development

and a pool of flexible testing resources led to the

implementation of a scalable methodology

helping ADTECH improve cost efficiency and

reduce time-to-market.

By using test automation as a tool to generate

test data for volume and performance tests, we

augmented the manual testing productivity and

efficiency, enabling a rapid feedback delivery to

the development team regarding the quality of

each product build.

The Business Impact

ADTECH’s highly established

digital marketing services

benefit from a full set of

rigorous testing processes,

which brings valuable market

flexibility and helps mitigate

business risks.

Key Benefits:

Improved usability

Augmented testing manual for

productivity and efficiency looking to

enable a rapid feedback delivery and a

fast, repeatable and reusable testing

software products

Improved flexibility

Reduced time-to-market and cost

improvements by focusing on agile

software development and scalable

testing methodology

Improved productivity

Enhanced reliability of product

functionalities and automated business

flows inside the testing automation

framework.

Improved quality

Increased efficiency of ad serving and

data managing processes through faster

product builds confirmation and product

releases.

Copyright 2015, iQuest Group. All rights reserved. All rights reserved. No part of this document may be reproduced, stored in a retrieval system,

transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from

iQuest. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

iQuest is an independent, global IT services and solutions provider that for more than 17 years has been delivering

first-class software solutions to leading companies in Life Sciences, Telecom, Transportation, Financial Services, and

Energy. With a growing international presence, iQuest provides a full range of software development services,

integration services, and software products, all of which rely on the latest commerce, cloud, big data, and analytics

platforms.

Headquartered in Germany, iQuest currently employs more than 600 people, distributed across delivery centers in

Romania, as well as local and affiliate offices in Europe, the US and Asia.

www.iquestgroup.com

About iQuest

ADTECH, a wholly-owned subsidiary of the AOL Advertising.com Group, is a leading provider of ad serving and ad

management solutions. ADTECH provides integrated digital marketing solutions that enable web publishers, ad

networks, agencies and advertisers all over the world to manage, serve and evaluate their online advertising

campaigns, including display, video and mobile formats.

Globally, ADTECH, works with customers in more than 74 countries and serves over 175 billion ad impressions

monthly.

www.adtech.com

About ADTECH