Case Study 8 Moto: Coming to America Chris Allan Sian Hughes Samantha Kempthorne Emily McIntyre...
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Transcript of Case Study 8 Moto: Coming to America Chris Allan Sian Hughes Samantha Kempthorne Emily McIntyre...
Case Study 8
Moto: Coming to America
Chris AllanSian Hughes
Samantha KempthorneEmily McIntyre
International Management
Definition of Topic
Cultural Communication Internationalism Noise Intercultural Negotiation National Culture Globalisation Decision-Making Process
Contrasting VariablesDimension Japan U.S.A.
GLOBE Non-assertive Assertive
Future-oriented Less Future-oriented
Hofstede Uncertainty Avoidance
Low Uncertainty Avoidance
Collectivist Individualist
Trompenaar Particularistic Universalistic
Neutral Affective
Diffuse Specific
Ascription Achievement
Context High Context Low Context
Communication Ningensei Adversarial
Feedback Delayed Immediate
QUESTION 1What was Moto’s purpose & agenda for the first meeting with Crowell? How does he try to implement his agenda?
Contact Building Trust Gift giving Building Relationships Taking Negotiation to Next Step Being Ambassador for KKD
QUESTION 2What happened to introduce noise into the communication from Moto to Crowell, and vice versa?
Noise is defined as anything that serves to undermine the communication of the intended meaning.
Elements of Noise from Case Study
Noise transmitted from Crowell to Moto.- Introduction- Business card- Boasting- Interrupting Moto- First Name basis
Noise transmitted from Moto to Crowell.- Introduction- Business card- Speech and Reflection- Language barrier
QUESTION 3What was the significance of the dolls? What went wrong?
Unique cultural gift & kind gesture Relationship Building Symbolism Cultural differences & cause for controversy Common ground for courtesy Example of differences in Japanese and
American business
QUESTION 4Why did Crowell’s remarks about Allmack threaten a loss of face from Moto’s perspective?
Relationship building vs. Status building Humiliation Threat of loss of face American efficiency vs. Japanese
negiotiations Implications
QUESTION 5How did Moto feel about Kubushevsky’s behaviour early on? How did their relationship change?
Initially, George was amiable & polite, but not interested in forming deeper relationship.
During their first drinking session, George & Moto opened up to each other.– Created mutual respect– Formed more intimate bond
Moto felt comfortable with George & thankful for his friendship & valuable lessons.
George & Moto’s Relationship
Polite, Business-like
Awkward, One-sided
Friendly, Trusting, Respectful
Negotiation
Cultural Variables in the Decision Making Process
CONCLUSION
Ideal intercultural communication– Careful Encoding– Selective Transmission– Careful Decoding of Feedback– Follow-up Actions
Applied to Case Study– Managers must be aware of how culture is reflected in
communication – Be culturally sensitive to avoid miscommunications. – Adjust own communication style to convey messages
successfully to a receiver.