Case Study: 2003 ACC Football Preview Section
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Transcript of Case Study: 2003 ACC Football Preview Section
Case study
A Dose of Comic ReliefClient: The Herald-Sun (Durham, NC)Date: August 2003
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Case study: a dose of ComiC relief
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Three major Division I college sports programs in our coverage area
Case study: a dose of ComiC relief
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The competitor, the News & Observer in Raleigh, had about four times the circulation and significantly more manpower and resources
Case study: a dose of ComiC relief
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Step 1: Coming up with a theme.
Wanted:• High impact• A little different• Attainable
Case study: a dose of ComiC relief
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Step 1: Coming up with a theme.
Wanted:• High impact• A little different• Attainable
solution:
Comic book
Case study: a dose of ComiC relief
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Step 2: Designing the cover.
• Began work 2-3 months before publication date
• Worked on cover during down time
• Coordination with writers, photographers
Case study: a dose of ComiC relief
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Step 3: The rest of the section.
• Completed in 60 hours the week before publication
• Handled design, copy editing, proofreading
Case study: a dose of ComiC relief
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Results
• N&O didn’t put out a section that year, so no basis for comparison
• Honorable mention in APSE contest
Case study: a dose of ComiC relief
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http://www.john-zhu.com/portfolio/publications/2003accfootball