CASE STUDIES: More than just healthcare

Personal care is versitile

End Buyer: CHEVRON, Refineries

Goal of the event/promotion: Promote Safety and Wellness Type of event/promotion: On-going promotion within organization Strategy: Wanted a practical product that directly tied into safety & wellness program. The product must be used and seen as an important part of Chevron’s initiative to protect their employees on a regular basis.

 Product Solution: Lip balm with SPF, hand sanitizer, sunscreen lotions and travel kits.

Results: Chevron’s safety groups especially like the sanitizer –they have reported that regular use has lowered sickness and employee sick days. That is good for several reasons: it keeps their production lines running smoothly, reduces accidents and errors and improves moral/productivity. 

Energy Industry

End Buyer: Amigos Caliente, Specialty tobasco product

Goal of the event/promotion: Enhance new product launch Type of event/promotion: Live event at local food fair.  Strategy: Wanted an attention grabbing promotion that directly tied into the experience of the new tobasco sauce. They wanted to create a buzz and experience people will not forget even after they leave the fair.

Product Solution: Cinnamint breath spray.

Results: People loved the “hotness” of the spicy spray and thought it was pretty cool instead of just sampling tobasco sauce, even though that was important as well. It created a buzz the client wanted.  

Food Industry

CASE # 1

End Buyer: ABSOLUT MANGO VODKA

Goal of the event/promotion: Enhance new product launch Type of event/promotion: National promotion at bars and restaurants, including private industry events.  Strategy: Wanted a product that showcased the MANGO flavor in a different medium that supports the natural ingredient - a key feature for ABSOLUT.

Product Solution: All natural Mango lip balm. Side note: All lip balm submissions were blind tested for flavor matching.

Results: People loved using the lip balm even after the promotion. 

Wine & Spirits Industry

Case # 2

End Buyer: ABSOLUT SUPPORTER

Goal of the event/promotion: To show support for gay rights Type of event/promotion: National promotion at live gay right events  Strategy: Wanted an easy to carry product that had a practical use.

Product Solution: SPF 15 Lip balm

Results: People positively responded to the “personal touch” and felt that ABSOLUT cared about the movement.  

Wine & Spirits Industry