CASE ANALYSIS OF NAUKRI.COM

CASE ANALYSIS OF NAUKRI.COMOVERVIEWEvolution of Job publicationsEvolution of InternetFactsSWOTIssuesAlternatives and JustificationsEVOLUTION OF JOB PUBLICATIONSEVOLUTION OF INTERNETFACTSEmergence of naukri.comClients of naukri.comCustomers to naukri.com

Product portfolio and services

For employersJob posting services for employersThe RESDEX databaseApplication screening and processing servicePrint edition

For Job seekers Posting resume at free of cost -Public -Confidential -PrivateMy naukri.com

Facts(contd..)5.Getting the business

Functioning of sales force in Naukri.comSales force compensation and monitoringAdvertising

6.Recruitment advertising in IndiaRevenue Growth:

SWOT

StrengthsFirst mover advantageCollated support of Quadrangle, an executive search firmA large database of Job Seekers and providersE apps availabilityCost and time efficient for the employers to recruit employee having a particular skill setWeaknessesLimited penetration of internetFinancial assistanceOpportunitiesHuge market for growthPersuade more companies to utilize the portal by emphasizing lower recruitment costsReach to sub urban parts of the countryThreatsImproved services and offerings by competitorsNewly emerging competitive job portalsDiversification of news paper and companies into job advertising sitesISSUESThe following are the issues recognised using Porters five force frame work:

Bargaining power of clientsBargaining power of customersThreat of new entrantsThreat of substitute products News paper and magazinePlacement agenciesConsultantsReferrals and personal contact Online corporate websites Intensive competitive rivalryMonster.comJobsahead.comOther issues..Cost associated issuesManaging the sales forceAttrition levelIncentive System Pricing at competitive levelsStrengthening the brandAlternatives and justificationsDiversify itself as professional social networking siteIntroduce absorption costing conceptEnter into a joint venture with the a well established and experienced jobs portal from US that gives a remarkable stand to monster.com Employee trainingEmployee promotion Local language advertisementHas to concentrate on tele-service Start mobile apps along with the E apps thereby being in pace with the technology and trendRedefine the Job specification of the sales force

THANK YOU Presented by:

R.M.MONISH(09mbi105)Amzad ali(09mbi005)Ranjith.B(09mbi134)Sankar.C(09mbi135)Punith(09mbi047)