The CAS Partner Program

CAS CRMA SmartCompany of CAS Software AG

Market / Opportunities

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"The CRM Market has demonstrated steady growth of almost 9%."

Source: Experton Group September 28, 2007

"By 2013, the investment in social soft-ware for the support of sales, marketing and customer relationship processes will increase by more than 735 million Euros."

Source: Computerwoche February 10, 2011

"In 2012, Software-as-a-Service (SaaS) in the CRM sub-segment is expected to grow by 3.2 billion US Dollars."

Source: e-commerce Magazin April 31, 2011

Success needs a solid foundation

The future is bright for CRM and xRM (any Relationship Management), and there is ample opportunity for growth for those involved in the market. A number of well known analysts have confirmed this trend, and emphasized the potential for market success. For years now, we and our partners have been enjoying above average growth due to our cutting-edge products and many years of CRM ex-pertise.

"I very much appreciate the partnership with CAS, it has the depth and flexibility to make business more successful."

Stephan Van BulckOwner of Infomat NV in Belgium

CAS CRM

CAS CRM is a SmartCompany of CAS Software AG which is based in Karlsruhe in Germany. The company is the leading German CRM provider to small and medium-sized enter-prises (SMEs). The company was founded in 1986 by two members of the executive board, Martin Hubschneider and Ludwig Neer, and is privately owned by the executive board and managers. CAS Software AG has experienced steady growth over the years and has remained financially inde-pendent. The company stands on solid ground due to the combination of healthy growth, intelligent management, an unwavering dedication to innovation and the reinvestment of company profits. Our product portfolio includes CRM sy-stems and industry solutions which are used by companies, service providers and organizations to establish successful and sustainable customer relations, to help them make bet-ter use of their internal knowledge and improve corporate memory, as well as increase employee efficiency. The com-pany has won a number of awards for both its innovative products, and its commitment to the SMEs. The awards in-clude: "Innovator of the year" in 2011, 2009 and 2006, "Em-ployer of the year" in 2009 and last, but by no means least, the "Software Made in Germany" quality seal of approval.

Peak performance requires professional equipment – CAS Software products

Our products range from the SaaS solution CAS PIA for small enterprises, to the cross-industry modular complete system CAS genesisWorld, and to a variety of industry- specific and portal solutions. The extensive standard features can also be enhanced with a wide range of certified add-ons, for example, interfaces to ERP software. Our reliable versioning policy, and unrelenting drive towards innovation provides investment security for both our customers and partners.

CAS Software AG in figures:

• CAS Group turnover 2012* > 40 million Euros

• Employees: CAS Group 450*, CAS Software AG 280

• Channel partners: 145 national, 60 international

• Equity ratio: > 50 percent

• Investment in innovation: > 20-35 percent of turnover

• More than 200,000 users in over 7,500 companies worldwide

*includes stake in associated companies

CAS CRM is currently distributing its solutions in:

Austria, Belgium, Bosnia and Herzegovina, Brasil, Chile, Colombia, Croatia, The Czech Republic, France, Germany, Great Britain, Hungary, Italy, Moldova, The Netherlands, Nigeria, Peru, Portugal, Romania, Spain, Switzerland and Turkey.

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Objectives / Advantages

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More than 200 partners in 25 countries are already en-joying the open, efficient and confidential cooperation that characterizes a CAS CRM partnership. Our product portfolio is aimed squarely at the CRM market for small and medium-sized enterprises. As the German market leader, we want to build upon this success and become the European market leader.

An important success factor is the provision of professio-nal services and geographical proximity that our partners provide. Additionally, we place a great deal of value on an open, fair and trusting relationship between ourselves, as solutions provider, and our customers and partners. We use certification to ensure the highest quality standards. It is our goal to create both successful and profitable busi-ness relationships for all involved.

Optimal conditions

Let your company benefit from the advantages of the CAS Partner Program. "CAS Certified Partner" is a recognized seal of quality that stands for expertise and qualified advice that customers can rely on. By selling CAS products you can enjoy attractive business conditions, and stable license prices. In addition, you will be building the founda-tion for solid project management, and long term customer relationships.

What do we want to achieve together? Objectives of the partnership

Objectives

• CAS Software AG is the leading expert in CRM/xRM for small and medium-sized enterprises (SMEs)

• Close professional and geographical ties to customers

• Satisfied customers

• Enjoy a profitable and successful partnership

• Build upon an open, fair and trusting relationship

The benefits

• A unique product portfolio

• Excellent growth opportunities in the CRM and xRM market

• A modular and flexible partner program that is tailor-made to your individual requirements

• Consequent partner sales with attractive conditions and stable prices

• Next to the license business, our CRM solutions open up new and exciting business opportunities for our partners: huge service business, cross-selling and after sales opportunities

"Over the last 12 years, CAS Software AG has made a significant contribution to the success of our com-pany by offering its excellent products in a fair and attractive partner pro-gram that is backed up by a reliable company strategy." Johannes KoppenhöferManaging Partner of itdesign GmbH in Germany

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The bigger and more demanding a task, the more rigo-rous the preparation has to be, and the more experienced the trainers and consultants have to be. Your CAS Partner Manager is your first point of contact. He or she will ac-company you every step of the way, from your first mee-ting through to the decision and development phase, and throughout the years of cooperation and partnership.

The CAS Academy offers you suitable training programs that serve as the basis for your personnel and company certification. As a partner you will be given direct access to our product support. Additional teams of experienced advisors are ready to provide support with respect to sales, marketing, consulting and development. The whole partner package is rounded off with the CAS Partner Portal which offers access to extensive knowledge surrounding our ser-vices and products.

Excellent teamwork – excellent partner support

Your CAS team

• Partner Management

• Presales

• Lead Management

• Marketing

• Professional Services

• Training & Coaching

• Support

"The cooperation with CAS Software AG is excellent."

Natalia Serrano, Sales Manager, Quality Software Ltda. in Colombia

CAS Partner Program

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Which route to the top do you want to take? The right partnership level guarantees your success

We have developed the CAS Partner Program to meet the market needs. As a consequence, we offer three different partnership levels, and four additional qualification levels. The content of each of the partnership and additional qua-lification level targets clearly defined goals, which provides our partners with a means of ensuring optimal customer support and advice.

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The CAS road to success – let‘s plan it together.

+49 721 9638 - 156 partnership@cas.de

Phone: +49 721 9638 – 156

E-mail: partnership@cas.de

www.cas-crm.com

CAS Software AG

CAS-Weg 1 - 5

76131 Karlsruhe

GermanyCAS CRMA SmartCompany of CAS Software AG