Carpenter - Sirius Decisions Summit 2016 Public Version
24
Content + Data: Tableau’s Secret Sauce to Impactful Sales Enablement Michael Carpenter | Manager, Sales Information May 24, 2016 | [email protected]
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Transcript of Carpenter - Sirius Decisions Summit 2016 Public Version
Content + Data: Tableau’s Secret Sauce to Impactful Sales EnablementMichael Carpenter | Manager, Sales InformationMay 24, 2016 | [email protected]
IntroductionContent | Curation | Clarity
Key Takeaways
Table of Contents / Agenda
Who is this guy? Why should you care?
Wow
Librarian
The Problem
“Our salespeople can’t find anything.”
Takeaway #1:It’s called sales enablement for a reason.
Build a standalone system for sales.
Build one place forSALESPEOPLE
to findcurated sales content
Content
Takeaway #2:All that matters is the content
BUTIt needs to live inA SINGLE PLACE
Your sole repository should facilitate search and retrieval in multiple ways for multiple
brains.
Search | Menus | CRM | Mobile | What’s Hot
Takeaway #3:Get leadership of your key content teams on
board from day one.
EllieVP, Product Marketing
CraigVP, Sales
Enablement
EvanVP, Sales
Operations
FrancoisVP, Product Managemen
t
NateSr. Director,
Sales Readiness
Curation
curateverb | kyoo-reyt
to pull together, sift through, and select for presentation, as music or website content
Fallacy Alert:Expensive search tools solve
your content findability problems.
Takeaway #4:The irrefutable laws of curation
1. Review (gate keeping) every asset upon ingestion
2. Set automatic archive dates for every asset
3. One owner per asset4. Hire at least one dedicated resource to
manage the collection
Clarity
Takeaway #5Support your collection’s users with data
+
Key Takeaways
Takeaway #1: It’s called sales enablement for a reason. Build a standalone system for sales.
Takeaway #2: All that matters is the content, but it needs to live in a single place.
Takeaway #3: Get leadership of your key content teams on board from day one.
Takeaway #4: The irrefutable laws of curation:
1. Review (gate keeping) every asset upon ingestion2. Set automatic archive dates for every asset3. One owner per asset4. Hire at least one dedicated resource to manage the collection
Takeaway #5: Support your collection’s users with data
Contact me any time; I’m happy to help.Michael Carpenter | Manager, Sales [email protected]
