Carlos Quintero Veronica Gauna Linda Shen. Kind of Business The Walt Disney Company is a diversified...
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Transcript of Carlos Quintero Veronica Gauna Linda Shen. Kind of Business The Walt Disney Company is a diversified...
Carlos QuinteroVeronica GaunaLinda Shen
Kind of Business
The Walt Disney Company is a diversified worldwide entertainment company.
Major business segments:
Studio EntertainmentParks and ResortsMedia NetworksConsumer ProductsInteractive
Size of the Company
Annual Revenue 2012 was $42.3 billion The Company employed approximately 166,000 The Company owns: • 11 theme parks at five locations worldwide• 18 resort hotels (approximately 24,000 rooms)• Disney Cruise Line• Approximate 1,000 Disney stores and 500 restaurants
Headquarters Located
The corporate headquarters is at the Walt Disney Studios in Burbank, California
Company President
Robert A. "Bob" Iger
Graduate of Ithaca College.
Joined to Disney in 1996.
Oversaw the acquisition of Pixar Animation Studios in 2006.
Led the company to acquire Marvel Entertainment in 2009
"25 Most Powerful People in Business" Fortune magazine's 2006 and 2007
In 2012. Became a member of the Academy of Arts & Sciences.
Disney’s History Disney was founded on October 16, 1923, by Walt and Roy Disney.
In 1928 Mickey Mouse was “born”.
Disney's first sound film Steamboat Willie, was released on
November 18, 1928.
On July 18, 1955, Walt Disney opened Disneyland to the general public.
In November 1965, "Disney World" was announced, with plans for theme parks, hotels, and even a model city.
Disney’s Services
Walt Disney Television1. Disney Channel
2. Toon Disney
3. ABC
4. ESPN
Parks and Resorts
Disney Store
Walt Disney Studios1. Marvel
2. Lucas Films
3. Touchstone
Disney Success
Disney is one of the most recognizable corporations in the world.
Disney does a great marketing blitz!
It’s something the whole family can enjoy.
Disney improving and inventing new things all the time.
Disney Consumer Products (DCP)
Segmentation strategy
Marketing and promotion strategy
Expansion strategy
Disney advertisement
Disney’s Marketing
Opinion
Social Programs
Giving back to communities is one of Disney’s founding principles.
The Disney Worldwide Conservation Fund (DWCF)
Disney and ESPN Team Up with Special Olympics
Red Cross and Disney Help Kids and Families Prepare for Disasters
Disney Sponsors Boys & Girls Clubs of Los Angeles Youth of the Year Awards
Disney Delivers Care Packages to Children's Hospitals Around the World
Interesting Facts
It’s not a small world after all… 40 square miles.
Well-dressed Mouse 290 sets of costumes.
Smile! PhotoPass 200,000 photos each day.
Gone but not forgotten…
210
6,0003,500 18,000
Netflix-Documentaries- Disney Parks: Undiscovered Disney Parks
Interesting Facts
How many stones are there in Cinderella Castle in Magic Kingdom?
How many stones are there in Cinderella Castle in Magic Kingdom?
NONE!
Fiberglass.