PowerPoint Presentation

Carlos QuinteroVeronica GaunaLinda ShenKind of BusinessThe Walt Disney Company is a diversified worldwide entertainment company.

Major business segments:

Studio EntertainmentParks and ResortsMedia NetworksConsumer ProductsInteractive

Size of the CompanyAnnual Revenue 2012 was $42.3 billionThe Company employed approximately 166,000The Company owns:11 theme parks at five locations worldwide18 resort hotels (approximately 24,000 rooms)Disney Cruise LineApproximate 1,000 Disney stores and 500 restaurants

Headquarters LocatedThe corporate headquarters is at the Walt Disney Studios in Burbank, California

Company PresidentRobert A. "Bob" Iger

Graduate of Ithaca College.

Joined to Disney in 1996.

Oversaw the acquisition of Pixar Animation Studios in 2006.

Led the company to acquire Marvel Entertainment in 2009

"25 Most Powerful People in Business" Fortune magazine's 2006 and 2007

In 2012. Became a member of the Academy of Arts & Sciences.

Disneys HistoryDisney was founded on October 16, 1923, byWaltandRoy Disney.

In 1928 Mickey Mouse was born. Disney's first sound filmSteamboat Willie, was released on November 18, 1928.

On July 18, 1955, Walt Disney opened Disneyland to the general public.

In November 1965, "Disney World" was announced, with plans for theme parks, hotels, and even a model city.

Disneys ServicesWalt Disney TelevisionDisney ChannelToon DisneyABCESPN

Parks and Resorts

Disney Store

Walt Disney StudiosMarvelLucas FilmsTouchstone

Disney SuccessDisney is one of the most recognizable corporations in the world.

Disney does a great marketing blitz!

Its something the whole family can enjoy.

Disney improving and inventing new things all the time.

Disney Consumer Products (DCP)

Segmentation strategy

Marketing and promotion strategy

Expansion strategy

Disney advertisementDisneys Marketing

Opinion

Social ProgramsGiving back to communities is one of Disneys founding principles.

The Disney Worldwide Conservation Fund (DWCF)

Disney and ESPN Team Up with Special Olympics

Red Cross and Disney Help Kids and Families Prepare for Disasters

Disney Sponsors Boys & Girls Clubs of Los Angeles Youth of the Year Awards

Disney Delivers Care Packages to Children's Hospitals Around the World

Interesting FactsIts not a small world after all40 square miles.

Well-dressed Mouse290 sets of costumes. Smile!PhotoPass 200,000 photos each day.

Gone but not forgotten

2106,0003,50018,000

Netflix-Documentaries- Disney Parks: Undiscovered Disney ParksInteresting FactsHow many stones are there in Cinderella Castle in Magic Kingdom?

How many stones are there in Cinderella Castle in Magic Kingdom?

NONE!

Fiberglass.